PharmaSecure
PharmaSecure provides patented serialization, track-and-trace, and AI-driven counterfeit detection solutions to pharmaceutical manufacturers globally, with an installed base of 9 billion secured products across 600+ brands and 700+ production lines.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PharmaSecure does
PharmaSecure is a pharmaceutical supply chain serialization and traceability platform founded in 2007 in New Hampshire, USA, with operational headquarters in New Delhi, India. The company provides a patented, encryption-based serialization system (psID) that generates random unique alphanumeric QR or GS1 2D Datamatrix codes for product authentication, combined with the TruTrak hardware suite for production-line implementation at 90-150 ppm. Its integrated L1-L5 software stack covers code generation, allocation, printing, aggregation, track-and-trace, and regulatory reporting across global mandates (US DSCSA, EU FMD, Russia, India, Brazil ANVISA, Saudi Arabia). The company has secured 9 billion products, deployed across 700+ production lines, 550+ packaging line integrations with 20+ OEMs, and 600+ brands spanning 6000+ SKUs. Revenue is generated through enterprise hardware sales, recurring serialization software subscriptions, installation/validation professional services, and add-on modules including psAnalytiQ (AI counterfeit detection), psConnect (patient engagement), psWarrantee (e-warranty), and a B2B loyalty platform.
The company's go-to-market is direct enterprise field sales with offices in the USA (Santa Monica), India (New Delhi, Mumbai), and Nigeria (Lagos), supplemented by channel partnerships such as ProCheck in Pakistan. Primary customers are large pharmaceutical manufacturers requiring regulatory compliance and brand protection, with a ProductSecure division extending the same traceability architecture to non-pharma verticals including food & beverage, FMCG, automotive components, industrial goods, and agricultural inputs. Recent strategic activity centers on India QR mandate compliance (effective August 2023), ISO 27001 certification (2024), and 2025 product launches in AI-driven counterfeit detection and patient engagement, signaling a deliberate evolution from serialization vendor toward higher-value data and services.
PharmaSecure firmographics
Firmographics- Name
- PharmaSecure
- Legal name
- PharmaSecure Inc.
- Website
- https://pharmasecure.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PharmaSecure provides patented serialization, track-and-trace, and AI-driven counterfeit detection solutions to pharmaceutical manufacturers globally, with an installed base of 9 billion secured products across 600+ brands and 700+ production lines.
- Ownership category
- akta.pro rank
PharmaSecure industry classification
Industry- Product category
- Pharmaceutical Serialization Software
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210), Pharmaceutical and Medicine Manufacturing (3254), Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)
- akta.pro secondary industry
- Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP) (HLACAKAO)
Keywords
Where PharmaSecure is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PharmaSecure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Serialization Software Subscriptions: L1-L4 software solutions for serialization, code generation, and track-and-trace compliance. Sold as subscription or license to pharmaceutical manufacturers for regulatory compliance across global mandates (India, EU, US, Russia, Saudi Arabia, etc.).
- Serialization Hardware Sales: Sale of TruTrak hardware suite including serialization machines, print-and-apply systems, bundle scanners, and accessories. Production speeds 90-150 ppm with GMP compliant design.
- Installation and Validation Services: Professional services for implementation, installation, validation, and integration with existing manufacturing lines and ERP systems. Includes training and after-sales support.
- Patient Engagement Platform: psConnect platform for pharma patient support programs with loyalty and rewards features.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PharmaSecure product offering
Product offeringCore offering
PharmaSecure provides integrated pharmaceutical serialization, track-and-trace, and anti-counterfeiting solutions combining its patented psID encryption-based code generation system with the TruTrak hardware suite and a modular software suite covering L1–L5 serialization and aggregation. The platform helps pharmaceutical manufacturers comply with regulatory mandates (US DSCSA, EU FMD, Russia, India, Saudi Arabia, Brazil) while also extending traceability, authentication, patient engagement, AI-driven counterfeit analytics, e-warranty, and loyalty capabilities to non-pharma verticals through its ProductSecure division.
Product overview
PharmaSecure is a supply chain traceability and serialization platform with a modular architecture built around the psID® system. The core product portfolio includes the TruTrak™ hardware suite for on-line serialization and the psID® software suite (Manage, Imprint, Aggregate, Express, Shipment, Repo) for L1-L5 serialization and compliance management. Track-and-trace capabilities are delivered through psID® Trail™ (portal, Guardian mobile app, Desktop application). Additional modules include psVerify™ for multi-channel authentication (WhatsApp, SMS, app), psAnalytiQ for AI-powered counterfeit detection, psConnect® for patient engagement, psWarrantee™ for e-warranty management, psEleaf for digital brochures, and a Loyalty Platform. The company also operates ProductSecure™ as a sub-brand serving non-pharmaceutical industries. The platform supports global regulatory mandates including US DSCSA, EU FMD, Russia, India, Brazil ANVISA, and Saudi Arabia through GS1-compliant solutions.
Differentiator
Problem solved
Functional benefit
Brands
- psID: Patented encryption-based code generation system that creates random, unique alphanumeric QR or GS1 2D Datamatrix codes for product authentication and serialization.
- psConnect
- TruTrak
- psWarrantee
- psAnalytiQ
Products and services
- psID Serialization Software Suite Enterprise-level serialization and regulatory compliance software enabling pharma manufacturers to request, fulfill, allocate, print, reconcile, and aggregate unique psID codes with role-based access, web dashboards, audit trails, and T3 regulatory document creation.
- psID TruTrak Hardware Suite Hardware and accessories for implementing serialization on production lines, including serialization machines, bundle scanners, and print-and-apply systems with GMP-compliant design and 21 CFR Part 11 compliance.
- Serialization & Aggregation Machine Production-speed serialization and aggregation machine with variable 2D/QR code printing, grading, duplicate detection, OCR/OCV, recipe-based aggregation, and GMP-compliant design for pharma packaging lines.
- psID Track & Trace Solution (psID Trail) Flexible track-and-trace portal providing manufacturers and partners (retailers, dealers) control over product movement throughout the supply chain, with mobile (Guardian) and desktop applications, historical reporting, and field-force verification.
- Product Authentication (psID) Patented psID encryption-based authentication system that generates random, unique alphanumeric QR or GS1 2D Datamatrix codes which end consumers can scan via WhatsApp, SMS, or mobile apps to verify product authenticity.
- Mobile Authentication Service (MAS) Scratch-and-text SMS-based mobile authentication service for verifying product authenticity, approved by the Nigerian FDA (NAFDAC) to combat counterfeiting of antimalarial and antibiotic drugs.
- psAnalytiQ Explainable AI intelligence layer on top of scan data providing counterfeit detection, geo-mapping of scan activity, configurable SOPs, audit trails, continuous learning models, and 20+ parameters for entity-level decision making.
- psConnect Patient Engagement Platform Digital patient support program platform automating patient management with mobile apps for patients (appointment/medicine reminders, report management), pharma dashboards, and doctor tracking tools for adherence monitoring.
- psWarrantee E-Warranty Platform QR code-based e-warranty registration platform enabling paperless warranty registration, smart brand dashboards with approval workflows, and counterfeit claim reduction.
- psEleaf Digital Brochures Digital brochures and e-leaflets solution that replaces traditional printed product information materials with scannable QR code access for consumers.
- psID Maestro QR Code Platform Scannable QR code generation and management platform for automating code creation and distribution.
- Loyalty Platform Multi-channel B2B loyalty platform for creating programs targeting customers, retailers, and influencers, with behavioral science integration to boost engagement and sales.
- ProductSecure Industry Solutions Sub-brand/division extending PharmaSecure's traceability, authentication, and brand-protection solutions to non-pharmaceutical industries including food & beverages, FMCG, beauty & personal care, automotive components, industrial goods, and agri-based products.
Quantifiable outcome
- Nearly one-third of respondents encountered spurious medicines in 2022 consumer study
- +2 more outcomes
Companies that use PharmaSecure
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
PharmaSecure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
PharmaSecure partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PolycabcoreProductSecure (division of PharmaSecure) partnered with Polycab to provide product authentication for wires and cables. Unique barcode identifiers applied to each consumer package enable retailers and customers to verify authenticity via mobile app. Partnership addresses counterfeiting causing safety hazards and revenue losses in India's cable industry.
- NDDB Dairy Services (NDDB-DS)corePharmaSecure partnered with NDDB Dairy Services (subsidiary of National Dairy Development Board) to combat counterfeit bovine semen used in artificial insemination. Unique alphanumeric codes printed on AI straws allow cattle owners to verify authenticity via SMS. Partnership addresses fake AI straws threatening India's high-quality bovine population.
- ProCheckcoreProCheck serves as PharmaSecure's authorized reseller and implementation partner for Pakistan market. The partnership enables ProCheck to offer PharmaSecure's regulatory serialization solutions alongside its existing anti-counterfeiting and patient compliance solutions. Solutions deployed on nearly 3 billion medicines, 600 brands, 6000 SKUs across 350+ packaging lines. Key customer wins include Ferozsons and Getz Pharma.
- GS1corePharmaSecure is a member of GS1 Healthcare and an authorized GS1 solution provider in India. All solutions are GS1 compliant and aligned with global GS1 standards for traceability.
- AIPIAminorAssociation membership - Authentication Solution Providers' Association for anti-counterfeiting industry collaboration.
- ASPA (Authentication Solution Providers' Association)minorNakul Pasricha served as President of ASPA from 2019 to 2023 and continues as Governing Body member. ASPA brings together authentication and brand protection companies.
- ISOcorePharmaSecure maintains ISO 27001 certification for information security management, demonstrating commitment to data security standards.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
PharmaSecure competitors and assessment
Company assessmentDirect peers
- Covectra: Covectra provides serialization and authentication solutions (formerly part of Authentix) for pharmaceuticals and consumer goods, overlapping with PharmaSecure's psID-based authentication and brand protection offerings.
- Systech (Markem-Imaje): Systech, now part of Markem-Imaje/Dover, provides serialization and authentication solutions for pharma and consumer goods, competing head-to-head with PharmaSecure on packaging-line integration and brand protection.
- TraceLink: TraceLink is the largest pharmaceutical serialization and track-and-trace network operator globally, serving large pharma manufacturers with L1-L4 solutions — directly competing with PharmaSecure's psID suite on the same buyer and regulatory use cases.
- Adents: Adents offers serialization, track-and-trace, and aggregation software for pharmaceutical manufacturers — competing with the psID Manage/Imprint/Aggregate modules on similar regulatory mandates.
- Antares Vision Group: Antares Vision provides serialization hardware (machines, vision systems) and software for pharmaceutical traceability worldwide, overlapping directly with PharmaSecure's TruTrak hardware and psID software offerings.
- Optel Group: Optel offers pharmaceutical serialization, aggregation, and track-and-trace solutions globally, including line equipment and software — a direct competitor in the same L1-L5 serialization stack.
- Zebec (ACG): ACG's Zebec division provides track-and-trace and serialization machinery for pharmaceutical packaging lines, competing with PharmaSecure's TruTrak hardware suite in India and emerging markets.
Emerging players
- Kezzler: Kezzler provides serialization and track-and-trace solutions for pharma and FMCG brands, with a comparable SaaS-first approach to unique product identification and consumer authentication.
Broad incumbents
- Siemens Opcenter Execution Pharma: Siemens delivers serialization and manufacturing execution as part of its Opcenter MES portfolio, offering overlapping capabilities as part of a much broader industrial software stack rather than a niche serialization play.
- SAP (Pharmaceutical Track & Trace): SAP offers serialization and supply-chain traceability modules within its broader ERP suite for global pharma manufacturers, competing with PharmaSecure on enterprise compliance deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PharmaSecure social profiles
Digital presencePharmaSecure compliance and trust
Trust signalCompliance4 records
PharmaSecure financial estimates
Financial estimateRevenue estimate
Valuation estimate
PharmaSecure leadership team
Management profileNumber of profiles
Profiles6 records
PharmaSecure subsidiaries and ownership
Company hierarchySubsidiaries1 record
PharmaSecure funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PharmaSecure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PharmaSecure
What does PharmaSecure do?
PharmaSecure provides integrated pharmaceutical serialization, track-and-trace, and anti-counterfeiting solutions combining its patented psID encryption-based code generation system with the TruTrak hardware suite and a modular software suite covering L1–L5 serialization and aggregation. The platform helps pharmaceutical manufacturers comply with regulatory mandates (US DSCSA, EU FMD, Russia, India, Saudi Arabia, Brazil) while also extending traceability, authentication, patient engagement, AI-driven counterfeit analytics, e-warranty, and loyalty capabilities to non-pharma verticals through its ProductSecure division.
Is PharmaSecure a public or private company?
PharmaSecure is a private company. It is classified as venture growth investor backed and is currently operating.
When was PharmaSecure founded?
PharmaSecure was founded in 2007. It employs 11 to 50 people.
Where is PharmaSecure based?
PharmaSecure is headquartered in New York, United States, in the North America region.
How does PharmaSecure make money?
Four revenue lines are on record. Serialization Software Subscriptions are the primary driver. The others are serialization Hardware Sales, installation and Validation Services and patient Engagement Platform.
Who are PharmaSecure's main competitors?
Direct peers on record are Covectra, Systech (Markem-Imaje), TraceLink, Adents, Antares Vision Group, Optel Group and Zebec (ACG). Kezzler is listed as an emerging player. Broad incumbents are Siemens Opcenter Execution Pharma and SAP (Pharmaceutical Track & Trace).
Does PharmaSecure have an API?
No public API is recorded for PharmaSecure.
What industry is PharmaSecure in?
PharmaSecure's product category is Pharmaceutical Serialization Software. Its primary akta.pro industry code is IMALAIAJ, Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features), with a secondary code of HLACAKAO, Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP). Its NAICS code is 424210 and its SIC code is 5912.