Spatial
Spatial Systems Inc. operates a Unity-based spatial computing platform that lets brands, enterprises, educators, and creators build and publish interactive 3D experiences across Web, Mobile, and VR. Following a June 2026 Creator platform shutdown, it is refocusing on enterprise training and its Wooster Games studio (Animal Company VR).
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Spatial does
Spatial Systems Inc. is a spatial computing platform built on the Unity game engine that enables brands, enterprises, educators, and individual creators to build, publish, and share interactive 3D experiences across Web, Mobile, and VR without downloads. The platform is organized around three commercial surfaces: a Spatial Creator Toolkit combining no-code multiplayer templates with a Unity SDK for individual developers; an Enterprise Platform offering white-labeled branded experiences, integrated shoppable commerce, SSO, APIs, and secure team infrastructure for Fortune 500 customers; and an Education Platform with classroom templates, analytics, and assessment integration (e.g., KOREATECH's STEP integration) for K–12, higher education, and workforce training. The technology stack layers Spatial AI Systems (chatbots, AI NPCs, generative content, markerless motion capture) and a Ready Player Me avatar integration on top of Unity, with WebGL enabling browser-based access. Revenue is generated through tiered subscriptions (Free, Plus, Personal, Enterprise), a 30% commission on Spatial Coins and virtual goods marketplace transactions, and project-based fees for custom branded activations delivered to enterprise customers; the GTM motion splits between field sales for enterprise accounts and self-serve onboarding for individual creators.
In June 2026 the company announced it is shutting down its Creator platform and 3D world hosting effective July 27, 2026 — refunding web subscribers and permanently deleting creator-hosted files — citing unsustainable infrastructure costs and ending its metaverse-era ambitions. The company is redirecting resources to its enterprise business and to its in-house game studio Wooster Games, whose VR title Animal Company is positioned as the new strategic focus alongside continued enterprise training and branded experiential deployments.
Spatial firmographics
Firmographics- Name
- Spatial
- Legal name
- Spatial Systems Inc.
- Website
- https://spatial.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spatial Systems Inc. operates a Unity-based spatial computing platform that lets brands, enterprises, educators, and creators build and publish interactive 3D experiences across Web, Mobile, and VR. Following a June 2026 Creator platform shutdown, it is refocusing on enterprise training and its Wooster Games studio (Animal Company VR).
- Ownership category
- akta.pro rank
Spatial industry classification
Industry- Product category
- Spatial Computing Platform
- NAICS
- Arts, Entertainment, and Recreation (71), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
- akta.pro secondary industries
- VR/AR Gaming Platforms (BPAMAKAG), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
Keywords
Where Spatial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Spatial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (Spatial Free, Plus, Personal, Enterprise): Monthly/annual subscription tiers for individual creators and enterprise organizations. Enterprise tier for large organizations with compliance needs, white-labeling, and dedicated support.
- Virtual Items and Spatial Coins: Platform currency for purchasing avatar items, cosmetics, experiences, and virtual goods. 30% platform cut on creator transactions. Virtual items have no real-world monetary value.
- Enterprise Branded Experiences: Custom branded game development, virtual showrooms, and experiential marketing campaigns for Fortune 500 brands. Revenue from development services and platform licensing.
- Creator Royalties: Creators can publish items for sale in their own virtual world currencies and potentially receive royalties for Spatial Coin transactions. Must meet eligibility criteria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier with basic features |
| Subscription | Monthly | Subscription tiers (Plus, Personal) |
| Subscription | Annual | Enterprise Platform |
| Subscription | Annual | Education Platform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Spatial product offering
Product offeringCore offering
Spatial operates a Unity-powered spatial computing platform that enables creators, brands, educators, and enterprises to build, deploy, and share interactive 3D immersive experiences across Web, Mobile, and VR without downloads. The platform combines no-code templates with a Unity SDK for advanced developers and supports branded games, corporate training simulations, virtual classrooms, and shoppable commerce experiences.
Product overview
Spatial is a unified spatial computing and UGC platform built on Unity that enables creators, enterprises, and educators to build and share interactive 3D experiences across Web, Mobile, and VR. The core product is the Spatial Creator Toolkit, which offers no-code templates for beginners and Unity SDK for advanced developers. The platform comprises three tiers: Enterprise Platform (for branded games and corporate training with white-labeling, shoppable commerce, and SSO/APIs), Education Platform (for virtual classrooms with templates and assessment integration), and Creator Platform (personal use for game development and digital art). Additional offerings include the Avatar Store with Ready Player Me integration, Integrated Commerce for shoppable experiences, and Cross-Platform Publishing enabling instant deployment without downloads. The platform previously pivoted toward NFTs and metaverse experiences (2021) before returning focus to enterprise and creator tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Spatial Creator Toolkit A comprehensive development toolkit enabling creators to build interactive 3D experiences using Unity or no-code templates. Supports real-time multiplayer publishing to Web, Mobile, and VR without downloads.
- Spatial Enterprise Platform
Quantifiable outcome
- Companies using Spatial reduce onboarding time by up to 50%
- +5 more outcomes
Companies that use Spatial
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Spatial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Spatial partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and key.
- Ready Player MecoreAvatar customization partnership providing thousands of realistic full-body 3D avatar options. Users can create diverse avatars and dress them in exclusive digital fashion items across platforms.
- UnitycoreBuilt on Unity game engine - world's leading game engine for creating branded games, immersive experiences, and advanced interactivity with physics across Web, VR, and Mobile.
- Pigiama KasamakeyGaming studio that partnered with Absolut and Spatial to create AbsolutLand: Journey to the Cosmos. Built Kasama The Awakening cinematic adventure game on Spatial SDK.
- 5th ColumnkeyCreative partner for AbsolutLand: Journey to the Cosmos, helping create immersive phygital event mirroring Coachella tent experience.
- IW GroupkeyCultural ad agency partnered with Jack Daniel's and Spatial to create The Verse - an Afrofuturism-inspired virtual experience showcasing Hip Hop culture.
- Cult CreativekeyFounded Art, Beats + Lyrics program in 2004; partnered with Jack Honey to create The Verse virtual experience showcasing digital-native artists.
- PolycountkeyWeb3 experience studio that partnered with Spatial and Hugo Boss for BOSS Immersive Showroom at Metaverse Fashion Week. Also partnered with Vogue Singapore.
- InstinctkeyInnovation agency that developed Café Joyeux's virtual metaverse café with Spatial SDK, creating educational space for workplace inclusion awareness.
- KOREATECHkeyKorean technical university partnered with Spatial to develop virtual vocational training ecosystem with 6 courses covering industrial processes, logistics, and semiconductor manufacturing.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Spatial competitors and assessment
Company assessmentDirect peers
- Roblox: Dominant UGC gaming and virtual worlds platform where millions of creators build and monetize 3D experiences. Closest comparable business model: creator economy + virtual goods marketplace + cross-platform deployment, though at vastly larger scale than Spatial.
- Manticore Games (Core): UGC game creation platform built on Unreal Engine with no-code tools, similar to Spatial's positioning. Competes directly for the same creator and brand-experience market.
- Rec Room: Cross-platform social gaming platform with user-generated rooms, available on web, mobile, and VR headsets. Direct competitor in UGC multiplayer experiences and creator economy.
- VRChat: User-created VR social platform with avatar customization and cross-platform support. Competes with Spatial in social/creator-driven VR experiences.
- The Sandbox: Decentralized UGC virtual world platform with NFT integration and brand partnerships (e.g., Adidas, Gucci). Comparable in metaverse brand activation focus and creator economy.
- Decentraland: Web3 virtual world platform with brand activations (Metaverse Fashion Week) and user-generated 3D content. Direct overlap with Spatial's brand-experience and metaverse thesis.
Broad incumbents
- Meta Horizon Worlds: Meta's UGC VR social platform with massive capital backing. Competes directly in social/UGC VR; broader incumbent with deep pockets and Quest hardware distribution.
- Fortnite (Epic Games) / Fortnite Creative: Major UGC platform via Fortnite Creative mode, with massive installed base and brand partnership experience infrastructure. Sets the bar for branded in-game activations.
Emerging players
- Talespin: Enterprise XR training platform with AI-powered virtual humans for soft-skills training. Competes with Spatial's corporate training vertical on Fortune 500 deployments.
- Mursion: VR-based simulated workplace training provider serving enterprise customers. Overlaps with Spatial's AI roleplay and corporate training use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Spatial social profiles
Digital presenceSpatial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spatial leadership team
Management profileNumber of profiles
Profiles4 records
Spatial funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spatial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spatial
What does Spatial do?
Spatial operates a Unity-powered spatial computing platform that enables creators, brands, educators, and enterprises to build, deploy, and share interactive 3D immersive experiences across Web, Mobile, and VR without downloads. The platform combines no-code templates with a Unity SDK for advanced developers and supports branded games, corporate training simulations, virtual classrooms, and shoppable commerce experiences.
Is Spatial a public or private company?
Spatial is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spatial founded?
Spatial was founded in 2017. It employs 11 to 50 people.
Where is Spatial based?
Spatial is headquartered in New York, United States, in the North America region.
How does Spatial make money?
Four revenue lines are on record. Subscription Revenue (Spatial Free, Plus, Personal, Enterprise) is the primary driver. The others are virtual Items and Spatial Coins, enterprise Branded Experiences and creator Royalties.
Who are Spatial's main competitors?
Direct peers on record are Roblox, Manticore Games (Core), Rec Room, VRChat, The Sandbox and Decentraland. Broad incumbents are Meta Horizon Worlds and Fortnite (Epic Games) / Fortnite Creative. Emerging players are Talespin and Mursion.
Does Spatial have an API?
No public API is recorded for Spatial.
What industry is Spatial in?
Spatial's product category is Spatial Computing Platform. Its primary akta.pro industry code is MPAFAIAG, Virtual Worlds & Social Sandbox Experiences (persistent social spaces), with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 71 and its SIC code is 7900.