Turneo

What Turneo does

Turneo is a London-headquartered, Croatia-founded B2B SaaS and marketplace company founded in 2022 that enables hotels and resorts to digitize, distribute, and manage in-destination experiences for their guests. The platform serves as an "operating system" for hotel experiences, covering activities, spa and wellness, dining, events, rentals, transfers, and bundled room-plus-experience packages, and it operates across the full workflow: guest-facing discovery and booking on the hotel website, concierge-assisted booking with AI-drafted itineraries, centralized calendar and resource management for staff, and revenue/performance analytics for management. The customer base spans hundreds of hotels globally, from boutique properties such as Scribner's Catskill Lodge and The Nest Boutique Resort in Zanzibar to enterprise chains including Marriott, Hyatt, Falkensteiner (32 properties across 7 countries), Maistra (35 properties), Aminess (22 properties), and Plava Laguna.

The underlying platform is API-first and built around native integrations with the dominant hotel property management systems — Bókun, Oracle OPERA Cloud, apaleo, MEWS, REGIONDO, and Rentlio — which embed Turneo's experience storefront inside existing hotel technology stacks and create switching costs. The product surface combines a transactional booking and resource-management core with an AI layer, most notably the NEO AI agent (positioned to automate up to 80% of customer service interactions), AI Pre-Arrival Recommendations, and AI-driven Guest Experience Profiles. The company is SOC 2 Type II certified and GDPR compliant, and it was recognized in 2024 as one of PhocusWire's Hot 25 Travel Startups, with additional media coverage in Forbes, Skift, and Hospitality Net.

Turneo monetizes through three complementary streams: recurring subscription fees for platform access, per-booking transaction and payment-processing fees, and marketplace commissions on third-party supplier experiences (with a portion rebated to hotel partners). Go-to-market blends direct enterprise sales ("Book a Demo"), product-led self-serve onboarding, and channel distribution through PMS partner integrations and hotel-website embedding. The company is venture-backed, having raised approximately $3.1M total across a December 2022 pre-seed/seed ($865K from Ascension, Silicon Gardens, Underline Ventures) and a September 2024 €2M seed led by Bessemer Venture Partners with Underline Ventures, with stated use of funds for new-market expansion, platform enhancement, and team growth. The leadership team consists of co-founders Matija Marijan (CEO) and Fran Kauzlarić (Chief Commercial Officer).

Name

Turneo

Legal name

Turneo Ltd

Website

https://turneo.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Turneo is a London-based B2B SaaS and marketplace platform, founded in 2022, that enables hotels and resorts to digitize, distribute, and manage in-destination guest experiences — including activities, spa, dining, events, and transfers — via API integrations with major property management systems and AI-driven personalization tools.

Ownership category

akta.pro rank

Product category

Hotel Experience Management Software

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Hotel CRS & Booking Engines (THALADAA)

Keywords

• Hotel experience management
• Experience booking platform
• Hospitality software
• Activity booking system
• In-destination experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Annual or monthly subscription fees for access to platform features. Subscription required for certain features. Automatic recurring billing with free trial option available.
2. Transaction Fees: Per-booking transactional service fees and payment processing fees charged for completed bookings. Transaction fees can be passed down to customers.
3. Supplier Commission: Commission percentage deducted from the Retail Price charged to customers for bookings of supplier marketplace experiences. Commission is specified in Supplier Account.
4. Partner Commission: Commission paid to hotel partners calculated by deducting Turneo's transaction fees from the supplier commission for marketplace experience bookings

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Turneo is a B2B SaaS platform that enables hotels and resorts to digitize, manage, and monetize in-destination experiences (activities, spa, dining, transfers, rentals, events) across guest touchpoints. It provides an embedded experience store on hotel websites, AI-powered personalization and guest recommendations, a concierge booking tool, a calendar and resource manager, and native integrations with major hotel property management systems.

Product overview

Turneo is an Operating System for hotel experiences and services that digitizes all services hotels offer, makes them bookable across all guest touchpoints, and deploys AI Agents to automate operations. The platform consists of a core Experience Management System as the central hub, with guest-facing features including Embedded Experience Store, AI Pre-Arrival Recommendations, and Interactive Guest Itineraries. Hotel staff tools include the Concierge Booking System, Calendar & Resource Manager, and Partner & Guest Support. Management features include Guest Experience Profile, Revenue & Performance Analytics, and Experience Reviews. The platform supports multiple solutions including Hotel Activities, Local Tours & Experiences, Spa & Wellness, Events, Rentals, Transfers, Table Reservation, and Experience & Accommodation Packages. Turneo integrates with property management systems like Bókun, OPERA Cloud, apaleo, MEWS, and REGIONDO, as well as the Rentlio PMS for automated guest communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Turneo Experience Management Platform Core SaaS platform that digitizes all hotel-offered services, makes them bookable across guest touchpoints, and deploys AI agents to automate operations. Includes embedded experience store, concierge booking system, calendar and resource manager, guest experience profiles, revenue analytics, and partner/guest support.
• Hotel Activities Solution Solution for hotels to sell their own signature in-house experiences to guests, including activities hosted on-property.
• Local Tours & Experiences Solution Solution for managing and selling activities from local third-party partners and tour operators through the hotel's platform.
• Spa & Wellness Solution Solution for scheduling, staffing, and managing spa treatments and wellness bookings for hotel guests.
• Events Solution Solution for event ticketing and booking management for hotel events.
• Rentals Solution Solution for managing equipment and resource rentals with allocation tracking for hotels.
• Transfers Solution Solution for managing bookable transfer options such as airport shuttles and transportation services for hotel guests.
• Experience & Accommodation Packages Solution Solution for bundling rooms with activities, allowing hotels to create combined experience and accommodation packages.

Quantifiable outcome

• Experience revenue increased 102% for Aminess Hotels & Resorts
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• RentliocoreTechnology or IntegrationIntegration partnership enabling automated guest experience emails through Rentlio's PMS and Channel Manager. Hotels can send personalized, tracked, and bookable experience recommendations as part of pre-stay communications.
• BókuncoreTechnology or IntegrationNative integration with Bókun's booking and activity management system, enabling hotels using Bókun to access Turneo's experience platform capabilities.
• OPERA Cloud (Oracle)coreTechnology or IntegrationIntegration with Oracle's OPERA Cloud Property Management System, allowing hotels running OPERA to connect Turneo's experience management capabilities.
• apaleocoreTechnology or IntegrationNative integration with apaleo's open platform for hotel property management, enabling seamless data exchange and experience booking capabilities.
• MEWScoreTechnology or IntegrationIntegration with MEWS cloud-based PMS, allowing hotels using MEWS to access Turneo's experience booking and management platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• Cloudbeds: Hotel PMS platform serving independent and chain properties. Adjacent infrastructure layer that could vertically integrate experience booking, placing it in the broader hotel tech ecosystem where Turneo competes for budget and integrations.
• Mews: Cloud-based PMS and Turneo integration partner serving hotels and hostels. Functions as an enabling channel today but could expand into native experience features, making it both a distribution partner and a potential future competitor.

Direct peers

• Rezdy: B2B booking software for tours, activities, and attractions that provides online booking, distribution, and operations tools. Highly comparable to Turneo's experience management system in functionality and target market.
• FareHarbor: Booking Holdings-owned B2B booking and reservation platform for tours, activities, rentals, and experiences. Directly comparable to Turneo's core booking and management capabilities and is backed by a major online travel parent.
• Peek Pro: B2B booking platform for tours and activities operators offering inventory management, distribution, and operator-side tooling. Comparable feature set to Turneo's experience management system for activity suppliers and resellers.
• Checkfront: Booking management software for tours, activities, rentals, and accommodations with online booking, channel management, and POS features. Directly overlaps with Turneo's booking, resource management, and multi-property capabilities.
• Bokun: Tripadvisor-owned B2B platform for activity and experience booking serving hotels, tour operators, and attractions. Closest direct competitor to Turneo with overlapping PMS-integrated booking, inventory management, and channel distribution functionality.
• Regiondo: Booking and ticketing platform for activity providers with online reservation, payment, and channel management features. Notably listed as both a Turneo integration partner and a direct competitor in the activity booking space.

Broad incumbents

• GetYourGuide: Large B2C experience marketplace serving travelers globally with a vast supplier network. Competes with Turneo for activity demand and supplier relationships, though from a consumer-facing rather than B2B SaaS position.
• Viator: Tripadvisor-owned B2C experience marketplace with global consumer reach. Indirectly competes for the same end-customers and supplier relationships as Turneo, and operates B2B via Bokun in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/turneo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turneo