misterb&b
misterb&b is a Paris-based LGBTQ+ travel marketplace connecting 1M+ verified travelers with 2M+ queer-friendly accommodations and curated gay hotels across 200+ countries, monetizing via host commissions and hotel booking fees while extending into social discovery through the weere app.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What misterb&b does
misterb&b is a Paris-headquartered, French-founded LGBTQ+ travel marketplace operating across 200+ countries with access to 2 million+ queer-friendly properties. Founded in 2013 by CEO Matthieu Jost after a personal travel incident involving discrimination by a host, the platform connects LGBTQ+ travelers with identity-verified hosts and allies who have signed a non-discrimination charter, offering sofa beds, private rooms, apartments, villas, and curated gay hotels. The platform layers community features such as gay-district filtering, clothing-optional filters, host local tips, and Pride-event coverage across 44 countries on top of a PCI-DSS-compliant marketplace backbone with mobile apps on iOS and Android.
The product surface has expanded beyond accommodation into a broader social-and-stay ecosystem. In 2024, misterb&b launched weere, a standalone LGBTQ+ social travel app with Friends, Dating, Activities, and Couch-hopping modes powered by a personalized matching algorithm, and introduced the Pride Rewards loyalty program offering 2x points on hotel and full-flat bookings. The Mister for Good initiative ties every booking to funding for LGBTQ+ NGOs supporting refugees and homeless youth, reinforcing the social-impact positioning that underpins the brand.
The business model is a two-sided marketplace monetized through host commissions on bookings and OTA-style transaction fees on curated gay-friendly hotel partnerships, supplemented by a points-based loyalty program. The company is privately held, gay-owned, and venture-backed (cumulative disclosed funding approximately $11.2M, including a $8.5M Series A in 2017 led by Project A Ventures and Ventech). Distribution is primarily product-led and self-serve via website and mobile apps, augmented by content marketing through a gay travel blog, a Pride event calendar, and earned media in CNN, CNBC, Forbes, NYT, USA Today, and TimeOut. Headcount is reported at 11–50 employees, consistent with a capital-efficient niche marketplace operator.
misterb&b firmographics
Firmographics- Name
- misterb&b
- Website
- https://misterbandb.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- misterb&b is a Paris-based LGBTQ+ travel marketplace connecting 1M+ verified travelers with 2M+ queer-friendly accommodations and curated gay hotels across 200+ countries, monetizing via host commissions and hotel booking fees while extending into social discovery through the weere app.
- Ownership category
- akta.pro rank
misterb&b industry classification
Industry- Product category
- LGBTQ+ Travel Accommodation Marketplace
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)
Keywords
Where misterb&b is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
misterb&b business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission: misterb&b operates as a two-sided marketplace taking commission from hosts for each booking made through the platform. Hosts list their properties (sofa beds, private rooms, apartments) and pay a fee when guests book stays.
- Gay Hotel Bookings: The platform also generates revenue through partnerships with gay and gay-friendly hotels, offering competitive rates and instant booking. Revenue comes from hotel booking commissions similar to OTA (Online Travel Agency) model.
- Pride Rewards Loyalty Program: Loyalty program where travelers earn points with each stay that can be redeemed for vouchers or cashback. Hotel and full flat bookings offer 2x points, creating additional engagement and retention revenue opportunity.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
misterb&b product offering
Product offeringCore offering
misterb&b operates a two-sided online marketplace connecting LGBTQ+ travelers with verified LGBTQ+ hosts and allies offering short-term accommodation (sofa beds, private rooms, apartments, villas) in 200 countries, supplemented by a curated portfolio of gay and gay-friendly hotels with instant booking. The platform takes a commission from hosts on each booking and earns transaction fees on hotel reservations, supported by identity verification, PCI-DSS secure payments, 24/7 support, and the Pride Rewards loyalty program.
Product overview
misterb&b operates as a unified LGBTQ+ travel platform with complementary social and hospitality products. The core platform connects gay travelers with LGBTQ+ hosts offering accommodations (sofa beds, private rooms, apartments, villas) across 200+ countries, supplemented by the weere social app for friendship/dating/activities and a curated gay hotels marketplace. Additional offerings include the Pride Rewards loyalty program and Mister for Good charitable initiative. The platform uses identity verification, PCI-DSS payments, and community reviews for trust and safety.
Differentiator
Problem solved
Functional benefit
Brands
- weere: An LGBTQ+ social travel app by misterb&b for friends, dating, and activities, allowing users to connect with queer locals, join community events, find travel companions, and discover LGBTQ+-friendly experiences. Also offers a couch-hopping mode for finding accommodation.
Products and services
- misterb&b Accommodation Marketplace The core marketplace platform that connects LGBTQ+ travelers with verified LGBTQ+ hosts and allies offering accommodation (sofa beds, private rooms, apartments, villas) in 200 countries. Features identity-verified hosts, PCI-DSS compliant payments, clothing-optional filtering, gay district mapping, and 24/7 LGBTQ+-friendly support. For gay, lesbian, bi, trans, non-binary, queer, intersex travelers and allies seeking inclusive short-term accommodation worldwide.
- Gay Hotels Booking A curated selection of gay and gay-friendly hotels worldwide, verified by misterb&b team using IGLTA, TagApproved, NGLCC, LGBTNetwork, and Out Now criteria. Includes gay hotels, gay-friendly hotels, and hotels that have signed the misterb&b LGBT Welcoming Charter. Offers instant booking with competitive rates for LGBTQ+ travelers who prefer hotel amenities and services over community-based stays.
- weere LGBTQ+ Social App A standalone LGBTQ+ social travel app by misterb&b enabling users to connect for friendship, dating, activities, and casual couch-hopping stays. Features 4 modes (Friends, Dating, Activities, Couch-hopping) with 1M+ community members and personalized matching algorithm. Available on iOS and Android.
- Pride Rewards Loyalty Program A loyalty program where travelers earn points with every booking that can be redeemed for vouchers or cashback. Hotel and full flat bookings earn 2x points, creating additional engagement and retention for LGBTQ+ travelers booking through the platform.
- Mister for Good A social impact initiative where a portion of every booking supports NGOs fighting for LGBTQ+ rights, specifically supporting LGBTQ+ refugees and homeless youth through partner organizations. Differentiates the brand through community support and social mission.
- misterb&b Mobile App Native mobile applications for iOS and Android enabling LGBTQ+ travelers to search, book, and manage accommodation stays on the go. Features secure booking, messaging with hosts, weere social integration, and has achieved 3x Apple App of the Day recognition with 4.7 star rating.
Quantifiable outcome
- 1 million+ nights booked on the platform
- +3 more outcomes
Companies that use misterb&b
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
misterb&b technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
misterb&b partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered moderate, minor and core.
- IGLTA (International Gay & Lesbian Travel Association)moderatemisterb&b uses IGLTA affiliation as a criterion for selecting gay-friendly hotels on its platform. Hotels with IGLTA support or affiliation are considered more welcoming to LGBTQ+ travelers.
- TagApprovedminorLGBTQ+ certification program used by misterb&b as one of the criteria for verifying gay-friendly hotels on the platform.
- NGLCC (National LGBT Chamber of Commerce, USA)minorUS-based LGBTQ+ business chamber used as a reference for verifying gay-friendly hotel policies on misterb&b's platform.
- LGBTNetworkminorLGBTQ+ organization used as part of misterb&b's hotel verification criteria for welcoming attitude and acceptance of the community.
- Out NowminorLGBTQ+ travel marketing and training organization. Hotels on misterb&b may have staff trained through Out Now's programs as part of verifying their LGBTQ+ welcoming policies.
- Various Gay Hotels & Resortscoremisterb&b has formed partnerships with gay and gay-friendly hotels worldwide enabling competitive rates and instant booking. Hotels include gay hotels, gay-friendly hotels, and those signing the misterb&b LGBTQ Welcoming Charter.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
misterb&b competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA leader for hotels and alternative accommodations. Comparable through its LGBTQ+ travel-friendly tags and Pride-tag filters, but operates at vastly larger scale across mainstream and niche travel segments.
- Bumble: Social and dating app with Friends, Dating, and Bizz modes. Directly comparable to weere's multi-mode social design, though Bumble is mainstream and broader in audience whereas weere is LGBTQ+-specific.
- Trip.com: Global OTA owned by Trip.com Group with hotels, flights, and vacation rentals. Comparable as a broad incumbent in accommodation booking with global reach, but without LGBTQ+ specialization or community focus.
- Vrbo: Vacation rental marketplace owned by Expedia Group. Directly comparable for whole-home and apartment short-stay bookings that overlap with misterb&b's 'gay apartments' and 'gay villas' categories, but without LGBTQ+ specialization.
- Klook: Global travel activities, tours, and experiences marketplace. Comparable as a two-sided booking platform for travel-adjacent services and a potential adjacency for misterb&b's Pride-event experience monetization.
- Airbnb: Largest global short-stay marketplace and the dominant P2P accommodation platform. Operates the same two-sided marketplace model but at vastly greater scale and across all traveler segments, now adding Pride-friendly search filters that overlap with misterb&b's core proposition.
Direct peers
- Purple Roofs: Long-standing LGBTQ+ travel accommodation directory with B&Bs, guesthouses, and vacation rentals. The most direct niche competitor to misterb&b in LGBTQ+ accommodation discovery, though smaller scale and primarily directory rather than transactional.
- Grindr: Largest LGBTQ+ social/dating app. Highly comparable to misterb&b's weere app for the Dating and Friends social modes, and addresses the same LGBTQ+ user base, though Grindr is purely social whereas weere is bundled with accommodation commerce.
- Hostelworld: Public hostel and shared-accommodation booking platform. Closely comparable to misterb&b's shared-room and private-room inventory model, target solo/budget travelers, and two-sided marketplace economics, though without LGBTQ+ specialization.
- GayTravel.com: LGBTQ+ travel agency offering hotels, tours, cruises, and events to gay travelers. Direct niche competitor with overlapping mission but a more traditional agency/tour-operator model rather than marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
misterb&b social profiles
Digital presencemisterb&b compliance and trust
Trust signalCompliance1 record
misterb&b financial estimates
Financial estimateRevenue estimate
Valuation estimate
misterb&b leadership team
Management profileNumber of profiles
Profiles3 records
misterb&b funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
misterb&b M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about misterb&b
What does misterb&b do?
misterb&b operates a two-sided online marketplace connecting LGBTQ+ travelers with verified LGBTQ+ hosts and allies offering short-term accommodation (sofa beds, private rooms, apartments, villas) in 200 countries, supplemented by a curated portfolio of gay and gay-friendly hotels with instant booking. The platform takes a commission from hosts on each booking and earns transaction fees on hotel reservations, supported by identity verification, PCI-DSS secure payments, 24/7 support, and the Pride Rewards loyalty program.
Is misterb&b a public or private company?
misterb&b is a private company. It is classified as venture growth investor backed and is currently operating.
When was misterb&b founded?
misterb&b was founded in 2013. It employs 11 to 50 people.
Where is misterb&b based?
misterb&b is headquartered in San Francisco, United States, in the North America region.
How does misterb&b make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are gay Hotel Bookings and pride Rewards Loyalty Program.
Who are misterb&b's main competitors?
Broad incumbents on record are Booking.com, Bumble, Trip.com, Vrbo, Klook and Airbnb. Direct peers are Purple Roofs, Grindr, Hostelworld and GayTravel.com.
Does misterb&b have an API?
No public API is recorded for misterb&b.
What industry is misterb&b in?
misterb&b's product category is LGBTQ+ Travel Accommodation Marketplace. Its primary akta.pro industry code is THALAFAC, Vacation Rental & Short‑Term Stay Marketplaces. Its SIC code is 7000.