Generac Power Systems

Name

Generac Power Systems

Legal name

Generac Power Systems, Inc.

Website

https://generac.com

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611)

SIC

Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)

akta.pro secondary industries

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), Power & Energy Systems for Telecom Sites (Generators, Batteries, Fuel) (HDAIAKAG), Reactive Power & Power Quality Systems EPC (STATCOM/SVC, Harmonic Filters, Capacitor Banks) (EUAEADAF)

Keywords

• Backup power generation
• Home standby generators
• Industrial diesel generators
• Battery energy storage
• Microgrid controllers

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Power Generation Equipment Sales: Sale of standby generators, portable generators, diesel/gas generators for commercial and industrial applications, and large-megawatt generators for data centers. Hardware sales constitute the primary revenue stream with diverse product portfolio spanning residential, commercial, and industrial segments.
2. Energy Storage Systems: PWRcell battery energy storage systems, PWRcell 2, SBE Block battery systems, and solar-plus-storage solutions for residential and commercial applications
3. Service and Support: Dealer network providing installation, maintenance, and warranty services for generator systems
4. DER/VPP Services: Distributed energy resource program collaboration with CPower enabling commercial and industrial customers to participate in capacity and demand response programs, generating recurring energy revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Generac Power Systems designs and manufactures a broad portfolio of power generation and energy management products spanning home standby generators, portable generators, large-megawatt industrial diesel and gas generators (1.75MW to 3.25MW single units up to 100MW paralleling), battery energy storage systems (PWRcell, PWRcell 2, SBE Block), microgrid controllers, transfer switches, solar inverters, and EV chargers. The company provides integrated energy solutions for residential, commercial, industrial, and hyperscale data center customers through its branded product lines and acquired subsidiaries (ecobee, Deep Sea Electronics, Enercon, Allmand, PowerPlay, Ageto).

Product overview

Generac Power Systems is a total energy solutions company offering a comprehensive portfolio of power generation and energy management products across residential, commercial, and industrial markets. The product ecosystem centers on backup power solutions (home standby generators, portable generators, large industrial generators from 1.75MW to 100MW), energy storage systems (PWRcell 2 for residential/commercial, industrial-scale BESS), and smart energy management (ecobee thermostats, microgrid controllers, virtual power plants). Industrial offerings include stationary generators, mobile generators, light towers, heaters, and pumps, all supported by Power Design Pro engineering tools. The company serves diverse verticals including data centers, healthcare, water utilities, telecommunications, government, and residential backup power, with recent strategic focus on hyperscale data center markets through large-megawatt generator launches (SD Series) and acquisitions (Enercon for switchgear/enclosures, Deep Sea Electronics for controls, PowerPlay for battery storage).

Differentiator

Problem solved

Functional benefit

Brands

• DR Power Equipment: Commercial-grade outdoor power equipment including XD Series rototillers and stump grinders
• Generac Industrial Energy
• PWRcell
• PWRcell 2
• SD Series
• PWRmicro
• ARC Controller
• ecobee by Generac

Products and services

• Home Standby Generators Permanent backup power systems installed outside homes that automatically provide power during outages. Includes Next Gen Home Standby Generator and XG Protector Series. Targeted at residential homeowners.
• Portable Generators Mobile power solutions for camping, tailgating, home backup, and job sites. Includes iQ Series with LED displays, electric start, and dual fuel capability. For residential and small commercial users.
• Stationary Industrial Generators Large commercial and industrial backup power generators ranging from configured to custom-engineered solutions up to 3.25 MW single units and multi-megawatt paralleling solutions up to 100MW. Includes diesel, natural gas, and bi-fuel options. For commercial, industrial, and data center customers.
• SD Series Diesel Generators Large-megawatt diesel generators including SD1250, SD1500, and SD3250 models designed for mission-critical applications in data centers, healthcare, water utilities, and heavy industrial segments. Feature Perkins 5012 engines, improved fuel efficiency, reduced emissions, redundant starting system, and remote monitoring.
• SD3250 3.25MW Generator Generac's largest diesel model (3.25MW) designed for mission-critical applications in data centers, healthcare, and infrastructure. Part of a series of new large diesel generators ranging from 1.75-3.25 MW.
• PWRcell 2 Energy Storage System Modular, scalable residential and commercial battery energy storage system that stores energy from solar panels and provides backup power during outages. Features sleek enclosure design and integrates with solar and home standby generators.
• PWRmicro Microinverter Microinverter designed to maximize homeowner energy yield from solar panels, part of Generac's home energy ecosystem enabling greater savings and system integration. For residential solar customers.
• Stationary Battery Energy Storage (Industrial BESS) Industrial-scale battery energy storage systems (BESS) for commercial and industrial facilities, providing backup power and grid services. For C&I customers.
• Microgrid Solutions Integrated microgrid systems combining battery energy storage, generators, microgrid controllers, and grid interconnection. Includes ARC Controller for orchestrating resources, supporting virtual power plants, and enabling grid services. For commercial, industrial, and utility customers.
• Mobile Generators (Industrial) Portable generator solutions for industrial, construction, and emergency response applications, providing temporary power at job sites and facilities. For construction, rental, and emergency response sectors.
• Light Towers Mobile lighting solutions for construction, mining, infrastructure, and emergency response sectors, featuring LED and solar-powered options. For industrial and emergency response customers.
• Industrial Heaters Mobile heating solutions for industrial applications including oil and gas operations, construction, and emergency response. For industrial and construction customers.
• Mobile Battery Energy Storage Portable battery energy storage solutions for mobile and temporary power needs in industrial applications. For construction, rental, and event customers.
• Transfer Switches Automatic transfer switches that safely connect standby generators to the electrical panel, enabling seamless power transfer during outages. Includes residential and industrial models.
• Level 2 EV Chargers

Quantifiable outcome

• 8 out of 10 home standby generators sold are Generac
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• mHUB Energy Tech AcceleratorminorGTM or Marketing Partner · 20 May 2026Partnership backing mHUB's Energy Tech Accelerator focused on technologies at compute-energy nexus. Backing includes Equinix Foundation, HPE Foundation, Marmon Holdings, Salesforce, and The Rockefeller Foundation. Invests in 6-10 early-stage startups developing data center efficiency, grid resilience, and sustainable energy solutions.
• CPower EnergycoreStrategic or Co-development Partner · 7 April 2026Collaboration to deploy distributed energy resources across PJM grid, North America's largest electricity market. Combines Generac's equipment and industrial dealer network with CPower's wholesale market program access and demand response expertise. Enables C&I customers to participate in capacity, ancillary services, energy and on-bill programs, creating recurring energy revenue and savings.
• EPC Power Corp.coreTechnology or Integration · 5 March 2026Collaboration to deploy fully integrated energy solutions for AI data center applications. Combines Generac's SBE Block battery systems and ARC Controller with EPC Power's M-System inverters. Addresses power demands and grid interconnection requirements for hyperscale computing driven by AI workloads.
• ecobee Inc.coreStrategic or Co-development Partner · 3 September 2025ecobee joined Generac Holdings in 2021; continues operating independently with shared vision for cleaner, more sustainable energy future. Generac and ecobee integration connects smart thermostats with Generac Home Standby Generators and PWRcell 2 Solar Battery Storage for coordinated home energy management.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Caterpillar: Caterpillar is the largest incumbent in industrial power generation through its CAT Electric Power division, manufacturing diesel and gas generator sets from small to multi-megawatt sizes serving data centers, healthcare, and industrial backup power markets. It is a primary competitor to Generac's SD Series and large-megawatt offering.
• Cummins: Cummins is a leading global manufacturer of diesel and gas generators, power systems, and power generation components serving data centers, commercial, industrial, and residential backup markets. Cummins competes directly with Generac in both industrial large-megawatt and standby segments.
• ABB: ABB is a broad incumbent in power and automation, supplying switchgear, transformers, and grid interconnection solutions that compete with and complement Generac's Enercon enclosures/switchgear and industrial transfer switch offerings for data center and industrial backup applications.

Direct peers

• Rolls-Royce Power Systems (MTU): Rolls-Royce Power Systems (MTU) is a direct peer in large-megawatt industrial and mission-critical backup generators, particularly for data centers. MTU's mtu Kinetic PowerPacks and large diesel generator sets compete head-to-head with Generac's SD Series for hyperscale data center and critical infrastructure customers.
• Kohler Co. Kohler is a direct peer across Generac's full portfolio, with Kohler Power Systems competing in industrial generators (KD Series), residential/light commercial standby, and transfer switches. Kohler is the closest all-segment peer with comparable residential and industrial offerings.
• Atlas Copco: Atlas Copco is a direct competitor in portable and industrial generators, light towers, and mobile power solutions. Its Power and Flow division overlaps with Generac's mobile generators, light towers, and industrial product lines serving construction and rental segments.
• Briggs & Stratton: Briggs & Stratton manufactures residential and commercial standby generators, portable generators, and engine systems. It is a direct peer in the residential home standby category where Generac holds an 8:1 brand preference lead.
• Champion Power Equipment: Champion Power Equipment is a direct competitor in portable generators and home standby products, with active patent litigation against Generac. It represents the closest mid-tier alternative to Generac in the portable and entry-level standby segments.

Emerging players

• Tesla Energy (Powerwall / Megapack): Tesla's energy business competes with Generac's PWRcell 2 and SBE Block products in residential battery storage and with Megapack in commercial/utility-scale storage. As AI data centers explore battery-first backup architectures, Tesla is both a competitor and a potential substitute to Generac's diesel backup strategy.
• Enphase Energy: Enphase Energy is a leading residential solar inverter and battery storage provider, competing with Generac's PWRcell 2 and PWRmicro offerings in the home energy ecosystem. Both companies target residential solar-plus-storage customers and compete at the dealer/installer level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/generac
• YouTubeyoutube.com/@generac
• Facebookfacebook.com/Generac
• LinkedInlinkedin.com/company/generac-power-systems

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generac Power Systems