Removery
Removery operates the world's largest dedicated chain of laser tattoo removal studios, with 150+ company-owned locations across the United States, Canada, and Australia serving individual consumers using PicoWay picosecond laser technology.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Removery does
Removery is a specialized consumer healthcare services company that operates the world's largest dedicated chain of laser tattoo removal studios. Founded in 2019 and headquartered in Austin, Texas, the company runs 150+ company-owned studios across the United States, Canada, and Australia, delivering exclusively tattoo removal and tattoo fading services (no adjacent aesthetics such as hair removal). Its core technology stack is built around Candela's PicoWay picosecond laser, layered with "The Removery Method" — a proprietary clinical protocol developed and maintained by the only tattoo removal-focused Clinical Advisory Board in the industry, supported by 160+ hours of specialist training for every laser technician.
The business model is direct-to-consumer and service-based, monetized through three primary pricing structures: a Complete Removal Package (CRP) that charges one upfront price for unlimited sessions until the tattoo is fully removed (XS through XXL tiers, $1,499+ retail, with monthly financing via Removery Choice at 100% approval); pay-per-session treatments priced from $221 to $743 by tattoo size; and a 3-pack bundle as a lower-commitment entry point. Adjacent service lines include cosmetic/eyebrow microblading removal and tattoo fading for cover-ups, both positioned as add-on revenue. Distribution is fully owned (no franchise model), supplemented by online booking, an iOS/Android mobile app with social login, and a digital content engine for organic acquisition. Two community programs — INK-nitiative (free removal for formerly incarcerated, trafficking survivors, and hate-symbol removal) and free radiation dot removal for cancer survivors — function as both a mission marker and a referral/brand moat.
The company is privately held, with founders Mark Evans and Nicholas Tys having consolidated four pre-existing tattoo removal operators at founding. Operational leadership includes Tom Weber (CEO), Jo Kelton (COO), and Mark Divino (CFO), with three physicians (Dr. Josh Weitz, Dr. William Kwan, and Thomas Barrows, MD) serving as Co-Chief Medical Officers. Removery is a portfolio company of HEAL Partners, with Elliott Investment Management as the lead investor in the $50 million growth round and an anchor in HEAL's $350–500 million Fund II. As of 2025–2026 the company reports over 2 million lifetime treatments across more than 300,000 customers.
Removery firmographics
Firmographics- Name
- Removery
- Legal name
- Removery, LLC
- Website
- https://removery.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Removery operates the world's largest dedicated chain of laser tattoo removal studios, with 150+ company-owned locations across the United States, Canada, and Australia serving individual consumers using PicoWay picosecond laser technology.
- Ownership category
- akta.pro rank
Removery industry classification
Industry- Product category
- Tattoo Removal Services
- akta.pro primary industry
- Permanent Makeup Removal & Correction Services (Saline/Laser/Color Correction) (HSALAKAJ)
Keywords
Where Removery is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Removery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Complete Removal Packages: One-time purchase of unlimited treatment sessions until tattoo is fully removed. Customers pay one price upfront for all sessions needed, providing cost certainty and approximately 40% savings compared to pay-per-session. Includes XS package at $1,499 and size-based pricing ranging from Extra Small to Extra Extra Large with monthly payment plan options through Removery Choice.
- Pay-Per-Session Treatments: Individual laser treatment sessions purchased as-needed. Pricing varies by tattoo size: Extra Small $221, Small $328, Medium $428, Large $550, Extra Large $650, Extra Extra Large $743 per session. Typically 8-12 sessions required for full removal.
- 3-Pack Treatment Bundles: Pre-paid bundles of 3 treatment sessions offering better value than single sessions while requiring less commitment than Complete Removal Packages. Suitable for customers wanting to test tattoo removal or fade for cover-ups.
- Cosmetic Tattoo Removal: Specialized removal services for eyebrow microblading and cosmetic tattoos at $400 per session minimum. Requires in-person consultation for assessment.
- Payment Plan Financing: Removery Choice financing program offering 100% approval rate for monthly payment plans. Allows customers to spread cost over time with various options including small deposit with regular payments or full financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Complete Removal Package - Extra Small (<1 sq in) |
| One time/ perpetual license | Monthly | Complete Removal Package - Small (<4 sq in) |
| One time/ perpetual license | Monthly | Complete Removal Package - Medium (<9 sq in) |
| One time/ perpetual license | Monthly | Complete Removal Package - Large (<16 sq in) |
| One time/ perpetual license | Monthly | Complete Removal Package - Extra Large (17-25 sq in) |
| One time/ perpetual license | Monthly | Complete Removal Package - Extra Extra Large (25-88 sq in) |
| Unit Pricing | Pay-as-you-go | Pay-Per-Session - Extra Small (<1 sq in) |
| Unit Pricing | Pay-as-you-go | Pay-Per-Session - Small (<4 sq in) |
| Unit Pricing | Pay-as-you-go | Pay-Per-Session - Medium (<9 sq in) |
| Unit Pricing | Pay-as-you-go | Pay-Per-Session - Large (<16 sq in) |
| Unit Pricing | Pay-as-you-go | Pay-Per-Session - Extra Large (17-25 sq in) |
| Unit Pricing | Pay-as-you-go | Pay-Per-Session - Extra Extra Large (25-88 sq in) |
| Unit Pricing | Pay-as-you-go | Cosmetic/Eyebrow Tattoo Removal |
| Unit Pricing | Pay-as-you-go | 3-Pack Treatment Bundle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Removery product offering
Product offeringCore offering
Removery operates a global chain of more than 150 dedicated laser tattoo removal studios across the United States, Canada, and Australia. Treatments are delivered using Candela PicoWay® picosecond laser technology following proprietary Removery Method clinical protocols. The portfolio covers complete tattoo removal, fading for cover-up tattoos, cosmetic and microblading tattoo removal, and free community programs including the INK-nitiative for cancer survivors and free removal of radiation dot tattoos.
Product overview
Removery operates a chain of tattoo removal studios across the United States, Canada, and Australia. Its core offering is laser tattoo removal using PicoWay® picosecond lasers, delivered at 150+ studio locations. The company sells two main pricing structures for removal: the Complete Removal Package (CRP) — a single-price, unlimited-sessions model — and pay-per-session or 3-pack alternatives for clients wanting fewer commitments. Additional service lines include cosmetic/eyebrow microblading removal, tattoo fading for cover-ups, and two community programs: the INK-nitiative (free removal for formerly incarcerated, gang members, and trafficking survivors) and free radiation dot removal for cancer survivors. A client portal and mobile app (iOS/Android) provide appointment management with social login support.
Differentiator
Problem solved
Functional benefit
Brands
- Removery Choice: Payment plan financing option allowing clients to spread costs over time with 100% approval rate.
Quantifiable outcome
- 2 million+ tattoo removal treatments completed
- +5 more outcomes
Companies that use Removery
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Removery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Removery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Red Barn AcademyminorNon-profit organization partner in the INK-nitiative program. Red Barn Academy supports individuals in need of tattoo removal services as part of reintegration and support programs.
- Free Radicals ProjectminorNon-profit organization partner in the INK-nitiative program. Free Radicals Project works with Removery to provide tattoo removal support to their community members.
- Project iRiseminorNon-profit organization partner in the INK-nitiative program. Project iRise collaborates with Removery to offer free tattoo removal services to survivors and those in need.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Removery competitors and assessment
Company assessmentDirect peers
- LaserAway: Largest US aesthetic laser chain operating ~120+ locations offering laser hair removal, skin rejuvenation, body contouring, and tattoo removal. Closest direct peer — multi-location retail aesthetic model, similar customer demographic, and overlapping laser technology stack, though tattoo removal is not LaserAway's primary focus.
- Ideal Image: National med-spa chain offering laser hair removal, Botox, skin services, and aesthetic treatments across ~150 US locations. Comparable multi-unit aesthetic service model, customer financing offerings, and direct-to-consumer marketing approach.
- Milan Laser: US laser hair removal chain with ~350+ locations. Closely comparable D2C clinic model, similar technician-training culture, unlimited-treatment package pricing, and PE-backed growth playbook — uses Candela laser platforms including picosecond technology overlapping with Removery's stack.
- SEV Laser: Aesthetic laser services chain with US presence offering laser hair removal, skin treatments, and injectables. Comparable chain-store aesthetic model and customer demographic; competes in the same multi-location laser services category.
- SkinSpirit: Medical spa chain with ~40+ US clinics offering laser services, injectables, and aesthetic treatments. Comparable in clinical aesthetic services with medically-supervised laser offerings that could include tattoo removal; multi-location upscale positioning aligns with Removery's clinical advisory board approach.
- Dr. Tattoff: Dedicated laser tattoo removal clinic chain with locations in California, Texas, and other US markets. Closest pure-play direct competitor — same service category, similar clinical positioning, but smaller footprint and less brand awareness than Removery.
Broad incumbents
- European Wax Center: Franchised personal-care chain with ~900+ US locations focused on waxing and skincare. Comparable in chain-store personal services DNA, D2C marketing model, and membership/package pricing — broader in services but a useful benchmark for multi-unit personal-care unit economics.
- Hand & Stone Massage and Facial Spa: Franchised personal-care chain with 600+ US/Canadian locations offering massage, facial, and skincare services. Comparable multi-unit personal-care chain economics, subscription/membership model, and D2C acquisition playbook.
Emerging players
- VIO Med Spa: Multi-location medical spa offering injectables, laser services, body contouring, and skincare. Comparable emerging medical-aesthetic chain with overlapping laser service capabilities and similar D2C growth profile.
- Tatt2Away: Non-laser tattoo removal technology and clinic network offering an alternative method (REJUVI) for tattoo removal. Comparable as a dedicated tattoo removal category player with a differentiated technology approach and franchise/partner clinic model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Removery social profiles
Digital presenceRemovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Removery leadership team
Management profileNumber of profiles
Profiles7 records
Removery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Removery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Removery
What does Removery do?
Removery operates a global chain of more than 150 dedicated laser tattoo removal studios across the United States, Canada, and Australia. Treatments are delivered using Candela PicoWay® picosecond laser technology following proprietary Removery Method clinical protocols. The portfolio covers complete tattoo removal, fading for cover-up tattoos, cosmetic and microblading tattoo removal, and free community programs including the INK-nitiative for cancer survivors and free removal of radiation dot tattoos.
Is Removery a public or private company?
Removery is a private company. It is classified as private equity controlled and is currently operating.
When was Removery founded?
Removery was founded in 2019. It employs 501 to 1,000 people.
Where is Removery based?
Removery is headquartered in Austin, United States, in the North America region.
How does Removery make money?
Five revenue lines are on record. Complete Removal Packages are the primary driver. The others are pay-Per-Session Treatments, 3-Pack Treatment Bundles, cosmetic Tattoo Removal and payment Plan Financing.
Who are Removery's main competitors?
Direct peers on record are LaserAway, Ideal Image, Milan Laser, SEV Laser, SkinSpirit and Dr. Tattoff. Broad incumbents are European Wax Center and Hand & Stone Massage and Facial Spa. Emerging players are VIO Med Spa and Tatt2Away.
Does Removery have an API?
No public API is recorded for Removery.
What industry is Removery in?
Removery's product category is Tattoo Removal Services. Its primary akta.pro industry code is HSALAKAJ, Permanent Makeup Removal & Correction Services (Saline/Laser/Color Correction).