Intento
Intento builds the Enterprise Language Hub, an AI agent orchestration platform that automates enterprise localization across 650+ languages. It serves global enterprises across technology, retail, government, and other sectors with multi-agent translation workflows embedded into 15+ TMS and enterprise systems.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Intento does
Intento is a San Francisco-based AI translation platform that builds the Enterprise Language Hub, an orchestration platform combining neural machine translation (NMT) engines, large language models (LLMs), and specialized AI agents to automate enterprise localization. The company targets global enterprises with complex multilingual content needs, supporting more than 650 languages and integrating natively with 15+ translation management systems (including Trados Enterprise, Memsource, XTM, and Smartcat) and major enterprise platforms (ServiceNow, Confluence, Jira, Cognigy, Salesforce, and MetricStream). Its named customer base spans technology (GoTo, VMware, ClickUp, Wish, Coupa), retail (Gap, Joom), government (Government of Canada), life sciences (Agilent), audio electronics (Shure), construction technology (Procore), entertainment (Disney+), travel (Expedia, Amadeus), e-commerce (Trendyol), food & beverage (Subway), manufacturing (Şişecam), GRC software (MetricStream), and consumer fitness (Strava/Runna).
The platform's technical core is a multi-agent architecture with specialized AI agents handling translation, automatic post-editing, terminology validation, tone of voice, style guide compliance, source quality improvement, and local compliance. Intento's requirements-based translation approach uses natural language instructions rather than training data, enabling handling of low-frequency rules and context-dependent requirements. Adjacent offerings include the Enterprise GenAI Portal extending generative AI to non-English content, an LLM-based quality assessment tool (Intento LQA) using MQM scoring, and a free educational platform (MT University). Technical capabilities span autonomous agents, natural language processing, generative AI, and RAG-based knowledge retrieval integrated across more than 50 MT and LLM providers.
Intento operates on a hybrid revenue model combining enterprise platform subscriptions with usage-based API pricing — approximately $1.5 per million characters for LLM translation, $20 per million characters for stock NMT, and roughly $80 per million characters for customized NMT — plus professional services for implementation and customization. Distribution combines enterprise field sales, API-first integration, and event-driven marketing at industry conferences such as LocWorld and GRC Summit. Founded in 2016 by CEO Konstantin Savenkov and CTO Grigory Sapunov, Intento has raised approximately $11.65M across three funding rounds through 2023, operates as a privately held California corporation, maintains employees across more than 20 countries, and has received recognition including Gartner Cool Vendor (2021) and Nimdzi Insights Tech of the Week (2025).
Intento firmographics
Firmographics- Name
- Intento
- Legal name
- Intento, Inc.
- Website
- https://inten.to
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Intento builds the Enterprise Language Hub, an AI agent orchestration platform that automates enterprise localization across 650+ languages. It serves global enterprises across technology, retail, government, and other sectors with multi-agent translation workflows embedded into 15+ TMS and enterprise systems.
- Ownership category
- akta.pro rank
Intento industry classification
Industry- Product category
- AI Localization Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where Intento is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intento business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription (Enterprise Language Hub): Subscription-based access to the Enterprise Language Hub platform with AI agents, integrations with 15+ TMS systems, and enterprise tools. Pricing based on usage with billing per translated characters/units.
- Usage-Based Translation API: Pay-per-usage model for translation through API access. Costs approximately $1.5 per million characters for LLM-based translation. Standard NMT costs ~$20 per million characters, customized NMT ~4x standard rates. Token-based pricing for newer LLM models.
- Professional Services: Implementation services including AI model evaluation and customization, multi-agent workflow configuration, and ongoing AI program maintenance. Expert services including training and certification programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard NMT - Base model neural machine translation at baseline quality |
| Usage-based | Pay-as-you-go | Customized NMT - Fine-tuned models with translation memories and glossaries |
| Usage-based | Pay-as-you-go | LLM-Based Translation - Large language model translation via API |
| Subscription | Annual | Enterprise Platform Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Intento product offering
Product offeringCore offering
Intento sells the Enterprise Language Hub, a B2B SaaS platform that orchestrates 50+ machine translation engines and large language models through specialized AI agents to localize enterprise content in 650+ languages. The platform is sold via subscription and usage-based API pricing to localization, customer experience, and employee experience teams, with native integrations to 15+ TMS systems and enterprise tools (ServiceNow, Cognigy, Atlassian, Salesforce). Paid professional services (Translation Storage, Translation Memory Clean Up, Localization Checkup, implementation) accompany the platform.
Product overview
Intento offers a unified Enterprise Language Hub platform with specialized AI-powered modules for localization, customer experience, and employee experience. The core platform combines machine translation with generative AI through multi-agent workflows that leverage 50+ MT models and LLMs. Supporting services include translation storage, TM cleanup, localization checkup, and LLM-based quality assessment. The AI Service Catalog provides API access to text processing capabilities including translation, intent detection, and sentiment analysis across 650+ languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Language Hub AI-powered SaaS platform that orchestrates 50+ machine translation engines and LLMs through specialized AI agents to deliver translation in 650+ languages for enterprise localization, customer experience, and employee experience use cases.
- Enterprise GenAI Portal Generative AI portal for global multilingual companies providing tone of voice, summarization, and language skills, with model selection per task and usage-based billing rather than seat licensing.
- Machine Translation Hub / AI Service Catalog RESTful API platform providing programmatic access to multiple MT providers and AI text processing services including translation, intent detection, and sentiment analysis across 650+ languages.
- Translation Storage Translation memory storage and management service used to support enterprise localization workflows and feed context into AI agents.
- Translation Memory (TM) Clean Up Service that cleans and optimizes existing translation memory data to improve downstream MT quality and consistency.
- Localization Checkup Assessment service that evaluates an enterprise's localization program and recommends AI-driven improvements and configuration.
Quantifiable outcome
- 50% lower localization costs (Shure case study)
- +5 more outcomes
Companies that use Intento
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Intento technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature9 records
Intento partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and standard.
- WelocalizecoreStrategic partnership in enterprise localization implementations. Welocalize collaborated with Intento on the Strava/Runna localization project, providing language services and coordination to achieve 2M+ words in 7 languages in 6 weeks.
- RWS (Trados Enterprise)coreIntegration of Intento Language Hub with Trados Enterprise. Enhanced integration preserving tags and non-translatable content while providing multi-agent translation workflows directly within Trados Enterprise.
- Cornelius CommunicationscoreLanguage consulting partnership on the Strava/Runna localization project. Guided the AI-driven localization approach enabling rapid global expansion from single market to 7 languages in 6 weeks.
- ServiceNowcoreNative integration between Intento Language Hub and ServiceNow. Enables real-time translation of support tickets, knowledge bases, and enterprise content within the ServiceNow platform.
- MetricStreamcoreLanguage Hub for MetricStream integration enabling translation of risk dashboards, compliance reporting, and GRC content in 650+ languages for global risk management. Showcased at GRC Summit 2025.
- Confluence (Atlassian)standardLanguage Hub integration for Confluence enabling translation of documentation and collaborative content within the Atlassian ecosystem.
- Jira (Atlassian)standardLanguage Hub integration for Jira enabling multilingual ticket handling and support workflows within the Atlassian ecosystem.
- CognigystandardIntegration with Cognigy chatbot platform enabling real-time multilingual customer support through AI-powered translation within conversational AI workflows.
- DeepLstandardDeepL translation services integrated into Intento Language Hub. With DeepL's expansion adding 70 new languages in beta, all newly supported DeepL languages are available for translation and workflows.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Intento competitors and assessment
Company assessmentDirect peers
- Smartling: Enterprise translation management platform offering AI-powered localization, TMS, and language services. Direct competitor in enterprise AI-driven localization with overlapping customer base and similar GTM targeting global enterprises.
- Phrase: Cloud-based TMS platform with AI translation capabilities and integrations across the localization ecosystem. Competes directly with Intento's TMS-connected orchestration approach; also a recent Intento integration partner, illustrating the dual competitor/partner dynamic.
- Lokalise: Translation management system and localization platform with AI translation and developer-first APIs. Competes with Intento for mid-market and enterprise localization programs with similar workflow and integration focus.
- Unbabel: AI-powered translation platform combining MT with human post-editing for enterprise customer service and localization. Comparable business model targeting CX use cases that overlap with Intento's Customer Experience module.
Broad incumbents
- DeepL: Premium neural machine translation provider widely integrated into enterprise localization stacks. Both a key upstream provider for Intento and a potential downstream competitor, with its own enterprise tier and expanding language coverage (70+ new languages).
- RWS (Trados): Largest TMS provider (Trados) and language services company with both software and services offerings. Functions as both a strategic Intento partner (Trados Enterprise integration) and a broad incumbent competitor in enterprise localization.
- Welocalize: Global language service provider offering AI-augmented translation and localization services. Strategic Intento partner on enterprise implementations (e.g., Strava/Runna) but also a broader LSP competitor in services-led localization.
- Lionbridge: One of the largest language service providers globally with AI translation and localization services across enterprise verticals. Comparable in customer base (large global enterprises) and competes for the same enterprise localization budgets as Intento.
- Google Cloud Translation: Hyperscaler MT API offering broad language coverage and enterprise integration. Functions as both an upstream MT provider in Intento's catalog and a competitive alternative for enterprises seeking turnkey translation.
- Microsoft Translator: Enterprise MT service integrated across Microsoft 365, Azure, and Dynamics. Competes in the same enterprise translation use cases Intento addresses, particularly for Microsoft-centric IT environments, and is also an upstream MT option in Intento's catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Intento social profiles
Digital presenceIntento compliance and trust
Trust signalCompliance1 record
Intento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intento leadership team
Management profileNumber of profiles
Profiles6 records
Intento funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intento
What does Intento do?
Intento sells the Enterprise Language Hub, a B2B SaaS platform that orchestrates 50+ machine translation engines and large language models through specialized AI agents to localize enterprise content in 650+ languages. The platform is sold via subscription and usage-based API pricing to localization, customer experience, and employee experience teams, with native integrations to 15+ TMS systems and enterprise tools (ServiceNow, Cognigy, Atlassian, Salesforce). Paid professional services (Translation Storage, Translation Memory Clean Up, Localization Checkup, implementation) accompany the platform.
Is Intento a public or private company?
Intento is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intento founded?
Intento was founded in 2016. It employs 51 to 100 people.
Where is Intento based?
Intento is headquartered in San Francisco, United States, in the North America region.
How does Intento make money?
Three revenue lines are on record. Platform Subscription (Enterprise Language Hub) is the primary driver. The others are usage-Based Translation API and professional Services.
Who are Intento's main competitors?
Direct peers on record are Smartling, Phrase, Lokalise and Unbabel. Broad incumbents are DeepL, RWS (Trados), Welocalize, Lionbridge, Google Cloud Translation and Microsoft Translator.
Does Intento have an API?
Yes. Intento provides a RESTful API platform that enables developers to integrate machine translation and AI language services into their applications. The Platform Services include access to multiple MT providers, AI agents for translation workflows, and various text processing capabilities including translation, intent detection, and sentiment analysis. Developer documentation is at github.com/intento/intento-api.
What industry is Intento in?
Intento's product category is AI Localization Software. Its primary akta.pro industry code is MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 5132 and its SIC code is 7372.