Sugarbearhair
Sugarbearhair (d/b/a SugarBearPro) is a direct-to-consumer beauty supplement brand that develops and sells vegan gummy vitamins and topical serums for hair, sleep, lash, and brow health through its e-commerce storefront, Target, ULTA, and Amazon across eight countries.
- Company typePrivate
- Founded2015
- HeadquartersOakland Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sugarbearhair does
Sugarbearhair, operating commercially as SugarBearPro, is a direct-to-consumer beauty and wellness supplement brand founded in 2015 by Dan Morris and Nicole Johnson, and headquartered in Oakland Park, Florida. The company develops and sells a portfolio of vegan gummy vitamins and topical serums across four core SKUs: Hair Vitamin Gummies (biotin-based formula for hair growth, thickness, and strength), Sleep Vitamin Gummies (5HTP-based sleep aid), LashCare serum, and BrowCare serum. All products are manufactured in the USA from globally sourced ingredients and carry vegan, OU Kosher, Halal, and third-party lab-tested certifications, with select formulations positioned as clinically studied.
The company operates a hybrid direct-to-consumer and retail distribution model. Its primary e-commerce storefront at sugarbearpro.com offers one-time purchases and subscription/autoship options alongside a loyalty rewards program, supported by a 100-day satisfaction money-back guarantee. Distribution is supplemented by mass-market and specialty retail partnerships with Target and ULTA Beauty, plus Amazon, and the brand ships to the United States, Canada, the United Kingdom, Germany, France, Australia, Japan, and the United Arab Emirates.
Since its founding, SugarBearPro has built category awareness through high-profile influencer and celebrity marketing partnerships, most notably with Kylie Jenner, a strategy later analyzed in Harvard Business Review as a case study on authenticity dimensions in influencer marketing. In July 2023, Sugarbearhair was acquired by Garden of Life, a Nestlé Health Science subsidiary, and now operates as a subsidiary within that strategic platform. The company has 11-50 employees and competes within the global haircare supplement market, which was valued at $1.28 billion in 2024 and projected to reach $2.02 billion by 2033.
Sugarbearhair firmographics
Firmographics- Name
- Sugarbearhair
- Legal name
- SugarBearPro
- Website
- https://sugarbearhair.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sugarbearhair (d/b/a SugarBearPro) is a direct-to-consumer beauty supplement brand that develops and sells vegan gummy vitamins and topical serums for hair, sleep, lash, and brow health through its e-commerce storefront, Target, ULTA, and Amazon across eight countries.
- Ownership category
- akta.pro rank
Sugarbearhair industry classification
Industry- Product category
- Beauty and wellness supplements
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin) (CRADAOAD)
Keywords
Where Sugarbearhair is headquartered
LocationHeadquarters
- HQ city
- Oakland Park
- HQ country
- United States
- HQ region
- North America
Markets served
Sugarbearhair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel
Revenue model
- Direct E-commerce Sales: The company sells directly to consumers through its e-commerce storefront at sugarbearpro.com, offering one-time purchases and subscription/autoship options for recurring revenue.
- Retail Distribution: Products are available through retail partners including Target and ULTA Beauty stores, generating wholesale revenue through traditional retail distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Direct purchase and subscription options available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sugarbearhair product offering
Product offeringCore offering
SugarBearPRO manufactures and sells vegan gummy vitamins and topical serums for hair growth, sleep support, and lash/brow enhancement. The brand sells directly to consumers through its e-commerce site (with autoship/subscription) and via retail partners Target and ULTA Beauty. All products are made in the USA with globally sourced ingredients and carry vegan, OU Kosher, Halal, and 3rd-party lab-tested certifications.
Product overview
Sugarbearhair (operated as SugarbearPRO) is a direct-to-consumer beauty and wellness supplement brand offering a portfolio of vegan gummy vitamins and topical serums. The core product line consists of four main offerings: Hair Vitamin Gummies (hair growth and thickness), Sleep Vitamin Gummies (sleep support with 5HTP), LashCare serum (lash growth), and BrowCare serum (brow enhancement). All products are positioned together under the SugarbearPRO brand, share similar retail channels (available at Target, ULTA, and Amazon), and carry shared quality certifications (vegan, kosher, halal, third-party lab tested, clinically studied). The brand emphasizes its US-based manufacturing with global ingredients and offers a 100-day satisfaction guarantee across its product range.
Differentiator
Problem solved
Functional benefit
Products and services
- SugarbearPRO Hair Vitamin Gummies
Quantifiable outcome
- Hair growth improvements reported within 2 months of consistent use based on customer testimonials
- +1 more outcomes
Companies that use Sugarbearhair
Customer profileSegments2 records
Ideal customer profiles2 records
Sugarbearhair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sugarbearhair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Garden of LifeflagshipSugarBearHair was acquired by Garden of Life in July 2023. Garden of Life is a major player in the supplement industry and this acquisition represents a strategic move to expand Garden of Life's presence in the hair supplement market segment.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sugarbearhair competitors and assessment
Company assessmentDirect peers
- Viviscal: Hair growth supplement brand owned by Church & Dwight, sold through major retail and DTC channels. Closely comparable on product form, target demographic (women with hair concerns), and clinical-efficacy positioning.
- Care/of: Personalized vitamin brand (owned by Bayer) with strong DTC and subscription mechanics. Comparable on subscription-driven revenue model and direct-to-consumer beauty/wellness positioning.
- Hum Nutrition: DTC beauty supplement brand offering gummy and capsule vitamins targeting hair, skin, and nails. Overlaps directly on product format (gummies), target consumer (beauty-conscious women), and clean/vegan ingredient positioning.
- Olly: Wellness gummy vitamin brand owned by Unilever, sold across mass retail and DTC. Comparable on gummy format, broad beauty/wellness portfolio, and mainstream retail distribution — a key shelf competitor at Target.
- Vegamour: Plant-based hair wellness brand offering both ingestible supplements and topical serums for hair, lash, and brow. Mirrors SugarBearPro's combined topical-plus-ingestible strategy and vegan/clean positioning.
- Ritual: DTC vitamin and supplement brand built on clinically-studied ingredients and modern branding. Comparable on subscription DTC model, clean-label certifications, and design-led direct-to-consumer acquisition.
- Nutrafol: Hair growth supplement brand acquired by Unilever, targeting similar consumers experiencing hair thinning and seeking clinically-backed natural solutions. Direct competitor in the hair wellness category with comparable ingredient-led positioning.
Emerging players
- The Nue Co: Beauty supplement and topical brand offering ingestible skin, hair, and wellness products. Comparable on beauty-from-within positioning, clinically-studied claims, and premium DTC distribution.
- Moon Juice: Beauty-from-within supplement brand emphasizing adaptogens and clean ingredients. Comparable on female-skewing beauty supplement positioning and premium DTC channel, though with broader wellness rather than hair-specific focus.
Broad incumbents
- Sports Research: Broader wellness supplement brand with Amazon-heavy retail presence across vitamins and beauty-related SKUs. Comparable as a multi-channel supplement brand competing for retail shelf space, though with broader (sports-focused) positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sugarbearhair social profiles
Digital presenceSugarbearhair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugarbearhair leadership team
Management profileNumber of profiles
Profiles2 records
Sugarbearhair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugarbearhair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugarbearhair
What does Sugarbearhair do?
SugarBearPRO manufactures and sells vegan gummy vitamins and topical serums for hair growth, sleep support, and lash/brow enhancement. The brand sells directly to consumers through its e-commerce site (with autoship/subscription) and via retail partners Target and ULTA Beauty. All products are made in the USA with globally sourced ingredients and carry vegan, OU Kosher, Halal, and 3rd-party lab-tested certifications.
Is Sugarbearhair a public or private company?
Sugarbearhair is a private company. It is classified as corporate owned and is currently operating.
When was Sugarbearhair founded?
Sugarbearhair was founded in 2015. It employs 11 to 50 people.
Where is Sugarbearhair based?
Sugarbearhair is headquartered in Oakland Park, United States, in the North America region.
How does Sugarbearhair make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Sugarbearhair's main competitors?
Direct peers on record are Viviscal, Care/of, Hum Nutrition, Olly, Vegamour, Ritual and Nutrafol. Emerging players are The Nue Co and Moon Juice. Sports Research is listed as a broad incumbent.
Does Sugarbearhair have an API?
No public API is recorded for Sugarbearhair.
What industry is Sugarbearhair in?
Sugarbearhair's product category is Beauty and wellness supplements. Its primary akta.pro industry code is CRADAOAD, Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin). Its NAICS code is 31134 and its SIC code is 2020.