What TraceX Technologies does

TraceX Technologies is a Bengaluru-based agritech company founded in 2019 that operates a blockchain-powered traceability and compliance platform for food and agricultural supply chains. The platform is structured around four core modules — TRACE GRO (first-mile farm digitization from seed to harvest), TRACE PRO (post-harvest procurement, processing, warehousing, and distribution), TRACE CARBON (Digital MRV for carbon management and Scope 3 emissions), and TRACE EYE (real-time analytics) — with additional solution layers covering EUDR Compliance, Food Traceability, Farm Management, Sustainability, Digital MRV, Digital Product Passports, and ILPA Compliance. Technology infrastructure combines a proprietary blockchain network with AI (including Agentic AI for EUDR) and satellite monitoring integrated via partners such as Orbify, hosted on AWS in Mumbai and secured under ISO/IEC 27001:2022.

The company sells through a SaaS subscription model with a quote-based enterprise sales motion (Request Demo) complemented by a self-serve 14-day free trial for the EUDR compliance platform. Go-to-market combines direct enterprise field sales with NGO and implementation partner channels (TechnoServe, C-SAFE/Tata Group) that onboard farmer networks into the platform. Named customers span multinational agribusinesses (Olam, ITC, VST), processors and traders (Sunbeth Global, Organic India, Spice Tech Company), carbon and sustainability specialists (VNV Advisory), D2C brands (GoDesi, Cannsol), and NGOs/government programs. Geographic reach covers India, Europe (including a Liechtenstein subsidiary, Cannsol Science AG), Nigeria, Ghana, and the USA. Revenue, ARR, and valuation are not publicly disclosed; the company has raised $1 million in pre-Series A funding led by NABVENTURES in April 2022 and has engagement with PETRONAS FutureTech dated June 2023.

Name

TraceX Technologies

Legal name

TraceX Technologies

Website

https://tracextech.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TraceX Technologies is a Bengaluru-based agritech company that provides blockchain-powered traceability, EUDR compliance, and Digital MRV solutions for food and agricultural supply chains, serving agribusinesses, processors, carbon project developers, NGOs, and D2C brands globally.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Packaging and Labeling Services (56191)

akta.pro primary industry

Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)

akta.pro secondary industries

Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA), Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Supply chain traceability
• Blockchain traceability
• Food traceability software
• EUDR compliance software
• Digital MRV platform

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: TraceX operates as a subscription-based SaaS platform offering access to its traceability, compliance, and sustainability modules. The platform is offered through tiered plans including a free trial period (14 days, no credit card required) for initial evaluation. Enterprise and mid-market customers access the platform via 'Request Demo' and direct sales engagement. The platform serves multiple value chains (agriculture, dairy, livestock, spices, coffee, cocoa, rubber, palm oil, timber, etc.) under a unified subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

TraceX Technologies operates a blockchain-powered, AI-enabled SaaS platform that delivers end-to-end supply chain traceability, regulatory compliance (EUDR, ESPR DPP, ILPA, PPWR, Deforestation-Free), and carbon management (Digital MRV, Scope 3 emissions) for food and agriculture value chains. The platform is structured around four core modules — TRACE GRO (farm/farmer digitization from seed to harvest), TRACE PRO (post-harvest processor management), TRACE CARBON (DMRV for nature-based solutions and carbon credits), and TRACE EYE (real-time analytics) — and is consumed by enterprise agribusinesses, commodity exporters, processors, carbon project developers, NGOs, and sustainability consultants.

Product overview

TraceX Technologies offers a unified blockchain-powered sustainability and compliance platform for food and agricultural supply chains. The platform is architected around four core modules: TRACE GRO (farm-level data capture from seed to harvest), TRACE PRO (post-harvest process management), TRACE CARBON (Digital MRV for carbon management), and TRACE EYE (real-time data analytics). These modules are delivered through integrated solution layers covering EUDR Compliance, Food Traceability, Farm Management, Sustainability, and Digital MRV. The platform serves multiple value chains including livestock, poultry, dairy, seafood, spices, field crops (rice, millets, maize, soy), plantation crops (coffee, cocoa, rubber, palm oil, timber), fruits and vegetables, and nutraceuticals, enabling end-to-end traceability, regulatory compliance, and sustainability tracking.

Differentiator

Problem solved

Functional benefit

Brands

• TRACE GRO: Platform for capturing first-mile farm data from seed to harvest.
• TRACE PRO
• TRACE CARBON
• TRACE EYE

Products and services

• TRACE GRO (Farm Management Platform) First-mile data capture platform that digitizes farms, farmers, and crop data from seed to harvest, enabling farmer onboarding, geospatial farm mapping, crop configuration, package-of-practices tracking, soil health assessment, and harvest planning for agribusinesses, FPOs, and farmer livelihood programs.
• TRACE PRO (Food Traceability Platform) Post-harvest management platform for processors, aggregators, and exporters that handles procurement, grading, processing, warehouse operations, and distribution on a single platform with full chain-of-custody documentation and consumer-facing QR code traceability.
• TRACE CARBON (Digital MRV Platform) Digital Monitoring, Reporting and Verification (DMRV) platform for carbon project developers that tracks nature-based solutions, calculates Scope 3 emissions, monitors carbon sequestration using satellite and geospatial data, and generates audit-ready carbon reports for agricultural value chains.
• TRACE EYE (Real-time Supply Chain Analytics) Real-time data analytics engine providing dashboards, risk scoring, and supply chain intelligence across the TraceX platform for enterprise sustainability and compliance teams.
• EUDR Compliance Platform Agentic AI-powered platform for EU Deforestation Regulation compliance covering coffee, cocoa, rubber, palm oil, soy, timber, and leather value chains; generates Due Diligence Statements, validates geolocations, files to EU TRACES, and provides risk assessment dashboards.
• Sustainable Sourcing Platform Platform for digitizing farm, farmer, and crop data to enable transparent procurement and global sustainability certifications, with end-to-end traceability for agribusinesses sourcing from smallholder networks.
• Supply Chain Sustainability Solution Sustainability platform tracking regenerative and climate-smart agricultural practices, enabling compliance with sustainability certifications and supporting ESG reporting for food and agriculture value chains.
• Digital Product Passport Solution Solution enabling Digital Product Passports (DPP) for supply chain traceability with standardized identifiers such as GTINs, GLNs, and batch/serial numbers, supporting ESPR DPP regulatory compliance.
• ILPA Compliance Solution Compliance solution for ILPA (India Legal and Policy Alignment or analogous labeling/regulatory framework as positioned on the TraceX site) requirements, delivered alongside the broader TraceX compliance platform.

Quantifiable outcome

• 420 acres of farmland digitized for tomato supply chain in partnership with C-SAFE
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and moderate.

• TechnoServecoreStrategic or Co-development PartnerTechnoServe, an international nonprofit organization, partnered with TraceX as part of its 'Sustainable Livelihoods for Smallholder Farmers' program to enhance traceability for smallholder coffee farmers in India. TraceX's blockchain platform digitizes farmer onboarding, farm mapping, crop tracking, and harvest data, enabling TechnoServe to ensure consistent quality coffee production and improved market linkages for farmers. The partnership has supported regenerative agriculture score cards, farm audits, and sustainability certifications.
• C-SAFE (Centre of Excellence for Sustainable Agriculture & Farm Excellence)coreStrategic or Co-development PartnerC-SAFE, a Tata Group initiative celebrating 150 years of Tata Group, partnered with TraceX to digitize the tomato supply chain in collaboration with the Sri Amaranarayana Farmer Producer Organization (FPO) in Chintamani, India. TraceX's Farm Management Platform was deployed to address inefficiencies including manual record-keeping, lack of digitization, and poor market linkages, covering 420 acres of farmland.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as TraceX's primary cloud infrastructure provider, hosting the production environment on AWS Mumbai (Asia Pacific). AWS Multi-Availability Zones are enabled for resiliency, and TraceX conducts regular backup restoration testing. AWS Security Groups function as virtual firewalls for the production environment.
• MongoDB AtlascoreTechnology or IntegrationMongoDB Atlas hosts TraceX's production database on AWS Mumbai infrastructure. Serves as the primary data storage and management layer for the platform.
• Orbify Poland sp. Z o.ocoreTechnology or IntegrationOrbify Poland provides satellite remote sensing integration for TraceX's platform. This technology enables farm-level geolocation, crop health monitoring, land use change detection, and deforestation risk assessment — critical capabilities for EUDR compliance and carbon sequestration monitoring.
• World Economic Forum / UpLink / AccenturemoderateStrategic or Co-development PartnerTraceX was selected as one of 13 Top Innovators in the World Economic Forum's UpLink and Accenture 'Traceability for Circularity Innovation Challenge.' This innovation challenge sought solutions for tracking products and materials across circular economy supply chains, with TraceX recognized among start-ups leveraging blockchain, AI, and IoT for transparent supply chains. The initiative is part of WEF's broader effort addressing findings that over half of CEOs prioritize enhanced sustainability data collection.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IBM Food Trust: IBM's blockchain-based food traceability network built on Hyperledger. Direct competitor to TraceX for enterprise-grade farm-to-fork traceability and supply chain provenance, with substantially larger sales reach and existing Fortune 500 deployments.
• SAP GreenToken: SAP's blockchain-based raw materials traceability solution for responsible and deforestation-free sourcing. Closely comparable to TraceX's EUDR/sustainability platform, sold into the same enterprise ERP buyer base but backed by SAP's larger enterprise ecosystem.

Direct peers

• FoodLogiQ (FSQA): FoodLogiQ (now rebranded under FSQA) provides food safety, traceability, and supplier management SaaS for food manufacturers, processors and retailers. Targets the same agribusiness buyer with multi-tier traceability, supplier compliance, and recall capabilities, competing head-to-head with Trace Pro and EUDR compliance modules.
• ripe.io: ripe.io is a blockchain-based food traceability and supply chain transparency platform serving producers, distributors and retailers. Closely matches TraceX's farm-to-fork, multi-tier traceability positioning with similar mid-market and enterprise go-to-market.
• TE-FOOD: TE-FOOD operates blockchain-based farm-to-table traceability for the livestock and food industry, with strong presence in emerging markets (Vietnam, parts of Africa and Europe). Directly comparable to TraceX in first-mile livestock/food traceability and QR-code consumer-facing verification.
• OriginTrail: OriginTrail is a decentralized knowledge graph for supply chain interoperability and traceability, including food and pharma chains. Comparable to TraceX in providing verifiable, interoperable supply chain data and connecting to EU compliance programs; competes on data interoperability rather than pure farm digitization.

Emerging players

• VeChain: VeChain is a public blockchain platform with product-level traceability tools (e.g., ToolChain) used across agriculture, food and luxury goods. Competes with TraceX on enterprise traceability infrastructure but is broader and more crypto-native than farm-focused.
• AgriDigital: AgriDigital is a cloud-based grain supply chain management platform covering origination, contracts, deliveries and post-harvest workflows. Overlaps with TraceX's Trace Pro post-harvest and procurement digitization, though it focuses specifically on grains rather than multi-commodity coverage.
• Sourcery Provenir: Sourcery provides supplier and product traceability for food service and hospitality, including compliance documentation. Compares to TraceX's sustainability and supplier verification modules for buyers needing source verification, though with a hospitality tilt rather than commodity processors.
• FarmSoft: FarmSoft offers farm-to-fork traceability and quality management software for fruit, vegetable and packhouse operations. Overlaps with TraceX's farm management and post-harvest modules, but is positioned more as packhouse ERP than as a blockchain-enabled provenance platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tracex_tech
• Facebookfacebook.com/tracextech
• LinkedInlinkedin.com/company/tracextech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TraceX Technologies