Sensoria
Sensoria designs smart garments with proprietary textile pressure sensors and washable electrodes embedded in socks, t-shirts, and sports bras, connecting via a Bluetooth Core module to the AI-powered Sensoria Run app. It serves runners, sports teams, healthcare providers, and brand/OEM partners across fitness, motorsport, and clinical monitoring.
- Company typePrivate
- Founded2012
- HeadquartersRedmond, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sensoria does
Sensoria Inc. is a Redmond, Washington-based wearable technology company, founded in 2012 (originally as Heapsylon) by Davide Vigano (CEO, former Microsoft executive) and Maurizio Macagno (CTO). The company designs and produces smart garments built around proprietary 100% textile pressure sensors and washable textile electrodes embedded directly in fabric — primarily smart socks, t-shirts, and sports bras — that capture running form metrics (cadence, foot landing, impact forces, contact time) and continuous heart rate. A detachable Bluetooth-enabled Sensoria Core electronics module (ultra-low power SoC, 9-axis MEMS, multi-sensor hub) connects the garments to the Sensoria Run v2.0 mobile app, which features an AI coach named Mara for real-time audio/video feedback, training plans, and injury-prevention insights. Sensoria also offers the Sensoria Core Solo module, the Sensoria Developer Kit (REST API, JavaScript SDK, iOS/Android/Windows libraries), and HIPAA-compliant cloud infrastructure for clinical applications.
The business operates four interlocking revenue streams: (1) direct-to-consumer hardware sales through sensoriafitness.com and retail partners (smart socks, t-shirts, sports bras, smart band, Core modules), (2) the Sensoria Run mobile app on a freemium/subscription basis, (3) technology licensing of the Sensoria Core platform to brand and OEM partners (e.g., VIVOBAREFOOT internet-connected barefoot shoes, Renault Sport R.S. Monitor smart T-shirt), and (4) B2B enterprise and healthcare solutions for diabetic foot monitoring, fall prevention, neurology gait analysis, and home-based rehabilitation (partners include OHI, RespondWell, MYZONE, Microsoft Azure). Customer segments span individual runners/fitness enthusiasts, sports teams (Rutgers Scarlet Knights, Mississippi State/HUMO.golf), motorsports consumers (Renault Sport), brand/OEM integrators, clinical research institutions, and healthcare providers. Notable enterprise partnerships include Renault Sport Technologies, VIVOBAREFOOT, Microsoft Azure, OHI, MYZONE, and RespondWell. Sensoria has been granted multiple US and international patents on smart garment sensor systems, has won 16+ industry awards (Gartner Cool Vendor, CES Innovation Award, IDTechEx Best New Wearable, ISPO, Frost & Sullivan Companies to Action, Runner's World Editor's Pick), and has raised approximately $30.6M in cumulative funding across early rounds and a reported $25M round in 2025.
Sensoria firmographics
Firmographics- Name
- Sensoria
- Legal name
- Sensoria Inc.
- Website
- https://sensoriafitness.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensoria designs smart garments with proprietary textile pressure sensors and washable electrodes embedded in socks, t-shirts, and sports bras, connecting via a Bluetooth Core module to the AI-powered Sensoria Run app. It serves runners, sports teams, healthcare providers, and brand/OEM partners across fitness, motorsport, and clinical monitoring.
- Ownership category
- akta.pro rank
Sensoria industry classification
Industry- Product category
- Smart Wearables
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (31599), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
- akta.pro secondary industry
- Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)
Keywords
Where Sensoria is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sensoria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smart Apparel Sales: Sensoria generates revenue from selling smart fitness apparel including smart socks, smart t-shirts, and sports bras directly to consumers through their e-commerce platform and retail partners.
- Mobile Application: Sensoria Run app provides training plans, AI coaching, and real-time feedback. The app connects with smart garments and third-party fitness platforms including MapMyRun, Strava, and PolarBeat.
- Developer Platform Licensing: Sensoria offers customizable technology components and licensing of their Sensoria Core platform to partners for rapid prototyping and development of smart garment solutions.
- Healthcare Enterprise Solutions: B2B partnerships with healthcare organizations for clinical monitoring applications including diabetic foot care, fall prevention, and rehabilitation using Sensoria's sensor technology platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sensoria Smart Socks - Core product for runners |
| Freemium | Monthly | Sensoria Run Mobile App |
| One time/ perpetual license | Pay-as-you-go | Sensoria Developer Kit |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Sensoria product offering
Product offeringCore offering
Sensoria designs, develops, and produces smart garments — including socks, t-shirts, and sports bras — with proprietary 100% textile pressure sensors embedded in the fabric to detect cadence, foot-landing technique, impact forces, and heart rate. The garments pair via Bluetooth with the Sensoria Core electronics module and the Sensoria Run mobile app, which features AI coach Mara for real-time feedback. The company also licenses its Sensoria Core technology platform and Developer Kit to third-party brands and developers, and offers B2B solutions for clinical gait monitoring, fall prevention, diabetic foot care, neurology, and rehabilitation via HIPAA-compliant cloud infrastructure.
Product overview
Sensoria is an artificial intelligence sportswear company that offers a unified smart garment ecosystem built around its proprietary Sensoria Core technology platform. The product portfolio centers on smart textile sensors embedded in apparel, including Smart Socks with pressure sensors for cadence and foot landing analysis, Smart Upper Garments (T-shirts and Sports Bras) with heart rate monitoring, and the Sensoria Core electronics module with 9-axis motion sensing. These garments connect via Bluetooth to the Sensoria Run App, which features AI coach Mara for real-time coaching and training plans. The ecosystem is extended through the Sensoria Developer Kit for third-party integration and specialized platforms for Healthcare, Enterprise, and Research applications. The company also offers sector-specific products like the Renault Sport smart T-shirt for motorsport and has partnerships with fitness platforms including Strava, MapMyRun, and PolarBeat.
Differentiator
Problem solved
Functional benefit
Brands
- Sensoria Core: Core electronics module and technology platform that IoT-enables smart garments and footwear. Features ultra-low power SoC, storage, 9-axis MEMS sensor, and connects to multiple footwear and garment embedded sensors.
- Sensoria Run App
- Sensoria Smart Socks
- Sensoria HRM (Heart Rate Monitor)
- R.S. Monitor
Products and services
- Sensoria Smart Socks Smart socks infused with proprietary 100% textile pressure sensors that detect cadence, foot-landing technique, and impact forces to help runners improve form, compare shoes, and prevent injuries. Connects via Sensoria Core electronics module to the Sensoria Run mobile app for real-time AI coaching. Targeted at runners, joggers, and walkers across all fitness levels.
- Sensoria Smart Upper Garments (Heart Rate Monitor T-Shirts) Smart t-shirts with embedded washable textile electrodes for continuous heart rate monitoring during workouts. Pairs with the Sensoria Fitness app to provide real-time heart-rate metrics, machine-washable design, and integration with third-party fitness platforms.
- Sensoria Sports Bra (Heart Rate Monitor Bra) Sports bra with integrated heart-rate monitoring electrodes and HRV tracking, designed for team/group fitness training with seamless integration to coaching platforms. Compatible with Garmin heart rate monitors via Bluetooth Smart. Third-party cited price of $69.
- Sensoria Core Electronics Module Bluetooth-enabled electronics module that attaches to Sensoria smart garments and footwear. Features ultra-low-power SoC, storage, multi-sensor connectivity, and a 9-axis MEMS motion sensor. IoT-enables any smart garment or footwear to capture biometric and motion data and stream it to the Sensoria mobile apps and cloud.
- Sensoria Smart Band Wearable smart band that tracks body temperature, heart rate, blood oxygenation (SpO2), sleep quality, steps, and activities. Supports both disconnected (individual consumer) and cloud-connected (employer/healthcare) deployment scenarios, including COVID-19 key indicator monitoring.
- Sensoria Run App (v2.0) Mobile app (iOS) featuring AI coach Mara that delivers real-time audio and video biometric feedback, training plans, goal-setting (short/long-term), progress dashboards, badges for milestones, and a Virtual Shoe Closet that compares form and results across shoe models. Connects via Bluetooth Smart to Sensoria garments and integrates with MapMyRun, Strava, PolarBeat, and Endomondo.
- Sensoria Developer Kit (SDK) Complete development platform including textile sensors, electronics, API libraries, code samples, developer tools for Windows, iOS/OS X, and Android, and a REST API for cloud connectivity. Enables brands and developers to rapidly prototype smart garment solutions. Available for non-commercial and academic use online; commercial licensing via direct sales.
- Renault Sport Smart T-Shirt with R.S. Monitor App Renault Sport co-branded smart T-shirt featuring embedded heart-rate sensors, paired with the R.S. Monitor app for motorsport enthusiasts to monitor heart rate while driving and improve performance/consistency. Distributed through Renault Sport channels.
- Sensoria Golf Smart Socks with Core Solo Sport-specific smart socks with Sensoria Core Solo (Bluetooth Smart SoC and 9-axis IMU) for real-time weight-distribution, balance, and foot-pressure analysis during golf swings. Co-developed with HUMO.golf and Mississippi State University.
- Sensoria Group Fitness HRM/HRV Training System Truly wearable group HRM/HRV training system for sports teams and group fitness classes, designed to keep participants in target heart-rate zones (84–91% of max HR) while transmitting live biometric data to coaching dashboards.
- Sensoria for Healthcare Healthcare enterprise platform leveraging Sensoria textile sensors and HIPAA-compliant cloud infrastructure for diabetic foot ulcer monitoring, fall detection and prevention, neurology gait monitoring, and home-based rehabilitation. Sold as B2B solutions to healthcare providers and clinical researchers.
- Sensoria for Enterprise Enterprise solutions platform enabling organizations to leverage Sensoria's technology for industry-specific applications, with customizable technology components, rapid prototyping, and white-label/OEM integration options.
- Sensoria for Research Research platform with continuous monitoring and real-time alerting capabilities for clinical research, sports medicine studies, and gait analysis research. Enables observation in natural (non-laboratory) settings using Sensoria textile sensors.
Quantifiable outcome
- Impact Score on scale 1-10 helps reduce injury likelihood by monitoring impact forces
- +3 more outcomes
Companies that use Sensoria
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Sensoria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature6 records
Sensoria partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- HUMO.golf / Mississippi State UniversityminorCollaboration showcased at PGA Show in Orlando for golf performance analytics using Sensoria Core Solo and smart socks for real-time weight distribution, balance, and foot pressure analysis during golf swings.
- Rutgers Scarlet Knights BasketballminorPartnership for heart rate monitoring (HRM) and heart rate variability (HRV) training using Sensoria Sports Bra for the women's basketball team, optimizing training regimens and athlete well-being.
- RCS and Gazzetta dello SportminorSelected as technology partner of Milan Marathon, providing Sensoria smart garment technology for event participants.
- OHI (Orthotic Holdings Inc.)corePartnership to deliver the first smart orthotic device that prevents falls by combining Sensoria sensors with OHI's orthotic expertise for healthcare applications.
- Renault Sport TechnologiescoreJoint development of R.S. Monitor app integrated with wearable Bluetooth Smart heart rate sensing t-shirt for motorsport enthusiasts. Partnership enables monitoring driver heart rate in any vehicle to improve performance and consistency.
- RespondWellminorAnnounced wearable rehabilitative patient monitoring at CES 2015 combining Sensoria's smart garment technology with RespondWell's rehabilitation platform.
- VIVOBAREFOOTcoreDistribution agreement with leading British shoe manufacturer VIVOBAREFOOT to create the first internet-connected barefoot shoe integrated with Sensoria sensor technology. Partnership showcased at trade events and represents a flagship smart footwear integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Sensoria competitors and assessment
Company assessmentDirect peers
- OMsignal: OMsignal built smart shirts with textile ECG and breathing sensors, targeting fitness and health monitoring. It is a direct product peer to Sensoria's smart upper garments and shares the textile-electrode + app approach.
- Athos: Athos developed smart fitness apparel with EMG muscle-activity sensors for strength training. Although it wound down consumer operations, it remains a direct architectural peer to Sensoria in EMG/biometric smart apparel and has been referenced alongside Sensoria in the smart textiles market.
- Clothing+ Technology: Clothing+ (now part of Clim8) is a textile-electrode specialist supplying heart-rate sensing fabrics to apparel brands. It is a direct peer to Sensoria's smart upper garment platform and a key supplier/competitor in textile biometric apparel.
- Hexoskin: Hexoskin makes smart shirts with embedded ECG, breathing, and activity sensors, sold to fitness, research, and clinical users. It is the closest direct competitor to Sensoria's upper-body smart garments and overlaps on the clinical/research go-to-market.
Broad incumbents
- Garmin: Garmin dominates GPS running watches and chest-strap HRMs with broad retail distribution. Its Bluetooth LE HRMs are compatible with Sensoria garments, making it both a partner and a large incumbent competitor for running form analytics.
- Fitbit (Google): Fitbit, now part of Google, offers health and fitness wearables with broad consumer reach. It competes with Sensoria for fitness-conscious consumers and healthcare partnerships and benefits from Google's distribution and data scale.
- Apple (Apple Watch): Apple Watch is the largest smart wearable platform globally, with ECG, HR, and workout analytics. It is a broad incumbent that competes with Sensoria for end-user attention and developer mindshare despite a fundamentally different form factor.
- Under Armour: Under Armour is a major athletic apparel incumbent with prior smart apparel efforts (UA Record, UA HealthBox) and is referenced in a 2025 market research report as a potential acquirer of Sensoria. It is comparable as both a smart apparel participant and a potential distribution channel/owner of Sensoria's IP.
- Polar Electro: Polar is a long-established heart rate monitor and sports watch brand whose Beat platform Sensoria already integrates with. It is a broad incumbent competitor in running/biometric monitoring with much larger distribution and product breadth.
Emerging players
- Whoop: Whoop sells a strap-based fitness wearable plus subscription analytics for HRV, sleep, and recovery. It overlaps with Sensoria on biometric monitoring and the subscription/AI-coach model, but differs by using a wrist/strap form factor rather than textile-embedded sensors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensoria social profiles
Digital presenceSensoria compliance and trust
Trust signalCompliance1 record
Sensoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensoria leadership team
Management profileNumber of profiles
Profiles8 records
Sensoria funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensoria
What does Sensoria do?
Sensoria designs, develops, and produces smart garments — including socks, t-shirts, and sports bras — with proprietary 100% textile pressure sensors embedded in the fabric to detect cadence, foot-landing technique, impact forces, and heart rate. The garments pair via Bluetooth with the Sensoria Core electronics module and the Sensoria Run mobile app, which features AI coach Mara for real-time feedback. The company also licenses its Sensoria Core technology platform and Developer Kit to third-party brands and developers, and offers B2B solutions for clinical gait monitoring, fall prevention, diabetic foot care, neurology, and rehabilitation via HIPAA-compliant cloud infrastructure.
Is Sensoria a public or private company?
Sensoria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sensoria founded?
Sensoria was founded in 2012. It employs 1 to 10 people.
Where is Sensoria based?
Sensoria is headquartered in Redmond, United States, in the North America region.
How does Sensoria make money?
Four revenue lines are on record. Smart Apparel Sales are the primary driver. The others are mobile Application, developer Platform Licensing and healthcare Enterprise Solutions.
Who are Sensoria's main competitors?
Direct peers on record are OMsignal, Athos, Clothing+ Technology and Hexoskin. Broad incumbents are Garmin, Fitbit (Google), Apple (Apple Watch), Under Armour and Polar Electro. Whoop is listed as an emerging player.
Does Sensoria have an API?
Yes. Sensoria offers a REST API for connecting third-party applications and services to the Sensoria Web API. The Developer Kit includes API libraries, code samples, and documentation for Windows, iOS/OS X, and Android for connectivity and data acquisition from the smart socks, Core, and HRM, providing signal processing capabilities and user interface controls. Developer documentation is at www.sensoriafitness.com/developer.
What industry is Sensoria in?
Sensoria's product category is Smart Wearables. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel, with a secondary code of CRACAIAF, Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible). Its NAICS code is 334510 and its SIC code is 3845.