What Sproxil does

Sproxil is a mobile verification technology company founded in 2009 that provides product authentication, supply chain traceability, and consumer engagement solutions to enterprise clients in emerging markets. The company's core platform comprises five products: Sproxil Verify (anti-counterfeit authentication via SMS, QR, USSD, and WhatsApp using unique fraud-resistant codes), Sproxil Track (GS1-certified end-to-end supply chain tracking), Sproxil Survey (real-time customer feedback collection), Sproxil Promo (consumer promotions), and Sproxil Loyalty (loyalty program management). Sproxil pioneered mobile product authentication in partnership with Nigeria's NAFDAC and now serves over 200 global brands across pharmaceuticals, FMCG, beverages, cosmetics, oil & gas, and construction/manufacturing sectors in Africa, Asia, and the Americas.

Sproxil operates a B2B enterprise sales model targeting large multinational brands (Diageo, GlaxoSmithKline, BUA Cement, Rainoil, Zaron Cosmetics) and government/NGO entities (Gates Foundation i3 initiative, WHO, NMEP). Revenue is generated through subscription/recurring contracts across four streams: product authentication services, enterprise traceability solutions, market insights and surveys, and consumer engagement programs. Pricing is quote-based and not publicly disclosed. The company is headquartered in Lagos, Nigeria, with operations across 8 countries and 51-100 employees. Notable recent developments include an AI-powered malaria rapid diagnostic test interpretation partnership with Nigerian health authorities (December 2025) and selection into the Gates Foundation-funded i3 program. The company holds ISO 9001, ISO 27001, and GS1 Nigeria certifications.

Name

Sproxil

Legal name

Sproxil

Website

https://sproxil.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Sproxil is a mobile verification technology company that provides product authentication, supply chain traceability, and consumer engagement solutions to over 200 enterprise brands across pharmaceuticals, FMCG, beverages, and healthcare in emerging markets including Nigeria, Kenya, India, and Pakistan.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Authentication Services: Revenue generated from brand protection and anti-counterfeiting solutions including unique code generation and verification services for enterprise clients
2. Enterprise Traceability & Supply Chain Solutions: End-to-end supply chain visibility solutions with compliance monitoring and operational transparency for enterprise customers
3. Market Insights & Survey Services: Data collection and analytics services providing structured customer feedback and consumer insights across verified users in real markets
4. Consumer Engagement & Loyalty Programs: Direct-to-stakeholder engagement solutions including loyalty cards, promotions, and consumer engagement programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sproxil provides an enterprise mobile verification platform that generates unique fraud-resistant codes for each product unit, enabling consumers to verify authenticity via SMS, QR, USSD, or WhatsApp. Its offering extends to GS1-certified supply chain tracking, real-time consumer survey and market intelligence collection, and loyalty and promotion programs that turn product interactions into verified market data. The platform is deployed for global brands in pharmaceuticals, FMCG, beverages, cosmetics, and healthcare organizations across emerging markets in Africa, Asia, and the Americas.

Product overview

Sproxil offers a unified platform of connected solutions for product protection, supply chain intelligence, and consumer engagement. The core products include Sproxil Verify (product authentication and anti-counterfeit), Sproxil Track (GS1-certified supply chain traceability), and Sproxil Survey (market insights and customer feedback collection). These are complemented by Sproxil Promo and Sproxil Loyalty modules for promotions and customer retention, all powered by a shared analytics platform that transforms verification interactions, survey data, and engagement metrics into real-time market intelligence and actionable insights across healthcare, FMCG, pharmaceuticals, cosmetics, beverages, and automotive industries.

Differentiator

Problem solved

Functional benefit

Brands

• Sproxil Verify: Product authentication and anti-counterfeit solution that enables consumers to verify product authenticity through unique codes via SMS, QR scan, USSD, or WhatsApp.
• Sproxil Track
• Sproxil Survey
• Sproxil Promo
• Sproxil Loyalty

Products and services

• Sproxil Verify

Quantifiable outcome

• Diageo identified 15,000 influencers and saw market share growth of 2.5% in target states through Sproxil promotion campaigns
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and moderate.

• Nigeria's National Malaria Elimination Programme (NMEP)coreStrategic or Co-development Partner · 1 December 2025MoU signed between NMEP, Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC), and Sproxil for malaria diagnostics and treatment access improvement in Nigeria. Focuses on AI-powered malaria rapid diagnostic test interpretation at private sector medicine counters.
• Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC)coreStrategic or Co-development Partner · 1 December 2025Joint MoU with NMEP and Sproxil for malaria surveillance and treatment access. Part of healthcare value chain initiative to improve healthcare access across Africa.
• Investing in Innovation Africa (i3)coreStrategic or Co-development Partner · 1 December 2025Pan-African healthcare startup initiative funded by Bill & Melinda Gates Foundation. Sproxil part of 3rd cohort receiving up to $225K support to scale pharmacy innovations and improve healthcare access across 19 African countries.
• GS1coreTechnology or IntegrationGS1-certified solution provider. Sproxil Track is a GS1-certified solution that secures brands with robust tracking ensuring end-to-end supply chain visibility and protection.
• NAFDAC (National Agency for Food and Drug Administration and Control)coreStrategic or Co-development PartnerRegulatory partner in Nigeria. Sproxil pioneered mobile product authentication in partnership with NAFDAC, enabling consumers to verify product authenticity and protecting consumers from counterfeit goods.
• WHO (World Health Organization)moderateStrategic or Co-development PartnerFeatured in WHO documentation for immunization and maternal health programs. Sproxil's technology used in public health initiatives for supply chain visibility and stakeholder engagement.
• GlaxoSmithKlinemoderateChannel Partner/ Reseller/ DistributorPharmaceutical partner using Sproxil's anti-counterfeiting solution for over 5 years. Sproxil helped identify counterfeit Ampiclox blisters through consumer engagement.
• DiageomoderateChannel Partner/ Reseller/ DistributorBeverage company using Sproxil for marketing campaigns and brand protection. Identified 15,000 influencers through the platform and achieved 2.5% market share growth in target states.
• RainoilmoderateChannel Partner/ Reseller/ DistributorOil and gas company using Sproxil for customer feedback tracking across depot network. Gained visibility into customer experiences and feedback throughout their distribution network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Authentix: Authentix is a global authentication and supply chain integrity solutions provider for fuel, pharma, and consumer goods, directly competing with Sproxil in brand-protection and traceability use cases.
• mPedigree: mPedigree is a West Africa-headquartered mobile-based pharmaceutical authentication platform that competes most directly with Sproxil Verify in African pharma anti-counterfeiting, serving a similar regulator-led (NAFDAC-style) customer base.
• Applied DNA Sciences: Applied DNA Sciences offers molecular-based authentication and supply chain traceability for textiles, pharmaceuticals, and cannabis — competing with Sproxil on cryptographic and physical product authentication for regulated verticals.
• PharmaSecure: PharmaSecure provides SMS-based pharmaceutical authentication and consumer engagement solutions in emerging markets (notably India and Africa) — competing head-to-head with Sproxil Verify in low-connectivity, high-counterfeit environments.
• VerifyMe: VerifyMe offers authentication, track-and-trace, and supply chain monitoring solutions — a direct competitor to Sproxil's product authentication and anti-counterfeit offering, particularly in pharma and consumer goods.
• Kezzler: Kezzler provides serialization, traceability, and consumer engagement platforms for supply chains — overlapping with Sproxil Track and Sproxil Verify in pharma/FMCG brand protection at enterprise scale.
• Systech: Systech provides product authentication, serialization, and traceability solutions for pharmaceutical and consumer goods supply chains — a near-identical offering to Sproxil Verify and Sproxil Track, serving the same pharma/FMCG brand-protection buyer.

Broad incumbents

• Avery Dennison: Avery Dennison is a large global materials science and RFID manufacturer with a brand-protection and traceability portfolio that overlaps with Sproxil Track, though it operates at much broader scale and across multiple end markets.
• Digimarc: Digimarc provides digital watermarking and product digitization for anti-counterfeiting and supply chain visibility across retail and consumer goods — overlapping with Sproxil Verify but at much larger scale and with broader retail focus.

Emerging players

• TruTag Technologies: TruTag Technologies is a smaller authentication player using edible-on-silicon tagging for pharma and food anti-counterfeiting — emerging competitor with a niche technology approach comparable to Sproxil's pharmaceutical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sproxil
• Facebookfacebook.com/sproxil
• LinkedInlinkedin.com/company/sproxil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sproxil