What GoodWork.ai does

GoodWork.ai is an enterprise AI platform purpose-built for retail analytics, founded in 2023 and headquartered in Sydney, Australia. The company targets Category and Finance teams at the world's largest retailers, offering a single integrated product that consolidates 28 analytics capabilities — including performance diagnosis, mix impact analysis, trend identification, range optimisation, promotional planning and effectiveness, forecasting, category P&L analysis, supplier/trading-terms negotiation support, customer analysis, channel and geographic mix analysis, weather and events/holiday impact modeling, foot traffic analysis, competitor activity tracking, supply chain disruption monitoring, stock availability optimisation, macro-space optimisation, localised ranging, market share analysis, and budget vs. actuals. The platform is described by the company as having been 'built with the world's largest retailers', implying design-partner-driven development.

Underlying the product is a structured-data AI engine that combines predictive analytics (demand and sales forecasting, market trend analysis) with optimisation routines (range, promotional, macro-space, and trading-terms), applied to retail-specific inputs such as sales, promotions, stock levels, category P&L, market share, budget vs. actuals, and macro-economic indicators. The AI modality is structured-data focused, with no disclosed API, SDK, or app distribution.

The business model is enterprise B2B SaaS sold via direct enterprise sales to large retail organisations; pricing is not publicly disclosed and no named customers, revenue, or contract values are available. The company has a small team (11–50 employees) and a single disclosed funding round of approximately $2.58M led by Square Peg Capital in December 2024. Its operating geography is stated as Australia, though product positioning explicitly addresses the world's largest retailers globally. Go-to-market relies on a LinkedIn corporate page and a product-led website as primary marketing channels, with direct field sales for enterprise distribution.

Name

GoodWork.ai

Legal name

Goodwork.ai

Website

https://goodwork.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodWork.ai is an enterprise AI platform for retail analytics that consolidates 28 forecasting, optimisation, and category-management capabilities for Category and Finance teams at large global retailers.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Retail analytics software
• Category management platform
• Demand forecasting tools
• Promotional planning software
• Retail AI solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

GoodWork.ai is an enterprise AI platform built specifically for retail analytics, targeting Category and Finance teams at the world's largest retailers. It delivers 28 integrated capabilities spanning performance diagnosis, mix impact analysis, trends, range optimisation, promotional planning and effectiveness, forecasting, customer and channel analysis, geographic and weather/event impact modelling, supply chain monitoring, category P&L, market share, and budget vs actuals. The platform processes structured retail data to produce actionable, data-driven insights across the full retail decision-making lifecycle.

Product overview

GoodWork.ai is an enterprise AI platform for retail analytics, built specifically for Category and Finance teams at large retailers. The platform offers a unified set of AI-powered analytics capabilities including performance diagnosis, mix impact analysis, trends, range optimisation, promotional effectiveness, forecasting, customer analysis, channel mix analysis, geographic shifts, weather impacts, events and holiday impacts, foot traffic changes, competitor activity, supply chain disruptions, promotional planning, stock availability, strategic planning, range review, macro-space optimisation, trading terms negotiation, Category P&L analysis, new product analysis, trade meeting preparation, localised ranging, market share analysis, budget vs actuals, and macro-economic impacts. The platform processes structured retail data to provide actionable insights across the retail value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodWork.ai Enterprise AI Platform

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature27 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hypersonix: AI platform for retail and consumer commerce covering pricing, promotions, inventory, and demand forecasting. Closely comparable as an AI-native retail analytics vendor targeting category and merchandising teams at enterprise retailers.
• RELEX Solutions: Unified retail planning platform spanning demand forecasting, inventory optimization, assortment, and space planning for grocers and large retailers. Direct overlap with GoodWork.ai's range, promotional, and forecasting capabilities.
• Daisy Intelligence: AI platform for retail and grocery covering assortment, pricing, promotions, and demand planning. Comparable as an AI-native vendor focused on category-level decision automation at large retailers.
• Algonomy: Retail analytics and personalization platform covering customer analytics, category management, and merchandising for large grocers and specialty retailers. Direct overlap on customer analysis, category P&L, and assortment use cases.
• Vue.ai: AI platform for retail covering assortment, merchandising, and customer analytics. Targets large enterprise retailers with similar category-management and demand-forecasting capabilities.

Broad incumbents

• Blue Yonder: Major supply chain and retail planning incumbent offering forecasting, allocation, replenishment, and category management suites. Competes for the same retail Category and Finance buyer budgets at the world's largest retailers.
• o9 Solutions: Enterprise AI planning platform for demand, supply, and integrated business planning with deep retail and consumer goods penetration. Overlaps on forecasting, promotional planning, and financial analytics at large retailers.
• Manhattan Active: Enterprise retail and supply chain platform from Manhattan Associates with planning, allocation, and store operations capabilities. Competes for the same large-retailer planning and analytics wallets.
• SAP Integrated Business Planning: SAP's enterprise planning suite covering demand, inventory, and retail planning modules. Embedded in many of the world's largest retailers' finance and supply chain stacks, representing the primary incumbent alternative.

Emerging players

• Crisp: Retail data platform aggregating point-of-sale, inventory, and supply chain signals for CPG brands and retailers. Comparable as an emerging data infrastructure layer that powers similar category analytics use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/goodwork-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodWork.ai