What MVPindex does

MVPindex is a sponsorship measurement and social media indexing platform purpose-built for the sports and entertainment industry. Founded in 2012 and headquartered in Austin, Texas, the company built its core asset around a patented computer-vision AI/ML engine that identifies, measures, and values every brand sponsorship exposure in real time across broadcast, digital, social, and experiential channels. The platform captures structured data on placement, duration, prominence, and quality for every asset, brand, and event analyzed, moving beyond simple logo-detection toward context, frequency, and quality assessment. Under CEO Brian Foley (appointed 2020), the company executed a full business transformation, rebuilding its technology stack and developing proprietary computer-vision IP that now underpins the product.

The company serves four customer segments across the sponsorship ecosystem: global brands seeking ROI measurement on their sponsorship portfolios, sports leagues/teams/events needing to demonstrate value to partners, media organizations looking to maximize return on sports rights, and talent/creators quantifying their sponsorship value. MVPindex operates three engagement models — Project & Advisory (targeted support for specific decisions), Retained Services (ongoing measurement and strategic recommendations), and Outsourced Management (end-to-end sponsorship ownership with fees tied to savings and impact). The named customer base includes Apple, NHL, Truist, Fox Sports, PGA Tour, Toyota, Coca-Cola, Qualcomm, NBA, Diageo, and CAA, among others. The company raised $27M across two disclosed funding rounds ($7M in 2016 from KP Capital Partners; $20M in 2023 led by Verance Capital) and acquired data platform Umbel in February 2018. In June 2026, MVPindex was acquired by Game Theory, with Brian Foley joining as Co-Founder and President of the combined entity, which now pairs the measurement platform with strategic advisory capabilities and operates from offices in Austin, New York, and London under The Sponsorship Intelligence Group, Inc.

Name

MVPindex

Website

https://mvpindex.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

MVPindex is a sponsorship measurement platform for the sports and entertainment industry, using patented computer-vision AI to identify and value brand exposures across broadcast, digital, social, and experiential channels for global brands, leagues, teams, media organizations, and talent.

Ownership category

akta.pro rank

Product category

Sponsorship Analytics Software

NAICS

Media Buying Agencies (541830), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Sponsorship & Sports Experiential Marketing (MPAAAGAE), Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Sponsorship measurement
• Sports analytics
• Brand exposure analysis
• Sponsorship intelligence
• Marketing measurement

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

MVPindex operates a sponsorship measurement platform that uses patented computer-vision AI to identify, measure, and value every brand exposure across broadcast, digital, social, and experiential channels in real time. The platform is delivered through three engagement models: Project & Advisory (targeted support), Retained Services (ongoing measurement and strategy), and Outsourced Management (end-to-end ownership of sponsorship decisions). The offering serves global brands, sports leagues/teams/events, media organizations, and talent/creators by quantifying sponsorship ROI and informing negotiation and go-to-market strategies.

Product overview

MVP Index operates as a sponsorship measurement platform offering three distinct engagement models: Project & Advisory (targeted support for specific challenges), Retained Services (ongoing partnership analysis with continuous measurement), and Outsourced Management (end-to-end ownership of sponsorship decisions). The company combines patented computer-vision AI technology with commercial advisory services to measure sponsorship value across broadcast, digital, social, and experiential channels. Following its 2026 acquisition by Game Theory, the platform now pairs proprietary measurement technology with strategic advisory capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Project & Advisory Targeted support engagement model addressing specific sponsorship challenges or consequential decision points, including portfolio and inventory audits, whitespace analysis, and go-to-market strategy execution. Intended for brands, leagues, teams, events, and media organizations that need decision-focused advisory.
• Retained Services Ongoing partnership analysis engagement model providing continuous measurement and strategic recommendations, including negotiation support for buyers and sellers and measurement framework implementation.
• Outsourced Management End-to-end ownership engagement model where fees are tied to savings and impact, providing intelligence-led investment optimization and partner accountability program development.
• MVP Index Sponsorship Measurement Platform Premier sponsorship measurement platform providing patented measurement technology that evaluates context, frequency, and quality of brand exposures across broadcast, digital, social, and experiential channels; now integrated into Game Theory's combined sponsorship intelligence offering.

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• Game TheorycoreStrategic or Co-development Partner · 23 June 2026Game Theory acquired MVP Index in June 2026, creating a combined entity that pairs patented measurement technology with strategic advisory capabilities. Brian Foley, previously CEO of MVP Index, joined as Co-Founder and President. The merger aims to address longstanding challenges in linking sponsorship investments to tangible outcomes by combining measurement technology with commercial advisory services.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zoomph: Zoomph provides sponsorship valuation and analytics across social media and broadcast for brands, teams, and athletes — a direct competitor offering AI-driven exposure measurement similar to MVPindex's patented computer-vision approach.
• Relo Metrics: Relo Metrics is a sponsorship analytics platform that measures media exposure and ROI across broadcast and social for brands and rights holders — a direct competitor with similar computer-vision measurement capabilities.
• Blinkfire Analytics: Blinkfire Analytics offers AI-powered sports sponsorship measurement across social, broadcast, and digital channels for leagues, teams, brands, and agencies — competing head-to-head with MVPindex's multi-channel exposure valuation platform.
• Hookit: Hookit measures and values sponsorship and media value across social platforms for brands, teams, and athletes — directly comparable to MVPindex's athlete/creator measurement segment and brand ROI use cases.
• SponsorUnited: SponsorUnited operates a sponsorship analytics and marketplace platform that connects brands, properties, and agencies with sponsorship data — directly comparable to MVPindex's measurement and valuation capabilities, and serving the same customer segments.

Emerging players

• Opta (Stats Perform): Opta/Stats Perform provides sports data and analytics to leagues, media, and brands, including emerging sponsorship valuation use cases — comparable data-driven approach and partially overlapping customer base.
• Parrot Analytics: Parrot Analytics provides demand and valuation analytics for entertainment IP including sports content — uses AI to value exposure across media channels, with emerging overlap into sports sponsorship measurement.

Broad incumbents

• Nielsen Sports: Nielsen Sports is the long-established incumbent in sports sponsorship measurement, providing broadcast exposure tracking and ROI analytics to global brands and rights holders — comparable measurement technology and customer base but at much greater scale.
• Wasserman: Wasserman is a major sports marketing, talent management, and sponsorship consulting firm — comparable to Game Theory's advisory arm and operates with the same brand/rights-holder ecosystem that MVPindex serves.
• Octagon: Octagon is a global sports marketing agency that advises brands and rights holders on sponsorship strategy and activation — overlaps with Game Theory's advisory side and shares MVPindex's enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mvpindex
• LinkedInlinkedin.com/company/mvpindex

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVPindex