Staycity

What Staycity does

Staycity Group is a privately held European aparthotel operator founded in 2004 and headquartered in Dublin, Ireland. It operates two distinct brands: Staycity Aparthotels, a mid-range serviced apartment product, and Wilde Aparthotels, a premium boutique lifestyle sub-brand operating on a separate domain. The current portfolio spans 23+ properties across 14 European cities in seven or more countries (Ireland, UK, France, Germany, Italy, Austria, Netherlands, Portugal), with a publicly stated target of 90 aparthotels in 10 countries by 2030 under the Staygreen expansion programme.

The core product combines apartment-style accommodation (studios to three-bedroom units with fully equipped kitchens, in-unit laundry, and dedicated workspaces) with hotel-grade services including 24-hour reception, housekeeping, Staycafé bars, fitness rooms, and online check-in via a dedicated portal. Multi-currency and multi-language booking infrastructure supports 25+ currencies and five languages, with technology differentiating mostly around operational convenience rather than proprietary AI systems. The Wilde sub-brand offers a more design-led, premium-priced proposition aimed at lifestyle and business travellers, while Staycity targets value-conscious leisure, family, and extended-stay segments (with 20% discounts on 7+ nights and 30% on 21+ nights).

Revenue is generated primarily through nightly accommodation rates (Fully Flexible, Semi Flexible, Early Saver, and Long Stay pricing tiers), supplemented by ancillary fees for parking, pet stays (£15/€15 per night for 7-28 night stays), airport transfers, car hire, and activity bookings through partner integrations. Distribution is direct-to-consumer via staycity.com and wilde.com, supported by a member loyalty programme with lowest price guarantee, phone reservations teams, and third-party OTAs. A dedicated group sales team handles corporate, conference, and tour-group bookings across the portfolio. Growth has been funded through equity rounds in 2020 totalling approximately $81.7M (Ireland Strategic Investment Fund, OakNorth, Dunport Capital), institutional development capital (Bridges Fund Management, Citygrove), and asset-light expansion via management leases and franchise-style partnerships.

Name

Staycity

Legal name

Staycity Limited

Website

https://staycity.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Staycity Group is a Dublin-based European aparthotel operator running 23+ properties across 14 cities in 8 countries under the Staycity (mid-range) and Wilde (premium boutique) brands, serving leisure, corporate, and extended-stay travellers with apartment-style accommodations combined with hotel services.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Aparthotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Aparthotels (hotel-branded apartment stays) (THAMACAB), Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

Keywords

• Serviced apartments
• Aparthotel accommodation
• Extended stay lodging
• Corporate group stays
• Boutique aparthotels

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aparthotel Accommodation: Primary revenue from nightly rental of fully-equipped apartments across Staycity and Wilde branded properties. Pricing varies by property, room type (studio, 1-bedroom, 2-bedroom, 3-bedroom), and seasonality. Rates include flexible options (Fully Flexible, Semi Flexible, Early Saver) and long-stay discounts.
2. Corporate and Group Bookings: Revenue from corporate travel and group bookings handled by dedicated sales team. Volume discounts and tailored packages for business groups, conferences and tour groups. Properties span 14 cities across 7+ European countries.
3. Ancillary Services: Additional revenue from parking (where available), pet fees (£15/€15 per night for stays 7-28 nights, £5/€5 for 29+ nights, plus £50/€50 deep clean fee), airport transfers, car hire partnerships, and events & activities bookings through third-party partners.
4. Long Stay Rentals: Extended stay accommodation with 20% discount for 7+ nights and 30% discount for 21+ nights. Includes weekly cleans for stays 7+ nights (every 7 days). 20% non-refundable deposit required at booking.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Staycity Group operates aparthotels combining apartment-style accommodations with hotel services across Europe. Properties feature fully-equipped kitchens, separate living and sleeping areas, 24-hour reception, housekeeping, high-speed WiFi, fitness rooms, and on-site Staycafé bars. The company operates two brands: Staycity Aparthotels (mid-range) and Wilde Aparthotels (premium boutique lifestyle).

Product overview

Staycity Group operates two distinct aparthotel brands: Staycity Aparthotels (mid-range) and Wilde Aparthotels (premium boutique lifestyle). The portfolio spans 14 cities across Europe with 23+ properties offering apartment-style accommodations with hotel services. Core offerings include flexible stay durations, fully-equipped kitchens, and 24-hour reception. Supplementary services encompass long-stay programs (with 20-30% discounts), business and group travel packages, pet-friendly options, on-site Staycafés, and partner services for car rental, airport transfers, and activities. The company is pursuing aggressive expansion targeting 90 aparthotels in 10 countries by 2030, with recent growth through acquisitions and new development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Staycity Aparthotels

Quantifiable outcome

• Up to 30% off for stays of 21+ nights
• +3 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Lotus PropertycoreStrategic or Co-development Partner · 13 April 2026Northern Irish developer Lotus Property is developing Staycity's first aparthotel in Northern Ireland at Wellington Place, Belfast city centre. The £20m nine-storey development represents Staycity's entry into the Northern Ireland market.
• Killowen ContractsminorOthers · 13 April 2026Construction contractor for Staycity's first Northern Ireland aparthotel in Belfast. Building the nine-storey aparthotel development at Wellington Place.
• RGRE Property Group (Johnny Ronan)coreStrategic or Co-development Partner · 23 March 2026Johnny Ronan's RGRE property group submitted plans in March 2026 for an eight-storey, 288-bedroom aparthotel to be operated by Staycity in Dublin's docklands. The property would replace an earlier office block plan on the same site.
• CitygrovecoreStrategic or Co-development Partner · 30 January 2026Development managers and partner with Bridges Fund Management on 185-room Wilde Aparthotel in Nine Elms, London. Also partnered on Vauxhall development (resolution to grant planning for 185-room Wilde), Battersea site acquisition, Southwark Blackfriars Road site acquisition, and Shoreditch development (£120m Wilde).
• JP ImmobiliencoreStrategic or Co-development Partner · 19 January 2026Partnership with JP Immobilien for acquisition of second Vienna site, strengthening Staycity's presence in the Austrian capital with a new Staycity Aparthotels-branded property scheduled to open in 2028.
• Edyn (Locke Brand)minorStrategic or Co-development Partner · 20 December 2024Staycity took on the lease of Edyn's Kingsland Locke property in Dalston, East London. The 124-apartment Locke property (operated by Edyn under Locke, Cove and SACO brands) transferred to Staycity's management.
• Denkmalneu (Felix Group)coreStrategic or Co-development Partner · 20 November 2024Staycity acquired 74.9% stake in the Felix Group owned by Munich-based Denkmalneu, gaining operations of three aparthotels in Leipzig and Dresden (Germany) and Vienna (Austria).
• The Property Trust GroupcoreStrategic or Co-development Partner · 9 September 2024Development partner for £120m Wilde aparthotel in Shoreditch, East London. Construction began December 2025 on this prime site, Staycity Group's fifth Wilde in central London.
• Apsys GroupcoreStrategic or Co-development Partner · 19 February 2024Partnership with Apsys Group for Wilde Bordeaux aparthotel as part of innovative 'urban haute couture' Canopia district development in Bordeaux, France.
• CartrawlerminorGTM or Marketing PartnerCar hire booking integration through cars.cartrawler.com for airport transfers and car rental. Partner ID 579329 for Staycity-branded booking widget.
• GetYourGuideminorGTM or Marketing PartnerEvents & Activities booking partnership. Staycity directs guests to GetYourGuide for local experiences and attractions. Partner ID P4QZBD5.
• Airport Transfer ProvidersminorGTM or Marketing PartnerAirport transfer booking integration through ancillarate.com platform. Guest-facing booking widget available for pre-arrival transfer arrangements.
• GuestTrust (Upgrades)minorGTM or Marketing PartnerUpgrade Your Stay partnership through marketing.guests.plusgrade.com for ancillary revenue opportunities including room upgrades and add-ons.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Adagio (Accor): Adagio is a leading European aparthotel operator with 100+ properties, jointly owned by Accor and Pierre & Vacances. It directly competes with Staycity's mid-scale aparthotel offering across major European cities, with similar apartment-plus-hotel-service positioning.
• Citadines (The Ascott Limited): Citadines is a global serviced residence brand operated by The Ascott Limited (CapitaLand). It competes directly with Staycity across European cities, offering similar studio-to-apartment accommodation with hotel services and flexible stay durations.
• Staybridge Suites (IHG): Staybridge Suites is IHG's upscale extended-stay aparthotel brand with locations across Europe. It directly competes for similar extended-stay corporate and leisure demand, leveraging IHG's massive loyalty program—a competitive moat Staycity must work around.
• Residence Inn (Marriott International): Residence Inn is Marriott's flagship extended-stay brand with extensive European presence. It targets the same extended-stay business and leisure traveler with apartment-style accommodations and competes with Staycity on corporate accounts and loyalty integration.
• Locke (Edyn): Locke is a design-led aparthotel brand across UK and European cities. It directly competes with Wilde in the premium lifestyle segment and overlaps with Staycity's UK portfolio (Staycity even took over the Kingsland Locke property in Dalston).
• Roomzzz Aparthotels: Roomzzz is a UK-based aparthotel brand operating properties in key UK cities including London, Manchester, Leeds, and York. It directly competes with Staycity's mid-scale offering in the UK market with similar apartment-plus-services positioning.
• SACO (Serviced Apartment Company): SACO is a long-established UK serviced apartment operator (now part of Edyn alongside Locke). It overlaps with Staycity's UK portfolio, offering similar apartment-style accommodations to business and leisure travelers across UK cities.

Regional players

• Quest Apartment Hotels: Quest Apartment Hotels is a major serviced apartment operator primarily in Australia and New Zealand, with some international expansion. Comparable business model and product offering (apartment-style accommodations with hotel services) but primarily serves Asia-Pacific rather than Europe.

Broad incumbents

• TownePlace Suites (Marriott International): TownePlace Suites is Marriott's mid-scale extended-stay brand. It competes with Staycity's core offering in extended-stay segments and benefits from Marriott's Bonvoy loyalty program, making it a broader incumbent competitor in the aparthotel/extended-stay space.
• Aparthotels by Wyndham: Wyndham's aparthotel brands (including Hawthorn Suites) compete in the extended-stay segment across Europe. As a major global hotel group with extensive franchise infrastructure, it represents broader incumbent competition with the benefit of Wyndham Rewards scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/staycity
• Facebookfacebook.com/staycity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staycity