Parrot Analytics
Parrot Analytics is a global entertainment demand analytics company that quantifies audience demand for TV, movies, talent, and IP across 200+ countries, serving studios, streamers, PE firms, and content investors via its patented DEMAND360 platform.
- Company typePrivate
- Founded2011
- HeadquartersBeverly Hills, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Parrot Analytics does
Parrot Analytics is a global entertainment demand analytics company that quantifies audience demand for TV shows, movies, talent, and intellectual property across 200+ countries and 100+ languages, serving studios, streaming platforms, PE and asset managers, content investment funds, distributors, talent agencies, government agencies, sports leagues, consumer brands, and airlines. Its patented DEMAND360 platform is the core product, processing behavioral signals from a dataset the company describes as covering 2B+ people and 1M+ content titles with 100M+ metadata tags, refreshed daily and covering 2,000+ distribution platforms. The product suite extends from DEMAND360 (enterprise SaaS) and a self-serve DEMAND360LITE tier through specialized modules including Streaming Economics (subscriber/revenue/ARPU/churn analytics), Plexie AI Agent (conversational AI powered by Amazon Bedrock and Nova), Audience Solutions (affinity/recommendation), Supply & Metadata, IP & Topic Demand, and Concept Testing for pre-greenlight evaluation. The company runs a hybrid GTM combining direct enterprise field sales, a self-serve PLG tier, and a channel partner network of advisory and consulting firms. Revenue derives primarily from SaaS subscriptions, supplemented by bespoke enterprise consulting and strategic partnership analytics workstreams. Founded in 2011, the company is privately held, NZ-domiciled (Parrot Analytics Ltd), with operational offices in Los Angeles, New York, London, Auckland, Sao Paulo, and Doha.
Parrot Analytics firmographics
Firmographics- Name
- Parrot Analytics
- Legal name
- Parrot Analytics Limited
- Website
- https://parrotanalytics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Parrot Analytics is a global entertainment demand analytics company that quantifies audience demand for TV, movies, talent, and IP across 200+ countries, serving studios, streamers, PE firms, and content investors via its patented DEMAND360 platform.
- Ownership category
- akta.pro rank
Parrot Analytics industry classification
Industry- Product category
- Entertainment Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Competitive Intelligence & Market Share Benchmarking (Networks/Stations) (MPABAOAJ)
- akta.pro secondary industry
- Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Parrot Analytics is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Parrot Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Analytics Platform: SaaS subscription model for DEMAND360 platform providing access to global audience demand analytics, content valuation tools, and strategic intelligence. Tiered offerings from DEMAND360LITE self-serve to enterprise-grade full platform access.
- Enterprise Analytics Services: Custom consulting solutions and bespoke analytics engagements for enterprise clients seeking tailored industry analysis and strategic insights.
- Strategic Partnership Analytics: Data-driven intelligence integration into partner operations through dedicated workstreams including IP investment strategy and talent planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DEMAND360LITE - Self-serve entry tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Parrot Analytics product offering
Product offeringCore offering
Parrot Analytics provides a global content demand measurement and entertainment analytics platform (DEMAND360) that quantifies audience demand for TV shows, movies, and talent across 200+ countries and 100+ languages. The platform translates behavioral demand data into financial inputs such as content valuation, subscriber acquisition impact, retention, and ROI, and bundles Streaming Economics, Plexie AI Agent, Audience Solutions, IP & Topic Demand, Supply & Metadata, and Concept Testing modules for enterprise customers in the media value chain.
Product overview
Parrot Analytics offers a unified platform-plus-modules product architecture centered on global audience demand measurement and entertainment analytics. The core DEMAND360 platform serves as the central analytics hub, with specialized sub-products for TV, Movie, and Talent Demand, plus tiered access through DEMAND360 LITE (free) and DEMAND360 Enterprise (enterprise). The product portfolio includes Streaming Economics for platform performance metrics, Plexie AI Agent for conversational intelligence, Audience Solutions for affinity analysis, Supply & Metadata for content landscape mapping, IP & Topic Demand for intellectual property valuation, and Concept Testing for pre-greenlight evaluation. All products connect global behavioral data from 2 billion audiences to drive content investment, production, acquisition, marketing, and distribution decisions across the content value chain.
Differentiator
Problem solved
Functional benefit
Brands
- DEMAND360: Global cross-platform entertainment analytics platform providing audience demand measurement for TV shows, movies, and talent.
- DEMAND360 Lite
- Streaming Economics
- Plexie
- Demand Academy
- Content Panorama
- IP & Topic Demand
- Audience Solutions
Products and services
- DEMAND360 Parrot Analytics' flagship analytics platform providing global cross-platform entertainment analytics including audience demand measurement, content valuation, and strategic intelligence for TV shows, movies, and talent across 200+ countries, sold to studios, streaming platforms, PE firms, and content investment funds.
- DEMAND360 LITE Self-serve entry-tier version of DEMAND360 offering access to rankings of 30,000+ TV shows, 20,000+ movies, and 50,000+ talent in 50+ markets with credit card subscription billing via Stripe, targeted at mid-market users and journalists.
- Streaming Economics Advanced analytics platform providing historical and forecasted streaming metrics including subscribers, revenue, ARPU, churn, and catalog metrics across every major streaming platform, sold to streaming platforms and PE/asset managers for competitive benchmarking.
- Plexie AI Agent
Quantifiable outcome
- Netflix Q2 2024: Demand model predicted ~9M net subscriber additions vs Wall Street consensus of 4.8M (actual: 8.05M)
- +3 more outcomes
Companies that use Parrot Analytics
Customer profileNamed customers6 records
Segments11 records
Ideal customer profiles5 records
Parrot Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Parrot Analytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, regional and secondary.
- Alcon Media GroupcoreStrategic partnership integrating Parrot's global cross-platform entertainment analytics and content valuation into Alcon's decision-making across film, television, interactive, and publishing. Initial focus on IP investment strategy and talent planning to maximize value across expanded content library including The Matrix and Mad Max franchises.
- Stellar EntertainmentcoreMulti-year partnership integrating DEMAND360 Enterprise strategic intelligence platform into Stellar's inflight entertainment portal, enabling airline content teams to access real-time title-level demand data for faster data-driven content selection. Supports airline customers including Qantas Group, American Airlines, Air Astana, and China Airlines.
- Amazon Web Services (AWS)coreAWS as primary cloud provider for generative AI with Amazon Bedrock, AgentCore, and Nova integration. Enables scaling of AI infrastructure for content valuation, audience demand modeling, and global demand analytics supporting transformation of media measurement.
- Radial Entertainment (Oaktree Capital)coreMulti-year enterprise partnership integrating global cross-platform audience demand analytics into Radial's content valuation, programming, and growth strategy. Radial operates library of 70,000+ movies and TV episodes across AVOD, FAST, SVOD. Partnership enables objective catalog pricing, distribution optimization, and disciplined capital allocation for M&A.
- Next Narrative Africa Fundcore$50M African content fund partnership deploying data-driven intelligence for validating African content as globally undervalued asset class. Parrot Analytics provides audience demand measurement and Greenlight Confidence Scores for venture studio. Partnership includes commissioned Landscape Study quantifying supply-demand gap in African entertainment.
- Qatar Film CommitteeregionalPartnership with Qatar's nascent film committee as part of regional expansion strategy, including opening of Middle East office in Doha. Part of Qatar's new film industry development strategy forming long-term partnerships with international companies.
- Lightbox (NZ)secondaryNew Zealand's fastest-growing SVOD service partnership replacing intuition-based content acquisition with data-driven insights from DEMAND360 platform. Data-driven approach enabled strategic content investments and culminated in Lightbox's acquisition by Sky TV.
- Maria Farinha FilmessecondaryBrazil-based impact entertainment studio collaboration utilizing Parrot Analytics' global audience demand and segmentation capabilities to inform development and go-to-market strategy for mission-led storytelling projects over past year.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Parrot Analytics competitors and assessment
Company assessmentDirect peers
- Tubular Labs: Video audience measurement and creator economy analytics platform. Comparable to Parrot's content and talent demand measurement, though skewed toward YouTube and social video creator ecosystem.
- Samba TV: Cross-platform TV viewership and audience analytics provider using first-party data from smart TVs. Directly comparable to Parrot's DEMAND360 in measuring cross-platform content consumption for advertisers, agencies, and platforms.
- Antenna: Subscription analytics provider for streaming services, offering subscriber acquisition, retention, churn, and pricing intelligence. Closely comparable to Parrot's Streaming Economics product for SVOD/AVOD subscription metrics and benchmarking.
- Luminate (formerly Nielsen Music / MRC Data): Entertainment data and analytics provider spanning music, film, and TV. Comparable to Parrot in providing industry-standard audience and consumption analytics for entertainment industry decision-making.
- Variety Business Intelligence (VBI): Variety's data and research arm providing entertainment industry intelligence, valuations, and competitive analysis. Comparable to Parrot's enterprise research offerings for studios, streamers, and financial clients.
- Bloomberg Second Measure: Alternative data provider tracking consumer spending and subscription trends, including streaming services. Comparable to Parrot's Streaming Economics on subscription and revenue benchmarks for streaming platforms.
Broad incumbents
- Nielsen: The dominant global audience measurement and ratings company. Overlaps with Parrot in TV/streaming audience measurement but operates at much larger scale with linear-TV currency heritage and broader portfolio (media planning, consumer insights).
- Comscore: Cross-platform audience measurement and analytics company covering digital, TV, and theatrical. Competes with Parrot in audience measurement and competitive intelligence for networks, studios, and agencies.
- Omdia: Global technology research and advisory firm covering media, entertainment, and telecom. Comparable to Parrot's strategic intelligence offerings for streaming and content economics, with a broader research portfolio.
Others
- MoffettNathanson: Independent equity research and investment banking boutique specializing in media, telecommunications, and entertainment. Adjacent comparable as a buyer of streaming-economics-type data for analyst forecasts and investor clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parrot Analytics social profiles
Digital presenceParrot Analytics compliance and trust
Trust signalCompliance1 record
Parrot Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parrot Analytics leadership team
Management profileNumber of profiles
Profiles8 records
Parrot Analytics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parrot Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parrot Analytics
What does Parrot Analytics do?
Parrot Analytics provides a global content demand measurement and entertainment analytics platform (DEMAND360) that quantifies audience demand for TV shows, movies, and talent across 200+ countries and 100+ languages. The platform translates behavioral demand data into financial inputs such as content valuation, subscriber acquisition impact, retention, and ROI, and bundles Streaming Economics, Plexie AI Agent, Audience Solutions, IP & Topic Demand, Supply & Metadata, and Concept Testing modules for enterprise customers in the media value chain.
Is Parrot Analytics a public or private company?
Parrot Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Parrot Analytics founded?
Parrot Analytics was founded in 2011. It employs 51 to 100 people.
Where is Parrot Analytics based?
Parrot Analytics is headquartered in Beverly Hills, United States, in the North America region.
How does Parrot Analytics make money?
Three revenue lines are on record. Subscription Analytics Platform is the primary driver. The others are enterprise Analytics Services and strategic Partnership Analytics.
Who are Parrot Analytics's main competitors?
Direct peers on record are Tubular Labs, Samba TV, Antenna, Luminate (formerly Nielsen Music / MRC Data), Variety Business Intelligence (VBI) and Bloomberg Second Measure. Broad incumbents are Nielsen, Comscore and Omdia. MoffettNathanson is listed as an others.
Does Parrot Analytics have an API?
Yes. Parrot Analytics offers an API that provides access to its entertainment analytics platform. The terms of service reference the Service as interoperating with third party service features via web services and APIs. The DEMAND360 platform is accessible via https://www.tv360.parrotanalytics.com as a subscription product. Developer documentation is at www.tv360.parrotanalytics.com.
What industry is Parrot Analytics in?
Parrot Analytics's product category is Entertainment Analytics Software. Its primary akta.pro industry code is MPABAOAJ, Competitive Intelligence & Market Share Benchmarking (Networks/Stations), with a secondary code of BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 541910 and its SIC code is 6282.