LoanTap
LoanTap is an India-based digital lending platform founded in 2016, offering flexible personal, business, and specialized loans to salaried professionals, self-employed individuals, doctors, chartered accountants, and MSMEs via website, mobile apps, and the LTFLoW B2B platform.
- Company typePrivate
- Founded2016
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What LoanTap does
LoanTap Financial Technologies Private Limited is an India-based digital lending platform founded in 2016 and headquartered in Pune, offering flexible personal loans, business loans, and specialized credit products to salaried professionals, self-employed individuals, doctors, chartered accountants, and micro, small, and medium enterprises. Its product suite includes standard term personal loans (Rs 25,000 to Rs 10 lakhs, tenures 3 months to 5 years), EMI-free and step-up variants, personal overdrafts, medical, wedding, holiday, rental deposit, and credit card takeover loans, alongside MSME term and working capital loans, invoice financing via AfterPay Merchant (7-30 day credit lines), e-bike, housing, gold, and loan-against-property products, plus the Limitless Card.
The company operates a fully digital stack distributed through loantap.in, native Android/iOS apps, WhatsApp, and city-specific landing pages, with disbursal in 24-36 hours. Its proprietary platforms include LTFLoW, a B2B digital lending platform adopted by 30+ e-commerce sourcing partners for embedded supply chain financing, and BICRI, an AI-driven retailer credit health rating platform. LoanTap monetizes through interest income (18-30% p.a.) and a 2% plus taxes processing fee, with no prepayment penalty after six months. The company reports Rs 388 crore in AUM as of March 2024 (per CRISIL), has facilitated Rs 1,700 crores of loans through subsidiaries, narrowed FY24 losses to Rs 12.4 crore from Rs 21 crore in FY23, and most recently closed a Rs 54 crore equity plus Rs 20 crore debt pre-Series C round in June 2025. In March 2023 it acquired Unofin to enter healthcare financing.
LoanTap firmographics
Firmographics- Name
- LoanTap
- Legal name
- LoanTap Financial Technologies Private Limited
- Website
- https://loantap.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LoanTap is an India-based digital lending platform founded in 2016, offering flexible personal, business, and specialized loans to salaried professionals, self-employed individuals, doctors, chartered accountants, and MSMEs via website, mobile apps, and the LTFLoW B2B platform.
- Ownership category
- akta.pro rank
LoanTap industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
- akta.pro secondary industries
- Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD), Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Bridge Loans & Emergency Short-Term Credit (FSAKAMAJ), Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
Keywords
Where LoanTap is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
LoanTap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: LoanTap generates revenue through interest charged on personal loans, business loans, and other credit products offered to customers
- Processing Fees: The company charges a processing fee of 2% plus taxes on loan amounts sanctioned
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Personal loans ranging from Rs. 25,000 to Rs. 10 lakhs with tenures from 3 months to 5 years |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LoanTap product offering
Product offeringCore offering
LoanTap is an India-based digital lending platform that originates and distributes flexible personal, business, and purpose-driven loan products to salaried professionals, self-employed individuals, and MSMEs. Its offerings include personal loans, EMI-free loans, personal overdrafts, medical, wedding, holiday, and rental deposit loans, MSME term loans, working capital loans, invoice financing (AfterPay Merchant), and e-bike financing, supported by its LTFLoW digital lending platform adopted by 30+ e-commerce sourcing partners and its AI-driven BICRI credit rating tool.
Product overview
LoanTap is a digital lending platform offering a comprehensive portfolio of loan products and financial services primarily targeting millennials, salaried professionals, and MSMEs in India. The core offering consists of unsecured personal loans with multiple variants including standard term loans, EMI-free loans with interest-only payments, and personal overdraft facilities with credit limits up to ₹10 lakhs. For business customers, LoanTap provides MSME term loans, working capital loans, and invoice financing (AfterPay Merchant) for supply chain financing. The platform also offers specialized purpose-driven loans including medical, wedding, holiday, house owner, rental deposit, and debt consolidation loans. Supporting infrastructure includes LTFLoW, a B2B digital lending platform for e-commerce partners, and BICRI, an AI-powered retailer credit health rating tool. Additional products include e-bike loans, housing loans, gold loans, advance salary products, and the Limitless Card. The platform emphasizes flexible repayment options, quick disbursal within 24-36 hours, and a fully digital application process.
Differentiator
Problem solved
Functional benefit
Brands
- LTFLoW: Digital lending platform for credit solutions
- BICRI
- AfterPay Merchant
Products and services
- Personal Loan Unsecured personal loans for salaried professionals and self-employed individuals, offering loan amounts up to Rs. 10 lakhs with repayment terms up to 60 months.
- EMI Free Loan A flexible personal loan variant where borrowers pay only interest monthly with bullet payments toward principal every 3-6 months, resulting in 40% lower monthly installments versus regular EMI.
- Personal Overdraft A credit line facility offering up to Rs. 10 lakhs where borrowers pay interest only on the amount utilized, with flexible repayment options and no fixed EMI requirement.
- Medical Loan Specialized personal loan for medical emergencies and healthcare expenses, offering quick disbursal within 24-36 hours.
- Holiday Loan Travel financing option allowing interest-only payments for initial months followed by fixed EMIs, enabling affordable vacation planning.
- Wedding Loan Personal loan designed to cover wedding-related expenses with flexible repayment options including interest-only payments for the first few months.
- House Owner Loan Home renovation financing option for homeowners to fund improvement projects, available with flexible repayment terms.
- Rental Deposit Loan Loan product enabling borrowers to pay advance security deposits to landlords, with interest-only payments during the lease period.
- Credit Card Takeover Loan Debt consolidation loan allowing borrowers to consolidate credit card outstanding amounts into a single loan with lower interest rates.
- MSME Term Loan Business financing solution for micro, small, and medium enterprises offering loan amounts up to Rs. 10 lakhs with repayment up to 36 months.
- Working Capital Loan Business loan designed to meet short-term working capital requirements for MSMEs.
- Invoice Financing (AfterPay Merchant) Short-term credit line for businesses with tenures ranging from 7 to 30 days, offering credit up to Rs. 5 lakhs with easy onboarding and instant approval.
- e-Bike Loan Electric two-wheeler financing for e-bikes in the range of Rs. 20,000 to Rs. 2,00,000 with quick sanction and disbursal within 2 hours.
- BICRI AI-driven retailer rating platform providing in-depth analysis of credit health of businesses to help them stay credit ready.
- LTFLoW Digital lending platform offered to e-commerce sourcing partners, enabling supply chain financing and invoice financing solutions. Adopted by over 30 e-commerce sourcing partners.
- Housing Loan Home loan product for purchasing or financing residential property.
- Gold Loan Loan product secured against gold assets.
- Loan Against Property Secured loan facility using property as collateral.
- Personal Loan for Doctors Specialized personal loan for medical practitioners with amounts up to Rs. 10 lakhs, designed for lifestyle needs and professional expenditures.
- Personal Loan for Chartered Accountants Customized personal loan for chartered accountants with higher loan amounts from INR 50,000 to INR 10,00,000 and flexible tenure from 6 to 60 months.
- Advance Salary Short-term credit against salary allowing salaried individuals to access up to 2.5 times their net monthly salary, repayable within 3-12 months.
- Limitless Card Credit card offering with flexible repayment options.
Quantifiable outcome
- Loans disbursed within 24-36 hours
- +2 more outcomes
Companies that use LoanTap
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
LoanTap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LoanTap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UnofincoreAcquired healthcare-focused fintech company to expand into healthcare financing in India. The acquisition leverages Unofin's hospital and healthcare provider relationships to develop tailored financial products.
- Our Lending PartnerscoreNetwork of lending partners including NBFCs for co-lending model and loan distribution as mentioned in the co-lending policy page.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
LoanTap competitors and assessment
Company assessmentDirect peers
- MoneyTap: MoneyTap is an Indian digital lending platform offering personal credit lines and personal loans to salaried professionals, with similar flexible repayment features and target customer base as LoanTap.
- CASHe: CASHe is an AI-driven digital lending platform providing personal loans and credit lines to salaried millennials and professionals in India, directly overlapping with LoanTap's core salaried segment.
- EarlySalary: EarlySalary offers salary advances, personal loans, and credit lines to salaried employees in India, competing directly with LoanTap's advance salary and personal overdraft products.
- KreditBee: KreditBee is one of India's largest digital lending platforms for personal loans to salaried and self-employed customers, with comparable ticket sizes and target segments to LoanTap.
- PaySense (now LazyPay): PaySense/LazyPay provides digital personal loans and EMI financing to consumers in India, with similar customer profiles and loan products as LoanTap, including instant disbursal.
- FlexSalary: FlexSalary offers earned-wage access and personal loans to salaried employees in India, overlapping with LoanTap's advance salary and short-term personal loan offerings.
- Lendingkart: Lendingkart is an Indian digital lending platform focused on MSME and small business loans, overlapping with LoanTap's MSME term loan and working capital offerings.
Broad incumbents
- Dhani Loans (Indiabulls): Dhani is a large, established Indian digital lending and healthcare platform offering personal loans, business loans, and credit cards with a much broader portfolio than LoanTap.
- Bajaj Finserv: Bajaj Finserv is a leading Indian NBFC offering personal loans, EMI cards, and consumer credit with massive scale, overlapping with LoanTap in salaried and MSME lending.
Emerging players
- ZestMoney: ZestMoney provides EMI-based digital lending and consumer credit at point of sale, intersecting with LoanTap's e-commerce financing and consumer credit product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LoanTap social profiles
Digital presenceLoanTap compliance and trust
Trust signalCompliance2 records
LoanTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoanTap leadership team
Management profileNumber of profiles
Profiles2 records
LoanTap subsidiaries and ownership
Company hierarchySubsidiaries1 record
LoanTap funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoanTap M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoanTap
What does LoanTap do?
LoanTap is an India-based digital lending platform that originates and distributes flexible personal, business, and purpose-driven loan products to salaried professionals, self-employed individuals, and MSMEs. Its offerings include personal loans, EMI-free loans, personal overdrafts, medical, wedding, holiday, and rental deposit loans, MSME term loans, working capital loans, invoice financing (AfterPay Merchant), and e-bike financing, supported by its LTFLoW digital lending platform adopted by 30+ e-commerce sourcing partners and its AI-driven BICRI credit rating tool.
Is LoanTap a public or private company?
LoanTap is a private company. It is classified as venture growth investor backed and is currently operating.
When was LoanTap founded?
LoanTap was founded in 2016. It employs 101 to 250 people.
Where is LoanTap based?
LoanTap is headquartered in Pune, India, in the Asia region.
How does LoanTap make money?
Two revenue lines are on record. Interest Income is the primary driver. The others are processing Fees.
Who are LoanTap's main competitors?
Direct peers on record are MoneyTap, CASHe, EarlySalary, KreditBee, PaySense (now LazyPay), FlexSalary and Lendingkart. Broad incumbents are Dhani Loans (Indiabulls) and Bajaj Finserv. ZestMoney is listed as an emerging player.
Does LoanTap have an API?
No public API is recorded for LoanTap.
What industry is LoanTap in?
LoanTap's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured), with a secondary code of FSAKAAAD, Debt Consolidation Personal Loans (Unsecured Installment). Its NAICS code is 5222 and its SIC code is 6141.