Phlo
Phlo is a UK digital pharmacy providing NHS patients in England with electronic repeat prescription management and real-time same-day medication delivery. It also operates Phlo Connect, an API infrastructure powering clinical services for partners including Holland & Barrett.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Phlo firmographics
Firmographics- Name
- Phlo
- Legal name
- Phlo Technologies Ltd
- Website
- https://wearephlo.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phlo is a UK digital pharmacy providing NHS patients in England with electronic repeat prescription management and real-time same-day medication delivery. It also operates Phlo Connect, an API infrastructure powering clinical services for partners including Holland & Barrett.
- Ownership category
- akta.pro rank
Phlo industry classification
Industry- Product category
- Online Pharmacy / Digital Prescription Delivery
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Mail-Order & Home Delivery Pharmacies (HLAFALAD)
- akta.pro secondary industries
- Telehealth-to-Pharmacy Marketplace & Prescription Routing Platforms (HLALAIAC), Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)
Keywords
Where Phlo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Phlo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- NHS Prescription Processing: Phlo acts as an approved NHS pharmacy collecting NHS prescription charges from patients and passing them back to the NHS. Patients pay standard NHS prescription charges or confirm eligibility for exemptions.
- Delivery Fees: Revenue from delivery charges for prescription delivery services. Multiple delivery options with varying price points including same-day, 24-hour tracked, and standard delivery. Free delivery always offered for NHS patients.
- Private Prescriptions: Processing and delivering private prescriptions from private healthcare providers for a fee that varies depending on medication prescribed.
- Healthcare Services Partnerships: B2B partnerships providing digital pharmacy infrastructure and clinical services to third-party healthcare providers and retailers like Holland & Barrett.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | NHS Standard Prescription with Free Delivery |
| Subscription | Pay-as-you-go | NHS Prescription with Paid Delivery Options |
| Transaction based/ take rate | Pay-as-you-go | Private Prescriptions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Phlo product offering
Product offeringCore offering
Phlo operates a GPhC-registered NHS Distance-Selling digital pharmacy that lets patients in England register online, nominate Phlo as their nominated pharmacy, request repeat prescriptions electronically from their GP via the NHS Electronic Prescription Service, and receive dispensed medication via same-day courier (in London) or tracked 24-hour postal delivery. Through its Phlo Clinic sub-brand and Phlo Connect API platform, it also offers private prescriptions, weight management services (including GLP-1 treatments via its Holland & Barrett partnership), and white-label digital pharmacy infrastructure for third-party healthcare providers.
Product overview
Phlo operates as a digital pharmacy platform offering a unified ecosystem of pharmacy services built around its core Phlo Digital Pharmacy platform. The primary offering is an NHS-approved online pharmacy that allows patients to register, nominate Phlo as their pharmacy, and have repeat prescriptions sent electronically from their GP via NHS EPS and delivered to their door. Same-day real-time delivery is available in London, while tracked next-day postal delivery covers all of England. Supporting the core platform are several modules: the Phlo Mobile App (for account management and tracking), Phlo Connect (an API-driven infrastructure platform powering third-party partner services), Phlo Clinic (a private prescription sub-brand), a Consent Management System (for patient data preferences), Auto Delivery (automated order fulfillment for eligible NHS patients), and Family Accounts (for managing multiple patients under one account). The company also acquired Truepill UK's technology stack and patient base in 2023, further expanding its capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Phlo Clinic: A clinic service providing prescription treatments for a range of conditions, offering clinically-led services including women's health and weight management.
- Phlo Connect
Products and services
- Phlo Digital Pharmacy Phlo's core digital pharmacy service enabling NHS patients in England to register, nominate Phlo as their pharmacy, request repeat prescriptions electronically from their GP via NHS EPS, and receive dispensed medication via same-day courier delivery in London or tracked postal delivery across the rest of England. Includes real-time GPS delivery tracking and automated order updates.
- Phlo Clinic A private prescription and clinical service sub-brand operated from phloclinic.co.uk, providing access to prescription treatments for a range of conditions (including women's health and weight management) delivered by Phlo's clinical team, with home delivery of dispensed medication.
- Phlo Connect An API-driven digital infrastructure platform powering clinical and pharmacy services for third-party healthcare providers and retailers. Enables partner clinics and brands to offer digital prescription services (assessment, prescribing, dispensing, and ongoing clinical support) using Phlo's pharmacy and delivery capabilities as a white-label backend.
- Weight Management Services (via Holland & Barrett partnership) A clinically-led weight management service offering including GLP-1 weight loss treatments, accessed through Holland & Barrett's UK retail estate and online platform. Phlo delivers end-to-end clinical assessment, prescribing, dispensing, and ongoing clinical support using its Phlo Connect digital infrastructure.
Quantifiable outcome
- 89,000+ registered patients
- +4 more outcomes
Companies that use Phlo
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Phlo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Phlo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Holland & BarrettcoreStrategic partnership to provide weight management services including GLP-1 weight loss treatments to eligible adults across the UK. Phlo's clinically-led services available through Holland & Barrett's website and QR codes in stores. Phlo handles patient assessment, prescribing, dispensing, and ongoing clinical support. Holland & Barrett announced plans to invest in its own-brand weight management ranges.
- Truepill UKcoreAcquisition of UK arm of US-based healthcare unicorn Truepill. Included Truepill UK's technology stack, NHS patient base, and workforce, expanding Phlo's geographic reach and technology capabilities for same-day, on-demand drug delivery services.
- Gophr LtdcorePrimary delivery partner for same-day and postal deliveries. Provides logistics infrastructure for prescription delivery across the UK.
- Convenet LtdcoreNHS-approved integration platform partner enabling Phlo's apps to work with GP clinical systems through the NHS IM1 Pairing integration process. Critical for electronic prescription processing.
- Invatech HealthcoreProvides patient medication record system for Phlo's pharmacy operations. Data stored at Phlo's pharmacy premises and Amazon Web Services data centres in the Republic of Ireland.
- Google Cloud PlatformcoreCloud infrastructure provider hosting Phlo's application services. Data centres in London with disaster recovery in Belgium and Netherlands.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Phlo competitors and assessment
Company assessmentDirect peers
- Pharmacy2U: UK's largest NHS-approved online pharmacy offering NHS repeat prescription delivery, private prescriptions, and pharmacy services. Directly comparable as a distance-selling pharmacy competitor with overlapping NHS patient base and GP integration model.
- LloydsDirect (Echo by LloydsPharmacy): Online NHS repeat prescription service from LloydsPharmacy offering free delivery and app-based prescription management. Direct competitor with similar DTC model, NHS EPS integration, and mobile-first UX.
- PillTime: UK-based NHS online pharmacy specializing in pre-packed dose management and repeat prescription delivery. Comparable as a digital-first distance-selling pharmacy competing for the same NHS England patient segment.
- Chemist4U: UK online pharmacy offering NHS prescriptions, private treatments, and over-the-counter products with home delivery. Comparable DTC digital pharmacy operating in the same UK market segment.
- Simple Online Pharmacy: Scotland-based online pharmacy providing NHS prescriptions and private treatments with home delivery. Comparable digital-first pharmacy model headquartered in the same Scottish ecosystem.
Broad incumbents
- Boots Online Pharmacy: Online arm of UK's largest pharmacy chain offering NHS prescription delivery, private prescriptions, and clinical services. Comparable NHS distance-selling pharmacy capability, but operates within a much wider retail and healthcare portfolio.
- Well Pharmacy: One of the UK's largest community pharmacy chains with a growing online prescription delivery service. Comparable NHS pharmacy services but bundled into a wider brick-and-mortar retail and clinical services portfolio.
- Amazon Pharmacy: Online prescription delivery service operated by Amazon in the US (and piloting in the UK) leveraging Prime logistics. Comparable delivery and prescription management value proposition, though at vastly greater scale and with broader logistics infrastructure.
Emerging players
- MedExpress: UK online pharmacy and telehealth provider offering private prescriptions including weight loss treatments. Comparable Phlo Clinic / weight management overlap with private prescription dispensing and home delivery.
- Capsule Pharmacy: US-based digital pharmacy offering same-day prescription delivery and app-based management. Comparable digitally native pharmacy model, though operating in a different regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Phlo social profiles
Digital presencePhlo compliance and trust
Trust signalCompliance4 records
Phlo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phlo leadership team
Management profileNumber of profiles
Profiles2 records
Phlo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phlo funding detail
Funding detailFunding overview
Funding rounds10 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phlo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phlo
What does Phlo do?
Phlo operates a GPhC-registered NHS Distance-Selling digital pharmacy that lets patients in England register online, nominate Phlo as their nominated pharmacy, request repeat prescriptions electronically from their GP via the NHS Electronic Prescription Service, and receive dispensed medication via same-day courier (in London) or tracked 24-hour postal delivery. Through its Phlo Clinic sub-brand and Phlo Connect API platform, it also offers private prescriptions, weight management services (including GLP-1 treatments via its Holland & Barrett partnership), and white-label digital pharmacy infrastructure for third-party healthcare providers.
Is Phlo a public or private company?
Phlo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Phlo founded?
Phlo was founded in 2020. It employs 51 to 100 people.
Where is Phlo based?
Phlo is headquartered in London, United Kingdom, in the Europe region.
How does Phlo make money?
Four revenue lines are on record. NHS Prescription Processing is the primary driver. The others are delivery Fees, private Prescriptions and healthcare Services Partnerships.
Who are Phlo's main competitors?
Direct peers on record are Pharmacy2U, LloydsDirect (Echo by LloydsPharmacy), PillTime, Chemist4U and Simple Online Pharmacy. Broad incumbents are Boots Online Pharmacy, Well Pharmacy and Amazon Pharmacy. Emerging players are MedExpress and Capsule Pharmacy.
Does Phlo have an API?
No public API is recorded for Phlo.
What industry is Phlo in?
Phlo's product category is Online Pharmacy / Digital Prescription Delivery. Its primary akta.pro industry code is HLAFALAD, Mail-Order & Home Delivery Pharmacies, with a secondary code of HLALAIAC, Telehealth-to-Pharmacy Marketplace & Prescription Routing Platforms. Its NAICS code is 456110 and its SIC code is 5912.