Lemme

What Lemme does

Lemme, operated as KK Nutrition, Inc., is a US-based women's wellness supplement brand founded by Kourtney Kardashian Barker and Simon Huck, with the brand officially launching in 2022 after two years of formulation development. The company develops and sells science-backed ingestible supplements — primarily in gummy, capsule, and soft chew formats — across five product categories: women's health (vaginal probiotics, hormonal balance, intimacy), weight management (including a GLP-1 support line positioned against the Ozempic trend), mood/sleep/energy, beauty and digestion, and performance nutrition. The formulation strategy centers on branded clinically-studied ingredients including Eriomin, Supresa, Morosil, Chromax, SNZ 1969, KSM-66 Ashwagandha, and Lustriva, with third-party testing and certifications such as Clean Label Project and NSF Certified for Sport.

The business model combines direct-to-consumer e-commerce via lemmelive.com with a subscription tier offering 15-30% off (monthly, 3-month, and 6-month cadences), a Build Your Own Bundle tool, and a loyalty program (The Wellness Circle), with products priced $25-$80 per bottle. Retail distribution has expanded aggressively through Target exclusive launches, Walmart (2,000+ stores nationwide from January 2026), and Ulta Beauty, with international distribution via iHerb and Coupang. Strategic collaborations with Kylie Cosmetics (Skin Glaze Gummies at Ulta), Starface (skincare collection at Target), Barry's, Haricot Vert, and celebrity campaigns (Julia Fox, Kim Kardashian) extend the brand into adjacent beauty and lifestyle verticals.

Lemme is privately held, headquartered in New York, with 11-50 employees and venture backing from Second Sight Ventures (Patrick Finnegan, who previously backed Poppi pre-PepsiCo acquisition). The brand has received industry recognition including WWD Beauty Inc 2025 Brand of the Year, Beauty Inc 2025 Wellness Brand of the Year, and Oprah's Favorite Things 2024, and has reported annual sales growth exceeding 50% with a single product line (Colostrum) ramping from $4M to $19M in retail sales in one year.

Name

Lemme

Legal name

KK Nutrition, Inc.

Website

https://lemmelive.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemme is a celebrity-founded (Kourtney Kardashian Barker, Simon Huck) women's wellness brand selling clinically-studied supplements in gummy, capsule, and soft chew formats across women's health, weight management, mood/sleep, beauty, and performance categories via DTC, mass retail (Target, Walmart, Ulta), and international channels.

Ownership category

akta.pro rank

Product category

Women's Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Women's dietary supplements
• Wellness gummies
• Nutritional capsules
• Probiotic supplements
• Weight management supplements

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through lemmelive.com website selling supplements directly to consumers. Offers subscription model with 15-30% savings, free shipping on orders $50+, and loyalty program (The Wellness Circle).
2. Retail Partnerships: Revenue from retail partnerships including Target (exclusive product launches), Walmart (2,000+ stores nationwide), and Ulta Beauty. Retail partnerships expanded brand accessibility to mass-market consumers.
3. Bundles and Cross-Sells: Product bundling strategy including Build Your Own Bundle (BYOB) with 3, 4, or 5 product options saving 20-30%. Pre-configured wellness bundles targeting specific health concerns (metabolic, digestive, intimate health).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lemme manufactures, markets, and sells science-backed ingestible dietary supplements in gummy, capsule, soft chew, liposomal liquid, and lollipop formats targeting women's health concerns. The product portfolio spans weight management (including GLP-1 production support, metabolism, and fat reduction), women's health (vaginal probiotics, hormone balance, intimacy), beauty (hair, skin, nails), digestive health (bloating, gut), mood and sleep (stress, relaxation, sleep), and performance nutrition (creatine). Sales occur through the DTC e-commerce site lemmelive.com, mass-market retail (Target, Walmart, Ulta Beauty), and international distribution (iHerb, Coupang).

Product overview

Lemme is a science-backed women's wellness supplement brand offering a diverse portfolio of ingestible products primarily in gummy, capsule, and soft chew formats. The product line centers on targeted wellness solutions across five core categories: Women's Health (vaginal probiotic and pH support products including Purr, Balance, and Play), Mood/Sleep/Energy (Chill, Sleep, Focus, and Relax with stress and sleep support), Weight Management (Burn, Curb, Tone, Reset/GLP-1, and Metabolism capsules), Beauty & Digestion (Glow, Debloat, Fiber, Greens, Smooth, Colostrum, and Immunity products), and Performance (Creatine for strength and recovery). The brand differentiates through clinically-studied ingredients, patented complexes (Lustriva, Chromax, KSM-66, Morosil, Eriomin, Supresa), and third-party testing certifications. Lemme operates on a direct-to-consumer model with expansion into major retail (Target, Walmart) and international markets (iHerb). Strategic collaborations with Kylie Cosmetics and Starface extend brand reach into beauty-adjacent categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemme Chill Gummies De-stress gummies formulated with clinically-studied KSM-66 Ashwagandha to reduce occasional stress, support healthy cortisol levels, and reduce stress-related food cravings. Mixed berry flavored.
• Lemme Curb Capsules Glucose and cravings support capsules formulated with clinically-studied Chromax Chromium Picolinate to support healthy blood sugar levels, manage cravings, and improve body composition.
• Lemme Debloat Capsules Digestive probiotic and multi-enzyme capsules featuring 5 digestive enzymes and clinically-studied probiotics (LactoSpore and DE111) to reduce bloating, aid digestion, and support gut health.
• Lemme Debloat Gummies Daily digestive gummies with clinically-studied probiotics and XOS prebiotics to combat bloating, aid digestion, fuel healthy gut, and support immune system. Blackberry flavored.
• Lemme Purr Gummies Vaginal probiotic gummies with clinically-studied SNZ 1969 probiotics, Vitamin C, and pineapple extract to support vaginal microbiome health, pH balance, and yeast levels. Pineapple flavored.
• Lemme Sleep Gummies Sleep support gummies with melatonin, magnesium, L-theanine, and chamomile, lavender, and elderberry blend to help fall asleep and promote restful sleep patterns.
• Lemme Burn Capsules Metabolism and AMPK activator capsules featuring clinically-studied Actiponin and green tea to fight belly fat, activate AMPK enzymes, and regulate metabolism.
• Lemme Burn Gummies Belly fat burning gummies with clinically-studied Morosil red orange extract, black ginger, and B-vitamins to support healthy fat loss and body composition.
• Lemme Grow Capsules Hair growth and anti-shedding capsules featuring clinically-tested Cynatine HNS Keratin Complex to promote thicker, fuller hair in 12 weeks. Biotin-free formula.
• Lemme Grow Soft Chews Hair growth soft chews featuring patented Lustriva complex (biotin and silicon) clinically shown to promote visible hair growth in 12 weeks. Mixed fruit flavor.
• Lemme Multi Gummies Women's daily multivitamin gummies with 25+ vitamins, minerals, and superfruits to fill nutrient gaps and support immune health, bone health, cellular energy, and skin health.
• Lemme Immunity Gummies Daily wellness gummies with clinically-studied postbiotics and vitamins C and D plus zinc to support healthy immune system function.
• Lemme Colostrum Gummies Daily gut defense gummies with clinically-studied colostrum isolate to support gut health, digestion, and bloating relief with functional ingredients for full-body wellness.
• Lemme Tone Gummies Metabolism and body toning gummies with clinically-studied Chromax, apple cider vinegar, and methylated B12 to support lean body mass and healthy body composition.
• Lemme Creatine Body Toning Gummies Body toning, strength and recovery gummies with 5g of micronized creatine monohydrate and clinically-studied AstraGin for nutrient absorption. NSF Certified for Sport. Available in Sour Apple, Blue Raspberry, and Sour Strawberry flavors.
• Lemme Reset GLP-1 Production Support Capsules GLP-1 production support capsules with three clinically-studied patented ingredients (Eriomin lemon extract, Supresa saffron extract, Morosil red orange extract) to support body's GLP-1 production, reduce hunger, and promote healthy weight management.
• Lemme Metabolism Akkermansia Capsules Weight maintenance and metabolic support capsules with clinically studied Akkermansia muciniphila MucT, black ginger root extract, and chromium to support gut barrier health, metabolic function, and weight maintenance after loss.
• Lemme Balance Hormone Support Capsules Hormone support capsules with 40:1 ratio of Myo- and D-Chiro-Inositol, methylated folate, chromium, and spearmint to support hormone balance, ovarian health, cycle regularity, and metabolic function.
• Lemme Play Daily Intimacy Gummies Daily intimacy gummies with clinically-studied S7 complex to support nitric oxide levels and healthy blood flow, plus horny goat weed and maca root for intimacy support.
• Lemme Focus Gummies Concentration gummies with clinically-tested Cognizin citicoline, organic lion's mane, organic MCT oil, and vitamin B12 to support improved focus, attention, and concentration.
• Lemme Glow Gummies Hair, skin, and nails gummies with biotin, zinc, collagen peptides, and vitamins A, C, and E to support healthy hair, promote radiant skin, and strengthen nails.
• Lemme Smooth Cellulite Support Capsules Cellulite support and skin smoothing capsules with clinically-studied French Melon and hyaluronic acid, bamboo silica, bromelain, and chromium to combat cellulite and support collagen synthesis.
• Lemme Greens Gummies Daily superfood gummies with 20+ greens and superfruits combined with clinically-studied probiotics to support gut health and digestion.
• Lemme Fiber Gummies Fiber and probiotic gummies with non-GMO prebiotic fiber and 2 clinically-studied probiotics to support regularity, digestive health, and balanced gut microbiome.
• Lemme Relax Magnesium Soft Chews Magnesium and tart cherry soft chews with KSM-66 ashwagandha and L-theanine to support stress relief, healthy cortisol levels, sleep cycles, and nervous system health.
• Lemme Purr Probiotic Lollipops First-of-its-kind probiotic lollipop for vaginal health containing Bacillus coagulans, vitamin C, and pineapple extract in a novel delivery format.
• Lemme x Kylie Cosmetics Skin Glaze Gummies Limited-edition beauty-from-within gummies featuring spermidine (Yuth) to support cellular renewal and autophagy for skin, hair, and nail health. Collaboration between Lemme and Kylie Cosmetics.

Quantifiable outcome

• 69% of participants felt less hungry, 55% decrease in snacking events in 8 weeks with Supresa® saffron extract
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered secondary, core and minor.

• StarfacesecondaryGTM or Marketing Partner · 17 May 2026First collaboration releasing three-piece limited-edition skincare collection featuring Healthy Skin Gummies, Hydro-Star pimple patches, and Star Balm lip balm. Launched at Target stores nationwide and Target.com on May 17, 2026. Combines Lemme's science-backed supplementation with Starface's topical skincare products.
• CoupangsecondaryChannel Partner/ Reseller/ Distributor · 5 March 2026Coupang helps women-founded US businesses like Lemme grow globally through e-commerce services, reaching markets in Korea, Taiwan, Japan, and the US. Partnership enables international expansion beyond US borders.
• Kylie CosmeticscoreGTM or Marketing Partner · 1 February 2026Collaboration on Skin Glaze Gummies featuring Compound Solutions' Yüth® (spermidine) ingredient, supporting skin, hair, and nail health. Launched exclusively at Ulta Beauty on February 1, 2026. Convergence of two influential wellness and beauty brands positioning spermidine as 'the youth molecule' to support cellular renewal and autophagy.
• Julia FoxminorGTM or Marketing Partner · 13 May 2025Celebrity collaboration for Lemme Play (Daily Intimacy Supplement) launch campaign, featuring Julia Fox in promotional materials to generate buzz and media coverage.
• Barry's Fitness StudiominorGTM or Marketing Partner · 11 February 2025Partnership for Lemme Tone Gummies launch, creating a metabolism-boosting and toning shake to support fitness-focused marketing campaign.
• iHerbcoreChannel Partner/ Reseller/ Distributor · 1 January 2025International expansion partnership enabling global distribution of Lemme products to customers outside the United States.
• Fellini CoffeeminorGTM or Marketing Partner · 4 September 2024Brand awareness campaign in New York City, partnering to 'wake up' New Yorkers and increase brand visibility in key market.
• Haricot VertminorGTM or Marketing Partner · 14 August 2024Collaboration on a charm necklace that holds vitamins, combining fashion and wellness accessories.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Olly: Direct competitor owned by Unilever, offering gummy-formatted women's wellness supplements (sleep, beauty, immunity, multivitamin). Closely comparable in product format, target demographic, and mass-retail positioning to Lemme.
• HUM Nutrition: DTC women's wellness supplement brand offering clinically-studied formulations for beauty, mood, gut, and hormonal health. Direct competitor in women's wellness with overlapping category mix and subscription model.
• Ritual: Premium DTC supplement brand with a women's multivitamin anchor, clinically-studied ingredient transparency, and subscription model. Comparable in clinically-studied ingredient messaging and premium positioning.
• Care/of: Personalized vitamin and supplement brand (owned by Bayer) with DTC subscription model and clinically-backed formulations. Comparable in DTC women's supplement distribution and subscription mechanics.
• MaryRuth's: Women's-focused liquid and gummy supplement brand sold DTC and via major retailers including Target and Walmart. Comparable in format, mass-retail distribution, and women's health category focus.
• Moon Juice: Premium wellness and beauty-from-within supplement brand with adaptogens and proprietary blends. Comparable in female-targeted wellness positioning and DTC-plus-retail distribution.
• SugarBearHair: Influencer-founded gummy supplement brand initially focused on hair/skin/nails, expanded into sleep, immunity, and women's health. Comparable in celebrity-driven launch and gummy-format women's wellness positioning.

Broad incumbents

• Nature's Bounty / The Bountiful Company: Large established supplement manufacturer (owned by Nestlé Health Science) with broad women's health, vitamin, and beauty supplement lines in mass retail. Comparable product portfolio but at significantly larger scale and broader category breadth.

Emerging players

• Poppi: Founder-led, cultural-edge DTC CPG brand in better-for-you beverages, recently acquired by PepsiCo for nearly $2B. Same investor (Second Sight Ventures/Patrick Finnegan), and serves as the closest analog for Lemme's trajectory from celebrity-led DTC to mass retail and strategic exit.
• Needed: Women's nutrition brand focused on fertility, pregnancy, and hormonal health with practitioner-formulated supplements. Comparable in women's-health category focus and clinically-validated positioning, narrower demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lemme
• Xx.com/lemme
• Facebookfacebook.com/lemmebykourtneykardashian
• LinkedInlinkedin.com/company/lemmelive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemme