Xentral
Xentral is a German cloud-based ERP software provider targeting growing SMB and SME trading companies. It offers a unified platform for order, inventory, warehouse, accounting, and CRM management with 200+ pre-built integrations and embedded AI agents, serving over 2,000 customers across Europe and the United States.
- Company typePrivate
- Founded2008
- HeadquartersAugsburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Xentral does
Xentral is a cloud-based ERP (Enterprise Resource Planning) software company headquartered in Augsburg, Germany, founded in 2008 and operating as a privately held scaleup. The company develops a unified business operations platform that consolidates order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, POS, and reporting into a single system. Its target customers are small and medium-sized trading companies operating across multiple sales channels — online shops (Shopify, Shopware, WooCommerce), marketplaces (Amazon, eBay, OTTO), B2B trading, and brick-and-mortar retail — with a historical concentration in the DACH region and expanding presence across Benelux, Western Europe, and the United States.
The platform is built on a scalable cloud architecture featuring Xentral Connect (low-code middleware for no-code integrations), Xentral Workflows (drag-and-drop automation), an open REST API, and a Marketplace ecosystem of more than 200 pre-built integrations spanning e-commerce platforms, shipping carriers (DHL, DPD, UPS, GLS), payment providers (PayPal, Stripe, Mollie, Klarna), and accounting systems including DATEV at Premium Partner status. Xentral has embedded AI capabilities through its KI-ERP layer, featuring autonomous AI agents for order processing, invoice OCR, payment reconciliation, customer service, delivery tracking, and address correction, plus a conversational Co-Pilot and a Learning Loop for company-specific knowledge management.
Xentral's revenue model is primarily subscription-based with order-volume-dependent pricing and unlimited users, structured across Starter, Business, and Pro tiers, plus revenue from certified implementation partners who deliver onboarding, data migration, and consulting services. The go-to-market is hybrid: product-led growth (free trial, ROI calculator, self-serve onboarding via the Otaja acquisition) combined with sales-led enterprise engagement and a certified partner network. As of August 2021, Xentral had raised €63.7 million in a Series B round led by Meritech Capital Partners and Tiger Global Management with Sequoia Capital participation, and the company serves more than 2,000 customers. Co-founders Benedikt Sauter (CEO) and Claudia Sauter, along with co-CEO Domenico Cipolla, lead the company, which has completed two acquisitions — Otaja ERP Consulting GmbH in April 2022 and yedi in May 2023.
Xentral firmographics
Firmographics- Name
- Xentral
- Legal name
- Xentral ERP Software GmbH
- Website
- https://xentral.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xentral is a German cloud-based ERP software provider targeting growing SMB and SME trading companies. It offers a unified platform for order, inventory, warehouse, accounting, and CRM management with 200+ pre-built integrations and embedded AI agents, serving over 2,000 customers across Europe and the United States.
- Ownership category
- akta.pro rank
Xentral industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Xentral is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Xentral business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- ERP Software Subscription: Order-based pricing model with unlimited users. Subscription tiers (Starter, Business, Pro) with feature differentiation. Free trial available. Monthly or annual billing with multi-year contract options.
- Professional Services: Revenue generated through certified implementation partners who provide setup, data migration, and process design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud ERP with unlimited users, order-based pricing |
| Subscription | Annual | Three tiers: Starter, Business, Pro |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Xentral product offering
Product offeringCore offering
Xentral sells a cloud-based AI-ERP software platform that unifies order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, item management, POS, and reporting for SMB and SME trading companies operating across e-commerce, marketplaces, B2B, and physical retail. The platform is sold as a subscription with unlimited users, augmented by 200+ pre-built integrations, a no-code workflow builder, and embedded AI agents that automate routine operational tasks.
Product overview
Xentral is a cloud-based ERP software company targeting growing SMB/SME trading companies in the DACH region and beyond. The core product is the Xentral ERP platform — a unified Business Operations Platform that consolidates order management, inventory/warehouse management, logistics and fulfillment, purchasing, accounting and finance, CRM, POS, item management, and reporting into one system. The portfolio includes the core Xentral ERP platform, specialized modules for each business function (Order Management, Warehousing, Purchasing, Accounting, CRM, Item Management, POS, Fulfillment, EDI), and supporting technology layers including Xentral Connect (low-code middleware/integration platform), Xentral API (open REST API), Xentral Workflows (no-code automation), and the Xentral Marketplace (200+ integration ecosystem). Xentral also embeds AI capabilities through its KI-ERP layer featuring autonomous AI agents for order processing, invoice handling, payment reconciliation, customer service, and delivery tracking. Supporting services include the Mobile Picking App, Inventur App, Retourenportal, Xentral Academy, Help Center, and ROI Calculator. The platform is designed for companies scaling across multiple sales channels (shops, marketplaces, B2B, POS) without additional IT overhead.
Differentiator
Problem solved
Functional benefit
Products and services
- Xentral ERP (Core Platform) Cloud-based AI-ERP software that consolidates order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, item management, POS, and reporting into one platform for SMB and SME trading companies operating across e-commerce, marketplaces, B2B, and physical retail channels.
- Xentral Connect (Integration Platform) Low-code middleware and integration platform from Xentral that enables no-code connections to shops, marketplaces, logistics providers, payment tools, and accounting systems, providing update-safe, individually customizable workflows for customers.
- Xentral KI-ERP (AI Agents) AI agent layer integrated into Xentral ERP featuring autonomous agents (Service Agents, Process Agents, Order Agent, Invoice Processing Agent, Payment Reconciliation Agent, Address Correction Agent, Delivery Status Agent, Product Questions Agent) plus an Analytics Co-Pilot and Learning Loop for centralized company knowledge distribution.
- Mobile Picking App Standalone mobile application for paperless warehouse pick-and-pack operations using smartphones, tablets, or MDE devices with barcode scanning, integrated with Xentral ERP.
- Inventur App Standalone mobile inventory counting app for smartphones and MDE devices, supporting batch numbers, serial numbers, and expiry dates, and eliminating paper-based inventory processes within Xentral ERP.
- Xentral Retourenportal (Returns Portal) Customer-facing returns portal integrated with 8returns and Xentral ERP that enables end customers to submit returns independently while merchants track returns in real time with automated refund processing.
- Xentral Marketplace Online marketplace operated by Xentral that lists 200+ integrations, pre-built workflows, partner agencies, and certified implementation partners, enabling customers to discover and activate integrations and services for the Xentral ERP.
Quantifiable outcome
- 500% growth in 3 years reported by customer using Xentral ERP
- +8 more outcomes
Companies that use Xentral
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Xentral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability9 records
Feature6 records
Xentral partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- yedicoreXentral acquired yedi, a provider of data interfaces, to enhance its data transfer capabilities and expand product features. The acquisition allows Xentral customers to connect multiple systems and automate processes without programming knowledge.
- Otaja ERP Consulting GmbHcoreXentral acquired Otaja ERP Consulting GmbH, integrating its self-service onboarding platform designed for small and medium-sized e-commerce companies. The platform enables rapid and scalable ERP implementation.
- DHLcorePre-built integration for shipping services. Xentral customers can connect DHL for label printing and shipment tracking directly within the ERP system.
- UPScorePre-built integration for shipping services. Xentral customers can connect UPS for label printing and shipment tracking directly within the ERP system.
- DPDcorePre-built integration for shipping services. Xentral customers can connect DPD for label printing and shipment tracking directly within the ERP system.
- GLScorePre-built integration for shipping services. Xentral customers can connect GLS for label printing and shipment tracking directly within the ERP system.
- ShopifycorePre-built integration for e-commerce platform. Orders from Shopify automatically flow into Xentral; inventory updates sync back in real-time.
- ShopwarecorePre-built integration for e-commerce platform. Orders from Shopware automatically flow into Xentral; inventory updates sync back in real-time.
- AmazoncorePre-built integration for marketplace selling. Xentral synchronizes inventory and processes orders from Amazon Seller Central.
- eBaycorePre-built integration for marketplace selling. Xentral synchronizes inventory and processes orders from eBay.
- DATEVcoreXentral is an official DATEV Premium Partner. Accounting data, documents, and financial information export seamlessly to DATEV for tax and accounting purposes.
- PayPalcorePre-built integration for payment processing. Xentral automatically matches PayPal payments to orders for reconciliation.
- StripecorePre-built integration for payment processing. Xentral automatically matches Stripe payments to orders for reconciliation.
- MolliecorePre-built integration for payment processing. Xentral automatically matches Mollie payments to orders for reconciliation.
- KlarnacorePre-built integration for payment processing and buy-now-pay-later services.
- HubSpotcoreCRM integration allowing synchronization of contacts, addresses, and deals between HubSpot and Xentral.
- Certified Implementation PartnerscoreNetwork of certified partners including BDG and others that provide ERP implementation, data migration, and process design services for Xentral customers.
- eBakeryminorCertified partner agency with extensive experience in Xentral implementations, referenced as a partner reference case study.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Xentral competitors and assessment
Company assessmentBroad incumbents
- Odoo: Open-source modular ERP/CRM suite covering sales, inventory, accounting, e-commerce, and manufacturing globally. Broader portfolio than Xentral but competes for the same SMB/mid-market accounts.
- SAP Business One: SAP's SMB-tier ERP for growing small and mid-market companies with financials, sales, purchasing, and inventory. A larger incumbent moving down-market against Xentral's mid-market expansion path.
- Sage Business Cloud: Established global SMB accounting and ERP vendor with strong European footprint. Competes with Xentral for SMB/SME back-office workloads, particularly in UK and DACH.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud SMB ERP tightly integrated with Microsoft 365 and Teams, increasingly targeting the same growth-stage merchant and SMB segment as Xentral.
Direct peers
- weclapp: Cloud ERP/CRM suite for SMBs in DACH covering order management, inventory, accounting, and CRM. Highly comparable product scope and customer segment to Xentral.
- lexoffice: German SMB accounting and business management software from Haufe Group, with invoicing, banking, and DATEV integration. Comparable to Xentral's accounting module within a similar SMB DACH ICP.
- sevDesk: German cloud-based accounting and ERP platform targeting SMBs and freelancers with invoicing, banking, and tax compliance features. Directly comparable to Xentral in DACH SMB back-office software.
- Billbee: German cloud ERP for SMB e-commerce merchants handling multichannel order management, inventory, shipping, and invoicing. Overlaps directly with Xentral's core omnichannel ERP use case.
Others
- Tradebyte: European marketplace integration and order management platform connecting brands to marketplaces like Zalando, Amazon, and Otto. Adjacent/partner ecosystem to Xentral's marketplace integration layer.
Emerging players
- PlentyONE: Headless commerce / ERP platform for omnichannel retailers with marketplace, POS, and PIM capabilities. Overlaps with Xentral's omnichannel and marketplace integration focus for e-commerce SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Xentral social profiles
Digital presenceXentral compliance and trust
Trust signalCompliance4 records
Xentral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xentral leadership team
Management profileNumber of profiles
Profiles5 records
Xentral subsidiaries and ownership
Company hierarchySubsidiaries2 records
Xentral funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xentral M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xentral
What does Xentral do?
Xentral sells a cloud-based AI-ERP software platform that unifies order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, item management, POS, and reporting for SMB and SME trading companies operating across e-commerce, marketplaces, B2B, and physical retail. The platform is sold as a subscription with unlimited users, augmented by 200+ pre-built integrations, a no-code workflow builder, and embedded AI agents that automate routine operational tasks.
Is Xentral a public or private company?
Xentral is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xentral founded?
Xentral was founded in 2008. It employs 101 to 250 people.
Where is Xentral based?
Xentral is headquartered in Augsburg, Germany, in the Europe region.
How does Xentral make money?
Two revenue lines are on record. ERP Software Subscription is the primary driver. The others are professional Services.
Who are Xentral's main competitors?
Broad incumbents on record are Odoo, SAP Business One, Sage Business Cloud and Microsoft Dynamics 365 Business Central. Direct peers are weclapp, lexoffice, sevDesk and Billbee. Tradebyte is listed as an others. PlentyONE is listed as an emerging player.
Does Xentral have an API?
Yes. Xentral offers an open, stable API that enables external systems or custom developments to be integrated directly without detours. Xentral Connect serves as a Low-Code Middleware for creating custom integrations or connecting specialized partner systems. The API supports integration of shops, marketplaces, logistics service providers, payment tools, and accounting systems. Xentral also provides the Developer Portal at developer.xentral.com. Developer documentation is at developer.xentral.com/reference/intro.
What industry is Xentral in?
Xentral's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5132 and its SIC code is 7372.