What RT-Mart does

RT-Mart (大润发) is the operating retail brand of Sun Art Retail Group (高鑫零售, 6808.HK), a Hong Kong-listed multi-format Chinese retailer founded in 1996 by Taiwan's Ruentex Group and operating the first mainland store in Shanghai in 1998. As of March 2025, the group runs 505 stores across 29 provinces and 207 cities — comprising 465 large-format hypermarkets (大润发), 33 mid-size supermarkets (大润发Super, 1,500-3,000 sqm), and 7 paid warehouse-style membership stores (M会员店) — covering 13.49 million sqm of gross floor area. The company serves Chinese household consumers seeking affordable fresh groceries and daily necessities under a "fresh, cheap, comfortable, convenient" value proposition, supported by aggressive private-label pricing lines (超省, 天天低价, 加量不加价) with sub-RMB-10 anchor SKUs.

The technology and distribution stack combines physical retail with a proprietary omnichannel platform: the 优鲜 mobile app delivers 20,000+ SKUs within 5km in as fast as 30 minutes, cloud warehouses (云仓) extend half-day and next-day delivery citywide, and third-party delivery partnerships (Ele.me, Meituan, JD.com, Douyin, Alipay, WeChat mini-programs) extend reach. The B2B platform 大润发e路发 serves SMB retailers and corporate procurement, while the 飞牛便利 franchise program and M Membership paid model (360,000+ members) extend the addressable segments to convenience and premium urban tiers. Revenue derives primarily from physical merchandise sales (RMB 71.552B in FY2025) supplemented by membership fees, shopping cards, B2B wholesale, and credit-card revenue share from the Ping An co-branded card program. Online channels represent approximately 29% of revenue with B2C growing 6%. Ownership transitioned in March 2025 when DCP Capital (德弘资本) acquired a 79.16% controlling stake from Alibaba, accompanied by a CEO change from Lin Xiaohai to Shen Hui.

Name

RT-Mart

Legal name

康成投资（中国）有限公司

Website

https://rt-mart.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RT-Mart (大润发) is a Chinese multi-format retailer (505 stores, 30 provinces) operating hypermarkets, mid-size supermarkets, and paid M membership warehouse stores, serving value-oriented household consumers plus SMB retailers and enterprises through its omnichannel app, B2B platform, and franchise network.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Grocery and Convenience Retailers (4451)

SIC

Retail-Variety Stores (5331), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industries

Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Hypermarket retail
• Supermarket chain
• Grocery retail
• Warehouse membership store
• Omnichannel retail

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Physical Retail Sales: Core revenue from sales of merchandise across 500+ hypermarket, supermarket, and membership store locations covering 30 provinces in China. Revenue FY2025: 715.52 billion RMB. Online sales represent approximately 29% of total revenue with B2C business showing 6% growth.
2. B2B Wholesale (大润发e路发): Wholesale distribution to small/medium retailers and enterprises via proprietary B2B platform offering 20,000 SKUs across all temperature ranges. Includes retail wholesale,飞牛便利 franchise, corporate welfare procurement, and shopping cards.
3. M Membership Store Fees: Paid warehouse-style membership stores (M会员店) charging membership fees. First store achieved 60,000+ paid members and 110,000+ total members within initial period. Membership benefits include exclusive pricing, global product access, and pet-friendly services.
4. Shopping Cards and Prepaid Cards: Single-purpose prepaid shopping cards (购物卡) sold to individuals and enterprises, usable across all physical stores and online platforms.
5. Co-branded Credit Card Revenue Share: Partnership with Ping An Bank on co-branded credit card (平安大润发会员信用卡) offering 0.5% in-store cashback, 0.2% out-of-store cashback, and Wednesday 5% discount campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

RT-Mart operates a multi-format, omnichannel retail business under parent Sun Art Retail (6808.HK), selling fresh produce, groceries, household goods, apparel, electronics, and daily necessities through 465 hypermarkets, 33 mid-size supermarkets, and 7 paid warehouse-style membership stores across 29 Chinese provinces. The company complements its physical network with a proprietary mobile app (RT-Mart Youxian) for 30-minute local delivery, a city-wide cloud warehouse for next-day delivery, third-party platform partnerships, a B2B wholesale platform (大润发e路发) for small retailers, a franchise brand (Feiniu Convenience), and a co-branded credit card with Ping An Bank.

Product overview

RT-Mart (大润发) is a multi-format, omni-channel retailer operated by Sun Art Retail (高鑫零售). The portfolio consists of three principal store formats: (1) 大润发 — the flagship hypermarket brand with 465 stores as of March 2025, offering ~20,000+ SKUs across fresh food, processed food, electronics, apparel, and household goods; (2) 大润发Super — a mid-size supermarket format (1,500–3,000 sqm) with ~5,000–8,000 curated SKUs emphasizing value pricing, operating 33 stores as of 2025 and serving as the second growth engine; and (3) M会员店 — a paid warehouse-style membership store with ~4,000+ global products, 7 stores open as of March 2025. Supporting the physical store network is the proprietary 大润发优鲜 APP for 30-minute and next-day home delivery, available also through Ele.me, Meituan, JD, Douyin, Alipay, and WeChat Mini Programs; the B2B ordering platform 大润发e路发 serving small retailers and enterprises; the 飞牛便利 franchise brand; and ancillary services including a co-branded Ping An credit card, shopping cards, bulk purchase services, and shuttle buses. The group's online platforms collectively serve 69 million users.

Differentiator

Problem solved

Functional benefit

Brands

• 大润发e路发: B2B ordering platform for small retailers and enterprises, launched in 2017, offering 20,000+ SKUs across all categories
• 飞牛便利
• 大润发优鲜

Products and services

• RT-Mart Hypermarket (大润发) The flagship hypermarket/supermarket brand of RT-Mart, offering fresh produce, daily necessities, electronics, apparel, and household goods across 465 large-format stores in 207 cities across 29 Chinese provinces.
• RT-Mart Super (大润发Super) Mid-size supermarket format (1,500-3,000 sqm) curating 5,000-8,000 SKUs from the hypermarket supply chain, with value pricing, community canteens, and 1,000+ long-term low-price items. 33 stores operate across 10+ provinces.
• M Membership Store (M会员店) Paid warehouse-format membership retail chain offering 4,000+ products from 30+ countries across 20 categories including fresh food, bakery, snacks, beverages, apparel, electronics, and mother & baby. Private label products account for over 30% of sales. 7 stores operate as of March 2025.
• M Membership Light Experience Store (M会员轻享店) Lighter-format membership store variant with broader product range than standard supermarkets but smaller footprint than full M Membership Stores, serving local communities with 1-hour delivery within 5km.
• RT-Mart Youxian APP (大润发优鲜) Proprietary mobile shopping app serving as the primary online channel for same-day grocery delivery. Covers 20,000+ SKUs across fresh produce, dairy, snacks, personal care, and household categories with 30-minute delivery within 5km of stores and next-day delivery via cloud warehouse beyond that range. Hosts the 全球购 cross-border import section and digital membership card management.
• RT-Mart e-Lu-Fa B2B Platform (大润发e路发) B2B full-category, full-temperature-layer ordering platform serving small and medium-sized retail merchants and enterprises with 20,000+ SKUs across beverages, daily necessities, fresh food, snacks, office supplies, dairy, cleaning, mother & baby, and produce. Powers the 飞牛便利 franchise brand and enterprise welfare procurement.
• Fei Niu Convenience Franchise (飞牛便利) Convenience store franchise brand powered by RT-Mart's supply chain advantage, offered under dual-brand authorization with 大润发e路发. Franchisees receive supply chain support, brand licensing, operational guidance, POS rebate积分, exclusive pricing, and 1-on-1 account management. Minimum store size 30 sqm with minimum 10,000 RMB monthly order.
• Home Delivery Service (到家服务) Omnichannel delivery service enabling customers to order via RT-Mart Youxian APP, Ele.me, Meituan, JD.com, Douyin, Alipay mini-program, and WeChat mini-program. Delivers within 5km of stores in as fast as 30 minutes; next-day delivery is available citywide via cloud warehouse coverage.
• In-Store Services (到店服务) In-store customer services including 1-on-1 dedicated membership service officers, shuttle bus routes connecting nearby residential areas to stores, bulk purchase services (free city delivery above 5,000 RMB excluding cigarettes and alcohol), and product-specific service counters such as pharmacies, post offices, and tire repair stations.
• RT-Mart Shopping Card (大润发购物卡) Single-purpose prepaid shopping card accepted for online and offline purchases at all RT-Mart stores nationwide. Multiple denominations, can be bound to the RT-Mart Youxian app wallet, and available for personal use and corporate gifting with corporate bulk purchase supported through the e路发 B2B platform.
• Membership Services (会员服务) RT-Mart membership program offering bi-weekly free newsletters, member-priced stamp products, alliance merchant discounts, 1-on-1 dedicated welfare officer service, and access to special member events. Membership card is issued free of charge and can be registered via app, WeChat mini-program, or Alipay mini-program.
• Ping An RT-Mart Co-branded Credit Card (平安大润发会员信用卡) Co-branded credit card issued jointly with Ping An Bank combining RT-Mart membership benefits with credit card functionality. Features 0.5% cashback on in-store spending, 0.2% on out-of-store spending, Wednesday in-store 88% discount promotions, and complimentary first-year annual fee with 6 qualifying transactions. Annual fee 65 RMB main / 40 RMB supplementary.
• Enterprise Purchasing & Employee Welfare (企业购/企事业福利采购) Enterprise-focused service offering 1-on-1 procurement consulting, cross-category solutions delivered to store, office, or home, plus corporate welfare cards and electronic voucher systems. Features unified invoicing, spend tracking, and compliance-ready corporate procurement workflows.

Quantifiable outcome

• 1-hour delivery within 5km radius
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Frutas de Chile (智利水果出口协会)minorGTM or Marketing Partner · 3 September 2025RT-Mart included in Frutas de Chile's 2025/26 Asian market promotional plans for Chilean cherries, as part of Cherry Ice and Snow Festival strategy in China targeting tier 2-4 cities alongside Walmart, Yonghui, and Freshippo.
• Gaoxin Retail (高鑫零售) M会员轻享店minorOthers · 18 June 2025First M membership light experience store opened by 高鑫零售 at Jiayuan Plaza in Yancheng's Yannan High-tech Zone on June 18, 2025. 55,000 sqm store offering 10,000+ products across 20 categories with 600 parking spaces.
• 宝洁 (Procter & Gamble)minorStrategic or Co-development Partner · 1 January 2022Partnership on environmental initiatives including '瓶瓶乓乓环保计划' (2022) collecting 35,000 plastic bottles and '5年塑源计划' (2023) installing green playground at Hope Primary School in Hebei using recycled plastic materials.
• 淘宝心选/苏宁易购/大润发严选 (Taobao Select/Suning/Self-operated Brands)minorStrategic or Co-development Partner · 1 January 2019Since 2019, partnership introducing Taobao Select, Suning EasyBuy, and Darunfa Selected private label products, expanding product categories and service quality.
• 可口可乐/壹基金 (Coca-Cola/One Foundation)minorStrategic or Co-development Partner · 1 January 2010Partnership since 2010 on '点滴净水' (Pure Water) public welfare program, raising 2.62 million RMB to install 70 water purification units benefiting 27,500+ students at 70 rural schools.
• 饿了么/美团/京东/抖音/支付宝/微信 (Third-party Platforms)coreChannel Partner/ Reseller/ DistributorRT-Mart partners with major Chinese delivery and payment platforms including 饿了么, 美团, 京东, 抖音, 支付宝, and 微信 for omnichannel sales and delivery services, enabling flexible shopping across multiple platforms.
• 平安银行 (Ping An Bank)minorGTM or Marketing PartnerJointly issued co-branded credit card '平安大润发会员信用卡' offering 0.5% in-store cashback, 0.2% out-of-store cashback, and Wednesday WeChat payment 88% discount. First year annual fee waived with 6 transactions.

Scale indicators13 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Sam's Club China (Walmart): Operates a paid membership warehouse store format directly competing with RT-Mart's M Membership Stores. Sam's Club has 40+ stores in China and over 2M members, representing the most direct premium warehouse club competitor.
• Hema (Freshippo): Alibaba's omnichannel grocery chain combining physical stores with 30-minute delivery via app. Directly competes with RT-Mart's hypermarket and online grocery offerings, particularly in tier 1-2 cities. Previously sister company under Alibaba ownership.
• Yonghui Superstores: Major Chinese supermarket chain operating hypermarkets and membership stores with similar fresh-produce focus. Frequently named alongside RT-Mart in Chilean cherry and other supplier partnership announcements as a like-for-like competitor.
• Costco China: Global membership warehouse club expanding aggressively in China. Directly competes with RT-Mart's M Membership Stores for premium urban consumers seeking imported goods and bulk purchases at warehouse prices.
• Carrefour China: Operates hypermarkets in China with similar product breadth including fresh produce, household goods, and groceries. Direct head-to-head competitor in tier 1-2 city hypermarket segments.
• Metro China (Wumart/Pinduoduo JV): Cash-and-carry and warehouse club format serving both B2C and B2B customers. Competes with RT-Mart's M Membership Store premium segment and e路发 B2B wholesale platform.
• Better Life Commercial Chain: Large Chinese retail chain operating hypermarkets, supermarkets, and department stores. Directly comparable to RT-Mart in scale and multi-format retail strategy, with significant presence in southern China.

Broad incumbents

• Auchan Retail: Former joint venture partner of RT-Mart since 2001, now operating hypermarkets independently in China and globally. Historical and structural peer with overlapping hypermarket format and supply chain approach.
• JD.com (grocery division): E-commerce giant with significant grocery and fresh food operations. Partners with RT-Mart for delivery services but also competes as an online grocery platform through JD Daojia and JD Supermarket.

Regional players

• Lotus (formerly Tesco China): Operates hypermarkets and membership stores in select regions of China with a focus on imported and premium products. Comparable to RT-Mart's hypermarket and M Membership Store formats but with smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rtmart_tw
• LinkedInlinkedin.com/company/rt-mart-international-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RT-Mart