Fazla Gıda

What Fazla Gıda does

Fazla Gıda is a Turkey-based technology company that operates a digital waste management platform aimed at routing surplus inventory, food, packaging, textile, and chemical waste into the circular economy at the highest available economic, environmental, and social value. The platform is built around four core utilization channels (Fazla Market for discounted resale, Donation for food bank distribution, Animal Feed conversion, and Recycling), complemented by the Smart Scale System (an IoT hardware product for the HoReCa industry that measures waste at the product level) and the Fazla Iyi consumer and business app. Underlying technology includes a multimodal AI Assistant that ingests photos, Excel files, PDFs, and text to identify products, estimate shelf-life status, and generate routing recommendations along with quantified financial, CO2, and meal-rescue impact metrics.

The company serves enterprise customers primarily across retail (Migros, CarrefourSA), wholesale/cash-and-carry (Metro Turkey), food and beverage manufacturing (Nestlé Turkey), and textile (Sun Tekstil), plus HoReCa chains, distributors, animal feed producers, food banks, municipalities, and individual consumers. Fazla's go-to-market combines a self-serve AI tool (app.fazla.com) that requires no registration, with a direct enterprise sales motion and a sustainability consultancy team. Revenue is generated through a mix of transaction fees on discounted resale (Fazla Market), service fees on donation processing, managed recycling services, IoT hardware sales/leases (Smart Scale), professional sustainability consulting, and a freemium AI analysis entry point. Fazla has raised approximately $10M+ across multiple rounds through 2025, led most recently by Esor Investments and 212, expanded into Spain via FAZLA SPAIN, S.L. in 2023, and is the first Turkish B Corp in waste management (recertified score of 112) and the first Turkish startup globally supported by UNDP.

Name

Fazla Gıda

Legal name

Fazla Gıda Anonim Şirketi

Website

https://fazla.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Fazla Gıda is a Turkey-based technology company that operates an AI-powered waste management platform, routing food, packaging, textile, and chemical surplus into discounted resale, donation, animal feed, and recycling for enterprise clients such as Migros, CarrefourSA, Metro Turkey, and Nestlé Turkey.

Ownership category

akta.pro rank

Product category

Waste Management Technology

NAICS

Business Support Services (5614), Solid Waste Collection (562111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Refuse Systems (4953)

akta.pro primary industry

Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN)

akta.pro secondary industry

Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD)

Keywords

• Food waste management
• Waste recycling technology
• Surplus inventory platform
• Circular economy solutions
• Sustainability consulting

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Transaction Fees (Fazla Market): Facilitates discounted resale of surplus products with near-valid shelf life through the Fazla Market channel, taking a transaction fee or margin on the sale.
2. Donation Processing & Management: Manages end-to-end donation logistics and reporting for enterprise clients, enabling tax advantages (up to 100% of market value) and generating impact reports. Revenue likely derived from service fees charged to donor businesses.
3. Animal Feed Conversion: Routes food surplus unsuitable for human consumption to animal feed producers. Manages logistics, pairing, and quality tracking. Revenue model tied to volume processed or service fees.
4. Recycling & Recovery Services: Provides recycling and recovery solutions for packaging, textile, chemical, and used cooking oil waste streams. Manages full logistics and financial transaction pre-financing. Revenue from service fees on waste volumes managed.
5. Smart Scale System (IoT Hardware): Sells or leases IoT hardware (Smart Scale System) to HoReCa businesses for waste measurement and tracking. Includes ongoing data reporting and analytics services.
6. Sustainability Consultancy: Expert-led consultancy services including sustainability strategy and management, waste data collection and reporting, corporate training, waste mapping, upcycling project design, CSR projects, and sustainable event management.
7. AI Analysis Reports (Self-Serve): AI-powered product analysis available on the self-serve app platform, generating financial and environmental impact reports. Free entry point potentially monetized through premium upsell or platform take-rate on routed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fazla Gıda is a technology company that operates an AI-powered, 360-degree waste management platform connecting surplus inventory holders with utilization partners. The platform routes food, packaging, textile, and chemical waste into the circular economy via four channels: discounted resale (Fazla Market), donation, animal feed conversion, and recycling. It supplements this platform with an IoT Smart Scale System for HoReCa waste measurement and a Sustainability Consultancy service.

Product overview

Fazla Gıda offers a comprehensive technology-based waste management platform with multiple integrated services. The core offerings include Fazla Market (discounted sales), Donation (food bank donations with tax benefits), Animal Feed (converting food to animal feed), and Recycling services. The company also provides the Smart Scale System, an IoT product for HoReCa waste measurement, and the Fazla Iyi platform for both businesses and consumers. A key AI-powered feature is the Fazla AI Assistant that uses computer vision and generative AI to analyze inventory from photos or files and recommend optimal disposal channels. The Sustainability Consultancy service rounds out the offering with corporate advisory. All services are integrated through a technology platform that connects stakeholders across the supply chain including manufacturers, retailers, distributors, HoReCa businesses, municipalities, and consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Fazla Market: Platform for discounted sales of products with sufficient shelf life
• Fazla Iyi
• Smart Scale System
• Fazla App

Products and services

• Fazla Market A discounted-sales channel within the Fazla platform that enables businesses to sell surplus products with sufficient remaining shelf life to recover value from excess inventory rather than disposing of it.
• Donation Platform End-to-end trackable donation management system connecting businesses with surplus inventory to food banks and municipalities across Turkey. Enables donor companies to claim tax advantages of up to 100% of market value and generates social, environmental, and financial impact reports.
• Animal Feed Conversion Service that converts food products near or past their expiration date into animal feed raw materials for the animal feed industry, managing logistics, pairing, and quality tracking to reduce environmental impact.
• Recycling Service Service that directs packaging and non-food waste (including textile, chemical, and used cooking oil streams) to recycling and recovery facilities, providing comprehensive 360-degree sustainable waste management and full logistics management with financial transaction pre-financing.
• Smart Scale System IoT-based waste measurement hardware system for the HoReCa industry that measures and tracks food waste at the product level from production to service, generating automated data-driven analysis and reports on waste volumes, categories, cost impacts, and environmental footprint. Industrial and desktop models available. Claimed outcomes include up to 50% reduction in kitchen food waste, up to 8% reduction in purchasing costs, and up to 7x ROI.
• Fazla Iyi Consumer and business platform for managing surplus inventory, with distinct modules for businesses (Fazla Iyi for Businesses) and consumers (Fazla Iyi for Consumers) enabling surplus food discovery and discounted purchases.
• Sustainability Consultancy Corporate sustainability consulting services including sustainability strategy and management, waste data collection and reporting, corporate and individual training, waste mapping, upcycling project consulting, CSR projects, and sustainable event management.

Quantifiable outcome

• Up to 50% reduction in kitchen food waste through Smart Scale tracking
• +9 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Winnow Solutions: UK-based AI food waste tracking platform serving commercial kitchens and large hospitality and retail groups. Highly comparable to Fazla\u2019s Smart Scale + AI routing combo for HoReCa.
• Leanpath: US-based food waste prevention platform using weighing + analytics for kitchens, food service, and retail. Direct competitor in measurement-driven waste reduction that overlaps with Fazla\u2019s IoT + AI offering.
• Too Good To Go: European surplus-food marketplace connecting retailers, restaurants, and consumers. Direct competitor to Fazla\u2019s discounted resale (Fazla Market) and donation channels, with far larger consumer reach across Europe.
• Orbisk: Netherlands-based AI food waste monitoring solution for professional kitchens using image recognition on bins. Closely comparable Smart-Scale-style IoT + AI product targeting HoReCa.
• Kitro: Switzerland-based automated food waste measurement system for restaurants and hotels. Direct overlap with Fazla\u2019s HoReCa-focused Smart Scale System use case.
• Karma: Sweden-born surplus food marketplace selling discounted near-expiry food from restaurants and retailers. Direct competitor to Fazla Market\u2019s discounted resale channel.
• Phenix: France-based surplus food rescue and anti-waste marketplace serving retailers and food service. Comparable to Fazla\u2019s combination of donation, resale, and recycling routing.
• Olio: UK-based food-sharing app connecting neighbours and businesses to redistribute surplus food. Comparable to Fazla Iyi consumer app and donation routing, though more consumer-led.

Broad incumbents

• TOMRA: Norwegian large-scale sorting and recycling technology company serving waste and food waste streams globally. Compares on the recycling and reverse-logistics infrastructure layer Fazla partners with, but as a much broader industrial incumbent.

Emerging players

• ReFeed Global: Denmark-based surplus food management SaaS platform for retail and food service. Direct functional overlap with Fazla\u2019s enterprise donation and surplus routing workflow, but smaller and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fazla.tr
• LinkedInlinkedin.com/company/fazlagida
• Instagraminstagram.com/fazla.tr
• Xx.com/fazla_tr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fazla Gıda