What KITRO does

KITRO SA is a Swiss food-tech company founded in 2017 by Anastasia Hofmann and Naomi MacKenzie that sells an AI-powered food waste tracking system for commercial kitchens under the brand TARE. The core product is a proprietary in-bin hardware device that uses computer vision to automatically identify and classify disposed food by ingredient type (vegetables, starches, meat, etc.), weight it, and associate costs and CO2 equivalent emissions, feeding a cloud-based dashboard that supports multi-property benchmarking, menu optimization, and ESG reporting. The platform is sold on a subscription model combining hardware placement with ongoing software access and expert consultation, deployed in 500+ kitchens across 40 countries with a stated 2-4 week implementation cycle and a 6-month payback period for hotel groups.

KITRO's go-to-market is enterprise field sales targeting large hospitality operators and institutional food service, anchored by preferred-partner relationships with Marriott International, Hyatt, Four Seasons, 25hours Hotels, MHP Hotel AG, and Pestana Hotel Group, alongside growth in healthcare (Stadtspital Zürich), education (EHL, SHL), and cruise (Fred Olsen Bolette pilot). The company operates from EPFL Innovation Park in Lausanne with a Zürich contact address, runs a distributed international team with quarterly in-person meetings, and is positioning aggressively for the EU 2030 food waste reduction mandate and CSRD reporting obligations that turn measurement into compliance infrastructure. Revenue is not publicly disclosed; disclosed funding totals approximately $3.6M across six rounds, most recently with Pymwymic and Zintinus in November 2024, alongside non-dilutive Innosuisse Scale-up Coaching support awarded in April 2025.

Name

KITRO

Legal name

KITRO SA

Website

https://kitro.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

KITRO is a Swiss food-tech company that sells an AI-powered, computer-vision food waste tracking device (TARE) and cloud dashboard on a subscription basis to enterprise hospitality groups, hospitals, schools, and cruise operators across 40 countries.

Ownership category

akta.pro rank

Product category

Food Waste Management Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Hardware Asset Management (HAM) Services (BPAEAOAA)

Keywords

• Food waste tracking
• Hospitality technology
• AI waste analytics
• Commercial kitchen solutions
• Sustainability reporting

Headquarters

HQ city

Renens

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hardware (TARE device) + Software Subscription: KITRO sells/places the TARE hardware device along with an ongoing software subscription. The solution is described as a 'subscription plan' on the website. Implementation starts within 2-4 weeks of signing. The payback period is stated as within the first 6 months for hotel groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

KITRO provides an AI-powered food waste management solution for professional kitchens, centered on its TARE device—an in-bin tracker with computer vision that automatically identifies, weighs, and classifies disposed food items. The hardware is bundled with a cloud-based analytics dashboard that delivers waste breakdowns, cost and CO2 impact calculations, and benchmarking across multiple properties. Deployment is subscription-based, targeted at large hospitality operators (hotel groups, hospitals, cruise lines, universities, corporate canteens).

Product overview

KITRO offers a unified AI-powered food waste reduction solution for professional kitchens. The core product is KITRO TARE, an automated in-bin tracking device that combines computer vision and AI-driven analytics to identify, measure, and classify food waste. The system provides actionable insights through a cloud-based dashboard, enabling kitchens to reduce costs, lower CO2 emissions, and improve operational efficiency. Expert guidance and consultation are included as part of the service.

Differentiator

Problem solved

Functional benefit

Brands

• TARE: The world's only fully automated food waste tracking solution combining AI technology with real human support. TARE automatically tracks and analyses food waste using in-bin tracking technology and AI-driven global algorithm.

Products and services

• KITRO TARE KITRO TARE is an AI-powered in-bin food waste tracking device combined with a cloud-based analytics dashboard. It automatically identifies, weighs, and classifies disposed food items using computer vision, then delivers real-time waste analytics, cost calculations, and CO2 equivalent reporting. It is sold to commercial kitchen operators including hotel groups, hospitals, cruise lines, universities, and corporate canteens on a subscription basis with bundled hardware.

Quantifiable outcome

• Up to 60% reduction in avoidable food waste
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fred Olsen Cruise LinescoreStrategic or Co-development Partner · 4 April 2026Fred Olsen Cruise Lines has introduced KITRO AI technology aboard its vessel Bolette to reduce food waste and lower its environmental footprint. This pilot system monitors and analyzes food waste data to optimize meal planning and resource use aboard the cruise ship, contributing to sustainability efforts in the cruise industry and potentially influencing broader cruise industry decarbonization efforts.
• Innosuisse Scale-up Coaching ProgramminorOthers · 7 April 2025KITRO was selected as one of 23 startups to advance to the second phase of Innosuisse's Scale-up Coaching program, which provides additional funding for growth strategies. The 24-month coaching program includes vouchers worth up to CHF 75,000 for refining growth plans across sectors including cleantech.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Too Good To Go: Denmark-based food surplus marketplace connecting consumers with restaurants and stores to sell surplus food at discount. While the business model (marketplace vs. measurement) differs from KITRO, Too Good To Go addresses the same underlying food-waste problem at much larger scale and brings strong brand recognition in the space.

Direct peers

• Leanpath: US-based food-waste prevention platform serving foodservice operators including hospitality, healthcare, education, and corporate dining. Leanpath offers measurement and analytics solutions with similar value propositions (cost savings, sustainability reporting) and competes for similar enterprise customers.
• Lumitics: Singapore-based AI food-waste solution for hospitality and airline catering. Lumitics uses computer vision to measure plate waste and buffet leftovers — directly comparable to KITRO's approach and overlapping in hospitality vertical focus, particularly in Asia-Pacific.
• Winnow Solutions: UK-based AI food-waste tracking platform for commercial kitchens. Winnow is KITRO's most direct competitor, offering AI-powered waste logging and analytics to hotel groups, catering operations, and casinos globally. Both target enterprise hospitality with hardware + SaaS, automated measurement, and ESG reporting.
• Orbisk: Netherlands-based AI food-waste monitoring provider that uses image recognition to track waste in professional kitchens. Orbisk directly competes with KITRO on AI-based bin tracking, ESG reporting, and enterprise hospitality customers across Europe and beyond.

Emerging players

• Wasteless: Israel-based food-waste technology company using dynamic pricing for grocery retail to reduce waste. Adjacent in the food-waste space but primarily serving grocery retail rather than the hospitality and commercial-kitchen focus of KITRO.
• Waste Not Technologies: Emerging food-waste analytics company offering measurement and reduction tools for foodservice operators. Less established than KITRO but pursues similar AI-driven waste tracking use cases in commercial kitchens.
• Impactivate: Food-waste analytics platform providing measurement and ESG reporting for foodservice operators. Similar mission to KITRO but at an earlier stage and with different product focus (software-led vs. KITRO's hardware-plus-software).
• Smart Cube: UK-based food waste technology providing measurement and analytics for commercial kitchens. Targets similar hospitality and foodservice customers with comparable AI-driven waste tracking capabilities, though at earlier stage than KITRO.

Regional players

• Phenix: France-based food surplus solution originally focused on grocery, with commercial-kitchen offerings. Comparable to KITRO's mission of reducing food waste but with a primarily French/European footprint and a marketplace rather than measurement-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kitro4129
• Facebookfacebook.com/KITROFoodWaste
• LinkedInlinkedin.com/company/kitro
• Instagraminstagram.com/kitro_foodwaste
• Xx.com/KITRO_FoodWaste

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KITRO