Rhino
- Company typePrivate
- Founded2024
- HeadquartersBarueri, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Rhino does
Rhino is a Brazilian premium mobility company operating a mobile-app-based ride-hailing service that dispatches owned Level III-A armored vehicles with professionally vetted, trained chauffeurs across Greater São Paulo. The service targets two primary segments: high-net-worth individuals seeking secure daily transportation and corporate clients requiring executive transportation for leadership and clients; airport transfers to Guarulhos, Congonhas, and Viracopos form a meaningful use case. The app is available on iOS and Android, features real-time geolocation, scheduled and on-demand booking, Open Finance payment initiation, and social login via Google, Apple, and Facebook.
Rhino firmographics
Firmographics- Name
- Rhino
- Legal name
- RHINO TECHNOLOGIES LTDA.
- Website
- https://vamosrhino.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Rhino industry classification
Industry- Product category
- Premium Armored Transportation Services
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Premium / Black Car & Executive Ride-Hailing (TLAFAIAB)
Keywords
Where Rhino is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Rhino business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ride Transaction Fees: Per-ride fees charged to passengers for transportation services in armored vehicles. Pricing includes base fare, wait fees (R$5/minute after 3 minutes), cancellation fees (R$100 scheduled, R$25 on-demand), and cleaning fees (up to R$500). Additional fees for customized services such as hourly vehicle hire, bilingual drivers, and child safety seats.
- Corporate Transportation Contracts: B2B revenue from corporate clients through dedicated enterprise solutions for executive transportation. Rhino offers corporate transportation solutions to provide superior experience for company clients and executives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard On-Demand Ride |
| Transaction based/ take rate | Pay-as-you-go | Scheduled Rides |
| Transaction based/ take rate | Pay-as-you-go | First Ride Welcome Discount |
| Transaction based/ take rate | Pay-as-you-go | Porto Bank Cardholders - Privilege |
| Transaction based/ take rate | Pay-as-you-go | Porto Bank Cardholders - Black/Infinite |
| Transaction based/ take rate | Pay-as-you-go | Porto Bank Cardholders - Other Cards |
| Transaction based/ take rate | Pay-as-you-go | Bradesco Principal Cardholders |
| Transaction based/ take rate | Pay-as-you-go | BTG Pactual Cardholders (Black, Ultrablue, Partners) |
| Transaction based/ take rate | Pay-as-you-go | Safra Cardholders (Visa Platinum/Infinite) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rhino product offering
Product offeringCore offering
Rhino operates a mobile app-based ride-hailing service for premium armored vehicle transportation in Greater São Paulo. The company runs an owned fleet of Level III-A armored vehicles staffed by professional, vetted chauffeurs, providing on-demand rides, scheduled airport transfers (Guarulhos, Congonhas, Viracopos), and dedicated corporate transportation solutions for executives and clients.
Product overview
Rhino is a mobility app specializing in armored car transportation for corporate clients in São Paulo, operating with a proprietary fleet of Level III-A armored vehicles and professionally trained chauffeurs. The company offers two interconnected service lines: (1) the core Rhino App for individual and corporate ride-hailing with features including real-time booking, scheduled airport transfers (Guarulhos, Congonhas, Viracopos), welcome discounts, and referral programs; and (2) Rhino Corporate Solutions providing dedicated business transportation with expanded fleet capacity. The service emphasizes security, comfort, and hospitality, positioning itself as the preferred choice for major organizations in upscale neighborhoods of Greater São Paulo.
Differentiator
Problem solved
Functional benefit
Products and services
- Rhino App Mobile application (iOS and Android) that lets individual users book on-demand and scheduled rides in Level III-A armored vehicles staffed by professional chauffeurs across Greater São Paulo. Includes real-time geolocation tracking, Open Finance payment integration, welcome discounts, referral bonuses, and airport transfers (Guarulhos, Congonhas, Viracopos).
- Rhino Corporate Solutions Enterprise transportation solution providing armored car services for corporate clients and their executives, including scheduled pickups, dedicated account management, and fleet expansion to meet business needs. Targeted to represent 50% of company revenue in the medium term.
Quantifiable outcome
- Corporate segment targeting 50% of total revenue in medium term
Companies that use Rhino
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Rhino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Rhino partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BTG PactualcoreBTG Pactual partnership offering exclusive discounts: R$60 off first ride and 15% off all subsequent rides for BTG Black, Ultrablue, and Partners cardholders. Campaign active through March 2025.
- Porto BankcorePorto Bank partnership with tiered benefits: R$60 off first ride and 5-10% off subsequent rides depending on card type, R$25 off airport rides, and up to 4 complimentary airport transfers/year for Privilege cardholders. Campaign valid until April 2026.
- Safra BankcoreSafra partnership offering exclusive benefits: R$60 off first ride, 10% off all rides, and R$30 off airport rides for Visa Infinite cardholders. Campaign valid until December 2025.
- BradescocoreBradesco Principal partnership offering R$60 off first ride and 5% off all subsequent rides for Bradesco Principal credit card holders. Campaign valid until May 5, 2027.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rhino competitors and assessment
Company assessmentDirect peers
- 99: Brazil's leading ride-hailing platform (backed by Didi) operating in São Paulo with premium tiers (99Premium/99Black). Directly competes for the same urban mobility demand, though without Rhino's armored vehicle specialization.
- Cabify: Spain-based ride-hailing platform operating across Latin America (including Brazil/Mexico/Argentina) with a premium, executive-focused positioning. Comparable as a regional premium ride-hailing competitor in similar urban markets.
- Blacklane: Global premium chauffeur service offering airport transfers and executive rides across major cities worldwide. Directly comparable business model (professional chauffeurs, premium positioning, scheduled booking) with global scale Rhino aspires to.
- Wheely: Premium black-car chauffeur service operating in major cities with high-end vehicles and concierge-level service. Comparable in its premium positioning, fixed-fare model, and focus on HNW/executive clientele.
Broad incumbents
- Uber: Global ride-hailing incumbent operating Uber Black and Uber Comfort in São Paulo. Competes in the premium ride-hailing segment Rhino targets, with vastly superior scale and driver network, though Rhino differentiates via armored vehicles.
- DiDi: Global ride-hailing leader (parent of 99 in Brazil) operating premium services across multiple markets. Comparable as a broad ride-hailing incumbent with deep capital resources and the ability to replicate premium services including armored vehicle partnerships.
- Lyft: US ride-hailing platform with premium Lyft Black and Lux tiers. Comparable as a broad ride-hailing incumbent competing for premium urban mobility demand, though in a different geography.
Emerging players
- Careem: Middle East and North Africa ride-hailing platform (owned by Uber) offering premium tiers. Comparable as a regional ride-hailing player targeting affluent customers in markets where security and premium service are valued.
- Gett: Global B2B-focused ground transportation platform offering corporate black car services. Comparable as a corporate-ground-transport specialist with enterprise sales emphasis similar to Rhino's corporate segment ambitions.
Regional players
- Sixt Ride: Premium chauffeur service from Sixt (primarily Europe/US), offering executive ground transport with professional drivers. Comparable in its premium chauffeur positioning, though currently focused on different geographies than Rhino.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rhino social profiles
Digital presenceRhino compliance and trust
Trust signalCompliance3 records
Rhino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhino leadership team
Management profileNumber of profiles
Rhino funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhino
What does Rhino do?
Rhino operates a mobile app-based ride-hailing service for premium armored vehicle transportation in Greater São Paulo. The company runs an owned fleet of Level III-A armored vehicles staffed by professional, vetted chauffeurs, providing on-demand rides, scheduled airport transfers (Guarulhos, Congonhas, Viracopos), and dedicated corporate transportation solutions for executives and clients.
Is Rhino a public or private company?
Rhino is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rhino founded?
Rhino was founded in 2024. It employs 251 to 500 people.
Where is Rhino based?
Rhino is headquartered in Barueri, Brazil, in the Latin America region.
How does Rhino make money?
Two revenue lines are on record. Ride Transaction Fees are the primary driver. The others are corporate Transportation Contracts.
Who are Rhino's main competitors?
Direct peers on record are 99, Cabify, Blacklane and Wheely. Broad incumbents are Uber, DiDi and Lyft. Emerging players are Careem and Gett. Sixt Ride is listed as a regional player.
Does Rhino have an API?
No public API is recorded for Rhino.
What industry is Rhino in?
Rhino's product category is Premium Armored Transportation Services. Its primary akta.pro industry code is TLAFAIAB, Premium / Black Car & Executive Ride-Hailing. Its NAICS code is 485310 and its SIC code is 4700.