Memsource
Phrase (formerly Memsource) is a Prague-based Language Intelligence Platform providing AI-powered translation management, software localization, and multimedia dubbing to 200,000+ global users across 500+ languages, serving enterprise customers like Uber, Shopify, Volkswagen, Canva, and Cvent with 200+ native integrations.
- Company typePrivate
- Founded2010
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Memsource does
Phrase (formerly Memsource) is a Prague-headquartered Language Intelligence Platform serving enterprise localization operations across 500+ languages, with regional operations in Hamburg and a global customer base of 200,000+ users processing 20+ billion words monthly. The platform combines translation management (Phrase TMS), software localization (Phrase Strings), and multimedia localization (Phrase Studio) into a single headless, API-first architecture that orchestrates AI translation, automated quality evaluation, and human post-editing through a visual workflow builder (Phrase Orchestrator).
The company's core technology stack includes proprietary Phrase NextMT and Phrase Next GenMT machine translation engines (the latter leveraging OpenAI models), MT Autoselect for intelligent engine routing across 30+ MT options, the Quality Performance Score (QPS) MQM predictor, Auto Adapt for automated post-editing, and Phrase Custom AI for training customer-specific engines from translation memories. The platform integrates with 200+ enterprise tools (GitHub, Figma, Contentful, Salesforce, Zendesk) and supports the Model Context Protocol (MCP) for AI agent integration. Compliance certifications include ISO 27001, ISO 27017, ISO 27018, PCI DSS, GDPR, and CCPA, with infrastructure running on AWS.
Revenue is generated through tiered annual subscriptions (Business, Developer & Designer, Freelancer & LSP), usage-based AI services, and Forward Deployed Engineering for enterprise deployments. The company pursues a hybrid go-to-market combining direct enterprise field sales, self-serve PLG via Phrase Portal, and channel partnerships with global LSPs (Lionbridge, Moravia, Semantix, Welocalize). Named enterprise customers span Uber, Shopify, Volkswagen, Zendesk, Canva, Cvent, Deliveroo, What3Words, Tripadvisor, BlaBlaCar, Foot Locker, Decathlon, Electrolux, Puma, Škoda, KuCoin, Braze, Publicis Production, Pega, Zoetis, and Vestiaire Collective.
Memsource firmographics
Firmographics- Name
- Memsource
- Legal name
- Phrase a.s.
- Website
- https://phrase.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Phrase (formerly Memsource) is a Prague-based Language Intelligence Platform providing AI-powered translation management, software localization, and multimedia dubbing to 200,000+ global users across 500+ languages, serving enterprise customers like Uber, Shopify, Volkswagen, Canva, and Cvent with 200+ native integrations.
- Ownership category
- akta.pro rank
Memsource industry classification
Industry- Product category
- Translation & Localization Software
- NAICS
- Software Publishers (5132), Translation and Interpretation Services (54193), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI)
- akta.pro secondary industries
- Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH), Machine Translation & Multilingual NLP (HDAAADAD), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Memsource is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Memsource business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Cloud-based platform with tiered subscription plans (Business, Developer & Designer, Freelancer & LSP) providing access to the Language Intelligence Platform. Pricing varies by plan tier, features, and usage levels.
- Usage-based Services: Machine translation processing, quality evaluation, and content adaptation services with consumption-based pricing. AI translation agent usage provides cost savings predictions and post-edit requirements analysis.
- Enterprise Professional Services: Forward Deployed Engineers work directly in customer environments to build custom integrations and solve enterprise-scale challenges. Customer success teams handle implementation and day-to-day support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business plans for enterprises requiring comprehensive localization capabilities |
| Subscription | Annual | Developer and designer plans for technical teams |
| Subscription | Annual | Freelancer and LSP plans for language service providers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Memsource product offering
Product offeringCore offering
Memsource (now operating as Phrase) sells a cloud-based Language Intelligence Platform for enterprise localization. Its core products are Phrase TMS (translation management across vendors and content types), Phrase Strings (software localization integrated with CI/CD and design tools), and Phrase Studio (audio/video transcription, subtitling, and dubbing). The platform combines AI-powered machine translation, quality evaluation, visual workflow orchestration, and 200+ integrations to automate multilingual content production at scale.
Product overview
Phrase is a Language Intelligence Platform offering a unified platform-plus-modules architecture. The core Phrase Language Intelligence Platform combines translation management, AI orchestration, quality evaluation, and cultural adaptation. Key products include Phrase TMS for enterprise translation management, Phrase Strings for software localization with CI/CD integration, and Phrase Studio for audio/video localization with transcription and dubbing. The portfolio includes AI-powered modules: Phrase Language AI with MT Autoselect (30+ engines), Phrase NextMT and Next GenMT (OpenAI-powered) for machine translation, Auto Adapt for automated post-editing, Phrase Custom AI for custom engine training, and Phrase Quality Evaluation with Quality Profiles and QPS scoring. Additional modules include Phrase Portal for enterprise-wide AI translation access, Phrase Orchestrator for visual workflow automation, and Phrase Analytics/Data for operational insights. The platform supports 500+ languages, 50+ file types, and 200+ integrations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% of reference customer workflows automated through the platform and AI agents
- +5 more outcomes
Companies that use Memsource
Customer profileNamed customers23 records
Segments10 records
Ideal customer profiles3 records
Memsource technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability12 records
Feature15 records
Memsource partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AWScoreAWS partner with infrastructure supporting the cloud-based Language Intelligence Platform. Phrase maintains ISO 27001 compliance, PCI DSS compliance, and GDPR compliance as part of its enterprise security posture.
- TAUScoreTAUS EPIC integration provides customers with automated quality evaluation and post-editing capabilities. TAUS's quality estimation models are integrated directly into the Phrase ecosystem, enabling higher translation quality, faster delivery, and seamless workflows at scale.
- IntentocoreIntento Language Hub integration allows enterprise customers to unify multiple MT engines within Phrase workflows. The partnership enables consistent results with automated scaling, supporting customer terminology, style, and compliance requirements.
- Welocalize OpalcoreWelocalize OPAL integration automates post-editing and quality evaluation directly within the Phrase platform using OPAL's agent capabilities. Enables reduced manual work while maintaining control over translation quality.
- SalesforcecoreSalesforce Service Cloud integration enables real-time customized machine translation for support conversations and workflows. Support agents can serve customers in any language with one click, with 10+ translation providers auto-selecting the best engine.
- OpenAIcoreEnterprise-level agreements with OpenAI ensure Customer Content is not stored or used for model training. OpenAI models power Auto Adapt, MT Optimize, AI Actions, Next GenMT, and Speech-to-text features.
- LionbridgeminorLanguage service provider partner offering translation services to end clients using Phrase platform capabilities.
- MoraviaminorLanguage service provider partner offering translation and localization services using the Phrase platform.
- SemantixminorLanguage service provider partner using Phrase for enterprise localization services.
- WelocalizeminorLanguage service provider partner offering translation services through the Phrase ecosystem.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Memsource competitors and assessment
Company assessmentDirect peers
- Smartling: Smartling is the most direct competitor to Phrase, offering a cloud-based translation management system with similar TMS, automation, and AI-powered translation capabilities. Both target enterprise customers with multilingual content needs and compete head-to-head in the Forrester Wave for Translation Management Systems.
- Lokalise: Lokalise is a direct competitor offering a localization platform with TMS, software localization (Strings-like), and developer-first API integrations. Both target tech companies and digital product teams with continuous localization needs and emphasize developer experience and CI/CD integration.
- Crowdin: Crowdin is a direct competitor in cloud-based translation management with strong positioning in software localization, app localization, and developer-driven workflows. Both companies serve enterprise and SMB customers with similar TMS, automation, and integration capabilities.
Broad incumbents
- TransPerfect: TransPerfect is one of the largest language service providers globally, offering both human translation services and proprietary TMS technology (GlobalLink). As a broad incumbent, TransPerfect competes with Phrase on enterprise localization engagements and operates its own platform rather than reselling Phrase.
- Lionbridge: Lionbridge is a top global language service provider that both partners with Phrase (as a channel partner) and competes through proprietary platforms. As a broad incumbent in enterprise localization services, Lionbridge represents both a distribution channel and competitive threat to Phrase's enterprise deals.
- RWS Group: RWS is a major language services and intellectual property services company offering Trados, a long-established translation memory and TMS platform. As a broad incumbent, RWS competes with Phrase in enterprise translation management while serving overlapping customers in regulated industries.
- Google Cloud Translation: Google Cloud Translation is a hyperscaler MT API offering competitive pricing and deep integration with Google Cloud Platform. As a broad incumbent in machine translation infrastructure, Google competes with Phrase's NextMT engines while serving as one of the 30+ MT engines within Phrase's routing system.
- Microsoft Translator: Microsoft Translator is a hyperscaler MT API integrated with Azure and Microsoft 365 ecosystem. As a broad incumbent, Microsoft competes with Phrase's NextMT engines on price and bundle value for enterprises standardized on Azure, while also being available as one of the 30+ MT engines within Phrase's MT Autoselect.
Emerging players
- DeepL: DeepL is a high-quality machine translation provider offering both consumer and enterprise MT APIs. As a focused MT engine provider, DeepL competes with Phrase NextMT and Next GenMT on translation quality and is also available as one of the 30+ MT engines within Phrase's MT Autoselect routing.
Others
- Welocalize: Welocalize is a major language service provider that partners with Phrase (as a channel reseller) while also building its own OPAL platform for post-editing automation. The dual relationship makes Welocalize both a distribution partner and potential competitive threat to Phrase in enterprise localization.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Memsource social profiles
Digital presenceMemsource compliance and trust
Trust signalCompliance6 records
Memsource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memsource leadership team
Management profileNumber of profiles
Profiles10 records
Memsource funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memsource M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memsource
What does Memsource do?
Memsource (now operating as Phrase) sells a cloud-based Language Intelligence Platform for enterprise localization. Its core products are Phrase TMS (translation management across vendors and content types), Phrase Strings (software localization integrated with CI/CD and design tools), and Phrase Studio (audio/video transcription, subtitling, and dubbing). The platform combines AI-powered machine translation, quality evaluation, visual workflow orchestration, and 200+ integrations to automate multilingual content production at scale.
Is Memsource a public or private company?
Memsource is a private company. It is classified as private equity controlled and is currently operating.
When was Memsource founded?
Memsource was founded in 2010. It employs 251 to 500 people.
Where is Memsource based?
Memsource is headquartered in Prague, Czechia, in the Europe region.
How does Memsource make money?
Three revenue lines are on record. Subscription-based SaaS are the primary driver. The others are usage-based Services and enterprise Professional Services.
Who are Memsource's main competitors?
Direct peers on record are Smartling, Lokalise and Crowdin. Broad incumbents are TransPerfect, Lionbridge, RWS Group, Google Cloud Translation and Microsoft Translator. DeepL is listed as an emerging player. Welocalize is listed as an others.
Does Memsource have an API?
Yes. Full REST and CLI access to every platform capability. Developers can build custom integrations, trigger workflows programmatically, and extend the platform into their stack. The Model Context Protocol (MCP) enables AI agents to request translations, check quality, and pull terminology directly. Developer documentation is at developers.phrase.com/en/home.
What industry is Memsource in?
Memsource's product category is Translation & Localization Software. Its primary akta.pro industry code is MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation), with a secondary code of MPAHAFAH, Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text). Its NAICS code is 5132 and its SIC code is 7370.