Rexalto Technologies

What Rexalto Technologies does

Rexalto Technologies (legal entity Rexalto Inc., a Delaware LLC) is a Silicon Valley-based mobility technology company founded in 2021 that builds software for the automotive and shared mobility industry. The company operates two core products: an E-commerce and car subscription platform targeting dealerships, and the AI Mobility Pricing Engine (AMPE), an AI/ML-based dynamic pricing engine for vehicle rental and carsharing operators. AMPE analyzes retrospective sales data (minimum 1 year), real-time demand and supply figures, competitor pricing, weather forecasts, and flight schedules to produce optimized pricing recommendations that the company claims have driven a 2.5x increase in car utilization on a 5,500-car fleet.

Rexalto's founders and leadership team, including CEO Loriana Sardar and co-founder/CMO Elena Muradova, bring over a decade of mobility technology experience and previously operated a carsharing business that managed 10,000 cars, served 2 million users, and completed over 30 million rides — operational data that underpins the company's AI capabilities. The customer base spans four primary enterprise verticals: car rental companies, carsharing operators, dealerships, and automotive OEMs, with the company claiming 20+ customers and global reach.

The company monetizes through subscription-based recurring revenue on both products and sells exclusively via a consultative enterprise sales motion anchored on 'Book a demo' and 'Request a call' CTAs, with no publicly disclosed pricing tiers. Total disclosed funding to date is $700,000 across a 2022 seed round ($600,000) and a 2023 follow-on from Benzaiten ($100,000), and headcount is in the 11-50 range. Ownership is private, women-led, with no disclosed institutional investors or parent entities.

Name

Rexalto Technologies

Legal name

Rexalto Inc.

Website

https://rexalto.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Rexalto Technologies is a Silicon Valley-based mobility software company founded in 2021 that offers an E-commerce subscription platform for dealerships and the AMPE AI dynamic pricing engine for vehicle rental and carsharing operators, serving enterprise mobility customers globally.

Ownership category

akta.pro rank

Product category

Mobility Technology Software

NAICS

Other Support Activities for Transportation (4889), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

Keywords

• AI dynamic pricing
• Mobility technology solutions
• Vehicle rental software
• Dealership e-commerce platform
• Carsharing fleet optimization

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Platform Subscription: Subscription-based solution for dealerships providing all-in-one subscription management capabilities including digital showcase, pricing options, service packages, and analytics.
2. AI Mobility Pricing Engine (AMPE): AI-powered dynamic pricing engine for vehicle rental and carsharing companies, offered as a solution to optimize fleet revenue and efficiency.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rexalto Technologies provides AI-powered mobility technology software for car rental companies, carsharing operators, dealerships, and OEMs. Its two core products are an AI Mobility Pricing Engine (AMPE) that delivers real-time dynamic pricing for vehicle rental fleets, and an E-commerce and car subscription platform for dealerships covering digital showcase, CRM integration, analytics, and fleet management. Both products can be deployed independently or together to optimize fleet revenue, utilization, and digital sales operations.

Product overview

Rexalto Technologies offers two core products: the E-commerce Platform and the AI Mobility Pricing Engine (AMPE). The E-commerce Platform is an all-in-one subscription and sales solution for dealerships, providing digital showcase, CRM, analytics, and fleet management capabilities. AMPE is a standalone AI-powered dynamic pricing engine designed for vehicle rental and carsharing companies that optimizes pricing based on historical data, market demand, competitor pricing, and external factors. Both products can operate independently or together to serve the mobility, car rental, and dealership sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce and Car Subscription Platform All-in-one e-commerce and car subscription platform for dealerships, providing customizable sales templates, digital showcase of available models and pricing options, service packages, CRM integration, analytics dashboards, and fleet/subscription management tools. Designed for automotive dealerships and dealer groups that want to launch, manage, and scale subscription and lease products.
• AI Mobility Pricing Engine (AMPE) AI-driven dynamic pricing engine for vehicle rental and carsharing companies. Analyzes retrospective sales data (minimum 1 year), current demand and supply figures, competitor pricing, and external datasets such as weather forecasts and flight schedules to produce real-time optimized pricing that aims to maximize revenue and car utilization. Includes customizable pricing strategies, reporting and analytics tools, and is positioned as having delivered a 2.5x increase in utilization on a 5,500-car fleet.

Quantifiable outcome

• 2.5x increase in car utilization (on 5,500 car fleet)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tekion: Cloud-native automotive retail SaaS platform serving dealerships with CRM, digital storefront, and inventory/operations management. Directly comparable to Rexalto's E-commerce Platform product for the dealership subscription use case.
• PROS Holdings: AI-powered dynamic pricing and revenue management software for travel, transportation, and B2B. Comparable to Rexalto's AMPE in delivering real-time, data-driven price optimization for vehicle rental and mobility operators.
• Beyond Pricing: Dynamic pricing engine for short-term and vacation rental operators, integrating market demand, seasonality, and competitor data. Closely comparable to AMPE's core value proposition of AI-driven pricing for fleet utilization optimization.
• Wheelhouse: AI-powered dynamic pricing and revenue management software for short-term rental hosts and operators. Comparable to AMPE in methodology and target market, focused on price optimization for non-hotel accommodation including car rentals.
• Ridecell: Mobility platform providing carsharing, ridesharing, and fleet management software for operators. Comparable to Rexalto's broader mobility technology stack serving carsharing and rental operators with pricing and operations tools.
• AutoFi: Digital retailing and F&I platform for automotive dealerships, enabling online purchasing, financing, and subscription products. Comparable to Rexalto's dealership e-commerce and subscription management offering.

Broad incumbents

• CDK Global: Large incumbent provider of dealership management systems and software to automotive retailers globally. Overlaps with Rexalto's dealership e-commerce and subscription platform offering but as part of a much broader portfolio.
• Cox Automotive: Major automotive services group operating Dealertrack, Kelley Blue Book, and other dealership and mobility brands. Broad incumbent with overlapping capabilities in dealership digital retailing and fleet management.

Emerging players

• Hyrecar: Peer-to-peer carsharing platform connecting vehicle owners with rideshare drivers. Adjacent to Rexalto's carsharing customer segment but focused on consumer-facing marketplace rather than enterprise pricing software.
• PriceLabs: Data-driven dynamic pricing and revenue management platform for vacation and short-term rentals. Comparable to AMPE in approach (AI/ML pricing on market data) and adjacent in customer type (rental operators).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rexaltotechnologies
• LinkedInlinkedin.com/company/rexalto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexalto Technologies