Soapbox
Soapbox is a Georgia-based VR/AR platform that delivers life-size 3D holograms of real performing artists via Meta Quest and mobile apps, serving music fans as consumers and schools through a standards-aligned education platform and a new B2B technology-licensing business.
- Company typePrivate
- Founded2019
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Soapbox does
Soapbox is a Georgia-based VR/AR platform company that captures real performing artists using proprietary 3D volumetric technology and delivers them as life-size holograms inside users' homes. The platform runs on Meta Quest headsets (Quest 2, Pro, 3, 3s) and on iOS and Android mobile apps, with a free exploration tier and paid subscriptions and one-time premier releases for full access. The company's flagship consumer product, branded "Soapbox" (also referred to as Soapbox.us or MetaQuest), competes as a high-fidelity alternative to flat-screen entertainment by emphasizing that every performance is a real human capture rather than an AI-generated avatar.
The company operates two product lines. The commercial consumer app offers immersive performances, interviews, and artist-curated worlds featuring a roster that includes T-Pain, Sean Kingston, Sean Garrett (writer of 18 Billboard Hot 100 #1 hits), Buddy Guy, Lisa Loeb, and Stephen Marley. Soapbox Education is a separate curriculum-based platform sold to schools and districts, with content aligned to US Common Core Standards, National Core Arts Standards, and National Association of Music Educator Standards; the education division is led by Rory Pullens, former CEO of the Duke Ellington School of the Arts and former Senior Executive Director of Arts Education for the Los Angeles Unified School District.
Soapbox monetizes through three streams: consumer subscriptions (monthly and annual, processed via Stripe), annual education licensing to schools (eligible for arts, STEAM, and grant funding), and technology licensing to partners — most notably a February 2026 exclusive technology partnership with Basic 3PL, through which Soapbox powers a global fulfillment and operations platform across seven countries. The company is a privately held Georgia LLC headquartered at 723 Stewart Ave. NW, Marietta, with additional presence in Atlanta and Los Angeles; per its SEC Form D filed August 2024, it has raised over $5.5 million toward a $13 million exempt offering and has 11-50 employees.
Soapbox firmographics
Firmographics- Name
- Soapbox
- Legal name
- SOAPBOX LLC
- Website
- https://soapbox.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soapbox is a Georgia-based VR/AR platform that delivers life-size 3D holograms of real performing artists via Meta Quest and mobile apps, serving music fans as consumers and schools through a standards-aligned education platform and a new B2B technology-licensing business.
- Ownership category
- akta.pro rank
Soapbox industry classification
Industry- Product category
- Immersive VR/AR Entertainment
- NAICS
- Software Publishers (5132), Broadcasting and Content Providers (516)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Recommendations & Search (MPAHAJAF)
- akta.pro secondary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where Soapbox is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Soapbox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions: Monthly and annual subscription plans providing access to a constantly expanding catalog of performances, interviews, and demonstrations. Subscribers get full access to the ever-expanding catalog with premier releases appearing life-size in their space.
- One-Time Content Purchases: One-off download purchases available for premier releases, allowing users to purchase individual content without a recurring subscription.
- Education Platform Licensing: Annual license for educational institutions providing access to all content and music across multiple classrooms for a year, including student workbooks and teacher editions.
- Technology Licensing to Partners: Soapbox provides its technology platform as an exclusive technology partner to fulfillment and operations companies, licensing its technology layer to power partner operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Exploration Tier - Access to basic content library at no cost |
| Subscription | Monthly | Monthly Subscription - Full access to catalog with monthly billing |
| Subscription | Annual | Annual Subscription - Full access with discounted annual pricing |
| Subscription | Annual | Education Platform Annual License - School-wide access for educational use |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Soapbox product offering
Product offeringCore offering
Soapbox is a VR/AR application that captures real performing artists using proprietary 3D technology and renders them as life-size holograms in users' homes through Meta Quest headsets and iOS/Android mobile apps. The company operates two distinct products: the Soapbox Commercial app for general consumers (freemium with monthly/annual subscriptions and one-off premier content purchases) and Soapbox Education, an annual licensed platform for K-12 schools delivering standards-aligned artist curriculums, student workbooks, teacher editions, and teach-the-teacher training. Soapbox also licenses its underlying technology stack to enterprise partners such as Basic 3PL for fulfillment operations.
Product overview
Soapbox offers a unified entertainment and education platform centered on immersive 3D holographic experiences. The core product is the Soapbox Commercial app, a VR/AR mobile application compatible with Meta Quest headsets and iPhone/Android devices that displays life-size holograms of real performing artists in users' environments. The platform includes Soapbox Education, a separate curriculum-based offering for schools featuring standards-aligned artist content with student workbooks and teacher resources. Both products are supported by the Soapbox Subscription service, which provides ongoing access to expanding content catalogs.
Differentiator
Problem solved
Functional benefit
Brands
- Soapbox Education: A platform for educational institutions featuring performances, in-depth interviews, and demonstrations curated for educational use, including artist curriculums meeting US Common Core Standards, National Core Arts Standards, and National Association of Music Educator Standards.
Products and services
- Soapbox Commercial App VR/AR mobile application that delivers life-size 3D holograms of real performing artists directly into users' homes via Meta Quest 2/Pro/3/3s headsets and iPhone/Android apps; features performances, interviews, and demonstrations from legendary and contemporary artists with a free exploration tier and paid premium content.
- Soapbox Education Platform Annual-licensed K-12 education platform delivering performances, in-depth interviews, and demonstrations from artists such as Buddy Guy, Lisa Loeb, T-Pain, Stephen Marley, and Jonathan Kirkland as life-size 3D holograms via Meta Quest headsets, plus standards-aligned artist curriculums, student workbooks (web-based or coil-bound), teacher editions, and teach-the-teacher workshop training.
Companies that use Soapbox
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Soapbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Soapbox partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Basic 3PLcoreBasic 3PL named Soapbox its exclusive technology partner to deliver a fully integrated fulfillment and operations platform for brands, e-commerce businesses, and retailers. The partnership combines fulfillment services with a unified technology layer connecting sales channels, inventory, orders, and shipping into a single system, featuring advanced automation including intelligent order routing and parcel/freight rate shopping. Basic 3PL, launched in March 2025 as a U.S.-owned fulfillment partner, powers its operations through Soapbox's technology while maintaining a global footprint across seven countries.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Soapbox competitors and assessment
Company assessmentDirect peers
- TheWave (Wave): VR music platform that hosted virtual concerts and DJ performances in social VR; directly comparable to Soapbox as a VR-native music entertainment experience competing for the same Meta Quest user attention.
- MelodyVR: VR concert platform delivering immersive live music performances to headsets and mobile devices; overlaps directly with Soapbox on VR music capture, artist rights, and consumer subscription distribution.
- Within (VR studio): Premium VR storytelling and immersive content studio distributing via Meta Quest; comparable as a curated immersive-content platform pursuing artist-led and narrative experiences.
- Engage (ENGAGE XR): VR/AR platform for education, training, and virtual events; comparable to Soapbox Education as an immersive platform licensing content to schools and enterprises via headsets.
- ClassVR: K-12 VR content and headset platform offering curriculum-aligned immersive experiences; directly comparable to Soapbox Education on standards alignment, school licensing, and Meta Quest classroom deployment.
Emerging players
- Stageverse: Immersive virtual events and concert platform with avatar-based experiences; comparable to Soapbox as an emerging immersive entertainment venue targeting artist performances and fan engagement.
- Baobab Studios: VR animation and immersive storytelling studio producing interactive volumetric content for headsets; relevant peer given overlap in 3D volumetric capture and immersive entertainment IP.
- Spatial: Metaverse collaboration and event platform supporting immersive 3D experiences across headsets and mobile; comparable as a multi-device immersive platform pursuing both consumer events and enterprise use cases.
Broad incumbents
- Meta Horizon Worlds: Meta's flagship social VR platform on Quest; a broad incumbent that controls the distribution surface Soapbox depends on and competes for VR entertainment time and creator partnerships.
Others
- Wondrium (The Great Courses): Premium video-based education and curriculum platform featuring celebrity/expert instructors; adjacent peer to Soapbox Education given overlap in artist-as-instructor content and subscription licensing to lifelong learners and institutions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soapbox social profiles
Digital presenceSoapbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soapbox leadership team
Management profileNumber of profiles
Profiles1 record
Soapbox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soapbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soapbox
What does Soapbox do?
Soapbox is a VR/AR application that captures real performing artists using proprietary 3D technology and renders them as life-size holograms in users' homes through Meta Quest headsets and iOS/Android mobile apps. The company operates two distinct products: the Soapbox Commercial app for general consumers (freemium with monthly/annual subscriptions and one-off premier content purchases) and Soapbox Education, an annual licensed platform for K-12 schools delivering standards-aligned artist curriculums, student workbooks, teacher editions, and teach-the-teacher training. Soapbox also licenses its underlying technology stack to enterprise partners such as Basic 3PL for fulfillment operations.
Is Soapbox a public or private company?
Soapbox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soapbox founded?
Soapbox was founded in 2019. It employs 11 to 50 people.
Where is Soapbox based?
Soapbox is headquartered in Marietta, United States, in the North America region.
How does Soapbox make money?
Four revenue lines are on record. App Subscriptions are the primary driver. The others are one-Time Content Purchases, education Platform Licensing and technology Licensing to Partners.
Who are Soapbox's main competitors?
Direct peers on record are TheWave (Wave), MelodyVR, Within (VR studio), Engage (ENGAGE XR) and ClassVR. Emerging players are Stageverse, Baobab Studios and Spatial. Meta Horizon Worlds is listed as a broad incumbent. Wondrium (The Great Courses) is listed as an others.
Does Soapbox have an API?
No public API is recorded for Soapbox.
What industry is Soapbox in?
Soapbox's product category is Immersive VR/AR Entertainment. Its primary akta.pro industry code is MPAHAJAF, Personalization, Recommendations & Search, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 5132 and its SIC code is 7372.