What Oxford Medical Simulation does

Oxford Medical Simulation (OMS), founded in 2017 and headquartered in London with a US regional office in Somerville, Massachusetts, provides a virtual reality-based clinical simulation platform for healthcare education and workforce training. The platform combines VR headset and desktop/laptop delivery with AI-driven virtual patient scenarios that adapt to learner actions in real time, natural voice interaction powered by Microsoft Azure speech-to-text, and a second-by-second learning analytics engine that maps performance to competency frameworks such as the Next Generation NCLEX Clinical Judgment Model. The product surface has expanded beyond core single-patient scenarios to include OMS Create (a no-code authoring tool), multi-patient shift-management scenarios, AI-powered communication scenarios for therapeutic conversations, and interprofessional team-building modules.

OMS serves two primary enterprise segments: academic institutions (nursing programs, medical schools, physician assistant programs, and allied health programs) and health systems (for onboarding, quality and safety, risk and compliance, and graduate medical education). The company works with over 150 healthcare training institutions worldwide, including named customers such as Johns Hopkins, University of Michigan, Purdue University, University of Oxford, AdventHealth, Boston Children's Hospital, and the University of Lincoln, the last of which has logged over 9,000 hours of student simulation time. Revenue is generated through annual subscription-based institutional licensing with unlimited learner access, priced via custom quotes per institution, and sold through a direct enterprise field-sales motion anchored by a "Book a Demo" conversion mechanism.

The company has raised approximately £2.1M (October 2022, ACF Investors and Dr Nicolaus Henke), $12.6M Series A (January 2024, Frog Capital lead), and £5M growth financing (March 2026, Salica Investments), with the most recent round explicitly earmarked for US market expansion and AI capability investment. OMS holds ISO 27001 and Cyber Essentials Plus certifications and operates through a UK parent (Oxford Medical Simulation Ltd, Company No. 10587122) and a US subsidiary (Oxford Medical Simulation Inc., Delaware). Leadership comprises founder and CEO Michael Wallace, Chief Medical Officer Jack Pottle, and EVP of Sales Joe Marziani.

Name

Oxford Medical Simulation

Legal name

Oxford Medical Simulation Ltd

Website

https://oxfordmedicalsimulation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Oxford Medical Simulation provides a VR-based clinical training platform with AI-driven virtual patients, voice interaction, and competency analytics. It sells annual enterprise subscriptions to academic institutions (nursing, medical, PA, allied health programs) and health systems across the US, UK, and internationally.

Ownership category

akta.pro rank

Product category

Medical Simulation Software

NAICS

Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Virtual reality simulation
• Healthcare training
• Clinical education
• Nursing competency
• Medical simulation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VR Simulation Platform Subscription: OMS provides its VR clinical simulation platform to academic institutions and health systems on a subscription/licensing basis. Access is provided to learners (students, nurses, clinicians) through institutional licenses. The platform is available via VR headsets and desktop/laptop computers, with unlimited learner access packages available for institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oxford Medical Simulation delivers a VR-based clinical simulation platform that enables healthcare professionals and students to practice immersive, AI-driven clinical scenarios through VR headsets and desktop. The platform combines adaptive virtual patients with natural voice interaction, a no-code authoring tool, and an advanced learning analytics engine. It is sold to academic institutions (nursing, medical, PA, allied health programs) and health systems under enterprise institutional licenses with bundled onboarding, integration, and faculty enablement services.

Product overview

Oxford Medical Simulation offers a unified VR healthcare training platform consisting of the core OMS Platform for immersive clinical simulations, complemented by specialized modules including OMS Create (no-code authoring tool), OMS Multi-Patient Scenarios, OMS Communication Scenarios, and OMS Interprofessional Scenarios. The platform is supported by OMS Services for onboarding and implementation, and powered by an OMS Analytics Engine for competency tracking. The platform serves academic institutions (nursing programs, medical schools, physician assistant programs, allied health programs) and health systems (onboarding, quality & safety, risk & compliance, graduate medical education), delivering AI-driven clinical training scenarios across the career lifecycle from student preparation through continuing education.

Differentiator

Problem solved

Functional benefit

Products and services

• OMS Platform The core virtual reality clinical simulation platform enabling healthcare professionals and students to practice in immersive, fully-interactive clinical scenarios using VR headsets (and desktop). Combines VR training simulations with AI-driven adaptive virtual patients, learning analytics, and partnership support to build clinical skills and mindset. Sold to academic institutions (nursing, medical, PA, allied health) and health systems under enterprise institutional licenses.
• OMS Services Strategic support services bundling onboarding, curriculum design, technical setup, and faculty enablement with the OMS Platform. Combines technology and partnership to deliver measurable improvement in clinical training outcomes for institutional customers.
• OMS Create No-code authoring platform allowing faculty and institutions to create customized VR simulations aligned with course objectives, competencies, and institutional protocols. Enables bespoke content, custom learner feedback, and scenario alteration without programming knowledge.
• OMS Multi-Patient Scenarios Scaffolding simulations allowing learners to manage multiple patient cases (from one to five patients), mirroring the responsibilities of an RN working a typical shift. Supports transition to practice by building skills in delegation, prioritization, and time management.
• OMS Communication Scenarios AI-powered scenarios for therapeutic communication skill development. Enables learners to practice speaking with virtual patients, families, and team members to build communication strategies for difficult situations such as de-escalation or breaking bad news.
• OMS Analytics Engine Data and analytics platform providing actionable insights for continuous competency improvement. Tracks learner actions, identifies gaps, monitors progress, and enables data-informed decisions to improve performance and patient care across the OMS Platform.
• OMS Competency Mapping & Tracking Feature linking scenario performance data and feedback to core nursing competencies including the Next Generation NCLEX (NGN) Clinical Judgment Model, enabling individualized learning experiences and pinpointed performance tracking.
• OMS Interprofessional Scenarios Multidisciplinary VR scenarios encouraging teamwork, communication, and collaboration for safe and effective patient care. Multiple learners can participate in the same simulation from different locations, focusing on crisis resource management and interprofessional teamwork skills.

Quantifiable outcome

• Reduction in staffing and onboarding costs
• +9 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Osso VR: US-based VR surgical and procedural training platform used by medical device companies, hospitals, and medical schools. Direct competitor to OMS in VR-based clinical simulation for healthcare professionals, with overlapping customers in surgical and procedural education.
• FundamentalVR: VR surgical simulation platform with haptics, focused on surgeon training and medical-device education. Competes with OMS in immersive clinical simulation for healthcare professionals, particularly in procedural and surgical use cases.
• SimX: VR medical simulation platform used by hospitals, nursing schools, and EMS programs for clinical training. Direct competitor in VR-based patient-scenario simulation, with similar nursing, prehospital, and interprofessional use cases.
• VirtaMed: Swiss-based developer of high-fidelity virtual reality training simulators for surgery, obstetrics, urology, and orthopedics. Direct competitor in VR-based procedural and clinical training for healthcare professionals.
• Health Scholars: VR training provider for healthcare professionals focused on emergency response, clinical readiness, and interprofessional team training. Direct competitor in VR-based clinical workforce training for hospitals and health systems.
• UbiSim: VR simulation platform dedicated to nursing education, used by nursing schools and hospitals for clinical scenario training. Direct competitor in VR-based nursing simulation, with strong overlap in academic-institution customers.

Broad incumbents

• Surgical Science: Publicly listed provider of virtual reality training solutions for medical simulation, including laparoscopic and endovascular training. Broader incumbent with a larger installed base in hospital simulation centers and medical device industry training.
• CAE Healthcare: Division of CAE Inc. providing simulation-based training solutions for nursing, medical, and allied health education, including manikin-based and digital offerings. Large incumbent competing across the broader healthcare simulation market that OMS addresses.
• Laerdal Medical: Global leader in CPR, resuscitation, and patient simulation, with manikin-based and digital training solutions used by nursing schools and hospitals. Competes with OMS in nursing and clinical competency training through a wider portfolio of physical and digital products.

Emerging players

• ORamaVR: VR surgical training platform focused on cognitive and technical skill development using immersive simulations. Emerging peer with overlapping clinical simulation use cases for surgeons and residents, though smaller scale than OMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oxfordmedicalsimulation
• LinkedInlinkedin.com/company/oxfordmedicalsimulation
• Xx.com/vrmedicalsim
• Facebookfacebook.com/oxfordmedicalsimulation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Medical Simulation