What Auchan Retail does

Auchan Retail is a France-based, family-controlled food and general-merchandise retailer operating a multi-format store network across 12 countries in Western, Southern and Eastern Europe, Russia, Ukraine and West Africa (Senegal, Côte d'Ivoire). The company serves the mass-market consumer through hypermarkets (5,000m²+), supermarkets (800–2,500m²), and ultra-convenience stores (150–800m²), reported at 2,354 points of sale at 31/12/2023 and roughly 2,898 by 2025. Physical retail is complemented by digital/omnichannel services including home delivery, drive-through curb-side pickup, and Click & Collect operated under country-level e-commerce sites (auchan.fr, alcampo.es, auchan.pt, and others). It is legally organized as AUCHAN RETAIL INTERNATIONAL, a subsidiary of the ELO holding company (formerly Auchan Holding/Groupe Auchan) controlled by the Mulliez family, with a long-standing employee-shareholding scheme dating to 1977.

The business model is predominantly direct-to-consumer retail: the vast majority of revenue is transaction-based sales of food and non-food products, supported by an extensive private-label portfolio spanning food (Auchan Collection, Auchan Bio) and non-food categories (Cosmia in hygiene/beauty, Qilive in electronics/appliances, Actuel in home, InExtenso in textiles, One Two Fun in toys, Gardenstar in gardening, Airport in luggage). Regional banners include Alcampo (Spain, 526 stores), Jumbo (Portugal) and MyAuchan convenience formats. A growing secondary stream is franchise/licensing revenue, most notably the cooperation with Groupement Mousquetaires under which Auchan would operate its French supermarkets under the Intermarché and Netto banners as franchises, plus Alcampo franchise stores in Spain. Adjacent services include the Waaoh! loyalty program (~8 million members), pet insurance (Assur'animaux), and financial services via Oney/Banque Accord.

Technology is centered on an omnichannel platform integrating physical formats with digital fulfillment rather than proprietary software. Innovation is largely partnership-driven: a May 2023 partnership with Trigo introduced a computer-vision, checkout-free autonomous store in France, and a Smartway partnership applies AI to food-waste reduction. FY2025 results reported €32 billion in revenue (up 1.5% year-on-year), EBITDA of €1 billion (up 16.1%), and a leverage ratio of 2.19x, following a €1.8 billion financing completed on 31 October 2025 to fund a transformation plan and separate retail from commercial real estate (New Immo Holding).

Name

Auchan Retail

Legal name

AUCHAN RETAIL INTERNATIONAL

Website

https://auchan-retail.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Auchan Retail is a French family-controlled food and general-merchandise retailer operating hypermarkets, supermarkets, and convenience stores plus omnichannel digital services across 12 countries in Europe, Russia, Ukraine, and West Africa, serving mass-market consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Croix

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (Food and Non-Food): Auchan Retail generates the vast majority of its revenue through the sale of food and non-food products across its physical store formats (convenience, supermarket, hypermarket) and digital channels. The company operates private-label brands across both food and non-food categories (Cosmia, Qilive, Actuel, InExtenso, One Two Fun, Gardenstar, Airport). Revenue is generated on a per-transaction basis through retail sales to end consumers.
2. Franchise Fees: Auchan Retail generates franchise fee revenue by licensing its brand and operational model to independent retailers operating under Auchan banners. The company is expanding franchising notably in France with Intermarché and Netto banners, and in Spain through Alcampo franchises.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Auchan Retail operates a multi-format food and non-food retail network spanning hypermarkets (5,000 m²+), supermarkets (800–2,500 m²), and ultra-convenience stores (150–800 m²), complemented by omnichannel digital services including home delivery, curb-side pickup, and Click & Collect. The company sells an extensive portfolio of private label brands across both food and non-food categories, operates a multi-million member loyalty program (Waaoh!), and licenses its brand and operating model through franchise partnerships.

Product overview

Auchan Retail is a multi-format global retail company operating hypermarkets, supermarkets, ultra-convenience stores, and digital/omnichannel services. The company offers a comprehensive portfolio of private label brands spanning food and non-food categories: Cosmia (hygiene/beauty), Qilive (electronics/appliances), Actuel (home decoration), InExtenso (textiles), One Two Fun (toys), Gardenstar (gardening), and Airport (luggage). Auchan operates regional sub-brands including Alcampo (Spain), Jumbo (Portugal), and MyAuchan convenience stores. The company provides digital services including home delivery, Click & Collect, and the Waaoh! loyalty program serving 8 million customers. Additional services include pet insurance (Assur'animaux) and franchise operations under Intermarché and Netto banners in France.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmia: Hygiene and beauty brand - 'Freedom of beauty'
• Qilive
• Actuel
• InExtenso
• One Two Fun
• Gardenstar
• Airport
• Waaoh!
• Assur'animaux

Products and services

• Auchan Hypermarket
• Auchan Supermarket
• Auchan Ultra Convenience Store
• Auchan Digital / Click & Collect
• Cosmia
• Qilive
• Actuel
• InExtenso
• One Two Fun
• Gardenstar
• Airport
• Assur'animaux
• Waaoh! Loyalty Program
• Auchan Collection

Quantifiable outcome

• Revenue of €32 billion in 2025, up +1.5% year-on-year; EBITDA of €1 billion, up +16.1% year-on-year
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Indotek GroupminorStrategic or Co-development Partner · 1 June 2026Auchan Retail sold its remaining 53% stake in Auchan Hungary to its partner and co-shareholder Indotek Group on June 26, 2026. Indotek becomes the sole shareholder of Auchan Hungary, while Auchan Retail strengthens its strategic partnership with Indotek to ensure continued brand presence in Hungary.
• La Coopérative AgricolecoreStrategic or Co-development Partner · 1 January 2026La Coopérative Agricole and Auchan Retail signed a convention in June 2026 to strengthen their mutual ties. The partnership focuses on food sovereignty, transparency, and agricultural transition, including regional initiatives, value sharing with producers, and transparent supply chain practices.
• Groupement MousquetairescoreStrategic or Co-development Partner · 1 January 2024Auchan Retail and Groupement Mousquetaires initiated a strategic partnership in 2024, expanded in November 2025. Auchan Retail would create a dedicated legal entity to operate its supermarkets under Intermarché and Netto banners as franchises, combining purchasing power, complementary formats, and operational performance to benefit French consumers' purchasing power. The cooperation project was announced on November 25, 2025, and took a decisive step forward in January 2026 with employee consultations.
• Groupement MousquetairescoreChannel Partner/ Reseller/ Distributor · 1 January 2024Cooperation project with Groupement Mousquetaires to revitalize Auchan Retail's French supermarket network. The project involves Auchan operating its supermarkets under the Intermarché and Netto banners as franchises, announced November 2025 with continued implementation through 2026.
• TrigocoreTechnology or Integration · 1 May 2023In May 2023, Auchan Retail partnered with Trigo to launch an autonomous store in France. Trigo provides computer vision and AI technology enabling checkout-free shopping, representing Auchan's investment in innovative retail technology and omnichannel capabilities.
• Helexia (Subsidiary of Voltalia)coreTechnology or Integration · 1 January 2021Auchan Group and Helexia (international energy transition player, subsidiary of Voltalia) have maintained a successful energy partnership since 2021. By March 2025, the partnership had secured 100 megawatts of photovoltaic installations, including 50 MW already in operation across seven countries, supporting Auchan's sustainability and decarbonization objectives.
• SberMarketcoreStrategic or Co-development Partner · 1 January 2020Auchan Russia signed a strategic partnership with SberMarket to expand food e-commerce offerings, enhancing digital capabilities in the Russian market.
• Alibaba GroupminorStrategic or Co-development Partner · 1 January 2019Alibaba Group, Auchan Retail, and Ruentex entered into a strategic alliance in China. This alliance was later dissolved as Auchan Retail exited China in 2020 by selling its SunArt subsidiary to Alibaba.
• PetromminorChannel Partner/ Reseller/ Distributor · 1 January 2019In Romania, Auchan Retail signed a partnership with the oil group Petrom to install convenience stores (MyAuchan Petrom) in every service station, expanding the ultra-convenience store network through a channel partnership.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Carrefour: Carrefour is Auchan's primary direct competitor in French and European hypermarkets and supermarkets, operating a similar multi-format strategy across Europe, Latin America, and other regions. Comparable in scale, store format mix, and omnichannel investment profile.
• Aldi: Aldi operates hard-discount grocery stores across Europe and competes directly with Auchan in France, Spain, Poland, Portugal, and other overlapping markets. Strong private-label portfolio and value positioning are highly comparable to Auchan's value-oriented strategy.
• E.Leclerc: E.Leclerc is a major French hypermarket and supermarket cooperative, directly competing with Auchan in France across all food retail formats. Similar private/cooperative ownership model and value-oriented positioning make it one of the closest comparable peers.
• Schwarz Group (Lidl & Kaufland): Schwarz Group operates Lidl discount and Kaufland hypermarket banners across Europe with significant overlap with Auchan in Poland, Romania, and other Central/Eastern European markets. Comparable multi-country footprint and private-label-led approach.
• Casino Group: Casino Group is a major French food retailer operating hypermarkets, supermarkets, and convenience formats (including Monoprix, Franprix, Leader Price). Comparable multi-format French and international footprint with significant overlap with Auchan's supermarket channel.
• Groupement Mousquetaires (Intermarché): Intermarché and Netto banners directly compete with Auchan supermarkets in France and are now Auchan's franchise partner following the November 2025 cooperation project. Closely comparable format mix and French market positioning.

Broad incumbents

• Tesco: Tesco is a broad European incumbent operating hypermarkets, supermarkets, and convenience formats with strong own-label and loyalty programs. Less direct overlap with Auchan geographically but highly comparable in multi-format omnichannel strategy and scale.
• Walmart: Walmart is the global benchmark for hypermarket/supercenter retail and omnichannel transformation. While geographically limited overlap, Walmart's scale, private-label strategy, supply chain efficiency, and digital transformation trajectory provide a comparable scale benchmark for Auchan's transformation plan.
• Metro AG: Metro AG operates a hybrid of cash-and-carry wholesale and hypermarket retail across Europe. Auchan's previous Real hypermarkets acquisition was sourced from Metro Group, indicating historical operating overlap and similar real-estate-intensive hypermarket exposure.
• Costco Wholesale: Costco operates warehouse-club membership-based retail with strong private-label (Kirkland) execution. While format differs from Auchan's hypermarkets, the membership economics, bulk purchasing model, and private-label margin structure are instructive comparables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Auchannews
• YouTubeyoutube.com/channel/UCsEkfG-rcn2qDSvBFXvCokA
• Facebookfacebook.com/auchan
• LinkedInlinkedin.com/company/auchan
• Instagraminstagram.com/auchanretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auchan Retail