Paintzen
Paintzen is Arch Painting's tech-enabled residential painting division, providing instant-quote, online-booked interior and exterior painting, epoxy flooring, deck staining, and drywall services across 14 U.S. states through a network of 800+ vetted contractors, powered by the proprietary Zenify quoting and crew-dispatch platform.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paintzen does
Paintzen is a technology-enabled residential painting service brand operating as the residential division of Arch Painting, Inc., a 30-year national painting contractor headquartered in Woburn, Massachusetts. The company was originally launched in 2013 as a digital platform to simplify residential painting, was acquired by PPG in 2018, sold to Arch Painting in 2023, and relaunched in August 2025 as Arch Painting's consumer-facing residential brand powered by the proprietary Zenify technology platform. Paintzen delivers interior and exterior residential painting, deck staining, epoxy floor finishing, skim coating and drywall repair, crown molding and trim painting, and wallpaper removal across 14 U.S. states, executing work through a network of more than 800 vetted contractors and 2,500 painting crews — an asset-light operating model that allows the small corporate team (11-50 employees) to operate at national scale while leveraging Arch Painting's three decades of crew sourcing and quality management.
The core proprietary technology is Zenify, a first-of-its-kind platform that powers instant online quoting, digital booking, crew scheduling, and real-time project coordination. Customers receive a detailed project quote in as few as five minutes based on self-reported inputs (room dimensions, surface condition, color count, paint brand) with no on-site visit required, then book service windows and pay a 10% deposit through the website. The platform supports a '5x5 Pledge' (5-minute quotes, 5-day crew deployment), 100% Satisfaction Guarantee, 2-year workmanship warranty, 5-year epoxy warranty, and dedicated project coordinators. The pricing engine uses tiered unit pricing tied to surface condition (Great/Good/Needs Repairs for interiors; Standard/Moderate/Excessive Prep for exteriors), with optional 'Paint Now, Pay Later' financing. Adjacent upsell modules include epoxy floor coating (with a 5-year chipping/peeling warranty), deck staining, drywall/skim coating, crown molding/trim, and wallpaper removal.
The go-to-market is hybrid: a self-serve product-led-growth motion via the Zenify website/app (the primary channel for residential homeowners), supplemented by a phone/email customer service team and a referral Partner Program targeting real estate brokerages (e.g., EXIT Realty New England, KW Pioneer Valley) that direct stage-and-sell painting work to Paintzen. Marketing spend is concentrated in content marketing/SEO, organic social, email, and earned media. Revenue is generated per-project with a 10% booking deposit and balance upon completion; complimentary revenue lines include premium low-VOC paint upsells (Sherwin-Williams, PPG), epoxy warranties, and selective enterprise/government contracts (NYC Parks 'Cool Pools' initiative). The company is a private, wholly-owned subsidiary of Arch Painting, Inc. (Massachusetts corporation), with no public investors, no VC ownership stake currently, and no disclosed revenue.
Paintzen firmographics
Firmographics- Name
- Paintzen
- Legal name
- Arch Painting, Inc.
- Website
- https://paintzen.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paintzen is Arch Painting's tech-enabled residential painting division, providing instant-quote, online-booked interior and exterior painting, epoxy flooring, deck staining, and drywall services across 14 U.S. states through a network of 800+ vetted contractors, powered by the proprietary Zenify quoting and crew-dispatch platform.
- Ownership category
- akta.pro rank
Paintzen industry classification
Industry- Product category
- Residential Painting Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
- akta.pro secondary industries
- Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Exterior Painting & Surface Coatings (HSAPAKAF)
Keywords
Where Paintzen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paintzen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Painting Services: Paintzen charges for professional residential painting services on a per-project basis. Customers pay a 10% deposit upon booking and the remaining balance upon project completion. Pricing is based on project size, scope, surface conditions, and paint selection, with all labor, materials, and tax included in the quoted price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interior painting — Great condition (room like new, no repairs needed) |
| Unit Pricing | Pay-as-you-go | Interior painting — Good condition (minor prep: up to 5 bolt-hole repairs, small bumps) |
| Unit Pricing | Pay-as-you-go | Interior painting — Needs Repairs (major prep: caulking, drywall repair, wallpaper removal, etc.) |
| Unit Pricing | Pay-as-you-go | Epoxy Floor Finishing |
| Unit Pricing | Pay-as-you-go | Carpentry work (excluded from standard quotes) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Paintzen product offering
Product offeringCore offering
Paintzen is a tech-enabled residential painting brand offering interior and exterior house painting, deck and fence staining, epoxy floor finishing, skim coating and drywall repair, crown molding and trim painting, and wallpaper removal. Customers receive instant online quotes, book projects, and pay digitally via the proprietary Zenify platform, with vetted, licensed, insured painting crews dispatched from a nationwide network of 800+ contractors and 2,500+ crews.
Product overview
Paintzen is a tech-enabled residential painting service delivered as a platform-plus-modules architecture. The core offering is the Paintzen brand (residential painting services), which is powered by the proprietary Zenify technology platform that handles instant quoting, booking, scheduling, and crew dispatch. The service portfolio comprises seven specialized modules: Interior House Painting, Exterior House Painting, Epoxy Floor Finishing, Deck Staining & Painting, Skim Coating & Drywall Repair, Crown Molding & Trim Painting, and Wallpaper Removal. Paintzen is a brand under Arch Painting (acquired 2023), which was previously part of PPG (acquired 2018). The company uses licensed, insured, and vetted painting crews drawn from a network of over 800 contractors and 2,500 crews.
Differentiator
Problem solved
Functional benefit
Brands
- Zenify: A proprietary technology platform designed to improve the customer experience in home services by enabling instant quoting, online booking, and real-time project coordination for residential painting projects.
Products and services
- Paintzen Residential Painting Services Tech-enabled residential painting brand offering interior, exterior, deck staining, drywall repair, epoxy floor finishing, crown molding and trim painting, and wallpaper removal, booked and paid for digitally through the Zenify platform.
- Interior House Painting Professional interior painting services using premium, low-VOC paints applied by licensed and vetted painters, with a 100% satisfaction guarantee, offered to residential homeowners.
- Exterior House Painting Full exterior painting services including surface preparation (washing, scraping, sanding, priming), application of weather-resistant paints, and final inspection and cleanup for residential homeowners.
- Epoxy Floor Finishing Professional epoxy floor coating services for garages, basements, laundry rooms, and workshops, including surface preparation, epoxy application, and topcoat sealant, with a five-year warranty against chipping, peeling, or delamination from hot tire pick-up.
- Deck Staining & Painting Deck and fence staining and painting services using premium, UV- and moisture-resistant products to preserve wood and protect against rot, mold, and mildew for residential homeowners.
- Skim Coating & Drywall Repair Wall preparation services including assessment, repair of holes and cracks, skim coating for textured or uneven surfaces, sanding, and priming, available only as part of an interior painting project.
- Crown Molding & Trim Painting Precision painting services for crown molding, baseboards, door casings, window trim, chair rails, and wainscoting using premium low-VOC paints and detailed techniques for sharp edges.
- Wallpaper Removal Professional wallpaper removal using steaming, soaking, or specialized solutions to safely remove paper, vinyl, fabric, and other wall coverings, including adhesive removal, surface cleaning, and repairs, available only as part of interior painting services.
Quantifiable outcome
- Quotes generated in as few as 5 minutes; crews deployed within 5 days of booking
- +1 more outcomes
Companies that use Paintzen
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Paintzen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Paintzen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- EXIT Realty New EnglandminorEXIT Realty New England joined Paintzen's Partner Program, gaining access to the platform that enables agents to price and book residential painting projects in under five minutes. This partnership allows real estate agents to offer exclusive painting services to their clients for staging and selling purposes, providing competitive advantage.
- KW Pioneer ValleyminorKW Pioneer Valley joined the Paintzen Partner Program, enabling its agents to access the Paintzen platform for quick pricing and booking of residential painting projects. The partnership supports agents in providing white-glove painting services to clients preparing homes for sale.
- One Kings LaneminorPaintzen partnered with One Kings Lane interior design to provide painting services for high-profile client projects including Mindy Kaling's NYC apartment and Lucy Liu's Manhattan playroom. The collaboration involved coordinating with One Kings Lane designers to deliver custom interior painting solutions aligned with broader design visions.
- NYC Parks DepartmentminorPaintzen partnered with the NYC Parks Department for the 'Cool Pools' initiative, painting five public pools across the five boroughs with bright, bold colors using PPG Paints Sunproof Exterior Paint, working alongside Duggal Visual Solutions for vinyl artwork.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Paintzen competitors and assessment
Company assessmentDirect peers
- Thumbtack: Online marketplace connecting homeowners to local service professionals including painters. Both platforms compete for the same residential painting customer with digital booking, instant quote-style request flows, and a national contractor network — making Thumbtack the most direct tech-enabled peer.
- Angi (Angie's List): Leading home services marketplace with deep penetration in residential painting leads and booking. Operates a similar digital lead-generation and pro-matching model for homeowners seeking vetted painters, and competes head-to-head for the same customer-acquisition keywords and audiences.
- HomeAdvisor: Home services marketplace owned by IAC/AngI that matches homeowners with local pros including painting contractors. Operates a comparable online quote-and-book model with a pro subscription fee structure, directly overlapping with Paintzen's PLG motion.
- CertaPro Painters: Largest franchised residential and commercial painting brand in North America with 400+ locally owned territories. Closest direct franchise-based comparable in residential painting services, with a national footprint and brand-driven marketing approach that competes on trust and consistency.
- Five Star Painting: Neighborly-branded residential and commercial painting franchise with hundreds of territories nationwide. Competes with Paintzen for the same homeowner and small-business painting projects, with similar service guarantees and standardized pricing tiers.
Broad incumbents
- Handy: On-demand home services platform (owned by Angi) offering cleaning, furniture assembly, and home improvements including painting. Operates at broader scale across categories and overlaps with Paintzen on residential painting bookings.
- Porch: Home services marketplace connecting homeowners with local pros across many categories including painting. Larger platform with real estate and moving adjacencies that overlap with Paintzen's real estate agent referral channel.
- Sherwin-Williams (Residential Painting Services): Largest U.S. paint manufacturer and Paintzen's primary paint supplier; Sherwin-Williams' Color Visualizer and pro-contractor ecosystem reach the same homeowner. As a vertically integrated incumbent, SW represents both a supplier and a potential competitive threat if it expands into direct service.
- Pro Referral by Lowe's: Lowe's-owned pro installer network that matches homeowners with local contractors for home improvement projects including painting. Leverages Lowe's massive retail traffic and brand trust to compete for the same digitally savvy homeowner.
Emerging players
- TaskRabbit: On-demand platform for home tasks including minor painting and home improvement. Smaller painting share than Thumbtack/Angi but competes for the same digitally native, instant-booking homeowner persona.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paintzen social profiles
Digital presencePaintzen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paintzen leadership team
Management profileNumber of profiles
Profiles7 records
Paintzen funding detail
Funding detailFunding overview
Funding rounds6 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paintzen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paintzen
What does Paintzen do?
Paintzen is a tech-enabled residential painting brand offering interior and exterior house painting, deck and fence staining, epoxy floor finishing, skim coating and drywall repair, crown molding and trim painting, and wallpaper removal. Customers receive instant online quotes, book projects, and pay digitally via the proprietary Zenify platform, with vetted, licensed, insured painting crews dispatched from a nationwide network of 800+ contractors and 2,500+ crews.
Is Paintzen a public or private company?
Paintzen is a private company. It is classified as corporate owned and is currently operating.
When was Paintzen founded?
Paintzen was founded in 2013. It employs 11 to 50 people.
Where is Paintzen based?
Paintzen is headquartered in New York, United States, in the North America region.
How does Paintzen make money?
One revenue line is on record: residential Painting Services.
Who are Paintzen's main competitors?
Direct peers on record are Thumbtack, Angi (Angie's List), HomeAdvisor, CertaPro Painters and Five Star Painting. Broad incumbents are Handy, Porch, Sherwin-Williams (Residential Painting Services) and Pro Referral by Lowe's. TaskRabbit is listed as an emerging player.
Does Paintzen have an API?
No public API is recorded for Paintzen.
What industry is Paintzen in?
Paintzen's product category is Residential Painting Services. Its primary akta.pro industry code is HSAPAHAA, Interior Painting (Walls, Ceilings, Trim), with a secondary code of HSAPAHAB, Exterior Painting (Siding, Stucco, Masonry). Its NAICS code is 23832 and its SIC code is 3470.