What Moonsyst Zrt does

Moonsyst Zrt develops and sells an IoT-based Smart Rumen Monitoring System for cattle, consisting of an ingestible acid-proof resin bolus sensor that is orally administered and resides in the animal's reticulum for its productive lifetime (6+ year battery life), a plug-and-play IoT gateway, and a cloud-based analytics platform called Mooncloud. The bolus continuously captures internal rumen temperature, activity, movement and (in research variants) pH and oxidative reduction potential, transmitting data via the gateway to cloud servers where AI-powered algorithms predict oestrus/heat cycles, generate calving alerts hours in advance, and detect disease onset up to four days before clinical symptoms appear. The system targets commercial dairy and beef farms (the primary segments), research institutions studying rumen microbiome and methane production (a higher-priced vertical), and small ruminant/calf operations via a compact reusable bolus SKU.

The company's revenue model is hardware-driven: standard Smart Rumen Bolus units are sold at approximately €100 per animal on a one-time basis, gateway hardware is sold separately, and the Mooncloud software (including Breeding365) is provided free of charge with no subscription fee, using a freemium structure designed to drive bolus volume. Specialized pH and ORP research boluses are priced at roughly four times the standard SKU. Go-to-market combines direct sales through the Irish headquarters (Agri IoT Ltd. / Moonsyst International Ltd., Kilkenny) with a regional contracted partner network covering North America/Japan, the Nordics, Australia/New Zealand, Germany and Poland, supported by an active event-marketing presence at European agricultural exhibitions (Ploughing Championships, Agromek, AXA Dairy Show) and Enterprise Ireland-backed accelerator participation (AgTechUCD 2024).

The entity was originally founded in Hungary in 2014; Moonsyst International Ltd. was formed in Ireland in November 2020 in partnership with Moonsyst Hungary, and was acquired by Agri IoT Ltd. in 2024. The company operates with 1-10 employees, has historically raised small rounds from Hiventures (~$458K total across 2018 and 2020), and reports a customer footprint spanning over 25 countries including references to multinationals, universities and research institutes alongside named Irish SMB dairy farm case studies.

Name

Moonsyst Zrt

Legal name

Agri IoT Ltd.

Website

https://moonsyst.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonsyst Zrt develops ingestible rumen bolus sensors and a cloud AI platform (Mooncloud) that deliver 24/7 in-vivo cattle health, heat detection and calving monitoring for commercial dairy and beef farms, research institutions and small ruminant operations across 25+ countries.

Ownership category

akta.pro rank

Product category

Livestock Monitoring Systems

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Calf & Youngstock Equipment (Calf Feeders, Hutches, Pasteurizers) (AFAAAIAL)

Keywords

• Rumen bolus sensors
• Livestock health monitoring
• Cattle heat detection
• Precision dairy farming
• IoT livestock analytics

Headquarters

HQ city

Bicske

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Smart Rumen Bolus Hardware Sales: One-time sale of Smart Rumen Bolus devices. Each animal requires one bolus. Bolus designed to last 6+ years. Standard bolus approximately €100/animal. pH/ORP boluses significantly more expensive (4X standard) due to specialized research applications.
2. IoT Gateway Hardware: Sale of Gateway/Base Station hardware. Required for data collection and transmission. Number of gateways depends on farm size and coverage requirements.
3. Mooncloud Software Platform: Cloud-based software application provided FREE of charge to bolus users. No monthly or yearly subscription fees. SIM tops-ups managed by Moonsyst.
4. Bolus Retrieval and Reuse: Boluses can be retrieved when animals are culled and reused. Discount offered on new purchases if bolus was in use for less than 2 years. Reduces total cost of ownership.
5. Research and Trial Services: Specialized pH and ORP boluses for research institutions. Raw data access and customizable data requests supported. Used in vaccine efficacy trials, methane mitigation studies, and regenerative agriculture projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Moonsyst Zrt develops and sells an IoT-based Smart Rumen Monitoring System for cattle: ingestible bolus sensors that continuously capture rumen temperature, activity and movement from inside the animal, transmitting data via IoT gateways to the cloud-based Mooncloud platform, which applies AI analytics to detect heats, predict calving, and alert farmers to health issues such as mastitis and pneumonia up to four days before clinical symptoms appear.

Product overview

Moonsyst Zrt offers the Smart Rumen Monitoring System, a comprehensive IoT-based cattle monitoring platform consisting of specialized ingestible bolus sensors (Smart Rumen Bolus for cattle, Small Rumen Bolus for calves/small ruminants, pH Rumen Bolus and ORP Rumen Bolus for research), the cloud-based Mooncloud software platform for data visualization and alerts, and the Moonsyst Breeding365 service module for breeding management. The boluses continuously capture rumen temperature, activity, and movement data from inside the animal, transmitting via IoT Gateway to cloud servers for AI-powered analysis and actionable insights.

Differentiator

Problem solved

Functional benefit

Brands

• Mooncloud: Cloud-based software platform for livestock management, providing real-time alerts for heat detection, health monitoring, calving alerts, and water intake tracking accessible via smartphone, tablet or PC
• Moonsyst Breeding365
• Smart Rumen Bolus
• pH Rumen Bolus
• ORP Rumen Bolus
• Small Ruminants Bolus

Products and services

• Smart Rumen Bolus Ingestible, acid-proof POM-resin bolus sensor (100 mm × 32 mm, ~200 g) orally administered with a standard bolus gun for commercial dairy and beef cattle ≥350 kg. Stays in the rumen/reticulum for the animal's lifetime with a 6+ year battery and unique animal-associated ID. Captures rumen temperature, activity and movement, and transmits via IoT Gateway to the cloud for AI analytics on heat, health, calving and water intake.
• Small Rumen Bolus (Small Ruminants / Calves) Compact reusable bolus with RFID identification designed for calves, goats, sheep, deer, buffalo and other animals of 40 kg+. Has a 3+ year battery life and monitors activity and rumen temperature for early disease detection (e.g., BVD, pneumonia) and replacement-animal management.
• pH Rumen Bolus Research-grade bolus for continuous rumen pH monitoring with ±0.2 pH accuracy validated by VetUni Budapest over a 90-day period. Used for trials and research, including SARA (Sub-acute Ruminal Acidosis) detection, vaccine efficacy studies and feed-additive research. Costs approximately 4× the standard Smart Rumen Bolus.
• ORP Rumen Bolus Oxidative Reduction Potential (ORP) rumen bolus for researchers investigating the rumen microbiome and methane production in ruminants. Provides insights into methane-production rates for methane-mitigation studies.
• Mooncloud (cloud software platform) Cloud-based software platform providing 24/7 monitoring accessible via phone, tablet or PC. Presents graphical visualizations of animal health, wellbeing, reproduction and nutrition data with push-notification alerts for heat, calving, health issues and water intake. Free of charge to bolus customers; SIM tops-ups managed by Moonsyst.
• Moonsyst Breeding365 On-demand breeding management service providing comprehensive reports covering pre-breeding, sexed-semen candidate identification, mid-breeding monitoring, bull introduction, post-breeding empty-cow identification, and calving alerts. Offered to all Moonsyst customers to optimize reproductive outcomes.
• IoT Gateway / Base Station Plug & Play IoT gateway hardware installed at the cattle barn that collects bolus transmissions over a 200–500 m range and forwards data to Moonsyst's cloud servers. Supports SIM-card connectivity for areas without Wi-Fi and buffers data offline when animals are out of range, uploading automatically when the connection is restored. Sold separately as part of the Smart Rumen Monitoring System.

Quantifiable outcome

• 95%+ heat detection rate including repeats
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and supportive.

• AgTechUCD Innovation CentrecoreStrategic or Co-development Partner · 1 January 2024UCD Lyons Farm innovation centre providing access to 250 hectares of farmland for research, teaching, and startup support. 12-week intensive accelerator programme providing mentorship, business development training, and industry connections. Leo McGrane as centre manager emphasizes disruptive innovations with global potential.
• Moonsyst HungarycoreStrategic or Co-development Partner · 1 November 2020Partnership formed in November 2020 between Moonsyst International Ltd (Ireland) and Moonsyst Hungary. Irish company formed in partnership with Hungarian entity that provides technological expertise and product development capabilities for rumen monitoring solutions.
• Cork North & West Local Enterprise Office (LEO)supportiveOthersGovernment-supported business development agency providing support to Moonsyst International. Part of national network of Local Enterprise Offices helping small businesses.
• Enterprise IrelandcoreOthersGovernment organization supporting Irish companies in international markets. Sponsors Innovation Arena at Ploughing Championships. Supports Moonsyst's international exhibition presence including Agromek 2024.
• ifac (Irish Farm Accounts Co-operative Society)supportiveOthersSponsor of Best Newcomer Award at Enterprise Ireland Innovation Arena 2021. Irish accounting and financial advisory cooperative serving farm clients.
• Annedorte Jensen (Danish Calf Management Specialist)supportiveStrategic or Co-development PartnerRenowned Danish calf management specialist who provided guidance for innovative calf and small ruminant bolus technology. Collaboration combines Irish technological innovation with Danish agricultural expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• smaXtec: Direct rival offering ingestible rumen bolus sensors for dairy cattle health and reproductive monitoring with cloud analytics; competes head-to-head in the same cattle-health-monitoring niche Moonsyst serves, especially across Europe and North America.
• CowManager: Ear-tag-based cattle monitoring platform with fertility, health, and nutrition modules targeting commercial dairies globally; comparable in functionality (heat/health monitoring) and buyer (mid-to-large dairy farms), though it relies on external rather than rumen sensors.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health): Global incumbent in livestock identification and monitoring, including ear-tag sensors, monitoring software and RFID traceability — backed by MSD Animal Health, offering Moonsyst's herd-monitoring and identification capabilities as part of a much broader animal-health portfolio.
• Lely: Major dairy farm equipment and robotics supplier whose Lely Horizon farm management platform integrates cow health/heat monitoring; competing for the same dairyman wallet for reproductive and herd-management software, though via milking robots and external wearables.
• BouMatic: Established dairy equipment and herd-management provider with integrated heat-detection and reproductive monitoring solutions; comparable buyer (dairy operators) and overlapping feature set in reproductive and health monitoring, though primarily a milking-equipment company.
• Afimilk: Israeli dairy farm management systems provider offering pedometers, heat detection, milk-yield analytics and herd management software directly comparable to Moonsyst's dairy monitoring stack.

Emerging players

• Connecterra (Ida): AI-driven dairy cattle monitoring platform using sensors and predictive analytics; comparable AI-positioning and dairy target customer, though sensor form factor (wearable/collar) differs from Moonsyst's rumen bolus.
• BoviSync: Dairy herd management and reproduction software with integrations to multiple activity/rumination sensors; competes with Moonsyst's Mooncloud on the herd-management software layer across commercial dairies.
• CattleEye: Video-AI cattle monitoring platform for locomotion, BCS, and behavior analytics — adjacent technology approach targeting the same commercial dairy and beef/health-monitoring use cases as Moonsyst.

Regional players

• AgriWebb: Australia/NZ livestock farm management software platform with breeding, health and grazing records; comparable in livestock-management software focus to Mooncloud and operates in Moonsyst's announced AU/NZ distribution territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/moonsyst?lang=en
• Facebookfacebook.com/moonsyst
• LinkedInlinkedin.com/company/moonsyst
• Instagraminstagram.com/moonsyst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonsyst Zrt