Yieldify
Yieldify is a London-based enterprise SaaS platform, now part of Epsilon and branded as Epsilon Accelerate, that delivers real-time website personalization, behavioral segmentation, and cross-channel conversion optimization for large brands.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Yieldify does
Yieldify is a website experience optimization and conversion rate optimization (CRO) platform that serves enterprise brands seeking to convert on-site traffic through real-time personalization. Founded in 2013 and headquartered in London, Yieldify was integrated into Epsilon's product portfolio and rebranded as Epsilon Accelerate, with the yieldify.com domain now routing to Epsilon's conversion platform. The company's core product combines four functional layers: Insights (visitor behavior tracking), Audience Targeting (behavioral segmentation), Experiences (onsite overlays, banners, and embedded messages), and Optimization (A/B testing with smart recommendations). Underlying technology processes structured behavioral data — visitor behavior, location, device, and intent signals — to drive real-time content customization and cross-channel activation extending into triggered email and retargeted advertising.
The platform is delivered as a no-code SaaS product using drag-and-drop widgets, enabling marketing teams to launch campaigns without developer tickets. Customers include enterprise brands, with disclosed use cases spanning fashion, retail, and broader verticals accessible through Epsilon's distribution (Auto, CPG, Financial Services, Health, Restaurants, Retail, Travel, Telecom/Media). Pricing is enterprise quote-based on annual contracts, sold through consultative direct sales with "Talk to an expert" CTAs, and the platform promises measurable performance within 30 days. The marketing approach combines content/SEO, case-study-driven demand generation, and bottom-of-funnel consultative sales.
Yieldify has raised approximately $17.5 million in disclosed venture funding across rounds from 2014 through 2017, with investors including Google Ventures, SoftBank Group, Hoxton Ventures, LocalGlobe, Binomial Ventures, Data Point Capital, and Vast Ventures. The company is now part of Epsilon Data Management LLC (within Publicis Groupe), and its personalization technology forms a component of the broader Epsilon Accelerate product. Headcount is reported in the 101-250 range with named leadership spanning global marketing, regional sales (North America, Asia-Pacific), and executive functions.
Yieldify firmographics
Firmographics- Name
- Yieldify
- Website
- https://yieldify.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yieldify is a London-based enterprise SaaS platform, now part of Epsilon and branded as Epsilon Accelerate, that delivers real-time website personalization, behavioral segmentation, and cross-channel conversion optimization for large brands.
- Ownership category
- akta.pro rank
Yieldify industry classification
Industry- Product category
- Conversion Rate Optimization / Website Personalization Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Yieldify is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Yieldify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Enterprise subscription-based pricing model for access to the website personalization and conversion rate optimization platform, with features like insights, segmentation, activation, and optimization capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with customizable feature tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Yieldify product offering
Product offeringCore offering
Yieldify provides a SaaS-based website experience optimization platform (marketed as Epsilon Accelerate) that uses real-time behavioral data, intent signals, and AI/ML to personalize onsite content, offers, and messages for each visitor. The platform enables enterprise brands to design overlays, banners, and embedded messages via no-code drag-and-drop widgets, segment audiences behaviorally, and extend winning journeys to email and paid retargeting channels. It is sold via annual subscription to enterprise customers seeking measurable conversion rate improvements without heavy developer involvement.
Product overview
Yieldify operates as part of Epsilon's product portfolio, offering Epsilon Accelerate as its core website experience optimization platform. Epsilon Accelerate is a unified platform that combines real-time personalization, behavioral insights, audience segmentation, experience design (overlays, banners, embedded messages), and cross-channel activation capabilities. The platform is designed as an out-of-the-box solution that delivers measurable performance within 30 days, featuring no-code implementation through drag-and-drop widgets.
Differentiator
Problem solved
Functional benefit
Products and services
- Epsilon Accelerate Epsilon Accelerate is a unified SaaS website experience optimization platform for enterprise brands that delivers real-time personalization, behavioral insights, audience segmentation, onsite experience design (overlays, banners, embedded messages), and cross-channel activation to email and paid retargeting. It enables marketing teams to test, tweak, and launch campaigns via no-code drag-and-drop widgets without developer involvement, and is positioned to deliver measurable performance in 30 days.
Quantifiable outcome
- Measurable performance results in 30 days
Companies that use Yieldify
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Yieldify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Yieldify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EpsiloncoreYieldify operates as part of Epsilon's product portfolio, with its platform integrated under Epsilon Accelerate brand. The yieldify.com domain redirects to Epsilon's conversion platform, indicating a strategic integration where Yieldify's personalization technology became the foundation for Epsilon's website experience offering.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Yieldify competitors and assessment
Company assessmentDirect peers
- Optimizely: Direct competitor offering experimentation, A/B testing, and personalization on the web and across channels; competes head-to-head with Yieldify's CRO and real-time customization capabilities for enterprise brands.
- Dynamic Yield: Personalization and CRO platform acquired by Mastercard, offering real-time segmentation, product recommendations, and triggered experiences very similar to Yieldify's Epsilon Accelerate offering.
- AB Tasty: Enterprise personalization and experimentation platform with no-code campaign builder, audience targeting, and cross-channel activation that closely mirrors Yieldify's feature set.
- VWO (Visual Website Optimizer): CRO and personalization suite providing A/B testing, heatmaps, onsite personalization, and segmentation; overlaps directly with Yieldify's behavioral targeting and optimization modules.
- Monetate: Personalization platform for onsite messaging, product recommendations, and A/B/n testing; competes with Yieldify for the same enterprise retail and brand personalization budgets.
- Qubit: UK-based personalization and CRO platform with strong retail/fashion focus; near-twin of Yieldify in origin (London), target verticals, and product capabilities.
Broad incumbents
- Sitecore Personalize: Broader digital experience platform with built-in personalization and experimentation modules; competes with Yieldify at the high end of enterprise stacks, particularly in content-driven brands.
- Adobe Target: Personalization and testing offering within Adobe Experience Cloud; competes with Yieldify when enterprise customers prefer bundled Adobe stacks over best-of-breed CRO point tools.
- Salesforce Interaction Studio (Marketing Cloud Personalization): Enterprise personalization and cross-channel journey orchestration within Salesforce Marketing Cloud; overlapping with Yieldify's cross-channel activation and behavioral segmentation capabilities.
Emerging players
- Kibo Personalization: Personalization engine (built on acquired Certona technology) inside Kibo's commerce platform; competes with Yieldify for retail/fashion personalization budgets, particularly among mid-market commerce brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yieldify social profiles
Digital presenceYieldify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yieldify leadership team
Management profileNumber of profiles
Profiles7 records
Yieldify funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yieldify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yieldify
What does Yieldify do?
Yieldify provides a SaaS-based website experience optimization platform (marketed as Epsilon Accelerate) that uses real-time behavioral data, intent signals, and AI/ML to personalize onsite content, offers, and messages for each visitor. The platform enables enterprise brands to design overlays, banners, and embedded messages via no-code drag-and-drop widgets, segment audiences behaviorally, and extend winning journeys to email and paid retargeting channels. It is sold via annual subscription to enterprise customers seeking measurable conversion rate improvements without heavy developer involvement.
When was Yieldify founded?
Yieldify was founded in 2013. It employs 101 to 250 people.
Where is Yieldify based?
Yieldify is headquartered in London, United Kingdom, in the Europe region.
How does Yieldify make money?
One revenue line is on record: saaS Platform Subscription.
Who are Yieldify's main competitors?
Direct peers on record are Optimizely, Dynamic Yield, AB Tasty, VWO (Visual Website Optimizer), Monetate and Qubit. Broad incumbents are Sitecore Personalize, Adobe Target and Salesforce Interaction Studio (Marketing Cloud Personalization). Kibo Personalization is listed as an emerging player.
Does Yieldify have an API?
No public API is recorded for Yieldify.
What industry is Yieldify in?
Yieldify's product category is Conversion Rate Optimization / Website Personalization Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 513210 and its SIC code is 7310.