FincFriends
FincFriends is an RBI-registered NBFC that provides unsecured personal loans and credit lines through the digital lending platforms RupeeRedee and Viva Money, targeting underserved borrowers in India's Tier II and Tier III cities.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FincFriends does
FincFriends Private Limited is an RBI-registered, non-deposit taking non-banking financial company (NBFC) founded in 2017 and headquartered in Gurugram, Haryana. The company delivers unsecured consumer lending products to underserved borrowers in India's Tier II and Tier III markets through two fully digital lending platforms: RupeeRedee (operated by Moneymitra IT Solutions) offering personal loans up to Rs 2,50,000 with annualized interest rates starting from 28%, and Viva Money (operated by Vivamoney Solutions) offering credit lines up to Rs 2,00,000 at a 40% annualized rate with up to 51 interest-free grace days. RupeeRedee operates pan-India while Viva Money is currently live in Karnataka, Maharashtra, Gujarat, and Tamil Nadu.
The technology stack is built around real-time credit underwriting using Alternate Data, Analytics, a Rule Engine, and Credit Decisioning, supported by a broad vendor ecosystem spanning KYC and identity verification (BureauID, HyperVerge, Surepass, Protean eGov, Sign3), AI-driven underwriting analytics (Digitap.AI, Think Analytics, Credeau), and payment and disbursement infrastructure (Razorpay, Cashfree, Easebuzz, PayU). The end-to-end process is fully digital, 24x7, and self-serve, with loan disbursement directly to borrower bank accounts within minutes for personal loans and under 15 minutes for credit lines.
FincFriends generates revenue primarily through interest income on its unsecured personal loan and credit line portfolios. The business model is product-led growth via Google Play Store distribution and digital channels, with no physical branches. The company has scaled its loan book aggressively through repeated debt funding rounds from institutional investors including Grow Money Capital, InCred, Shine Star, and APV Management, raising approximately US$58 million cumulatively across 2024 and 2025. Leadership is led by CEO Artem Andreev alongside directors Dmitry Kislyakov (Chairman) and Sergey Yadchenko, with independent director Vijay Dhingra and finance head Ranjan Kumar completing the board.
FincFriends firmographics
Firmographics- Name
- FincFriends
- Legal name
- FINCFRIENDS PRIVATE LIMITED
- Website
- https://fincfriends.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FincFriends is an RBI-registered NBFC that provides unsecured personal loans and credit lines through the digital lending platforms RupeeRedee and Viva Money, targeting underserved borrowers in India's Tier II and Tier III cities.
- Ownership category
- akta.pro rank
FincFriends industry classification
Industry- Product category
- Digital Consumer Lending (NBFC)
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industries
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)
Keywords
Where FincFriends is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
FincFriends business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Interest Income from Digital Lending: As an RBI-registered NBFC, FincFriends generates revenue through interest charged on unsecured personal loans and credit lines offered to underserved borrowers. The company provides short-term personal loans up to ₹2,50,000 and credit lines up to ₹2,00,000 with annualized interest rates starting from 28% and 40% respectively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal Loan - Short term unsecured loans up to ₹2,50,000 |
| Other | Monthly | Credit Line - Flexible credit up to ₹2,00,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
FincFriends product offering
Product offeringCore offering
FincFriends is an RBI-registered NBFC that provides unsecured personal loans of up to ₹2,50,000 and credit lines of up to ₹2,00,000 to underserved borrowers in India's Tier II and Tier III cities. The lending is delivered entirely through two digital lending apps — RupeeRedee and Viva Money — with real-time underwriting, instant approval, and direct bank-account disbursement within minutes. All credit decisions are automated using Alternate Data, Analytics, a Rule Engine, and Credit Decisioning technology.
Product overview
FincFriends Private Limited operates a dual-platform digital lending ecosystem comprising RupeeRedee and Viva Money. The company serves as an RBI-registered NBFC offering unsecured consumer lending products through two digital lending apps—RupeeRedee (via Moneymitra IT Solutions) and Viva Money (via Viva Money Solutions)—alongside Lending Service Providers for verification and credit assessment. The portfolio consists of two core product types: Personal Loans (up to ₹2,50,000 with up to 24-month tenure) offered through RupeeRedee, and Credit Lines (up to ₹2,00,000 with flexible repayment) offered through Viva Money. Both platforms leverage technology for real-time underwriting using alternate data, analytics, and rule engine decisioning, targeting India's underserved Tier II and Tier III markets with collateral-free credit accessible 24x7.
Differentiator
Problem solved
Functional benefit
Brands
- RupeeRedee: Digital lending platform offering unsecured personal loans and credit line products to underserved borrowers in Tier II and Tier III cities in India.
- Viva Money
Products and services
- Personal Loan (RupeeRedee) Unsecured short-term personal loan for individual retail borrowers in India, sized from ₹2,000 up to ₹2,50,000 with a repayment tenure up to 24 months and an annualized interest rate starting from 28%. The loan is applied for entirely online via the RupeeRedee app, with instant decisioning and direct disbursement to the borrower's bank account within minutes, intended for general consumption requirements without collateral.
- Credit Line (Viva Money) Flexible collateral-free credit line for individual retail borrowers in Karnataka, Maharashtra, Gujarat, and Tamil Nadu, offering credit of ₹5,000 up to ₹2,00,000 with an interest-free grace period of up to 51 days and flexible repayment options of 5, 10, or 20 months. The annualized interest rate is 40%, with zero paperwork, instant approval, and bank-account disbursement in less than 15 minutes via the Viva Money app.
- RupeeRedee Digital Lending Platform Digital lending platform operated via Moneymitra IT Solutions Private Limited, providing FincFriends' short-term unsecured personal loans to underserved individual borrowers in Tier II and Tier III cities across India through a fully digital, app-based loan origination process.
- Viva Money Digital Lending Platform Digital lending platform operated via Vivamoney Solutions Private Limited, delivering FincFriends' credit lines and term loans to individual customers in Karnataka, Maharashtra, Gujarat, and Tamil Nadu through an entirely digital, app-based experience.
Quantifiable outcome
- Loan disbursement directly to bank account within minutes
- +1 more outcomes
Companies that use FincFriends
Customer profileSegments2 records
Ideal customer profiles1 record
FincFriends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature1 record
FincFriends partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Moneymitra IT Solutions Private LimitedcoreDigital Lending Application operator for RupeeRedee platform. Provides digital lending services to underserved borrowers in Tier II and Tier III markets across India.
- Vivamoney Solutions Private LimitedcoreDigital Lending Application operator for Viva Money platform. Provides credit line products to borrowers in Karnataka, Maharashtra, Gujarat, and Tamil Nadu.
- Skyline Financial Services Private LimitedminorRegistrar & Transfer Agent (RTA) for equity shares and debentures, located in New Delhi.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FincFriends competitors and assessment
Company assessmentDirect peers
- KreditBee: KreditBee is one of India's largest digital lending platforms offering personal loans to salaried and self-employed individuals, particularly in Tier II/III cities—directly competing with FincFriends' RupeeRedee product in the same underserved borrower segment with similar ticket sizes.
- MoneyView: MoneyView is a digital lending platform offering personal loans and credit lines to Indian consumers through a fully digital process, with a similar focus on instant disbursement and underserved segments—making it a direct competitor to both RupeeRedee and Viva Money offerings.
- Fibe (formerly EarlySalary): Fibe is a digital lending platform offering salary advances and personal loans to young professionals and underserved borrowers in India, operating in the same short-term unsecured personal loan category as FincFriends with comparable ticket sizes.
- CASHe: CASHe is a digital lending platform providing personal loans and credit lines to young professionals in India, with similar product structure (unsecured personal loans + credit lines) and similar target customer demographic as FincFriends.
- PaySense (LazyPay): LazyPay (formerly PaySense) offers personal loans and Buy Now Pay Later products to Indian consumers through a digital platform, with comparable ticket sizes, target demographics, and product structure to FincFriends' RupeeRedee platform.
- ZestMoney: ZestMoney provides digital consumer credit including personal loans and EMI financing through a mobile-first platform, targeting similar underserved consumer segments in India with comparable product features to FincFriends.
- LoanTap: LoanTap is an RBI-registered NBFC offering personal loans and credit lines to salaried professionals and businesses in India through a digital platform—directly competing with FincFriends' NBFC-issued digital lending products.
Broad incumbents
- Navi Technologies: Navi is a broader fintech platform offering personal loans, home loans, and insurance products as an RBI-registered NBFC—competing in the same digital lending space but with a more diversified product portfolio and stronger brand recognition.
Emerging players
- SmartCoin: SmartCoin is a digital lending platform focused on providing small-ticket personal loans to underserved borrowers in India, with a similar focus on thin-file customers in Tier II/III markets—making it a comparable emerging competitor to FincFriends.
- Indifi Technologies: Indifi provides digital lending solutions for small businesses and individuals in India, using alternative data for underwriting underserved segments—a comparable business model to FincFriends though with more SMB focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
FincFriends social profiles
Digital presenceFincFriends financial estimates
Financial estimateRevenue estimate
Valuation estimate
FincFriends leadership team
Management profileNumber of profiles
Profiles5 records
FincFriends funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FincFriends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FincFriends
What does FincFriends do?
FincFriends is an RBI-registered NBFC that provides unsecured personal loans of up to ₹2,50,000 and credit lines of up to ₹2,00,000 to underserved borrowers in India's Tier II and Tier III cities. The lending is delivered entirely through two digital lending apps — RupeeRedee and Viva Money — with real-time underwriting, instant approval, and direct bank-account disbursement within minutes. All credit decisions are automated using Alternate Data, Analytics, a Rule Engine, and Credit Decisioning technology.
Is FincFriends a public or private company?
FincFriends is a private company. It is classified as venture growth investor backed and is currently operating.
When was FincFriends founded?
FincFriends was founded in 2017. It employs 11 to 50 people.
Where is FincFriends based?
FincFriends is headquartered in Bangalore, India, in the Asia region.
How does FincFriends make money?
One revenue line is on record: interest Income from Digital Lending.
Who are FincFriends's main competitors?
Direct peers on record are KreditBee, MoneyView, Fibe (formerly EarlySalary), CASHe, PaySense (LazyPay), ZestMoney and LoanTap. Navi Technologies is listed as a broad incumbent. Emerging players are SmartCoin and Indifi Technologies.
Does FincFriends have an API?
No public API is recorded for FincFriends.
What industry is FincFriends in?
FincFriends's product category is Digital Consumer Lending (NBFC). Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment). Its NAICS code is 522 and its SIC code is 6141.