Trust-Place
Trust-Place is a French SaaS platform that issues blockchain-secured digital certificates linking luxury and premium brand products to their owners, enabling post-purchase engagement, DPP regulatory compliance, and verified resale across fashion, furniture, jewellery, art, and mobility verticals.
- Company typePrivate
- Founded2020
- HeadquartersMarseille, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trust-Place does
Trust-Place is a French SaaS company founded in 2020 in Marseille by Gaëlle Delore (CEO) and Didier Mattalia (Chief Business Officer), each with 15+ years of experience deploying RFID and NFC authentication systems inside major luxury houses. The company targets the structural problem that up to 60% of a premium brand's customers are 'invisible' — purchasing through wholesalers, second-hand platforms, or receiving products as gifts — leaving the brand with no data, no contact, and no ability to manage counterfeiting in secondary markets. Trust-Place addresses this with a blockchain-secured post-purchase platform that issues tamper-proof digital certificates of ownership linking each physical product (via NFC, QR, or RFID identifiers) to its rightful owner, persisting across resale, gifting, and inheritance.
The platform is built around three core modules: (1) a Digital Certificate of Ownership on a third-generation public blockchain; (2) an Intelligent Back Office with a built-in Customer Data Platform, advanced analytics, and a real-time ROI dashboard; and (3) a White-Label Client Space that turns owners into a community through care/repair, secured resale, exclusive content, and gifting services. The platform is DPP-ready, designed to align with the EU Ecodesign for Sustainable Products Regulation, and uses a dual-activation model that pairs the regulatory 'Characteristics' button with a brand-owned ownership certificate, converting compliance into a customer engagement channel. A mobile app allows end-customers to activate certificates and access post-purchase services.
Trust-Place operates an enterprise SaaS business model with quote-based subscription pricing, multi-year contracts, and custom tiers based on product volume and feature set. Go-to-market is direct enterprise field sales targeting luxury and premium brands across six verticals: Fashion & Luxury, Home & Design, Jewellery & Watches, Art & Collectibles, Mobilities, and Electronic Goods. The company has raised €4 million in a September 2024 seed round led by Région Sud Investissement, with offices in Marseille, Paris, China, and the United States. Named customers include Chloé, Isabel Marant, ST Dupont, Ligne Roset, La Monnaie de Paris, Giambattista Valli, Adam Lippes, Hynova Yacht, and Hercule Studio, alongside SMB artisan clients. The reported customer outcomes — 35-55% certificate activation, 25-30% new customers added to CRM, and 10-17% repeat customer rate — are positioned as the platform's primary commercial value proposition.
Trust-Place firmographics
Firmographics- Name
- Trust-Place
- Legal name
- Trust-Place S.A.S.
- Website
- https://trust-place.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trust-Place is a French SaaS platform that issues blockchain-secured digital certificates linking luxury and premium brand products to their owners, enabling post-purchase engagement, DPP regulatory compliance, and verified resale across fashion, furniture, jewellery, art, and mobility verticals.
- Ownership category
- akta.pro rank
Trust-Place industry classification
Industry- Product category
- Product Authentication and Anti-Counterfeiting Software
- akta.pro primary industry
- Custody Technology Platforms (Custody-as-a-Service) (FSADACAB)
Keywords
Where Trust-Place is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Trust-Place business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Trust-Place operates as a SaaS platform providing subscription-based access to its post-purchase digital certificate and customer engagement platform. Brands pay for platform access, certificate issuance, CRM integration, and analytics features. Pricing is quote-based and tiered based on product volume and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS tiers based on product volume and feature set |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Trust-Place product offering
Product offeringCore offering
Trust-Place operates a blockchain-secured SaaS platform that issues tamper-proof digital certificates of ownership linking physical luxury products to their buyers via NFC chips, RFID, and QR codes. The platform captures post-purchase data across all sales channels (boutiques, e-shop, wholesale, resale, gifting) through an integrated CDP, analytics dashboard, and white-label client portal, while remaining compliant with the EU Digital Product Passport regulation. It is sold on a subscription basis to premium and luxury brands globally.
Product overview
Trust-Place is a unified SaaS platform for post-purchase experiences and services, built around three core pillars: (1) Digital Certification as the foundational element that links products to owners via blockchain-secured certificates, (2) an Intelligent Back Office with built-in CDP and analytics, and (3) a White-Label Client Space for exclusive services and community building. The platform is DPP-ready and supports NFC, QR code, and RFID technologies. The Trust-Place mobile application serves as the customer-facing interface for certificate activation and service access.
Differentiator
Problem solved
Functional benefit
Products and services
- Trust-Place SaaS Platform Core SaaS platform serving as the post-purchase data layer for premium brands. It links every product to its owner through blockchain-secured digital certificates, captures post-purchase data across all channels, and enables loyalty and engagement long after sale. Built on 3rd generation blockchain with AI-powered CDP and analytics.
- Digital Certificate of Ownership Tamper-proof digital certificate establishing a verifiable relationship between a specific physical product and its rightful owner. Combines unique product identifiers (NFC, RFID, or QR code) with owner identity, with certificates stored on blockchain that survive ownership changes, resale, gifting, and inheritance.
- Trust-Place Intelligent Back Office Intelligent back office with built-in Customer Data Platform, advanced analytics, and a real-time ROI dashboard connected to brand systems. Unlocks post-purchase data (usage, resale, repair, ownership) and turns it into actionable KPIs.
- Trust-Place White-Label Client Space White-label client portal that turns product owners into a community through exclusive services and content, including care and repair, one-click secured resale, gifting, product lock, insurance, private sales, invitations, and exclusive content.
- Digital Product Passport (DPP) Ready Solution DPP-ready traceability solution compliant with the EU Ecodesign for Sustainable Products Regulation. Connects DPP regulatory data with brand-owned ownership certificates, turning compliance into a customer engagement opportunity through a dual-activation system.
- Trust-Place Mobile Application Free mobile application for iOS-compatible smartphones and digital tablets that allows end customers to scan QR codes or NFC chips to activate their digital certificate of ownership and access privileged content and services.
Quantifiable outcome
- 35-55% certificate activation rate (new customers added to CRM)
- +10 more outcomes
Companies that use Trust-Place
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles3 records
Trust-Place technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Trust-Place partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Save Your WardrobecorePartnership between Trust-Place and Save Your Wardrobe (specialist in repair and maintenance services) to provide an automated care and repair process within the post-purchase platform. Both companies are preparing to unveil shared clients in fashion and furniture sectors. The partnership integrates repair and maintenance services into Trust-Place's digital certificate ecosystem.
- ReflauntcoreStrategic partnership for secured resale experience, enabling brand-endorsed authenticated secondary market sales. Launched together to provide a seamless, brand-verified resale pathway for product owners certified via Trust-Place platform.
- FrequentielcorePartnership with Frequentiel (European leader in serialization software and services for RFID, NFC, QR-Code) to facilitate quick and easy setup of Digital Certificates for brands without existing serialization. Combined offer enables brands to set up Digital Certification in less than 6 weeks. Frequentiel provides upstream traceability and product serialization; Trust-Place provides the blockchain-based digital certificate platform.
- Avery DennisoncoreTechnology partner providing RFID/NFC labeling and identification solutions. Avery Dennison is a global materials science and digital identification company serving brands with product identification and traceability technology.
- TemeracoreTechnology partner specializing in RFID and IoT solutions for retail and luxury. Part of Trust-Place's tech partner ecosystem for product serialization and identification.
- GS1coreInstitutional partner providing global standards for product identification and barcodes (GTIN/EAN). GS1 standards ensure unique product identifiers required for digital certificates and DPP compliance.
- Fédération de la Mode CirculairecoreEcosystem partner representing circular fashion industry body. Gaëlle Delore featured on the Circular Fashion Federation Program, contributing to industry thought leadership on digital certification and circular economy.
- La Retail TechminorEcosystem partner representing retail technology and innovation ecosystem in France.
- TheGoodGoodsminorEcosystem partner in the sustainable fashion and circular economy space.
- FaskminorEcosystem partner contributing to the circular fashion and sustainable goods ecosystem.
- Commitment FashionminorSolutions partner contributing to fashion sustainability and supply chain commitment programs integrated with digital certificates.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Trust-Place competitors and assessment
Company assessmentDirect peers
- Aura Blockchain Consortium: Luxury-industry blockchain consortium founded by LVMH, Prada, Cartier, OTB and Mercedes-Benz to issue blockchain-based digital certificates for high-end products. Most direct competitor to Trust-Place: same product (digital certificate of ownership), same customer set (luxury maisons), same regulatory positioning around DPP.
- Entrupy: AI and computer-vision authentication platform for luxury handbags, sneakers, watches and apparel. Directly comparable to Trust-Place on the authentication use case for premium brands, although Entrupy's core technology is physical-object AI rather than blockchain-secured digital certificates.
- Certilogo: Italy-based authentication and digital-ID provider for fashion and luxury brands, offering product authentication, counterfeiting protection and circular-economy tools. Operates in an overlapping vertical with Trust-Place and is frequently cited as a benchmark in DPP/digital passport discussions.
- EON: Product digital identity platform used by fashion and apparel brands (including Circleback and Nike partners) to attach digital IDs to physical items, enabling resale, rental and circular commerce. Closely comparable to Trust-Place on the digital-certificate-plus-CDP proposition for premium brands.
- Temera: Italian RFID, NFC and IoT solutions provider for retail and luxury brands, including traceability, authentication and supply-chain visibility. Comparable to Trust-Place both as a technology partner competing for the same RFP and as an integrator of the same NFC/QR identification infrastructure.
- Circulor: Blockchain-based supply-chain traceability platform focused on raw materials and components, used by luxury OEMs and automotive manufacturers. Comparable technology stack (blockchain provenance) and overlapping customer profile in luxury and mobility adjacent to Trust-Place's Hynova Yacht use case.
- Particle (formerly EVRYTHNG): Product-data cloud platform that attaches digital identities to physical products for major CPG and apparel brands, enabling authentication, traceability and consumer engagement. Closely analogous to Trust-Place's platform-level SaaS offering on the digital-ID-for-physical-goods thesis.
Emerging players
- Chronicled: Blockchain infrastructure for supply-chain provenance and authenticated product data, with deployments in pharmaceuticals and luxury. Smaller scale than Trust-Place today, but pursues the same digital-certificate thesis and competes for the same brand-side wallet.
Broad incumbents
- Kezzler: Established serialization and traceability platform serving FMCG, apparel and industrial brands with item-level identification. Broader scope than Trust-Place (multi-vertical serialization), but directly comparable on the digital-certificate-and-traceability functionality for fashion and luxury.
Others
- Avery Dennison: Global materials-science and digital-identification company providing RFID/NFC inlays, labels and software; current technology partner of Trust-Place. Indirect competitor and supplier: any move by Avery Dennison into higher-value software/SaaS would compete directly with Trust-Place's white-label platform layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
Trust-Place social profiles
Digital presenceTrust-Place compliance and trust
Trust signalCompliance1 record
Trust-Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust-Place leadership team
Management profileNumber of profiles
Profiles2 records
Trust-Place funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust-Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust-Place
What does Trust-Place do?
Trust-Place operates a blockchain-secured SaaS platform that issues tamper-proof digital certificates of ownership linking physical luxury products to their buyers via NFC chips, RFID, and QR codes. The platform captures post-purchase data across all sales channels (boutiques, e-shop, wholesale, resale, gifting) through an integrated CDP, analytics dashboard, and white-label client portal, while remaining compliant with the EU Digital Product Passport regulation. It is sold on a subscription basis to premium and luxury brands globally.
Is Trust-Place a public or private company?
Trust-Place is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trust-Place founded?
Trust-Place was founded in 2020. It employs 1 to 10 people.
Where is Trust-Place based?
Trust-Place is headquartered in Marseille, France, in the Europe region.
How does Trust-Place make money?
One revenue line is on record: saaS Platform Subscription.
Who are Trust-Place's main competitors?
Direct peers on record are Aura Blockchain Consortium, Entrupy, Certilogo, EON, Temera, Circulor and Particle (formerly EVRYTHNG). Chronicled is listed as an emerging player. Kezzler is listed as a broad incumbent. Avery Dennison is listed as an others.
Does Trust-Place have an API?
No public API is recorded for Trust-Place.
What industry is Trust-Place in?
Trust-Place's product category is Product Authentication and Anti-Counterfeiting Software. Its primary akta.pro industry code is FSADACAB, Custody Technology Platforms (Custody-as-a-Service).