TinyTap

What TinyTap does

TinyTap is a Tel Aviv-based educational technology platform founded in 2012 that enables teachers, speech-language pathologists, and other educators to build, publish, and monetize interactive educational games for children ages 2-8 without programming. The platform provides no-code creation tools that turn static images and photos into interactive lessons, supported by a learning insights dashboard that tracks gameplay, scores, and progress at the individual and group level. The content library has grown to more than 250,000 teacher-created games and courses, distributed globally across iOS, Android, Amazon, and web through Apple App Store, Google Play, Amazon Appstore, and TinyTap's own marketplace and Campus storefronts. The company is a subsidiary of Animoca Brands and has extended its offering into Web3 education with NFT-based co-publishing rights for creators.

TinyTap monetizes through a freemium model anchored on TinyTap Premium subscriptions and the TinyTap Credits membership priced at $20/month after a 7-day trial, with individual courses priced between $1.99 and $19.99 and a 70% revenue share paid to creators on the TinyTap marketplace. The go-to-market motion is product-led and community-led: teachers and parents discover the platform primarily through app-store search and word-of-mouth, supported by a Facebook Educators Community, social media presence across Facebook, Twitter/X, Pinterest, Instagram, and TikTok, and content marketing via the TinyTap blog. Customer segments span individual teachers and parents (primary), schools and districts (secondary), therapists and special-needs educators (secondary), and enterprise content licensors such as Sesame Street, Super Simple, and Care Bears that provide branded character content. The platform reports 9.2M+ registered members and 15,000+ five-star ratings on app stores.

The product surface has expanded beyond the core marketplace to include the Eve AI chatbot with multilingual voice interaction (Eddy Speaking), the FindIt camera-based app using OpenAI's image-to-text processing for real-world object identification, a Publishers program for B2B content distribution, and Web3 features that allow creators to hold NFT-based co-publishing rights in their educational content. Compliance posture is documented as COPPA-compliant for under-13 users and GDPR-compliant with Israel-based data control, which is a necessary baseline for operating in the children's educational market across multiple jurisdictions.

Name

TinyTap

Legal name

TinyTap, Ltd.

Website

https://tinytap.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TinyTap is a no-code educational platform that enables teachers to create, share, and monetize interactive learning games for children ages 2-8, serving 9.2M+ members globally through a freemium subscription model and a marketplace of 250,000+ teacher-authored games and courses.

Ownership category

akta.pro rank

Product category

Educational Technology Platform

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC)

akta.pro secondary industries

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK), Foundational Literacy & Early Reading Apps (EDACANAA), Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Educational games platform
• No-code game creation
• Teacher content authoring
• Interactive learning content
• Early childhood education

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscriptions: TinyTap offers subscription plans (TinyTap Premium) that provide unlimited access to a comprehensive collection of interactive educational lessons, creation packs, and the ability to make User Content private. Subscriptions auto-renew monthly or annually.
2. Course Sales Revenue Share: Creators can sell their games and courses through the platform's marketplace. TinyTap offers 70% revenue sharing to creators for sales made through the TinyTap platform. Individual course prices range from $1.99 to $19.99.
3. Credits Membership: TinyTap Credits membership allows users to pick 1 course per month from the growing selection collection. Priced at $20.00/month after 7-day free trial. Courses purchased are kept forever.
4. App Store Distribution Revenue: Revenue from app sales, in-app purchases, and potentially ads when publishing on Apple App Store and Google Play through the publisher program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TinyTap is a no-code platform that enables teachers and content creators to build, publish, and sell interactive educational games and lessons for children ages 2–8. It operates as a cross-platform social marketplace (iOS, Android, web) with over 250,000 teacher-created games covering math, language, science, social skills, and therapy, delivered through a freemium model with premium subscriptions.

Product overview

TinyTap is an educational technology platform that operates as a unified ecosystem comprising the core TinyTap Platform for creating and sharing interactive educational games, the TinyTap Campus subscription service for curated courses, TinyTap Insights for analytics and progress tracking, and the TinyTap Market for discovering content. The platform serves children ages 2-8 with a library of over 250,000 games made by teachers worldwide, offering both free access and premium subscription tiers. Additional offerings include the Eve AI chatbot for voice interactions, the FindIt app featuring AI-powered image recognition, and specialized tools for educators and publishers. The platform supports Web3 features including NFT-based co-publishing rights and integrates with major tech platforms for analytics, advertising, and content delivery.

Differentiator

Problem solved

Functional benefit

Brands

• TinyTap Campus: A platform for curated educational courses and learning plans for children ages 2-8.
• TinyTap Premium
• FindIt

Products and services

• TinyTap Platform The core TinyTap platform that lets users access, create, and share interactive educational games and lessons across iOS, Android, and web, with 250,000+ teacher-created games covering early-childhood curriculum.
• TinyTap Premium Premium subscription plan providing unlimited access to interactive educational lessons, creation packs, private content storage, and the TinyTap creator revenue sharing program, billed monthly or annually.
• TinyTap Campus Curated course platform providing structured educational content organized by subject (Math, Language Studies, Science, Social Skills, Therapy, and Stories) for children ages 2-8, with featured brand-led courses.
• FindIt Camera-based educational app that uses AI image-to-text processing (integrated with OpenAI) to let children identify and explore items in their environment through interactive gameplay.
• TinyTap Credits Monthly credits membership priced at $20.00/month after a 7-day free trial, allowing users to pick one course per month from the growing TinyTap collection, with purchased courses kept permanently.
• TinyTap Publishers Program enabling content publishers to digitize and distribute educational content to teachers, parents, and children through the TinyTap marketplace, with revenue share on sales made through the platform.

Quantifiable outcome

• 9.2 million+ members on the platform
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Sesame StreetflagshipStrategic or Co-development PartnerContent partnership featuring Sesame Street characters (Elmo, Cookie Monster, Big Bird) in educational courses like 'Sesame Street Math Explorers' and color/shape learning games. Courses are marked with Sesame Workshop licensing.
• Super SimplecoreStrategic or Co-development PartnerEducational content partnership bringing Super Simple Songs and related content to TinyTap's platform for courses like 'Beginners Math' featuring characters like Caitie.
• OpenAIcoreTechnology or IntegrationProvides image-to-text processing service for the FindIt app, used for generating item lists from photos and verifying item matches during gameplay. Images are deleted immediately after processing.
• Care BearscoreStrategic or Co-development PartnerContent partnership featuring Care Bears characters in educational courses like 'Exploring Stories with the Care Bears' available on the TinyTap Campus platform.
• The Learning CompanyminorStrategic or Co-development PartnerEducational content provider offering courses like 'Storytime with The Learning Company' on the TinyTap platform.
• Helen Doron EnglishminorStrategic or Co-development PartnerEnglish language education provider offering courses like 'Bedtime Stories with Grandma' on the TinyTap platform.
• Red Chair PressminorStrategic or Co-development PartnerChildren's publishing partner offering educational story content on the TinyTap platform through the 'Children's Stories by Red Chair Press' course.
• ICONIX (Tayo)minorStrategic or Co-development PartnerEntertainment company partnership featuring Tayo the Little Bus characters in 'Tayo's Pre-K Readiness' courses on the TinyTap platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homer: Homer is a subscription early-learning app for ages 2-8 with a personalized reading and math curriculum. It competes directly with TinyTap in the parent-facing subscription model for early childhood education, using adaptive learning to personalize pathways.
• Duolingo ABC: Duolingo ABC is Duolingo's free literacy app for ages 3-6 teaching letter recognition, phonics, and early reading. It overlaps with TinyTap's literacy and language learning content for early childhood, offering a similar gamified learning experience backed by a major consumer brand.
• Outschool: Outschool is a marketplace platform connecting families with live online classes and small-group instruction for kids, with educators setting prices and earning revenue. It is comparable to TinyTap in operating a creator-economy marketplace for educational content, though with live instruction rather than on-demand interactive games.
• Khan Academy Kids: Khan Academy Kids is a free, award-winning educational app for children ages 2-8 covering reading, math, and social-emotional learning. It is a direct competitor in the early childhood digital learning space, offering similar curriculum coverage and age targeting as TinyTap but with a fully free, nonprofit-funded model.
• Reading Eggs: Reading Eggs is a multi-award-winning online reading program for ages 2-13 that uses interactive animations and games to teach literacy. It is a direct competitor in the early literacy subscription space, with overlapping age targeting and gameplay-based pedagogy similar to TinyTap.
• ABCmouse: ABCmouse (Age of Learning) is a subscription-based early childhood education platform serving ages 2-8 with thousands of interactive lessons across reading, math, science, and art. It is one of TinyTap's most direct competitors in the paid early-childhood learning category, operating on a similar freemium-to-subscription model.
• Curious World: Curious World is a subscription early learning app for ages 2-7 offering interactive games, videos, and books across core subjects. It directly competes with TinyTap in the parent-facing subscription model for interactive early-childhood educational content.

Broad incumbents

• BrainPOP: BrainPOP is a long-established educational content platform offering animated videos, quizzes, and games primarily for grades K-8. While it skews slightly older than TinyTap's core age 2-8 base, it overlaps on curriculum coverage and educator-facing analytics tools for schools and districts.
• PBS Kids: PBS Kids is a major free educational media brand offering games, videos, and apps for children including a dedicated PBS Kids app. It is a broad incumbent competitor with deep curriculum integration into US public broadcasting, posing a free alternative to TinyTap's subscription content.
• Nick Jr. Nick Jr. is Paramount's preschool entertainment brand offering games, videos, and apps tied to popular characters. As a broad incumbent with massive character IP, it competes with TinyTap for parent attention in early-childhood interactive educational content.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tinytapit
• Instagraminstagram.com/tinytapit
• Pinterestpinterest.com/tinytapit
• TikToktiktok.com/@tinytapgames
• Xx.com/TinyTapAB
• LinkedInlinkedin.com/company/tinytap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TinyTap