SafKan Health
SafKan Health is a Seattle-based medical device and consumer health services company that developed the FDA-cleared OtoSet® Ear Cleaning System and operates the All Ears ear care studio brand, serving individual consumers and senior living communities with licensed-nurse-delivered earwax removal and hearing baseline checks.
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SafKan Health does
SafKan Health is a Seattle-based medical device and consumer health services company founded in 2017 that developed the FDA 510(k)-cleared OtoSet® Ear Cleaning System — described as the first automated device to combine irrigation and micro-suction technology for safe, mess-free removal of stubborn earwax buildup. The company operates its clinical service business through the All Ears brand, which runs dedicated ear care studios staffed by licensed nurse clinicians who deliver approximately 15-minute appointments consisting of consultation, OtoSet® treatment, and a baseline hearing check, with audiologist referrals for more complex hearing care needs.
The business monetizes through three primary streams: per-visit service fees at All Ears studios, annual membership programs with auto-renewal that bundle savings across visits, and on-site ear care services delivered to senior living and assisted living communities. Go-to-market is hybrid — direct-to-consumer through physical studio appointments booked via otoset.com, combined with a field-sales motion targeting residential care communities — supported by organic social media (Instagram, TikTok, YouTube), email newsletters, community events, and health fairs. The company holds FDA 510(k) clearance for OtoSet® as a Class II medical device and is HIPAA and CCPA compliant.
To date, SafKan has raised approximately $12.95 million across multiple rounds, culminating in an $8 million Series A in late 2022/early 2023 led by Unorthodox Ventures, with participation from Alliance of Angels, Dreamit Ventures, HealthTech Capital, Philadelphia College of Osteopathic Medicine, and Riptide Ventures. The company is led by co-founders Sahil Diwan (CEO) and Aadil Diwan (CTO). It targets the broader earwax removal market, projected to reach $2.65 billion by 2030 at a 5.8% CAGR.
SafKan Health firmographics
Firmographics- Name
- SafKan Health
- Legal name
- SafKan Health
- Website
- https://otoset.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SafKan Health is a Seattle-based medical device and consumer health services company that developed the FDA-cleared OtoSet® Ear Cleaning System and operates the All Ears ear care studio brand, serving individual consumers and senior living communities with licensed-nurse-delivered earwax removal and hearing baseline checks.
- Ownership category
- akta.pro rank
SafKan Health industry classification
Industry- Product category
- Ear Care Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)
- akta.pro primary industry
- Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)
- akta.pro secondary industry
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)
Keywords
Where SafKan Health is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SafKan Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Ear Care Services: Service fees for ear cleaning treatments performed by licensed nurse clinicians at All Ears studio locations. Fees are disclosed at booking or prior to service with payment due at time of service.
- Annual Membership Programs: Optional annual membership programs providing bundled savings on ear care services. Memberships auto-renew annually. Benefits include reduced per-visit costs and exclusive member pricing.
- Hearing Screening Services: Hearing checks offered as part of the ear care appointment to establish personal baseline hearing metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - bundled ear care savings |
| Unit Pricing | Pay-as-you-go | Per-visit service fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SafKan Health product offering
Product offeringCore offering
SafKan Health develops and commercializes the FDA-cleared OtoSet® Ear Cleaning System, an automated medical device that uses irrigation and micro-suction technology to safely remove earwax. The company delivers ear care services through its All Ears brand, operating physical ear care studios where licensed nurse clinicians provide ear cleaning treatments, hearing baseline checks, and audiologist referrals. It also offers on-site ear care services at senior living and assisted living communities and an optional annual membership program.
Product overview
SafKan Health offers a unified product-and-service ecosystem centered on the FDA-cleared OtoSet® Ear Cleaning System, an automated medical device using irrigation and micro-suction technology. The company operates through its All Ears service brand, which provides professional ear care at dedicated studios where licensed nurse clinicians use the OtoSet® device to deliver treatments, hearing checks, and audiologist referrals.
Differentiator
Problem solved
Functional benefit
Brands
- OtoSet®: FDA-cleared ear cleaning system using irrigation and micro-suction technology for professional earwax removal.
Products and services
- OtoSet® Ear Cleaning System FDA-cleared automated ear cleaning device that uses irrigation and micro-suction technology to safely break down and remove stubborn earwax buildup. It is the first automated, FDA-cleared ear cleaning device and is used by licensed clinicians to deliver safe, mess-free treatments.
- All Ears Ear Care Service Professional ear care service delivered at All Ears studio locations across the United States, where licensed nurse clinicians use the FDA-cleared OtoSet® device to perform ear cleaning treatments, hearing baseline checks, and audiologist referrals for individual consumers.
- On-Site Community Ear Care Service On-site ear care service delivered by traveling licensed nurse clinicians to senior living, assisted living, and other residential communities, providing ear cleaning and hearing checks to residents using the OtoSet® device.
- Annual All Ears Membership Optional annual membership program providing bundled savings and reduced per-visit pricing on ear care services at All Ears studios. Memberships are paid in full at enrollment and automatically renew annually.
Quantifiable outcome
- 15-minute appointments for ear cleaning, consultation, and hearing check
- +1 more outcomes
Companies that use SafKan Health
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SafKan Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SafKan Health partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SafKan Health competitors and assessment
Company assessmentDirect peers
- Eargo: Eargo is a DTC hearing health company that sells over-the-counter hearing aids directly to consumers via online channels. Like SafKan, Eargo bypasses traditional audiology gatekeepers with a consumer brand and direct-to-consumer model targeting adults with hearing concerns, making it a direct comparable in DTC hearing health category creation.
- Jabra Enhance (formerly Lively): Jabra Enhance is a DTC hearing aid brand offering online hearing tests and direct-to-consumer hearing aid sales. Comparable to SafKan's All Ears model of bypassing traditional clinics and offering consumer-facing ear/hearing care services directly online and through remote consultations.
- Audicus: Audicus is an online hearing aid retailer offering direct-to-consumer hearing aids with remote audiology support. It competes in the same consumer hearing health category SafKan targets and uses a similar DTC approach to deliver ear and hearing care outside traditional clinical settings.
Broad incumbents
- Miracle-Ear: Miracle-Ear operates a large national franchise network of hearing care centers offering hearing tests, hearing aids, and ear care services. As an established retail hearing care brand with a physical-location model, it represents the incumbent model SafKan's studio approach is attempting to modernize.
- Beltone: Beltone is a long-established hearing care franchise network providing hearing assessments, hearing aids, and earwax management services through company-owned and franchised centers. It is comparable to SafKan as a physical-location consumer hearing care provider, though it is much larger and focused on hearing aid sales.
- Costco Hearing Aid Center: Costco operates in-store hearing aid centers offering free hearing tests and competitively-priced hearing aids. It represents an alternative retail-channel model for consumer hearing care and competes for the same demographic SafKan targets with All Ears studios.
Emerging players
- Hims & Hers Health: Hims & Hers is a publicly-traded DTC telehealth and consumer wellness company that has built a subscription-based model for healthcare services. While not in ear care specifically, it is comparable as a category-creating DTC healthcare brand targeting consumers directly for conditions historically served by clinics.
- Ro: Ro is a direct-to-patient healthcare company offering telehealth, pharmacy, and at-home services across multiple conditions. Comparable to SafKan as a vertically-integrated DTC healthcare brand creating new consumer categories, though Ro's category scope is much broader.
- Olive Union: Olive Union is a DTC hearing wellness company developing consumer hearing devices and hearing care products. Comparable to SafKan as a smaller, consumer-facing brand building awareness in the hearing health category outside traditional clinical channels.
Regional players
- Audigy: Audigy is a practice management and member-owned group for audiology and hearing care practices across North America. It represents the established audiology provider infrastructure against which SafKan's All Ears brand and audiologist referral partnerships compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SafKan Health social profiles
Digital presenceSafKan Health compliance and trust
Trust signalCompliance3 records
SafKan Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafKan Health leadership team
Management profileNumber of profiles
Profiles2 records
SafKan Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
SafKan Health funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafKan Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafKan Health
What does SafKan Health do?
SafKan Health develops and commercializes the FDA-cleared OtoSet® Ear Cleaning System, an automated medical device that uses irrigation and micro-suction technology to safely remove earwax. The company delivers ear care services through its All Ears brand, operating physical ear care studios where licensed nurse clinicians provide ear cleaning treatments, hearing baseline checks, and audiologist referrals. It also offers on-site ear care services at senior living and assisted living communities and an optional annual membership program.
Is SafKan Health a public or private company?
SafKan Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was SafKan Health founded?
SafKan Health was founded in 2017. It employs 11 to 50 people.
Where is SafKan Health based?
SafKan Health is headquartered in Seattle, United States, in the North America region.
How does SafKan Health make money?
Three revenue lines are on record. Ear Care Services are the primary driver. The others are annual Membership Programs and hearing Screening Services.
Who are SafKan Health's main competitors?
Direct peers on record are Eargo, Jabra Enhance (formerly Lively) and Audicus. Broad incumbents are Miracle-Ear, Beltone and Costco Hearing Aid Center. Emerging players are Hims & Hers Health, Ro and Olive Union. Audigy is listed as a regional player.
Does SafKan Health have an API?
No public API is recorded for SafKan Health.
What industry is SafKan Health in?
SafKan Health's product category is Ear Care Services. Its primary akta.pro industry code is HLAKAMAC, Otology & Neurotology (Ear/Hearing/Balance), with a secondary code of HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621340 and its SIC code is 3841.