Unu motors

What Unu motors does

unu motors is a Berlin-designed, German-engineered electric scooter company selling directly to consumers and businesses across Germany, France, and the Netherlands. The product portfolio centers on two connected e-scooter models: the value-positioned unu Scooter Move and the premium unu Scooter Pro, the latter powered by a 4kW Bosch electric motor and equipped with an LCD dashboard, smart keycard for keyless entry, and the proprietary unu mobile app (iOS and Android) that handles Bluetooth pairing, ride settings, and last-known-location tracking. A signature technical feature is the removable battery design, which addresses urban charging-infrastructure constraints by allowing users to swap or charge batteries indoors rather than relying on fixed charging points.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce via shop.unumotors.com, an exclusive dealer network in three European countries, and a dedicated corporate sales program ("unu for Business") offering outright purchase, corporate leasing, and service scooter leasing for employee fleets. Revenue is generated primarily through one-time hardware sales (Move and Pro units priced from €2,999), supplemented by recurring monthly payment plans starting at €69 that lower the entry barrier for individual buyers and corporate clients. Customers are split between urban individual commuters seeking a car replacement at sub-public-transport cost and corporate sustainability buyers electrifying employee mobility.

The company has raised approximately $43.3M across multiple funding rounds between 2013 and 2021, with the most recent being a $21.5M Series B in February 2021 from Capnamic, IRIS, and Ponooc. It was founded in 2013 by Pascal Leonard Blum (CEO) and Mathieu Caudal (COO), is led today from Berlin with Jonas Huth as VP Legal, and operates as a brand under the legal entity emco electroroller GmbH, headquartered in Lingen (Ems), Germany, providing manufacturing scale behind the design-led consumer brand.

Name

Unu motors

Legal name

emco electroroller GmbH

Website

https://unumotors.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

unu motors is a Berlin-based electric scooter company selling connected Move and Pro models directly to consumers and corporate fleets across Germany, France, and the Netherlands via e-commerce, dealers, and subscription financing, operating as a brand under emco electroroller GmbH.

Ownership category

akta.pro rank

Product category

Electric Scooters

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Electric scooters
• Urban e-mobility
• Electric two-wheelers
• Smart scooter connectivity
• Urban commuting vehicles

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric Scooter Sales: Direct sales of electric scooters (unu Scooter Move and unu Scooter Pro) to consumers and businesses through online shop and dealer network. One-time purchase model with prices starting from €2,999.
2. Corporate/Lease Sales: Offering electric scooters as employee vehicles to businesses through outright purchase, corporate leasing, or service scooter leasing options
3. Flexible Payment Options: Financing and installment payment plans enabling customers to purchase scooters with monthly payments starting from €69

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Unu motors designs, manufactures, and sells battery-powered smart electric scooters under the unu brand (models: unu Scooter Move and unu Scooter Pro), featuring Bosch motors, removable batteries, and proprietary smartphone app connectivity. Products are designed in Berlin and sold directly to consumers online as well as through an exclusive dealer network spanning Germany, France, and the Netherlands, with flexible payment plans and dedicated corporate fleet programs.

Product overview

Unu motors offers a portfolio of electric scooters consisting of two core models: the entry-level unu Scooter Move (prioritizing budget-quality ratio with enhanced comfort via two-sided swing arm) and the premium unu Scooter Pro (featuring a 4 kW Bosch motor, LCD display, smart keycard, and smartphone app integration). The company also provides a companion mobile app for scooter connectivity and management, plus a dedicated business fleet solution offering purchase, corporate leasing, or service leasing options. Products are designed in Berlin and sold primarily online with flexible payment options, supported by dealer networks in Germany, France, and the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• unu Scooter Move: Electric scooter with budget-quality ratio and two-sided swing arm for comfort
• unu Scooter Pro

Products and services

• unu Scooter Move

Quantifiable outcome

• Replace car for price of monthly ticket
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• emco electroroller GmbHcoreStrategic or Co-development Partnerunu motors is now part of the emco electroroller GmbH family. The website states 'The journey continues with emco' indicating an acquisition or merger. emco is the legal entity behind the unu brand, combining emco's manufacturing expertise with unu's design and brand identity for electric scooters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NIU Technologies: Chinese smart electric scooter/moped maker with global distribution including Europe. Directly comparable to unu on product category (premium e-mopeds), smart-app feature set, and target urban commuter customer.
• Gogoro: Taiwan-based smart electric scooter company with a connected vehicle platform and battery-swapping infrastructure. Comparable to unu on the connected e-scooter product and app-driven user experience, though stronger in Asia.
• Vmoto (Super Soco): Australian-listed electric two-wheeler company selling under the Super Soco brand in Europe. Directly comparable to unu as an electric moped/scooter brand targeting European urban consumers with similar price points.
• Silence Urban Ecomobility: Spanish electric moped manufacturer focused on European urban markets with removable/swappable batteries. Closely comparable to unu on e-moped category, removable-battery design, and European dealer-led GTM.
• Askoll: Italian e-moped and e-bike brand targeting European consumers. Comparable to unu as a European-designed, consumer-focused electric moped manufacturer in similar price tiers.
• Horwin: European electric motorcycle and scooter brand selling e-mopeds and light EVs across DACH and broader EU. Direct competitor to unu on category and customer base, with overlapping dealer channels.

Broad incumbents

• Piaggio (Vespa Elettrica): Italian incumbent scooter manufacturer whose Vespa Elettrica competes in the urban e-moped category. Comparable on product overlap but Piaggio's much broader portfolio and global scale place it as a larger incumbent competing for the same buyer.
• Yadea: China's largest electric two-wheeler manufacturer with massive scale and global distribution. Comparable to unu on core e-scooter product but competes primarily on price and scale rather than design-led premium positioning.

Emerging players

• Cake: Swedish premium electric motorbike maker focused on urban and light off-road segments. Comparable to unu as a design-forward European e-two-wheeler brand, though positioned further upmarket in price and use case.

Others

• Bosch eBike Systems: Bosch is unu's key drivetrain partner (4kW motor). It is also a broader e-bike/e-mobility systems supplier to competitors, making it an enabling ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbvJ2Mc5SjJShXyTUUYNpBA
• Facebookfacebook.com/unumotors
• LinkedInlinkedin.com/company/unu-ug
• Instagraminstagram.com/unu
• Xx.com/unumotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unu motors