Recommerce Group
Recommerce Group is a France-based circular economy platform operating across 20+ European countries, providing AI-powered buyback, refurbishment, and resale of consumer electronics (1.1M+ devices annually) to telecom operators, retailers, OEMs, enterprises, and consumers.
- Company typePrivate
- Founded2009
- HeadquartersGentilly, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Recommerce Group does
Recommerce Group is a France-headquartered circular economy platform founded in 2009 that operates across the full lifecycle of consumer electronics — buyback, refurbishment, repair, and resale — under a single AI-enabled technology stack. The company processes 1.1-1.2 million devices annually across more than 20 European countries, with 260 employees in 12 countries and €210M of FY2025 revenue growing at approximately 20% year-over-year. Its core products include trade-in solutions (Trade-In GO, Forward Trade-In, Retail Trade-In, Corporate Trade-In, Integrated Trade-In), a multi-category white-label SaaS platform (CircularX, covering 50+ product categories), white-label e-commerce (Eshop Go, 20,000+ references), and an API integration layer (Drop Shop Go). Technology is anchored by an AI pricing algorithm trained on 15+ years of market data, Recommerce Copilot (computer vision diagnostics for device grading), Deal Certify QR-code traceability, and a first-of-its-kind ChatGPT-integrated conversational commerce application. The company holds ISO 9001/14001/27001 certifications, Ecovadis Gold (top 5% globally), the RecQ DEKRA refurbishment label, and is the first refurbisher globally to join Samsung's 'Reconditionneur Partenaire Samsung' program.
The business model blends multiple revenue streams: (1) direct B2C sales of refurbished devices via recommerce.com at €170-€625+ price points depending on model and grade; (2) B2B trade-in services where Recommerce manages buyback programs for telecom operators and retailers, earning margin between trade-in price and resale value; (3) white-label platform licensing of CircularX, Eshop Go, and Drop Shop Go API to partners on subscription or revenue-share basis; (4) enterprise fleet management including collection, secure data erasure, MDM, and refurbishment or recycling; and (5) certified carbon credits (~50kg CO₂ avoided per refurbished smartphone) sold to corporates. Go-to-market is multi-channel: direct B2B sales to telecom operators (Bouygues, Vodafone, Orange, Swisscom, KPN, SFR, Free), retailers (MediaMarkt, Boulanger, CDiscount, Conforama, Leroy Merlin, Euronics), and OEMs (Samsung, Xiaomi, Oppo, Microsoft), combined with white-label platform deployments, physical collection points (REBOX program, 300 stores), and direct e-commerce. Customer segments include telecom operators, consumer electronics retailers, OEMs, enterprise and public-sector IT fleets, and individual consumers, with the latter driven primarily by price (71% cite affordability) and sustainability motivations.
Strategically, Recommerce is using 2025-2026 to deepen its OEM relationships (Samsung, Xiaomi), expand geographically (Verkaufen.ch acquisition for DACH, partnership expansion into 13+ European countries via Xiaomi), broaden product categories beyond smartphones, and pioneer AI-native commerce (ChatGPT integration, dedicated Tech Board). Notable commercial milestones include 200,000+ Forward Trade-In commitments in 2025, 50,000+ devices returned via the Vodafone Re-trade program, and €450M returned to consumers since 2009. The company is privately held, with strategic investor Bouygues Telecom and prior institutional capital from Capzanine, Creadev, Bpifrance, and Seventure Partners.
Recommerce Group firmographics
Firmographics- Name
- Recommerce Group
- Legal name
- Recommerce Solutions
- Website
- https://recommerce-group.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Recommerce Group is a France-based circular economy platform operating across 20+ European countries, providing AI-powered buyback, refurbishment, and resale of consumer electronics (1.1M+ devices annually) to telecom operators, retailers, OEMs, enterprises, and consumers.
- Ownership category
- akta.pro rank
Recommerce Group industry classification
Industry- Product category
- Consumer Electronics Refurbishment Services
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Reuse & Resale / Recommerce Operations (EUAIANAC), Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)
Keywords
Where Recommerce Group is headquartered
LocationHeadquarters
- HQ city
- Gentilly
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Recommerce Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Refurbished Device Sales (B2C): Direct sale of refurbished consumer electronics (smartphones, tablets, laptops, game consoles) to end consumers through recommerce.com and partner storefronts. Revenue generated per unit sold at retail price points ranging from €170 to €625+ depending on device model and condition grade.
- White-Label Platform Licensing: Licensing of SaaS platforms (CircularX, Eshop Go, Drop Shop Go API) to telecom operators, retailers, and OEMs. Partners operate branded refurbished storefronts powered by Recommerce's inventory, logistics, and pricing infrastructure in exchange for platform fees or revenue sharing.
- Trade-In / Buyback Services: B2B services where Recommerce manages device buyback programs for telecom operators, retailers, and OEMs. Revenue is generated through the margin between the trade-in price paid to consumers and the resale value of collected and refurbished devices. Average smartphone trade-in value is €189 (2026).
- Carbon Credits: Sale of verified carbon offset credits generated from avoided CO2 emissions through smartphone refurbishment. Each refurbished smartphone avoids approximately 50 kg of CO2. Credits are certified per Riverse.io methodology and verified by Verifavia, priced as corporate carbon credits.
- Enterprise Fleet Management Services: B2B services for corporate fleet management including collection, secure data erasure, refurbishment or recycling, and MDM (Mobile Device Management). Revenue generated through device value recovery and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished smartphones from €170 (average trade-in) to €625+ (iPhone 16) |
| Unit Pricing | Pay-as-you-go | 36-month warranty on all refurbished products sold via recommerce.com |
| Subscription | Annual | White-label platform pricing (Eshop Go, Drop Shop Go API) |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
Recommerce Group product offering
Product offeringCore offering
Recommerce Group operates an integrated circular economy platform for consumer electronics, covering the full lifecycle of used smartphones, tablets, laptops, and game consoles. The company buys back used devices from consumers and enterprises, refurbishes them in AI-optimized industrial facilities, and resells them through B2C e-commerce, white-label partner storefronts, and APIs to telecom operators, retailers, and OEMs across 20+ European countries.
Product overview
Recommerce Group operates as a comprehensive circular economy platform with three core service areas: Buyback Solutions (trade-in programs), Reselling Solutions (refurbished product distribution), and Refurbishment & Repair services. The platform spans a modular product portfolio including Trade-In GO (agile trade-in launch), Forward Trade-In (term buyback), Retail Trade-In, Corporate Trade-In, and Integrated Trade-In solutions. The AI-powered tech platform is anchored by Recommerce Copilot for automated diagnostics and CircularX SaaS for white-label buyback management across 50+ product categories. Reselling is enabled through Eshop Go (white-label e-commerce), Drop Shop Go (API solution), and direct-to-consumer recommerce.com. AI innovations include ChatGPT-integrated purchase and trade-in applications enabling conversational commerce. The company also offers enterprise solutions via Recommerce Business and sustainability products including carbon credits and collection programs (REBOX, MonExTel). Founded in 2009, the platform operates in 25+ European countries with 250+ experts across 12 countries.
Differentiator
Problem solved
Functional benefit
Brands
- CircularX: White-label SaaS platform launched in 2021 to manage buyback offers across more than 50 product categories.
- Recommerce Business
- Eshop Go
- Trade-In GO
- Forward Trade-In
- Recommerce Copilot
Products and services
- Trade-In GO Agile buyback solution that enables partners to launch a high-performing trade-in program in just a few hours, supporting omnichannel deployment of consumer device buyback.
- Forward Trade-In Forward (term) trade-in solution that lets consumers change devices at any time and builds premium refurbished inventory by integrating guaranteed future buyback value at the point of purchase. Powers programs such as Smartchange with Bouygues Telecom.
- Retail Trade-In Trade-in solution designed for physical retail store environments, supporting in-store device evaluation and instant buyback offers for consumers.
- Corporate Trade-In Fleet trade-in and management solution for enterprise device lifecycle management, including corporate fleet buyback, scheduled fleet buyback contracts, Mobile Device Management, and warranty extensions.
- Integrated Trade-In Trade-in solution integrated directly on manufacturer or retailer product pages, enabling instant device evaluation and buyback when consumers purchase new products. Deployed with Xiaomi across 13 European countries.
- CircularX SaaS platform launched in 2021 for managing white-label buyback offers across 50+ product categories, enabling partners to deploy CircularX solutions for reselling various used products online or in-store.
- Recommerce Copilot AI-powered tool for automated product diagnostics and trade-in pricing optimization. Features computer vision for detecting device damage (scratches, screen condition), reduces human evaluation errors, and supports multi-category trade-in consolidation on a single platform.
- Eshop Go White-label e-commerce solution offering 20,000+ refurbished product references, with catalogue, stock management, logistics, pricing, and payment portal managed by Recommerce under the partner's brand.
- Drop Shop Go API solution that lets partners integrate Recommerce's refurbished product catalogue into their own sales interfaces, with pre-sale condition management, invoicing, payment flow, commission, and inventory management via plug-and-play architecture deployable in under 24 hours.
- Reconditioning and Repair Services Certified refurbishment and repair services using ISO-certified processes, including 100% functional testing on 60+ control points, data erasure certification, battery capacity verification (minimum 85%), operator unlocking, and quality grading. Apple Authorized and Samsung Reconditionneur Partenaire certified.
- Recommerce Business Enterprise solutions for businesses and administrations, including refurbished equipment procurement, fleet buyback, scheduled fleet buyback, Mobile Device Management, and warranty extensions, designed for fleet optimization, data security, and budget compliance.
- Carbon Credits Verified carbon offset credits generated from avoided CO2 emissions through smartphone refurbishment. Each refurbished smartphone avoids approximately 50 kg of CO2. Credits certified per Riverse.io methodology and verified by Verifavia, sold to corporates as carbon credits.
- Refurbished Consumer Electronics (recommerce.com) Direct B2C e-commerce storefront selling certified refurbished smartphones, tablets, laptops, and game consoles to European consumers, with four cosmetic grades (Parfait, Très bon, Bon, Correct), 36-month warranty, and Deal Certify QR-code traceability.
- REBOX Collection Program In-store collection program providing collection points for used mobile phones and tablets, deployed in partnership with Boulanger and Electro Dépôt in 300 stores, supported by eco-organization Ecologic. Devices are refurbished or recycled through certified processes.
- ChatGPT Purchase & Trade-In Applications Conversational AI applications integrated into ChatGPT that let users purchase refurbished products (with access to 7,000+ product references) and receive AI-powered trade-in valuations, connecting ChatGPT's generative capabilities with Recommerce's inventory and real-time pricing.
- Deal Certify Traceability QR-code based traceability technology providing each product with a complete history of control points performed (battery status, screen tests, microphone, connectivity, etc.) for consumer transparency.
Quantifiable outcome
- Average smartphone trade-in price of €189 in 2026 (+10% vs €170 in 2025)
- +9 more outcomes
Companies that use Recommerce Group
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Recommerce Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature7 records
Recommerce Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- Major European Telecom Operator (unnamed)coreRecommerce secured a multi-year partnership with a major European telecom operator for trade-in and circular economy solutions, as cited in market analysis comparing Recommerce's model against ecoATM and Tenma International.
- Samsung ElectronicsflagshipRecommerce became the first refurbisher globally to join Samsung's 'Reconditionneur Partenaire Samsung' program in April 2026. The partnership grants Recommerce access to Samsung's official tools, diagnostic software, and original parts for Galaxy S and Z series refurbishment. Products are sold via recommerce.com and major telecom distributors. More than 100-point quality control matching Samsung's specifications, battery capacity minimum 85%, official software updates, and Samsung-branded charging accessories are included.
- LiftForwardflagshipExclusive partnership combining Recommerce's operational expertise and established telco relationships with LiftForward's technology platform. Recommerce becomes the exclusive buyback partner and distributor of LiftForward's platform in Europe, managing all Forward Trade-In and device upgrade programs. The partnership creates an end-to-end solution for retailers, mobile operators, and OEMs, with Recommerce managing all refurbishment operations. LiftForward's platform connects OEMs, financial institutions (including BNP Paribas Personal Finance), and distribution partners across 20+ countries.
- Verifavia (Carbon Credit Verification)minorThird-party environmental audit partner verifying Recommerce's carbon credit calculations. Part of the Riverse.io/ICROA methodology for certified carbon credits generated from smartphone refurbishment avoidance.
- WEEE CyclingminorNormandy-based recycling partner for end-of-life devices that cannot be refurbished. Ensures compliant recycling, material recovery, and zero pollution for devices beyond repair.
- YOXOminorYOXO, a Romanian circular economy subscription service, partnered with Recommerce to launch B2C refurbished smartphone resale in Romania, powered by Recommerce's inventory and operational infrastructure.
- Vodafone GermanycoreVodafone launched a partner shop for refurbished smartphones powered by Recommerce, offering ~500 models up to 40% cheaper than new with 24-month warranty. The partnership extends the existing 'Re-trade' buyback program (operating since 2022, 50,000+ devices returned annually) to a full resale channel. Available to both Vodafone customers and non-customers without contract requirements.
- Vodafone (Re-Trade)coreContinuation of the Re-trade buyback partnership (since 2022) where Recommerce operates software for intelligent device diagnosis, buyback pricing, data erasure, and refurbishment for Vodafone customers across Germany.
- Ecologic (REBOX Program)minorEco-organization piloting France's national repair, reuse, and recycling system for electrical equipment. Co-created the REBOX collection point program with Recommerce and Boulanger/Electro Dépôt, hosting collection boxes in 300 stores.
- Ecologic (REBOX)minorREBOX program: 300 collection points in Boulanger and Electro Dépôt stores, supported by Ecologic eco-organization, for collecting old phones and tablets for refurbishment or recycling.
- Boulanger (REBOX)coreLong-standing partner operating 300 REBOX collection points across stores, enabling consumers to deposit old phones and tablets. Collected devices are processed by Recommerce for refurbishment or responsible recycling.
- Electro Dépôt (REBOX)corePartner operating 300 REBOX collection points in combined stores with Boulanger, collecting phones and tablets for Recommerce's refurbishment or recycling operations.
- XiaomicoreStrategic partnership to deploy integrated trade-in programs directly on Xiaomi product pages across 13 European countries (France, UK, Italy, Spain, Germany, Poland, and others). Consumers can trade in used devices when purchasing new Xiaomi products, with devices inspected by Recommerce before payout. The partnership aims to enhance consumer purchasing power while reducing e-waste.
- Verkaufen.chcoreRecommerce acquired Verkaufen.ch, Switzerland's leading trade-in and repair company, to strengthen its presence in Switzerland and expand its European refurbishment market. The acquisition adds multi-product repair expertise and innovative trade-in models, supporting Recommerce's growth strategy and anchoring leadership in the DACH region. Verkaufen brings official Apple and Samsung repair certifications.
- EuronicscoreEuropean partnership across 7 countries (operational since March 2025) combining Recommerce's trade-in and refurbishment capabilities with Euronics' retail footprint. Includes a RECQ-certified refurbishment program with 56 quality checkpoints and 2-year warranty. Expanding to include MacBook and PC trade-in services in Italy.
- LiftForward (Forward Trade-In)flagshipThe exclusive partnership makes Recommerce the exclusive buyback partner and distributor of LiftForward's Forward Trade-In platform in Europe, combining Recommerce's operational expertise with LiftForward's technology infrastructure to create a unified, end-to-end solution for retailers, mobile operators, and OEMs.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Recommerce Group competitors and assessment
Company assessmentDirect peers
- Refurbed: European marketplace for refurbished electronics spanning smartphones, laptops, tablets, and consumer electronics. Comparable in consumer-facing refurbished retail across DACH and wider Europe, with overlapping supplier base of certified refurbishers.
- reBuy: German recommerce platform for consumer electronics (smartphones, tablets, laptops, game consoles) combining C2B trade-in with B2C refurbished resale. Comparable in business model (buyback + certified refurbishment + resale) and DACH market presence.
- Certideal: French-focused refurbished smartphone platform combining buyback and certified resale. Highly comparable in core product (refurbished smartphones) and home market (France), targeting similar budget-conscious and sustainability-driven consumers.
- ecoATM (Outerwall): US-based trade-in kiosk operator owned by Outerwell, providing device buyback and refurbishment at scale. Comparable in trade-in/buyback operations and device refurbishment, though primarily US-focused with a kiosk distribution model rather than Recommerce's B2B platform approach.
- Back Market: French-headquartered marketplace for refurbished consumer electronics (smartphones, laptops, tablets, consoles). The most direct European recommerce peer, overlapping on refurbished smartphone retail and trade-in, with a marketplace model that competes for both consumer demand and certified refurbisher supply.
- Swappie: European refurbished smartphone specialist operating both B2C resale and trade-in buyback across multiple European markets. Closely comparable in product focus (smartphones), geographic footprint (Nordics and broader Europe), and combined buyback-to-resale value chain.
- Asgoodasnew: European recommerce platform specializing in refurbished smartphones, tablets, laptops, and consumer electronics with strong DACH presence. Comparable in trade-in and certified resale model, with similar operator/retailer partnerships across Germany and neighboring markets.
Emerging players
- SellCell: Trade-in price comparison aggregator that connects consumers with multiple device buyback buyers. Partially overlapping with Recommerce's trade-in flow as a price-discovery layer rather than an operator, increasingly intersecting with consumer-facing recommerce funnels.
Broad incumbents
- GameStop (Refurbished Division): US gaming and electronics retailer with a growing refurbished and trade-in business, including game consoles and smartphones. Comparable in retail-driven recommerce and trade-in, though predominantly US-focused and broader in product scope.
- Apple Trade In: Apple's direct device trade-in program offering credit toward new purchases. Represents a structural threat as an OEM-direct alternative to independent refurbishers, while Recommerce simultaneously holds Apple Authorized Service Provider status — making Apple both a competitor and partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Recommerce Group social profiles
Digital presenceRecommerce Group compliance and trust
Trust signalCompliance6 records
Recommerce Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recommerce Group leadership team
Management profileNumber of profiles
Profiles16 records
Recommerce Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Recommerce Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recommerce Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recommerce Group
What does Recommerce Group do?
Recommerce Group operates an integrated circular economy platform for consumer electronics, covering the full lifecycle of used smartphones, tablets, laptops, and game consoles. The company buys back used devices from consumers and enterprises, refurbishes them in AI-optimized industrial facilities, and resells them through B2C e-commerce, white-label partner storefronts, and APIs to telecom operators, retailers, and OEMs across 20+ European countries.
Is Recommerce Group a public or private company?
Recommerce Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recommerce Group founded?
Recommerce Group was founded in 2009. It employs 51 to 100 people.
Where is Recommerce Group based?
Recommerce Group is headquartered in Gentilly, France, in the Europe region.
How does Recommerce Group make money?
Five revenue lines are on record. Refurbished Device Sales (B2C) is the primary driver. The others are white-Label Platform Licensing, trade-In / Buyback Services, carbon Credits and enterprise Fleet Management Services.
Who are Recommerce Group's main competitors?
Direct peers on record are Refurbed, reBuy, Certideal, ecoATM (Outerwall), Back Market, Swappie and Asgoodasnew. SellCell is listed as an emerging player. Broad incumbents are GameStop (Refurbished Division) and Apple Trade In.
Does Recommerce Group have an API?
Yes. Recommerce offers API integration capabilities allowing seamless connection to customer ecosystems (E-commerce, ERP, POS systems) as well as standalone SaaS mode. The platform supports native LLM integration and MCP (Model Context Protocol) compatibility for enhanced connectivity. Deployment options include white-label integration and ready-to-use applications. Drop Shop Go provides an API solution with complete API services for full integration into third-party applications, including end-to-end management of pre-sale conditions, invoicing to clients, payment flow management (by Recommerce or own processes), commission on sales, and inventory/stock options. Developer documentation is at No dedicated API documentation URL found in sources.
What industry is Recommerce Group in?
Recommerce Group's product category is Consumer Electronics Refurbishment Services. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices). Its NAICS code is 4492 and its SIC code is 5734.