What Levit does

Levit (레브잇) is a South Korea-based mobile commerce and AI-shopping company founded in February 2021 by Kang Jae-yun (강제윤), previously CTO at the electric-kickboard service Deer. The company operates the Alwayz (올웨이즈) consumer app, which combines group purchasing (팀 구매 / Team Purchase), curated 'Discovery Commerce', and a health/personal-care vertical (올팜 / AllPharm). Alwayz reached 3.1M MAU and 1.5M DAU with a 40-minute average dwell time per session and KRW 62 billion in monthly GMV as of January 2024, and the company achieved monthly operating profit in January 2025 followed by three consecutive profitable quarters by November 2025. The company is headquartered in Seoul near Seoul National University Station and currently operates with a stated headcount band of 51-100 employees while actively hiring across ~25 full-time and 4 intern roles.

The company's underlying technology is built around a meta-level commerce architecture — an AI Shopping Agent branded Shoport (쇼포트) that uses natural-language dialogue to automate the full purchase decision process (exploration, comparison, summarization) and recommends the most economical or best-suited product across Alwayz itself and competing external platforms including Coupang and Musinsa. Proprietary AI components include a perceived-attribute extraction pipeline operating on hundreds of millions of customer reviews and an autonomous large-scale data-quality monitoring system. The organization is structured as a 'dual' / 'ambidextrous' entity: a profitable right-hand operation running Alwayz and a left-hand PMF Team (established May 2025) developing the next-generation Shoport AI Shopping Agent.

Levit generates revenue primarily through transaction commissions on purchases completed through the Alwayz platform, with cumulative disclosed venture funding of approximately KRW 84.8 billion (~$67M USD) raised across a Series A (December 2021), Series A2 (May 2022), and a Series B of approximately $46.5M USD led by DST Global in June 2023, with participation from Bond, GS Holdings/GS Venture, KB Investment, Korea Investment Partners, Mirae Asset Capital/Mirae Asset Venture Investment, and Klim Ventures. The company's stated long-term ambition targets a global shopping-inefficiency market estimated at approximately $2 trillion USD annually, positioning AI-mediated commerce as the next growth vector beyond the current Korean consumer base.

Name

Levit

Legal name

레브잇

Website

https://team.alwayz.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Levit (레브잇) is a South Korean mobile commerce company operating the Alwayz consumer app and developing Shoport, an AI Shopping Agent that recommends the best-priced product across Alwayz and external platforms. Founded in 2021, it serves everyday Korean shoppers through group purchasing, curated discovery commerce, and emerging AI-assisted buying, and achieved operating profit in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Transaction Commission: Levit generates revenue by facilitating transactions through its Alwayz platform, earning commissions on sales completed via the app. The platform connects customers with products through team purchasing and curated discovery, with transaction volume reaching KRW 62 billion per month as of January 2024.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Levit operates Alwayz (올웨이즈), a mobile commerce platform that enables South Korean consumers to discover, compare, and purchase products via team purchasing and curated discovery commerce. The company is also developing Shoport (쇼포트), an AI Shopping Agent that automates product research, comparison, and recommendation across categories including fashion, beauty, health, electronics, and furniture, recommending the best-priced options from both Alwayz and external platforms such as Coupang and Musinsa.

Product overview

Levit operates as a commerce technology company with a dual-structure organization: the 'right-hand' organization runs Alwayz (올웨이즈), a discovery commerce platform that achieved rapid growth through two PMF discoveries ('팀 구매' for team purchasing and '올팜' for health products). The 'left-hand' PMF team develops 쇼포트 (Shoport), an AI Shopping Agent that represents the company's third PMF search. Alwayz is the established revenue-generating platform with proven product-market fit, while Shoport is the emerging AI-powered shopping assistant targeting to transform how consumers make purchase decisions.

Differentiator

Problem solved

Functional benefit

Brands

• 올팜 (Allpalm): A feature within the Alwayz service that helps customers discover products and make purchase decisions.
• 쇼포트 (Shoport)

Products and services

• Alwayz (올웨이즈)
• Shoport (쇼포트) AI Shopping Agent

Quantifiable outcome

• 3 consecutive quarters of operating profit (achieved November 2025)
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• 쿠팡 (Coupang)minorOthers · 1 January 2024Coupang is referenced as an external e-commerce platform from which the AI Shopping Agent (쇼포트) may recommend products to customers if those products offer better pricing or suitability than alternatives available on Alwayz. The relationship is a product data and recommendation integration rather than a formal commercial partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ShopBack: ShopBack is an Asia-Pacific cashback and deals platform that helps consumers find better prices across multiple retailers — a comparable 'meta-level commerce' value proposition to Shoport, though ShopBack focuses on cashback rewards rather than AI-driven conversational recommendations.

Direct peers

• Coupang: Coupang is the dominant Korean e-commerce platform and the primary external inventory source referenced by Levit's AI Shopping Agent. Both companies operate consumer mobile commerce apps in South Korea competing for the same shopper wallet across fashion, beauty, electronics, and home categories.
• Kurly (Market Kurly): Market Kurly is a major Korean mobile-first e-commerce platform specializing in curated grocery and lifestyle products with next-day delivery. Both Kurly and Alwayz compete for Korean consumers seeking curated, discovery-oriented shopping experiences through mobile apps.
• Musinsa: Musinsa is a leading Korean fashion and lifestyle commerce platform also referenced by Levit's Shoport as an external recommendation source. Both companies target Korean fashion and lifestyle shoppers with curated discovery experiences and mobile-first interfaces.
• SSG.com: SSG.com is the e-commerce arm of Korean retail conglomerate Shinsegae, offering a multi-category platform across fashion, beauty, and home. It competes with Alwayz in the same Korean consumer categories and is a comparable mobile commerce experience.

Broad incumbents

• Naver Shopping: Naver Shopping is the commerce arm of Korea's largest internet portal and a broad incumbent in Korean e-commerce. It overlaps with Alwayz across fashion, beauty, and home categories but operates as part of a much larger portal ecosystem rather than as a specialized discovery platform.
• Toss (Viva Republica): Toss operates Korea's leading super-app combining payments, banking, and commerce. Like Levit, Toss targets the same Korean consumer wallet through mobile-first design and is expanding into broader commerce experiences, making it a comparable consumer-platform trajectory.
• Kakao: Kakao operates Korea's dominant messaging super-app and a broad commerce, payments, and content portfolio. While Kakao is much larger and broader, both companies compete for Korean consumer attention across mobile-first commerce and lifestyle services.
• Amazon: Amazon is the global benchmark for AI-augmented shopping and operates Rufus, an AI shopping assistant inside its own marketplace. Levit's Shoport ambitions and meta-level commerce positioning parallel Amazon's strategy, though Amazon serves as an incumbent rather than a direct Korean competitor.

Emerging players

• Perplexity AI: Perplexity is an emerging AI answer-engine launching commerce and shopping search capabilities. Like Levit's Shoport, Perplexity is exploring AI-driven product discovery and recommendation, representing a comparable emerging bet on AI agents reshaping shopping behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/levit-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levit