Pandas
Pandas provides an AI-powered Know Your Device (KYD) platform that uses agentic computer vision to grade smartphones and orchestrate device trade-in, upgrade, and lifecycle programs for telecom operators, device manufacturers, and trade-in operators globally.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pandas does
Pandas, founded in 2020 and headquartered in London, operates a B2B enterprise platform branded as KYD™ (Know Your Device) that delivers AI-powered device intelligence across the smartphone lifecycle. The platform is built around an agentic AI grading engine in which specialist AI agents assess each device component via computer vision to produce consistent, auditable, zero-discrepancy condition assessments. The technical stack combines the Vision AI grading module, the Pandas Engine (hardware grading stations deployed at point of collection), the Pandas Product Passport (a persistent digital identity for each device from first sale to final resale), plus orchestration modules — Configurator for workflow customization, Business Intelligence for market and pricing analytics, and Smart Path for automated trade-in routing. A live Buyer Marketplace connects graded devices to a network of competing buyers to maximize residual value capture.
Pandas monetizes primarily through enterprise subscriptions and transaction-based fees to telecom operators, device manufacturers (such as Samsung and Xiaomi), and trade-in/recycling program operators (such as Likewize, CompaRecycle, and Orange). The go-to-market is sales-led with a "Book a demo" conversion path, reflecting custom enterprise pricing rather than self-serve plans. Named customers on the homepage include iStorm, e&, COSMOTE Telekom, Xiaomi, Samsung, Orange, and T-Mobile, and the company has executed a strategic financial partnership with SPOROS (announced 2024-06-13) to scale a circular-economy trade-in initiative from Greece to global markets.
The company is privately held, has 51-100 employees, has raised approximately $9.2M across a 2020 seed and a 2023 Series A led by DST Global, and is led by founder & CEO Fanis Koutouvelis alongside COO Grant Burton and CRO Pascal Coenen. The product surface includes seven live solution verticals — Trade-In and Buyback, Early Upgrade, Deferred Trade-In, BYOD Protection, Warranty Extension, Claim Validation, and Return Avoidance — with Device Healthcheck and Repair indicated as upcoming.
Pandas firmographics
Firmographics- Name
- Pandas
- Website
- https://pandas.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pandas provides an AI-powered Know Your Device (KYD) platform that uses agentic computer vision to grade smartphones and orchestrate device trade-in, upgrade, and lifecycle programs for telecom operators, device manufacturers, and trade-in operators globally.
- Ownership category
- akta.pro rank
Pandas industry classification
Industry- Product category
- AI Device Grading and Lifecycle Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Pandas is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Pandas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Software Licensing: B2B enterprise software platform providing AI-powered device intelligence. Platform is sold as a service to telecom operators, device manufacturers, and trade-in program operators. Revenue likely derived from platform licensing, transaction fees, or subscription model based on volume.
- Transaction-based fees: Live marketplace connecting buyers and sellers of devices suggests transaction-based revenue capture through trade-in programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pandas product offering
Product offeringCore offering
Pandas operates the KYD (Know Your Device) platform, a B2B AI-powered device intelligence system that grades, authenticates, and routes smartphones and connected devices across the trade-in and circular economy ecosystem. The platform combines agentic AI grading (Vision AI), hardware-based physical scan stations (Pandas Engine), persistent device identity (Product Passport), and a live buyer marketplace to enable telecom operators, device manufacturers, and trade-in program operators to run trade-in, buyback, upgrade, warranty, and claim validation programs with zero discrepancies.
Product overview
Pandas is a unified KYD™ (Know Your Device) platform offering a portfolio of interconnected modules for AI-powered device intelligence and lifecycle management. The core platform consists of Vision AI for AI grading using specialist agents, Pandas Engine for hardware-based physical scanning at collection points, and Pandas Product Passport for persistent digital device identity. The Hub layer includes Configurator (fleet setup and workflow customization), Business Intelligence (lifecycle analytics and market insights), and Smart Path (automated trade-in routing). These core capabilities power multiple solution verticals: Trade-In & Buyback, Early Upgrade, Deferred Trade-In, BYOD Protection, Warranty Extension, Claim Validation, and Return Avoidance. The platform is used by leading brands including Samsung, Apple, Orange, T-Mobile, e&, Xiaomi, and COSMOTE Telekom across the device lifecycle ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- KYD (Know Your Device) Platform
Quantifiable outcome
- Zero discrepancies in device grading
- +1 more outcomes
Companies that use Pandas
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pandas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Pandas partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Pandas competitors and assessment
Company assessmentDirect peers
- Phonecheck: Provides automated device certification and diagnostics for used phones sold to resellers and carriers, directly overlapping with Pandas' AI grading and condition-assessment offering.
- Blancco: Offers mobile device diagnostics and data erasure used in trade-in and refurbishment workflows, competing on the device-condition assessment layer that Pandas automates with Vision AI.
- Piceasoft: Finnish software vendor for device diagnostics, trade-in, and erasure used by carriers and retailers, closely comparable to Pandas' grading and trade-in enablement software.
- NSYS Group: Provides phone testing, diagnostics, and grading software plus buyback tools for the wholesale used-device market, overlapping with Pandas' automated grading and lifecycle solutions.
- Phobio: Runs trade-in and buyback programs with grading technology for retailers and carriers, directly comparable to Pandas' Trade-In & Buyback solution.
- ecoATM Gazelle: Operates automated device-grading kiosks and recommerce for smartphones, overlapping with Pandas' hardware grading (Pandas Engine) and value-capture marketplace model.
Broad incumbents
- Assurant: Large device-lifecycle and protection provider (owner of HYLA Mobile) that runs carrier trade-in and grading programs, serving the same telecom customers Pandas targets but as part of a much wider portfolio.
- Likewize: Global device lifecycle, protection, and trade-in provider (also a named Pandas partner) operating across the same carrier ecosystem, comparable on device lifecycle orchestration.
Emerging players
- Back Market: Marketplace for refurbished devices reliant on grading standards and residual-value data, adjacent to Pandas' buyer marketplace and device-condition intelligence.
Regional players
- Recommerce Group: European buyback and refurbishment operator running carrier trade-in programs with device grading, comparable on business model but focused on operating recommerce rather than licensing grading software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pandas social profiles
Digital presencePandas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pandas leadership team
Management profileNumber of profiles
Profiles3 records
Pandas funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pandas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pandas
What does Pandas do?
Pandas operates the KYD (Know Your Device) platform, a B2B AI-powered device intelligence system that grades, authenticates, and routes smartphones and connected devices across the trade-in and circular economy ecosystem. The platform combines agentic AI grading (Vision AI), hardware-based physical scan stations (Pandas Engine), persistent device identity (Product Passport), and a live buyer marketplace to enable telecom operators, device manufacturers, and trade-in program operators to run trade-in, buyback, upgrade, warranty, and claim validation programs with zero discrepancies.
Is Pandas a public or private company?
Pandas is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pandas founded?
Pandas was founded in 2020. It employs 11 to 50 people.
Where is Pandas based?
Pandas is headquartered in London, United Kingdom, in the Europe region.
How does Pandas make money?
Two revenue lines are on record. Platform/Software Licensing is the primary driver. The others are transaction-based fees.
Who are Pandas's main competitors?
Direct peers on record are Phonecheck, Blancco, Piceasoft, NSYS Group, Phobio and ecoATM Gazelle. Broad incumbents are Assurant and Likewize. Back Market is listed as an emerging player. Recommerce Group is listed as a regional player.
Does Pandas have an API?
No public API is recorded for Pandas.
What industry is Pandas in?
Pandas's product category is AI Device Grading and Lifecycle Management Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 54151 and its SIC code is 7370.