What Oasis Market does

Oasis Market (오아시스마켓) is a South Korean online grocery and specialty food e-commerce platform operating as a subsidiary of Gaea Soft, headquartered in Seongnam with offices in Seoul and logistics centers in Suwon and Uiwang. The platform serves individual Korean consumers seeking fresh produce, meats, seafood, dairy, bakery items, ready-to-eat meals, snacks, health supplements, and beauty products, with a particular emphasis on premium, organic, antibiotic-free, and Mediterranean diet offerings. Distribution runs exclusively through the company's owned e-commerce website and iOS/Android mobile applications, supplemented by OASIS 24 same-day delivery in designated Seoul and Gyeonggi-do zones and standard courier delivery elsewhere in South Korea.

The business is structured around a direct-to-consumer go-to-market with a multi-channel digital marketing footprint across Instagram, Facebook, Naver Blog, and YouTube. Revenue is generated via unit-priced transactional sales of branded and private-label SKUs, with the BY Oasis (BY오아시스) private label, Oasis Banchan (오아시스반찬) ready-made side dishes, Our Children's Healthy Food (우리아이건강식) baby line, Mediterranean Health Food, and Restaurant-Quality Food (맛집그대로) acting as exclusive or curated differentiators. The technology stack centers on a proprietary e-commerce platform with member-based delivery zone management and ISMS-certified security infrastructure (valid 2023.08.02 to 2026.08.01).

Capital structure reflects a privately held, growth-stage profile: Oasis Market secured a 10 billion KRW Gaea Soft subsidiary round in October 2021, followed by a 10 billion KRW strategic investment from Home & Shopping in February 2022 at a 1.2 trillion KRW valuation and an E-Land Retail strategic investment in June 2022 at a 1.1 trillion KRW valuation. The June 2025 acquisition of TMON marks a major inorganic consolidation step, expanding the company's footprint within the broader Korean e-commerce market.

Name

Oasis Market

Legal name

주식회사 오아시스 (Oasis Corporation)

Website

https://oasis.co.kr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oasis Market is a South Korean online grocery and specialty food e-commerce platform serving individual consumers nationwide with fresh produce, organic, Mediterranean, and prepared foods via its owned website, mobile apps, and same-day OASIS 24 delivery in Seoul and Gyeonggi-do.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

On-Demand Grocery Delivery Marketplaces (AFAIAMAB)

akta.pro secondary industries

Grocery & Specialty Food Marketplaces (CRAFABAE), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Online grocery delivery
• Fresh produce delivery
• Private label food
• Ready-to-eat meals
• Same-day delivery

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct online sales of grocery and food products through the Oasis Market website and mobile applications. The company sells a wide range of food and household products including fresh produce, meats, seafood, dairy, bakery items, ready-to-eat meals, snacks, health supplements, and beauty products. Revenue is generated through individual transaction-based product sales with optional regular delivery subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oasis Market operates an online grocery shopping platform that aggregates and sells fresh produce, meats, seafood, dairy, bakery items, ready-to-eat meals, side dishes, baby food, health supplements, and Mediterranean diet products directly to consumers. The platform supports same-day delivery (OASIS 24) in designated Seoul and Gyeonggi-do zones and standard next-day courier delivery across South Korea, complemented by private label brands including BY Oasis, Oasis Banchan, and Our Children's Healthy Food.

Product overview

Oasis Market operates as a unified online grocery and specialty food platform offering a comprehensive portfolio of fresh produce, meats, seafood, dairy, bakery items, prepared foods, and lifestyle products. The platform is organized around its core Oasis Market service supplemented by private label sub-brands including BY오아시스 (private label products), 오아시스반찬 (ready-made side dishes), and 우리아이건강식 (baby food line), along with curated categories like Mediterranean Health Food and Restaurant-Quality Food (맛집그대로). The company also operates Oasis Route as a curated collection brand. Deliveries are available through same-day Oasis 24 delivery in designated Seoul and Gyeonggi areas, with standard courier service for other regions.

Differentiator

Problem solved

Functional benefit

Brands

• BY오아시스 (BY Oasis): Private brand products sold exclusively at Oasis Market
• 오아시스반찬 (Oasis Banchan)
• 우리아이건강식 (Our Children's Healthy Food)

Products and services

• Oasis Market Online Grocery Platform (오아시스마켓) An online grocery shopping platform offering fresh produce, meats, seafood, dairy, bakery items, prepared foods, and lifestyle products with same-day and next-day delivery services in designated areas of Seoul and Gyeonggi Province, aimed at individual Korean consumers.
• BY Oasis (BY오아시스) Private Label Brand Private label brand featuring products manufactured or curated exclusively for Oasis Market, including fresh produce, prepared foods, and household items under the BY Oasis label, sold only through the Oasis Market platform.
• Oasis Banchan (오아시스반찬) Ready-made Side Dishes Ready-made Korean side dishes prepared daily with quality ingredients, offering convenience for households seeking traditional banchan without home preparation.
• Our Children's Healthy Food (우리아이건강식) Baby and Toddler Food Specialized baby and toddler food line including baby food, infant meals, dairy products, vegetables, snacks, and protein-rich foods designed for children's nutritional needs.
• Mediterranean Health Food Collection (지중해건강식) Curated product collection featuring Mediterranean diet staples including salmon, olive oil, cheese, butter, jams, balsamic vinegars, pestos, sauces, grains, pasta, and preserved vegetables for health-conscious consumers.
• OASIS 24 Same-Day Delivery Service Member-based same-day delivery service available in designated service zones including Seoul Gangnam-gu, Songpa-gu, Gangdong-gu, Gwangjin-gu, and broader Gyeonggi-do areas such as Suwon, Seongnam Bundang, Yongin Suji/Giheung, and Wirye, providing faster fulfillment than standard courier delivery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Market Kurly: Korea's leading premium online grocery platform with next-day dawn delivery. Direct head-to-head competitor in fresh, organic, and specialty groceries for urban Korean consumers.
• Coupang: Korea's largest e-commerce company with Rocket Fresh and Rocket Delivery grocery offerings. Comparable in online grocery, fast delivery, and own logistics infrastructure.
• SSG.com: Shinsegae Group's online grocery and retail platform with same-day delivery (SSG Fresh) and wide premium assortment — directly competes with Oasis in the same urban Korean consumer segment.

Broad incumbents

• Lotte ON: Lotte Group's unified e-commerce platform including online grocery. Operates across broader retail categories but overlaps with Oasis in food, fresh, and household essentials.
• Homeplus: Major Korean hypermarket chain with an online grocery storefront. Overlaps with Oasis in fresh and packaged grocery categories for both metropolitan and broader Korean delivery.
• Emart (SSM / Online): Shinsegae's mass-market hypermarket and online grocery arm. Competes with Oasis in non-premium grocery and delivery breadth, leveraging a national store network.
• Ocado Group: UK-based online grocery technology and logistics specialist. Not a direct Korean competitor, but a global reference point for e-grocery fulfillment technology and same-day/next-day delivery infrastructure.

Emerging players

• Kakao T Fresh (Giftishow / T Fresh): Kakao-affiliated quick-commerce and fresh delivery initiatives. Targets same-day grocery delivery, overlapping with OASIS 24's urban same-day proposition.
• Baedal Minjok (Woowa Brothers): Korea's dominant food delivery platform (now under Delivery Hero), increasingly expanding into grocery and convenience delivery — adjacent competitive overlap with Oasis's quick-delivery model.

Regional players

• Yogiyo: Korean food and quick-commerce delivery platform. While primarily a meal delivery service, its expansion into convenience and grocery delivery creates partial overlap with Oasis's on-demand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGYShpbr1DkmIslMeDAvXxg
• Facebookfacebook.com/oasis.co.kr
• Instagraminstagram.com/oasismarket_official
• LinkedInlinkedin.com/company/oasismkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasis Market