Business and Pleasure

What Business and Pleasure does

Business & Pleasure Co. is a privately held, luxury direct-to-consumer brand founded in 2016 and headquartered in Compton, California, that designs and sells premium outdoor furniture, beach umbrellas, and lifestyle accessories. Its product portfolio spans three core lines: commercial and residential umbrellas ($149-$2,199), outdoor furniture collections such as Al Fresco, Contini, Daisy, WES, and Waterhouse (sun loungers, sofas, dining tables, accent chairs, bar carts; $600-$5,598), and beach accessories including towels, bags, coolers, drinkware, and games. The company differentiates on a resort-inspired aesthetic, premium materials (teakwood, powder-coated aluminum), proprietary Pleasuretex® fabrics, and cohesive collection design that allows coordinated outdoor environments.

The business operates primarily through its own e-commerce platform (businessandpleasureco.com) with global shipping and multi-currency support, supplemented by a single physical showroom at Newport Yacht Club in Newport Beach, California, and a B2B trade/wholesale program (The Business Club) serving interior designers, architects, and hospitality buyers. Brand collaborations with designer Jenni Kayne and Italian hotel Le Sirenuse extend the lifestyle positioning. Pricing is one-time purchase, premium-positioned, with no subscription component.

In March 2025, Business & Pleasure Co. raised a $16 million growth equity round from Silas Capital to support expansion, backed by co-founders Lachlan Leckie and Ollie Edwards. The company employs 11-50 people, sells across multiple international markets, and runs an integrated marketing operation across Instagram, Pinterest, LinkedIn, email, and seasonal print and digital catalogs. Revenue is not publicly disclosed.

Name

Business and Pleasure

Legal name

Business & Pleasure Co.

Website

https://businessandpleasureco.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Business & Pleasure Co. is a privately held luxury direct-to-consumer brand founded in 2016 that designs and sells premium outdoor umbrellas, furniture, and beach accessories to affluent consumers, hospitality buyers, and interior designers via e-commerce, a Newport Beach showroom, and a trade/wholesale program.

Ownership category

akta.pro rank

Product category

Luxury Outdoor Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Other Furniture Related Product Manufacturing (3379), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industries

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Luxury outdoor furniture
• Beach umbrellas
• Outdoor living accessories
• Premium patio umbrellas
• Beach lifestyle products

Headquarters

HQ city

Compton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of luxury beach and outdoor furniture via its e-commerce platform (businessandpleasureco.com). Products include umbrellas, furniture (sun loungers, sofas, chairs, tables), beach accessories, coolers, and home outdoor essentials. The business operates on a one-time purchase model with no subscription component.
2. Trade/Wholesale Program: The company offers a trade program called 'The Business Club' for trade professionals and wholesale accounts, providing dedicated pricing and access for interior designers, hospitality businesses, and other trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Business & Pleasure Co. designs, manufactures, and sells luxury outdoor and beach furniture, premium patio and beach umbrellas, and lifestyle accessories (coolers, towels, bags, drinkware, games) under its own brands and designer collaborations. The company sells primarily direct-to-consumer via its e-commerce site, with a parallel wholesale trade program and a flagship retail showroom in Newport Beach.

Product overview

Business & Pleasure Co. is a luxury beach and outdoor home furniture e-commerce platform offering an integrated portfolio of premium products. The core offerings center on high-end outdoor umbrellas (including The Resort Market Umbrella, Patio Umbrella, and Club Umbrella lines) and outdoor furniture collections (Al Fresco, Contini, Daisy, Waterhouse, and WES Collections) featuring sun loungers, sofas, dining tables, chairs, and bar carts. The brand extends its beach lifestyle positioning through accessories including The Beach Towel, Beach Cart, Beach Bags, and The Hemingway Cooler and Drinkware lines. A notable collaboration is Jenni Kayne by Business & Pleasure, featuring teak and brushed gold outdoor pieces. The company operates exclusively through direct-to-consumer e-commerce, with no API offering or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• The Resort Market Umbrella
• The Patio Umbrella
• The Club Umbrella
• The Al Fresco Collection
• The Contini Collection
• The Daisy Collection
• The WES Collection
• The Waterhouse Collection
• Jenni Kayne by Business & Pleasure
• The Beach Towel
• The Hemingway Cooler
• The Beach Bag
• The Beach Cart
• The Clamshell Base
• The Hemmingway Drinkware
• The Backgammon Set
• The Bocce Ball Set

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and secondary.

• Jenni KaynecoreStrategic or Co-development PartnerCollaborative collection 'Jenni Kayne by Business & Pleasure' featuring coordinated outdoor furniture and accessories. The partnership combines Jenni Kayne's aesthetic sensibilities with Business & Pleasure's product expertise. Products include The Beach Bag x Jenni Kayne, The Beach Towel x Jenni Kayne, The Premium Cooler Bag x Jenni Kayne, and Resort Market Umbrella x Jenni Kayne in California Stripe, Pacific Stripe, Dune, and Grove colorways.
• Le SirenusesecondaryStrategic or Co-development PartnerLe Sirenuse collaboration featuring exclusive designs and patterns including 'Crew Le Sirenuse Stripe' fabric options on sun loungers and the Waterhouse Bistro Table featured in the Spring '26 catalog. Le Sirenuse is a renowned Italian luxury hotel and lifestyle brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pottery Barn: National home furnishings retailer with a sizable outdoor collection. Operates at lower price points than Business & Pleasure but competes for many of the same affluent customers shopping the outdoor category.
• RH (Restoration Hardware): Multi-category luxury home furnishings giant with a significant outdoor and patio assortment. Larger catalog, multiple galleries, and broader customer base — competes in the same affluent outdoor buyer but as part of a much wider portfolio.
• Crate & Barrel / CB2: National modern home retailer with an outdoor furniture line spanning price tiers. Competes in the outdoor category across coastal and urban buyers, though with a more contemporary (less resort) design language.

Direct peers

• Serena & Lily: Coastal-inspired luxury home and outdoor lifestyle brand with a near-identical aesthetic (stripes, resort color palettes) and a comparable multi-channel DTC + trade + showroom model. The closest direct competitor in positioning and customer.
• Frontgate: Premium outdoor and indoor furniture retailer serving both consumers and the hospitality trade. Overlaps directly in outdoor umbrellas, loungers, and patio dining at comparable price points and quality tier.
• Outer: DTC premium outdoor furniture brand with strong sustainability and design positioning. Competes in the same DTC-led outdoor furniture category, though with a more modern/suburban aesthetic than Business & Pleasure's coastal resort styling.
• Yardbird: Direct-to-consumer premium outdoor furniture brand focused on sustainable materials and classic designs. Comparable in channel strategy (DTC + showroom) and price positioning, though more mainstream than luxury.

Emerging players

• Neighbor: Outdoor furniture brand with a distinct rental/subscription model alongside purchase. Adjacent in category and customer but uses a different monetization approach that could pressure ownership-based premium brands.
• Article: DTC modern furniture brand with a growing outdoor assortment. Competes for design-conscious direct-to-consumer buyers, typically at lower price points than Business & Pleasure but with similar e-commerce sophistication.

Others

• Sunbrella: Performance fabric brand widely used in outdoor umbrellas, cushions, and furniture. Not a direct competitor — more of an upstream material supplier/brand that competes for the outdoor lifestyle consumer's attention and sets industry durability expectations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/business-and-pleasure-co
• Instagraminstagram.com/businessandpleasure_co/?hl=en
• Pinterestpinterest.com/businessandpleasure

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business and Pleasure