LUDEX
- Company typePrivate
- Founded2022
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
LUDEX firmographics
Firmographics- Name
- LUDEX
- Legal name
- Ludex LLC
- Website
- https://ludex.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LUDEX industry classification
Industry- Product category
- Collectibles Software
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Sports Trading Cards Retail (CRALAGAA)
- akta.pro secondary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
Keywords
Where LUDEX is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LUDEX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscription: Monthly and yearly auto-renewing subscription plans for individual collectors. The free tier provides unlimited scans. Premium tiers provide additional features.
- Enterprise Subscription: Monthly subscription at $99 per user plus a $299.99 initiation fee for professional dealers and businesses. Additional usage-based fees for listing and scan fees.
- Usage-based Fees: Usage-based fees including listing and scan fees for enterprise customers, invoiced monthly based on prior month usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for individual collectors |
| Subscription | Monthly | Monthly consumer subscription |
| Subscription | Annual | Annual consumer subscription |
| Subscription | Multi-year contract | Enterprise platform initiation |
| Per seat | Monthly | Enterprise monthly subscription |
| Usage-based | Monthly | Enterprise usage-based fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LUDEX product offering
Product offeringCore offering
LUDEX sells an AI-powered mobile and web software platform that scans, identifies, prices, and organizes sports and trading card collections for hobbyist collectors. The company also offers a separately priced Enterprise tier providing web-based inventory management and AI-driven pricing tools for professional card dealers and businesses.
Product overview
LUDEX is a multi-platform ecosystem for trading card collectors comprising a core mobile application, web-based tools, and an enterprise tier. The LUDEX Mobile App serves as the primary product, using AI-powered scanning to identify cards and retrieve real-time pricing. This core app is supplemented by Collection Web (web-based portfolio management) and Super Search (cross-marketplace search across 26 platforms). For professional sellers, Ludex Enterprise offers a dedicated inventory management platform with AI-powered pricing suggestions. A free tier with unlimited scanning underpins the consumer offering, with optional paid memberships providing enhanced features.
Differentiator
Problem solved
Functional benefit
Brands
- Ludex Super Search: Search tool that scans across multiple marketplaces to find trading cards
- Ludex Light Box
- Ludex Web Collection Management
- Ludex Enterprise
Products and services
- LUDEX Mobile App AI-powered iOS and Android application that scans, identifies, prices, and organizes sports trading cards and trading card games. Users photograph cards to receive instant identification and real-time pricing based on actual sales; designed for individual collectors with a free tier including unlimited scans and optional paid premium membership.
- Collection Web Web-based collection management tool that allows collectors to organize, track, and manage their card portfolios from a desktop browser, complementing the mobile app experience for hobbyist collectors.
- Super Search Multi-marketplace search tool that enables collectors to search across 26 marketplaces simultaneously to find the best prices on cards without requiring an account or login.
- Ludex Enterprise Web-based inventory management software solution for businesses and professional sellers. Includes AI-powered pricing suggestions, multi-user access, and usage-based billing with a $299.99 initiation fee and $99 monthly subscription per user.
- Membership Plans Subscription tiers providing unlimited scans and enhanced features for collectors using the LUDEX mobile app. A free tier with unlimited scans is available, with paid plans such as $50/year offering additional functionality for serious collectors.
Quantifiable outcome
- 98% first-scan success rate for identifying cards
- +3 more outcomes
Companies that use LUDEX
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
LUDEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
LUDEX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Trading Card Association (CTCA)coreStrategic partnership announced on February 25, 2026 to enhance standards and innovation in the trading card industry. The collaboration aims to leverage Ludex's AI technology for better industry practices and member support, contributing to a more transparent and professional hobby.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
LUDEX competitors and assessment
Company assessmentDirect peers
- PWCC Marketplace: Major sports card auction house and marketplace with significant dealer and collector base. Competes with Ludex's enterprise dealer tier via first-party pricing, listing, and auction tools; could potentially disintermediate aggregator value via native scanning.
- Sportscard Trader: Mobile-first sports card buying/selling and trading app with built-in scanning and community. Closest analog to Ludex's marketplace integration angle, though with a more trading-focused feature set.
- TCDB (The Card Database): Largest community-driven trading card database with identification and pricing tools across sports, TCG, and non-sports cards. Most direct comparison to Ludex's scanner+price-guide model, though TCDB lacks a mobile-first AI scanning experience.
- CollX: Mobile-first sports and TCG card scanning app that digitizes collections and provides pricing/marketplace tools. Closest direct competitor with similar target audience (individual collectors) and freemium model, raised at a meaningful valuation.
- 130point: Sports card sales tracking and price guide platform aggregating eBay and auction data. Overlaps with Ludex's pricing intelligence features, though focuses more on raw sales analytics than mobile-first scanning and inventory management.
Regional players
- Cardmarket (Europe): Europe's leading TCG and collectible card marketplace with price guide, scanner tools, and large dealer network. Highly comparable product surface to Ludex but primarily serves European collectors and dealers.
Emerging players
- Goldin: Premium sports collectibles auction platform with growing technology investments. Targets high-end of sports card market with auction-first model; partial overlap with Ludex's professional dealer pricing intelligence.
Broad incumbents
- Chronicle (TCGplayer/Pokemon TCG scanner apps): TCGplayer is the dominant U.S. TCG marketplace and pricing authority (owned by eBay), offering scanning and price data. Overlaps with Ludex's TCG vertical through price intelligence and marketplace tools, but as a broad TCG incumbent rather than a multi-card scanner specialist.
- Beckett (Beckett Collectibles): Long-established authority in sports card pricing guides, grading services, and collector media. Competes indirectly via price guides and the Beckett Grading Service; broader portfolio and institutional credibility than Ludex, but less modern AI-driven mobile experience.
Others
- PSA (Professional Sports Authenticator): Dominant third-party sports card grading and authentication service with a price guide and registry. Not a direct competitor for scanning, but adjacent infrastructure whose standards shape Ludex's CTCA partnership strategy and data needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LUDEX social profiles
Digital presenceLUDEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUDEX leadership team
Management profileNumber of profiles
Profiles3 records
LUDEX subsidiaries and ownership
Company hierarchySubsidiaries1 record
LUDEX funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUDEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUDEX
What does LUDEX do?
LUDEX sells an AI-powered mobile and web software platform that scans, identifies, prices, and organizes sports and trading card collections for hobbyist collectors. The company also offers a separately priced Enterprise tier providing web-based inventory management and AI-driven pricing tools for professional card dealers and businesses.
Is LUDEX a public or private company?
LUDEX is a private company. It is classified as venture growth investor backed and is currently operating.
When was LUDEX founded?
LUDEX was founded in 2022. It employs 11 to 50 people.
Where is LUDEX based?
LUDEX is headquartered in Chicago, United States, in the North America region.
How does LUDEX make money?
Three revenue lines are on record. Consumer Subscription is the primary driver. The others are enterprise Subscription and usage-based Fees.
Who are LUDEX's main competitors?
Direct peers on record are PWCC Marketplace, Sportscard Trader, TCDB (The Card Database), CollX and 130point. Cardmarket (Europe) is listed as a regional player. Goldin is listed as an emerging player. Broad incumbents are Chronicle (TCGplayer/Pokemon TCG scanner apps) and Beckett (Beckett Collectibles). PSA (Professional Sports Authenticator) is listed as an others.
Does LUDEX have an API?
No public API is recorded for LUDEX.
What industry is LUDEX in?
LUDEX's product category is Collectibles Software. Its primary akta.pro industry code is CRALAGAA, Sports Trading Cards Retail, with a secondary code of CRALAGAC, Collectible Card Games (CCG/TCG) Retail. Its NAICS code is 459120 and its SIC code is 5945.