Save Your Wardrobe
Save Your Wardrobe is a London-based B2B SaaS platform founded in 2017 that provides end-to-end aftersales infrastructure (repairs, care, warranties, logistics, compliance) to fashion, luxury, and consumer goods brands, integrated across 5,500+ retail locations with a 500+ service partner network.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Save Your Wardrobe does
Save Your Wardrobe (SYW) is a London-headquartered B2B SaaS company founded in 2017 by Hasna Kourda (CEO) and Mehdi Doghri (CTO) that provides end-to-end aftersales infrastructure for fashion, luxury, and consumer goods brands. The platform unifies repair, care, alteration, warranty, logistics, exchange, compliance, and customer experience workflows into a single configurable, white-labelled system embedded inside brand websites, apps, and in-store environments. SYW is trusted by an enterprise roster that includes LVMH portfolio Maisons, Farfetch, Zalando, SMCP (Sandro, Maje), Loro Piana, Hugo Boss, H&M, Bicester Village, Value Retail, Sezane/Octobre Éditions, and Picture Organic Clothing, with an integrated footprint across approximately 5,500 retail locations and a curated network of 500+ certified service partners. Operational offices are in London (HQ), Paris, Tunisia (R&D), and the Middle East.
The platform's technology stack comprises a Dynamic Booking Engine, an Atelier Management Solution for workflow automation, a proprietary AI-powered image-based Damage Detection Tool, a no-code AI-enabled Drag & Drop Business Process Designer, Digital Product Passport (DPP) integration enabling "One Click Repairs," Live Order Tracking with automated email/WhatsApp/SMS triggers, Warranty Flow management, Spare Part Management, and a Service Diagnostic Agent for predictive repair recommendations. The system integrates with Salesforce, SAP, PowerBI, and brand loyalty programmes via API-based interoperability. SYW has built compliance-native workflows for EU sustainability mandates including ESPR, EPR, France's Repairability Index, and Digital Product Passports, positioning it as a first-mover infrastructure layer for mandated circularity reporting.
Save Your Wardrobe monetises through a B2B enterprise model combining platform/SaaS subscriptions, transaction or service fees from facilitating repairs across its partner network, and implementation/consulting services delivered in partnership with VISEO. Pricing is quote-based and not publicly disclosed. The go-to-market is primarily enterprise field sales targeting luxury houses, fashion conglomerates, and major retailers, with a typical 6-week implementation timeline, supplemented by channel partnerships, content marketing, and industry events. In November 2025 the company acquired Les Raccommodeurs (France), and in early 2026 entered the US market via the Mastercard acceleration program while signing partnerships with Trust-Place, Create Sustain, and VISEO. Total disclosed equity funding to date is approximately $3.4M, with headcount in the 11–50 range.
Save Your Wardrobe firmographics
Firmographics- Name
- Save Your Wardrobe
- Legal name
- Save Your Wardrobe Ltd.
- Website
- https://saveyourwardrobe.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Save Your Wardrobe is a London-based B2B SaaS platform founded in 2017 that provides end-to-end aftersales infrastructure (repairs, care, warranties, logistics, compliance) to fashion, luxury, and consumer goods brands, integrated across 5,500+ retail locations with a 500+ service partner network.
- Ownership category
- akta.pro rank
Save Your Wardrobe industry classification
Industry- Product category
- Fashion Aftersales Software
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Repair, Restoration & Aftercare (Multi-category) (CRAKAFAO)
- akta.pro secondary industries
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK), Closet Decluttering & Wardrobe Editing (HSAFABAA)
Keywords
Where Save Your Wardrobe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Save Your Wardrobe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/SaaS Subscription: Save Your Wardrobe operates as a B2B platform providing aftersales infrastructure to brands and retailers. The modular, end-to-end platform is configurable by item category and service type, suggesting a subscription or licensing model based on brand size, scope, and service requirements.
- Transaction/Service Fees: Facilitates repair, care, and alteration services through its platform with a global network of service providers. The company manages logistics, invoicing, and payments between partners, indicating transaction-based revenue from service facilitation.
- Implementation & Consulting Services: Partnership with VISEO provides implementation and digital transformation consulting services for brands integrating the platform, suggesting professional services revenue alongside the core platform.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Save Your Wardrobe product offering
Product offeringCore offering
Save Your Wardrobe provides a modular, end-to-end B2B SaaS aftersales platform that helps fashion, luxury, and consumer goods brands digitize and operate post-purchase services. The platform unifies repairs, care, alterations, warranties, logistics, exchanges, compliance, customer experience, and data reporting into a single white-label system. It is configurable by industry vertical (fashion & apparel, jewellery, watches, luxury goods, electronics, homeware & furniture, luggage & accessories) and integrates with brand ERP, CRM, loyalty, and Digital Product Passport systems.
Product overview
Save Your Wardrobe (SYW) offers a modular, end-to-end aftersales platform that serves as the foundational infrastructure powering post-purchase services for global fashion and luxury brands. The core Aftersales Platform unifies repairs, care, alterations, warranties, logistics, exchanges, compliance, customer experience, and data reporting into a single scalable system. Key platform modules include: the Dynamic Booking Engine for real-time service request initiation and tracking; the Atelier Management Solution for workflow automation and operational oversight; the AI Damage Detection Tool (proprietary computer vision system for instant product defect verification via image upload); the Drag & Drop Business Process Designer (no-code AI-powered workflow customization); and DPP Partnerships & Integration for seamless Digital Product Passport connectivity with "One Click Repairs." The platform is white-labelled and integrates with existing ERP, CRM, POS, and logistics systems, offering features including online/in-store booking, live order tracking, automated communications (email/WhatsApp/SMS), warranty flows, spare parts management, and access to 500+ vetted global service partners. The platform is configurable across industry verticals: Fashion & Apparel, Jewellery, Watches, Luxury Goods, Electronics, Homeware & Furniture, and Luggage & Accessories. In 2025, SYW acquired Les Raccommodeurs (French repair service company) to accelerate European expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Save Your Wardrobe Aftersales Platform Modular, end-to-end B2B SaaS aftersales platform for fashion, luxury, and consumer goods brands. Unifies repairs, care, alterations, warranties, logistics, exchanges, compliance, customer experience, and data reporting in a single white-label system configurable by industry vertical, with omnichannel integration and API-based interoperability for ERP, CRM, warranty, and loyalty systems.
- Fashion & Apparel Vertical Solution Vertical configuration of the SYW aftersales platform for fashion and apparel brands, covering repairs, alterations, cleaning, and care services for clothing and footwear. Designed for luxury fashion houses and mass-market apparel retailers.
- Jewellery Vertical Solution Vertical configuration of the SYW aftersales platform for jewellery brands, enabling repair and care services for jewellery items with high-value handling.
- Watches Vertical Solution Vertical configuration of the SYW aftersales platform for watch brands, enabling repair and care services for timepieces.
- Luxury Goods Vertical Solution Vertical configuration of the SYW aftersales platform for luxury goods brands, enabling premium repair and care services for high-end products.
- Electronics Vertical Solution Vertical configuration of the SYW aftersales platform for consumer electronics brands and retailers, enabling repair, warranty, and maintenance services for electronic devices with high repair and accessory interaction rates.
- Homeware & Furniture Vertical Solution Vertical configuration of the SYW aftersales platform for homeware and furniture brands and retailers, including partnerships (e.g., Trust-Place) for digital certification and post-purchase services across luxury furniture.
- Luggage & Accessories Vertical Solution Vertical configuration of the SYW aftersales platform for luggage and accessories brands, enabling repair, care, cleaning, restoration, and maintenance services for travel and personal accessories.
Quantifiable outcome
- Service lead times reduced from 21 days to 5 days
- +5 more outcomes
Companies that use Save Your Wardrobe
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Save Your Wardrobe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature8 records
Save Your Wardrobe partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Octobre Éditions (Sézane Group)flagshipOctobre Éditions, French ready-to-wear brand and part of B Corp certified Sézane Group, launched a dedicated online repair service powered by SYW. Customers in France can access repair services online, submit repair requests, arrange logistics, and track progress through a single intuitive platform. Aligned with Sézane's goal to reduce carbon intensity per piece by 52% by 2030.
- VISEOcoreInternational digital transformation company partnership to support fashion and luxury brands in digitalising and structuring aftersales operations. VISEO brings expertise in digital integration (CRM, ERP), project management, system integration, and supply chain expertise essential for industrialising aftersales at scale. Together they offer end-to-end solution connecting Salesforce and SAP integrations with store, workshop, and service provider orchestration.
- Trust-PlacecoreTrust-Place, a digital certification and post-purchase services platform, partnered with SYW to enable seamless access to care and repair services via digital certificates. Through a simple scan, products are linked to owners and open a personalised service interface giving customers access to post-purchase services including care and repair. The partnership spans luxury furniture, fashion, and broader retail landscape.
- Create SustaincoreStrategic partnership bringing together SYW's technology-led aftersales infrastructure with Create Sustain's strategic and creative expertise. Collaboration on joint research and innovation focused on repairability, sustainability metrics, and circular business models. Offers brands aligned strategic, operational, and creative support across full lifecycle of aftersales programmes. Create Sustain has experience partnering with Selfridges and Yoox Net-a-Porter.
- Les RaccommodeurscoreAcquisition of Les Raccommodeurs team in France completed, fully integrated into SYW operations. This acquisition accelerated SYW's European expansion and deepened its presence in the French market with established expertise and client relationships.
- La Maison des Startups LVMHflagshipThrough La Maison des Startups LVMH acceleration programme, SYW receives personalised mentorship and business acceleration support with opportunity to build collaborations across LVMH's 75 Maisons. This partnership gateway brought end-to-end aftersales excellence to LVMH's luxury portfolio.
- Digital Product Passport ProviderscorePartnerships with leading DPP and authentication providers enabling 'One Click Repairs' functionality with pre-filled customer data, instant access to service history, and seamless integration of aftersales booking within product digital passports.
- ERP/CRM Systems (Salesforce, SAP)corePlatform integrates with major enterprise systems including Salesforce and SAP, orchestrating flows between stores, in-house workshops, and external service providers while ensuring data protection and enrichment.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Save Your Wardrobe competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Save Your Wardrobe social profiles
Digital presenceSave Your Wardrobe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save Your Wardrobe leadership team
Management profileNumber of profiles
Profiles7 records
Save Your Wardrobe subsidiaries and ownership
Company hierarchySubsidiaries1 record
Save Your Wardrobe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save Your Wardrobe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save Your Wardrobe
What does Save Your Wardrobe do?
Save Your Wardrobe provides a modular, end-to-end B2B SaaS aftersales platform that helps fashion, luxury, and consumer goods brands digitize and operate post-purchase services. The platform unifies repairs, care, alterations, warranties, logistics, exchanges, compliance, customer experience, and data reporting into a single white-label system. It is configurable by industry vertical (fashion & apparel, jewellery, watches, luxury goods, electronics, homeware & furniture, luggage & accessories) and integrates with brand ERP, CRM, loyalty, and Digital Product Passport systems.
Is Save Your Wardrobe a public or private company?
Save Your Wardrobe is a private company. It is classified as venture growth investor backed and is currently operating.
When was Save Your Wardrobe founded?
Save Your Wardrobe was founded in 2017. It employs 11 to 50 people.
Where is Save Your Wardrobe based?
Save Your Wardrobe is headquartered in London, United Kingdom, in the Europe region.
How does Save Your Wardrobe make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are transaction/Service Fees and implementation & Consulting Services.
Does Save Your Wardrobe have an API?
No public API is recorded for Save Your Wardrobe.
What industry is Save Your Wardrobe in?
Save Your Wardrobe's product category is Fashion Aftersales Software. Its primary akta.pro industry code is CRAKAFAO, Luxury Repair, Restoration & Aftercare (Multi-category), with a secondary code of CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs. Its NAICS code is 458110 and its SIC code is 5600.