What 宝洁(上海)国际贸易有限公司 does

宝洁(上海)国际贸易有限公司 is the Shanghai-based international trading subsidiary of The Procter & Gamble Company (NYSE: PG), one of the world's largest consumer packaged goods companies founded in 1837 in Cincinnati, Ohio and operating in China since 1988. The entity functions as a commercial vehicle for P&G's diversified portfolio in the Greater China market, distributing products across nine major FMCG categories — beauty (SK-II, OLAY), hair care (Pantene, Head & Shoulders), oral care (Oral-B, Crest), fabric care (Tide, Ariel, Downy), baby and feminine care (Pampers, Always), personal care (Safeguard), and men's grooming (Gillette, Braun) — alongside newer sub-brands Tula, Farmacy, and OUAI introduced at CIIE 2022.

Underlying technology spans proprietary product science and packaging innovation: OLAY's signal peptide collagen visualization (nano-fluorescence imaging), SK-II's Pitera essence platform, Oral-B iO magnetic wave cleaning technology, Ariel three-chamber concentrated detergent capsules, and Head & Shoulders selenium sulfide anti-dandruff formulation. On the manufacturing side, P&G has showcased adaptive robotics, model simulation systems, and EMS digital environmental monitoring under its 'Digital Intelligence Innovation Engine' at CIIE 2025. Sustainable packaging innovations including the Versafill Air Capsule (2021) and second-generation Versafill memory honeycomb plus Versabox foldable packaging (CIIE 2024 global debuts) are being extended to industry-wide recycling networks.

The business model is direct-to-consumer packaged goods sales through a multi-channel omni-channel structure: e-commerce platforms (Tmall, JD.com), modern retail (hypermarkets, supermarkets, Walmart, RT-Mart, Carrefour), traditional trade wholesalers for lower-tier and rural reach, and event-driven B2B engagement through five consecutive years of CIIE participation (2021–2025). The subsidiary employs a lean headcount consistent with a trading/commercial vehicle, supported by a regional HQ in Shanghai and partnerships with universities, government health authorities, and recycling industry players to reinforce distribution, talent pipelines, and regulatory standing.

Name

宝洁(上海)国际贸易有限公司

Legal name

The Procter & Gamble Company

Website

https://pg.com.cn

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

11–50 employees

Short description

P&G's Shanghai-based international trading subsidiary, distributing 20+ brands across 9 FMCG categories — beauty, oral care, fabric care, baby care, and personal care — to mass Chinese consumers via e-commerce, modern retail, traditional trade, and CIIE-driven B2B channels since 1988.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Consumer Packaged Goods Sales: P&G generates revenue through the sale of consumer packaged goods across 9 product categories including beauty/grooming, health care, fabric & home care, baby/feminine/family care. Products are sold through retailers, e-commerce platforms, and direct channels to consumers in China.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Procter & Gamble (Shanghai) International Trading Co., Ltd. operates as the Greater China distribution and trading arm of The Procter & Gamble Company, selling a diversified portfolio of branded consumer packaged goods across nine major categories: beauty (SK-II, OLAY), personal care (Safeguard, Head & Shoulders, Pantene), oral care (Oral-B, Crest), baby care (Pampers), feminine care (Always), men's grooming (Gillette, Braun), fabric care (Tide, Ariel, Downy), and home care. The subsidiary also markets emerging brands (Tula, Farmacy, OUAI) and develops sustainable packaging innovations such as the Versafill air capsule.

Product overview

P&G operates as a diversified consumer goods company offering products across 9 major categories including beauty (SK-II, OLAY), personal care (Safeguard, Head & Shoulders, Pantene), baby care (Pampers), fabric care (Tide, Ariel, Downy), home care, oral care (Oral-B, Crest), and men's grooming (Gillette, Braun). The portfolio spans from premium brands like SK-II to mass-market offerings, with recent expansion into sub-brands including Tula, Farmacy, and OUAI. P&G also develops sustainable packaging innovations including Versafill air capsules and Versabox foldable boxes.

Differentiator

Problem solved

Functional benefit

Brands

• 海飞丝 (Head & Shoulders): Dandruff control shampoo brand
• 潘婷 (Pantene)
• OLAY
• SK-II
• 吉列 (Gillette)
• 博朗 (Braun)
• 帮宝适 (Pampers)
• 汰渍 (Tide)
• 碧浪 (Ariel)
• 当妮 (Downy)
• 舒肤佳 (Safeguard)
• 护舒宝 (Always)
• 欧乐-B (Oral-B)
• 佳洁士 (Crest)
• Tula
• Farmacy
• OUAI

Products and services

• SK-II Premium skincare brand built around its proprietary Pitera essence and facial treatment products, targeting high-end beauty consumers in China.
• OLAY Mass-market skincare brand offering anti-aging, whitening, and moisturizing products, including the Signal Cream with nano-fluorescence collagen visualization technology and the Super Red Bottle line.
• 舒肤佳 (Safeguard) Antibacterial soap and body wash brand with health-protection positioning, recently expanded into body lotion category in China.
• 帮宝适 (Pampers) Baby diaper and wipes brand offering tiers from standard to premium, including Night-use pants with leak protection features.
• 海飞丝 (Head & Shoulders) Anti-dandruff shampoo brand offering the simplified series with 9 carefully selected ingredients and 35% plastic reduction in packaging, plus the new selenium sulfide anti-dandruff formulation.
• 潘婷 (Pantene) Hair care brand built on PRO-V technology, offering shampoo, conditioner, and treatment products including the China-first PRO-V Vitamin Shine Drops.
• 欧乐-B (Oral-B) Oral care brand offering electric and manual toothbrushes featuring iO magnetic wave technology with intelligent soft pressure control and three cleaning modes.
• 吉列 (Gillette) Men's shaving brand offering razors and shaving products including the Aurora series and the Razer co-branded limited edition.
• 博朗 (Braun) Men's grooming and personal care appliances brand offering electric shavers and other grooming devices.
• 碧浪 (Ariel) Laundry detergent brand featuring three-chamber laundry capsules with three core patented technologies, 7-day antibacterial and anti-mite protection, and 10x cleaning power.
• 汰渍 (Tide) Premium laundry detergent brand offering various formulations including the new Wash Without Rubbing powder.
• 护舒宝 (Always) Feminine care brand offering sanitary pads and tampons, including the Liquid Maxi pad Pro Health version.
• 佳洁士 (Crest) Oral care brand offering toothpaste and related dental care products.
• 当妮 (Downy) Fabric softener brand offering laundry fragrance and softening products.
• Tula Probiotic skincare brand offering probiotic-based skincare solutions, introduced to Chinese consumers at CIIE 2022.
• Farmacy Clean beauty skincare brand with natural ingredients, debuted at CIIE 2022 in China.
• OUAI Hair care brand with lifestyle positioning, first introduced to the Chinese market at CIIE 2022.

Quantifiable outcome

• 200 P&G Hope Primary Schools benefiting 350,000+ rural children in China over 26 years
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Chinese Universities (East China Region)minorStrategic or Co-development Partner · 1 January 2024P&G partners with East China region universities for talent innovation experience days and school-enterprise cooperation seminars. University faculty and nearly 100 student representatives visit P&G booths at CIIE to experience brands' innovative products and cutting-edge technology.
• National Health Commission and China Oral Health FoundationminorStrategic or Co-development Partner · 1 January 2024P&G brands Crest and Oral-B collaborate with government health authorities and oral health foundations to promote national oral health education. The partnership includes expert sharing, technology announcements, and public health initiatives.
• Razer (Gilleatte Razer Co-branded Edition)minorStrategic or Co-development Partner · 1 January 2024Gillette partnered with Razer to launch a co-branded Gillette Aurora Shaving Razor featuring Razer branding on exclusive limited-edition handles, combining Gillette's shaving technology with Razer's gaming/lifestyle brand.
• Recycling Industry PartnersminorChannel Partner/ Reseller/ Distributor · 1 January 2022P&G's innovative Air Capsule e-commerce packaging is being rolled out for industry-wide application with partner companies to build recycling and reuse networks for sustainable packaging solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kimberly-Clark: Broad incumbent in baby, feminine, and adult care (Huggies, Kotex, Kleenex) — competes with Pampers and Always; similar global tissue/personal care manufacturing model.
• Johnson & Johnson (Consumer): Broad incumbent in baby care and personal health (Johnson's Baby, Neutrogena) — competes with Pampers and OLAY; overlapping consumer health portfolio across baby and skincare.

Direct peers

• Estée Lauder Companies: Premium beauty peer (Estée Lauder, Lancôme, Clinique) — competes directly with SK-II in Chinese prestige skincare, particularly in the duty-free and gifting channels and increasingly in Tmall/JD premium beauty.
• L'Oréal: Direct peer in the beauty and personal care category — competes head-to-head with SK-II and OLAY in Chinese skincare; comparable premium-to-mass portfolio strategy and significant China market presence.
• Church & Dwight: Mid-cap CPG peer in personal care and household (Arm & Hammer, Trojan, Batiste) — comparable multi-category branded CPG model targeting similar mass-market consumers through retail and e-commerce channels.
• Reckitt Benckiser: Direct peer in hygiene and health (Durex, Dettol, Lysol, Finish) — competes with Safeguard, Oral-B, and Finish dishwashing; similar global CPG model with strong China distribution.
• Colgate-Palmolive: Direct peer in oral care and personal care (Colgate, Palmolive, Softsoap) — competes directly with Crest and Oral-B in the global toothpaste and toothbrush category, including China.
• Unilever: Closest direct peer — global FMCG/CPG giant with comparable portfolio breadth across personal care, home care, beauty (Dove, Sunsilk, Persil, Lipton) operating in China through long-established presence; the most apples-to-apples competitor to P&G's diversified CPG model.
• Henkel: Direct peer in laundry and home care (Persil, Schwarzkopf) — competes with Ariel, Tide, and Downy; similar multi-category FMCG structure and global manufacturing footprint.

Regional players

• Kao Corporation: Japanese regional CPG peer (Attack, Merries, Curel, Sensai) — competes in Asia-Pacific laundry, baby care, and premium skincare; comparable diversified CPG model with strong Asia distribution overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%AE%9D%E6%B4%81-%E4%B8%8A%E6%B5%B7-%E5%9B%BD%E9%99%85%E8%B4%B8%E6%98%93%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 宝洁(上海)国际贸易有限公司