Soapbox

What Soapbox does

Soapbox is a Georgia-based VR/AR platform company that captures real performing artists using proprietary 3D volumetric technology and delivers them as life-size holograms inside users' homes. The platform runs on Meta Quest headsets (Quest 2, Pro, 3, 3s) and on iOS and Android mobile apps, with a free exploration tier and paid subscriptions and one-time premier releases for full access. The company's flagship consumer product, branded "Soapbox" (also referred to as Soapbox.us or MetaQuest), competes as a high-fidelity alternative to flat-screen entertainment by emphasizing that every performance is a real human capture rather than an AI-generated avatar.

The company operates two product lines. The commercial consumer app offers immersive performances, interviews, and artist-curated worlds featuring a roster that includes T-Pain, Sean Kingston, Sean Garrett (writer of 18 Billboard Hot 100 #1 hits), Buddy Guy, Lisa Loeb, and Stephen Marley. Soapbox Education is a separate curriculum-based platform sold to schools and districts, with content aligned to US Common Core Standards, National Core Arts Standards, and National Association of Music Educator Standards; the education division is led by Rory Pullens, former CEO of the Duke Ellington School of the Arts and former Senior Executive Director of Arts Education for the Los Angeles Unified School District.

Soapbox monetizes through three streams: consumer subscriptions (monthly and annual, processed via Stripe), annual education licensing to schools (eligible for arts, STEAM, and grant funding), and technology licensing to partners — most notably a February 2026 exclusive technology partnership with Basic 3PL, through which Soapbox powers a global fulfillment and operations platform across seven countries. The company is a privately held Georgia LLC headquartered at 723 Stewart Ave. NW, Marietta, with additional presence in Atlanta and Los Angeles; per its SEC Form D filed August 2024, it has raised over $5.5 million toward a $13 million exempt offering and has 11-50 employees.

Name

Soapbox

Legal name

SOAPBOX LLC

Website

https://soapbox.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Soapbox is a Georgia-based VR/AR platform that delivers life-size 3D holograms of real performing artists via Meta Quest and mobile apps, serving music fans as consumers and schools through a standards-aligned education platform and a new B2B technology-licensing business.

Ownership category

akta.pro rank

Product category

Immersive VR/AR Entertainment

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personalization, Recommendations & Search (MPAHAJAF)

akta.pro secondary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

Keywords

• Immersive entertainment platform
• Holographic music experiences
• VR concert streaming
• 3D hologram capture
• Music education technology

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Subscriptions: Monthly and annual subscription plans providing access to a constantly expanding catalog of performances, interviews, and demonstrations. Subscribers get full access to the ever-expanding catalog with premier releases appearing life-size in their space.
2. One-Time Content Purchases: One-off download purchases available for premier releases, allowing users to purchase individual content without a recurring subscription.
3. Education Platform Licensing: Annual license for educational institutions providing access to all content and music across multiple classrooms for a year, including student workbooks and teacher editions.
4. Technology Licensing to Partners: Soapbox provides its technology platform as an exclusive technology partner to fulfillment and operations companies, licensing its technology layer to power partner operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Soapbox is a VR/AR application that captures real performing artists using proprietary 3D technology and renders them as life-size holograms in users' homes through Meta Quest headsets and iOS/Android mobile apps. The company operates two distinct products: the Soapbox Commercial app for general consumers (freemium with monthly/annual subscriptions and one-off premier content purchases) and Soapbox Education, an annual licensed platform for K-12 schools delivering standards-aligned artist curriculums, student workbooks, teacher editions, and teach-the-teacher training. Soapbox also licenses its underlying technology stack to enterprise partners such as Basic 3PL for fulfillment operations.

Product overview

Soapbox offers a unified entertainment and education platform centered on immersive 3D holographic experiences. The core product is the Soapbox Commercial app, a VR/AR mobile application compatible with Meta Quest headsets and iPhone/Android devices that displays life-size holograms of real performing artists in users' environments. The platform includes Soapbox Education, a separate curriculum-based offering for schools featuring standards-aligned artist content with student workbooks and teacher resources. Both products are supported by the Soapbox Subscription service, which provides ongoing access to expanding content catalogs.

Differentiator

Problem solved

Functional benefit

Brands

• Soapbox Education: A platform for educational institutions featuring performances, in-depth interviews, and demonstrations curated for educational use, including artist curriculums meeting US Common Core Standards, National Core Arts Standards, and National Association of Music Educator Standards.

Products and services

• Soapbox Commercial App VR/AR mobile application that delivers life-size 3D holograms of real performing artists directly into users' homes via Meta Quest 2/Pro/3/3s headsets and iPhone/Android apps; features performances, interviews, and demonstrations from legendary and contemporary artists with a free exploration tier and paid premium content.
• Soapbox Education Platform Annual-licensed K-12 education platform delivering performances, in-depth interviews, and demonstrations from artists such as Buddy Guy, Lisa Loeb, T-Pain, Stephen Marley, and Jonathan Kirkland as life-size 3D holograms via Meta Quest headsets, plus standards-aligned artist curriculums, student workbooks (web-based or coil-bound), teacher editions, and teach-the-teacher workshop training.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Basic 3PLcoreTechnology or Integration · 11 February 2026Basic 3PL named Soapbox its exclusive technology partner to deliver a fully integrated fulfillment and operations platform for brands, e-commerce businesses, and retailers. The partnership combines fulfillment services with a unified technology layer connecting sales channels, inventory, orders, and shipping into a single system, featuring advanced automation including intelligent order routing and parcel/freight rate shopping. Basic 3PL, launched in March 2025 as a U.S.-owned fulfillment partner, powers its operations through Soapbox's technology while maintaining a global footprint across seven countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TheWave (Wave): VR music platform that hosted virtual concerts and DJ performances in social VR; directly comparable to Soapbox as a VR-native music entertainment experience competing for the same Meta Quest user attention.
• MelodyVR: VR concert platform delivering immersive live music performances to headsets and mobile devices; overlaps directly with Soapbox on VR music capture, artist rights, and consumer subscription distribution.
• Within (VR studio): Premium VR storytelling and immersive content studio distributing via Meta Quest; comparable as a curated immersive-content platform pursuing artist-led and narrative experiences.
• Engage (ENGAGE XR): VR/AR platform for education, training, and virtual events; comparable to Soapbox Education as an immersive platform licensing content to schools and enterprises via headsets.
• ClassVR: K-12 VR content and headset platform offering curriculum-aligned immersive experiences; directly comparable to Soapbox Education on standards alignment, school licensing, and Meta Quest classroom deployment.

Emerging players

• Stageverse: Immersive virtual events and concert platform with avatar-based experiences; comparable to Soapbox as an emerging immersive entertainment venue targeting artist performances and fan engagement.
• Baobab Studios: VR animation and immersive storytelling studio producing interactive volumetric content for headsets; relevant peer given overlap in 3D volumetric capture and immersive entertainment IP.
• Spatial: Metaverse collaboration and event platform supporting immersive 3D experiences across headsets and mobile; comparable as a multi-device immersive platform pursuing both consumer events and enterprise use cases.

Broad incumbents

• Meta Horizon Worlds: Meta's flagship social VR platform on Quest; a broad incumbent that controls the distribution surface Soapbox depends on and competes for VR entertainment time and creator partnerships.

Others

• Wondrium (The Great Courses): Premium video-based education and curriculum platform featuring celebrity/expert instructors; adjacent peer to Soapbox Education given overlap in artist-as-instructor content and subscription licensing to lifelong learners and institutions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SoapboxUS/featured
• Instagraminstagram.com/soapbox.us
• Xx.com/soapboxatl
• Facebookfacebook.com/soapboxatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soapbox