AgUnity
AgUnity is an Australia-based software company that builds offline-first, blockchain-secured digital platforms for digitizing smallholder farmer cooperatives, traceability, and EUDR compliance across emerging markets.
- Company typePrivate
- Founded2016
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgUnity does
AgUnity is an Australian digital-platform company that develops blockchain-based and offline-capable software for digitizing smallholder farmer value chains in emerging markets. Its product suite comprises AgUnity Data Farm (cloud and blockchain data infrastructure), AgUnity Field Apps (mobile apps for farmers and field agents), AgUnity Co-op Manager (web platform for cooperative member management, reporting, and traceability), Cropslist Marketplace (buyer-supplier connection layer), and Tracingly (supply-chain traceability and data exchange). The Co-op Manager is offered on a freemium basis to cooperatives, with paid enterprise and corporate tiers; additional revenue comes from professional services, subscriptions, and development-agency-funded deployments. AgUnity also runs an AI Advisory Services practice that provides consulting on AI strategy, ethics, and compliance.
The company serves five primary segments: smallholder farmer cooperatives and unions, NGOs and development agencies, financial institutions, commodity buyers and corporate sustainability teams, and national governments in emerging markets. Distribution combines direct enterprise sales, channel partnerships with development agencies (USAID, GIZ, ITC, UN WFP), an NGO-led community design model, and a self-serve freemium funnel. AgUnity is headquartered in Gold Coast, Australia, was founded in 2016 by David Davies, operates across Africa, Southeast Asia, Oceania, and Latin America, and targets a 30-country footprint by 2026. It reports the largest single deployment as the Oromia Coffee Farmers Cooperative Union (OCFCU), covering up to 600,000 Ethiopian coffee farmers. Other named customers include UN World Food Programme, Fairtrade International (CLAC), Munul Organic Spices, and Madang Cacao Company.
AgUnity firmographics
Firmographics- Name
- AgUnity
- Legal name
- AgUnity Pty Ltd
- Website
- https://agunity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgUnity is an Australia-based software company that builds offline-first, blockchain-secured digital platforms for digitizing smallholder farmer cooperatives, traceability, and EUDR compliance across emerging markets.
- Ownership category
- akta.pro rank
AgUnity industry classification
Industry- Product category
- Agricultural Supply Chain Traceability Software
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where AgUnity is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AgUnity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freemium Co-op Manager: Core features of the Co-op Manager platform are provided for free to cooperatives; premium/paid features or enterprise configurations generate revenue.
- Professional Services & Implementation: Fee-based deployment, configuration, onboarding, and consulting services for NGOs, governments, and corporate clients implementing the platform.
- Platform & Subscription Fees: Revenue from premium tiers of the Co-op Manager, Field Apps, Cropslist Marketplace, and Tracingly for enterprise and corporate buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Freemium - Core Co-op Manager for Cooperatives |
| Subscription | Annual | Enterprise / Premium |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AgUnity product offering
Product offeringCore offering
AgUnity develops and deploys a blockchain-based digital platform suite for smallholder farmer cooperatives in emerging markets. Its core offerings include a freemium web-based Co-op Manager, offline-capable mobile Field Apps, a blockchain-secured Data Farm, the Cropslist Marketplace, and a Tracingly traceability solution that supports EU Deforestation Regulation (EUDR) compliance. The platform digitises farmer records, captures GPS farm locations, records transactions in low-connectivity environments, and connects cooperatives to commodity buyers and financial service providers.
Product overview
AgUnity offers a suite of digital solutions for smallholder agricultural value chains, comprising a platform-plus-modules architecture. The core portfolio includes: AgUnity Data Farm (blockchain-secured cloud data infrastructure), AgUnity Field Apps (mobile applications for field agents and farmers), AgUnity Co-op Manager (web-based cooperative management platform available in freemium model), Cropslist Marketplace (buyer-supplier connection platform), and Tracingly (supply chain traceability solution). These products work together to digitize farmer records, enable supply chain traceability, support compliance with EUDR regulations, and facilitate field data collection and analysis. The suite also includes AI Advisory Services for strategic AI implementation guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Co-op Manager: A web-based platform for efficient member management, streamlined reporting, and dynamic content delivery for agricultural cooperatives.
- AgUnity Field Apps
- AgUnity Data Farm
- Cropslist Marketplace
- Tracingly
Products and services
- AgUnity Data Farm Cloud and blockchain-based data infrastructure that secures farmer records and transaction data, ensuring integrity, transparency, and trust across all of AgUnity's digital solutions for smallholder farmer value chains.
- AgUnity Field Apps Mobile applications that connect field agents and farmers with crucial resources, simplify recording of transactions and processing steps, and gather GPS locations of farms for compliance control. Functions offline and syncs when connected.
- AgUnity Co-op Manager Web-based platform offering comprehensive tools for efficient member management, streamlined reporting, and dynamic content delivery, centralising administration for agricultural cooperatives. Available in a freemium model with core features offered at no cost, supporting EUDR compliance.
- Cropslist Marketplace Platform connecting commodity buyers and suppliers with a focus on quality, traceability, and sustainability, enabling more efficient and profitable agricultural commerce practices.
- Tracingly State-of-the-art traceability solution bringing transparency to supply chains, coupled with a robust data exchange platform that informs smarter business decisions and fosters transparency and efficiency.
- AgUnity AI Advisory Services Strategic, ethical, and future-proof AI advisory services helping businesses and organisations navigate AI adoption with expertise spanning AI strategy, compliance, and workforce readiness.
Quantifiable outcome
- Over 100,000 farmers digitised from OCFCU using Co-op Manager
- +3 more outcomes
Companies that use AgUnity
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
AgUnity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
AgUnity partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, secondary and minor.
- Oromia Coffee Farmers Cooperative Union (OCFCU)coreLongstanding partnership for digitising the records of up to 600,000 coffee farmers in Ethiopia using AgUnity's Co-op Manager platform; OCFCU is the largest coffee union in Ethiopia. Supported by the International Trade Center under The Netherlands Trust Fund V.
- United Nations World Food Programme (WFP)coreWFP New Ventures Consultant Nicolas Umuhizi praised AgUnity's human-centered design approach, noting that field missions were conducted by living with farmers and designing solutions together. Collaboration explored digital solutions for food security.
- Fairtrade International (CLAC)coreAgUnity developed FairInsight MVP for CLAC (Fairtrade's small producer arm) using Agile practices; delivered on time and within budget. CLAC subsequently contracted AgUnity for the next release.
- USAIDcoreUSAID is a recognized global partner supporting AgUnity's initiatives in emerging markets for agricultural digitisation and smallholder farmer empowerment.
- GIZcoreGIZ (German development agency) partners with AgUnity to implement digital solutions for smallholder farmer value chains in emerging markets.
- International Trade Centre (ITC)coreITC supports the OCFCU digitisation project under The Netherlands Trust Fund V, facilitating AgUnity's deployment of the Co-op Manager for coffee farmer traceability.
- Farmers Direct CoffeesecondaryPartnership with Farmers Direct Coffee to support OCFCU's digital transformation and connect Ethiopian coffee farmers with international buyers.
- Munul Organic SpicessecondaryPartnership with Munul Organic Spices and a local bank to deploy AgUnity's technology in Papua New Guinea's vanilla value chain; 500 farmers registered initially.
- VaultIDsecondaryPartnership providing vital digital identity services for PNG's agricultural sector during COVID-19, integrated with AgUnity's platform.
- World Coffee Alliance (WCA)secondaryAgUnity supports WCA in tackling digital interoperability in coffee through practical solutions and participation in Big Data events.
- K&L GatesminorUS law firm K&L Gates serves as global counsel for AgUnity and the AgriUT Foundation.
- ABV (Australian Business Volunteers)secondaryPartnership with ABV to achieve SDGs in the Asia Pacific region through agricultural digitisation programs.
- Women Enterprise Recovery FundminorAgUnity announced 10 winners of the Women Enterprise Recovery Fund, supporting women-led agricultural enterprises.
- Beit FarmsminorCollaboration between AgUnity and Beit Farms to deliver digital solutions for women smallholder farmers in Ghana.
- World Food Programme InnovationcoreWFP Innovation is listed as a global partner working with AgUnity on agricultural technology deployment.
- AgriUT FoundationcoreThe AgriUT Foundation is a related entity that promotes the AgUnity super-app and digital services for excluded communities; shares global counsel with K&L Gates.
- Purdue UniversitysecondaryAcademic partner providing research collaboration and insights into agricultural value chains and smallholder farmer systems.
- Egerton UniversitysecondaryKenyan university collaborating on agricultural research and smallholder farmer digitisation initiatives.
- Kenya Private Sector Alliance (KEPSA)secondaryKenyan private sector alliance partnering on agricultural digitisation and market access programs.
- Virginia TechsecondaryVirginia Tech has published research on AgUnity's transaction and information pain points and the impact of blockchain technology on food insecurity.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AgUnity competitors and assessment
Company assessmentDirect peers
- Farmforce: A Swisscontact spin-out offering digital solutions for smallholder farmer registration, traceability and cooperative management across Africa, Asia and Latin America — closely overlapping AgUnity's core FMIS, traceability and cooperative workflows.
- SourceTrace: India-headquartered digital agriculture platform providing farmer registration, traceability and value-chain solutions for cooperatives and agribusinesses in emerging markets — a direct comparable in smallholder digitisation and EUDR-style compliance.
- CropIn: A Bengaluru-based farm-management and traceability SaaS used by agribusinesses and development programmes to digitise smallholder agriculture — overlapping with AgUnity's Co-op Manager and Field Apps feature set.
- TraceX Technologies: Blockchain-based food and agri supply-chain traceability platform used by cooperatives and brands for farm-to-fork traceability — a direct peer for Tracingly and EUDR compliance offerings.
- BanQu: Blockchain supply-chain platform focused on smallholder farmer identity, transactions and traceability in coffee, cocoa and similar commodities — directly comparable to AgUnity's blockchain-based farmer record and traceability stack.
Emerging players
- FoodLogiQ (FSQ): Food safety, traceability and supplier-management SaaS focused on mid-market food brands and growers — an emerging adjacent peer in traceability, with partial overlap to AgUnity's Tracingly product.
- Bext360: Blockchain- and AI-enabled supply-chain traceability platform originally built around coffee and cocoa value chains — emerging peer with thematic overlap to AgUnity's blockchain-led smallholder approach.
Broad incumbents
- Eka Software: Established agribusiness platform for commodity management, sourcing and supply chain compliance used by large traders and processors — a broad incumbent competing for similar corporate/compliance wallets as AgUnity's enterprise tier.
- SAP Rural Sourcing Management: SAP's procurement and smallholder-sourcing solution for agribusinesses and cooperatives — broad incumbent offering overlapping cooperative and traceability functionality, though not specialised to low-literacy, last-mile users.
- IBM Food Trust: Enterprise-grade blockchain traceability platform used by major food brands and retailers — a broad incumbent alternative for EUDR/traceability that competes against AgUnity's Tracingly at the large-buyer end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
AgUnity social profiles
Digital presenceAgUnity financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgUnity leadership team
Management profileNumber of profiles
Profiles2 records
AgUnity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgUnity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgUnity
What does AgUnity do?
AgUnity develops and deploys a blockchain-based digital platform suite for smallholder farmer cooperatives in emerging markets. Its core offerings include a freemium web-based Co-op Manager, offline-capable mobile Field Apps, a blockchain-secured Data Farm, the Cropslist Marketplace, and a Tracingly traceability solution that supports EU Deforestation Regulation (EUDR) compliance. The platform digitises farmer records, captures GPS farm locations, records transactions in low-connectivity environments, and connects cooperatives to commodity buyers and financial service providers.
Is AgUnity a public or private company?
AgUnity is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgUnity founded?
AgUnity was founded in 2016. It employs 11 to 50 people.
Where is AgUnity based?
AgUnity is headquartered in Gold Coast, Australia, in the Oceania region.
How does AgUnity make money?
Three revenue lines are on record. Freemium Co-op Manager is the primary driver. The others are professional Services & Implementation and platform & Subscription Fees.
Who are AgUnity's main competitors?
Direct peers on record are Farmforce, SourceTrace, CropIn, TraceX Technologies and BanQu. Emerging players are FoodLogiQ (FSQ) and Bext360. Broad incumbents are Eka Software, SAP Rural Sourcing Management and IBM Food Trust.
Does AgUnity have an API?
No public API is recorded for AgUnity.
What industry is AgUnity in?
AgUnity's product category is Agricultural Supply Chain Traceability Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its SIC code is 700.