Crisp
- Company typePrivate
- Founded2017
- HeadquartersSpringdale, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Crisp firmographics
Firmographics- Name
- Crisp
- Legal name
- Crisp Inc.
- Website
- https://gocrisp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Crisp industry classification
Industry- Product category
- Retail Data Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Crisp is headquartered
LocationHeadquarters
- HQ city
- Springdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crisp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retail Data Integration and Analytics Platform: Crisp generates revenue primarily through a subscription-based SaaS model priced on monthly Points of Distribution (PODs) — the total monthly store-item combinations plus e-commerce transactions. Four pricing tiers from $18,000/year (0-50K PODs) escalating to custom quotes (200K+ PODs), with dedicated customer success managers at higher tiers. Additional revenue derives from professional services, EDI transaction processing at scale, and space planning solutions acquired through Cantactix.
- EDI Services: EDI integration and transaction management services with flat-rate pricing model (unlimited transactions at fixed cost), connecting 1,000+ trading partners. Revenue from setup, integration, and ongoing compliance management, primarily targeting CPG suppliers, retailers, and 3PLs.
- Space Planning and Category Management (Cantactix): Revenue from end-to-end planogram automation software (MissionControl, RVS 3D visualization), Blue Yonder Category Management Suite consulting and implementation services, and training/certification programs (Cantactix University).
- Professional Services: Tailored consulting and data science expertise across revenue growth, margin expansion, data transformation, and AI implementation. Custom reporting and implementation services bundled with platform subscriptions for enterprise accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 0-50K PODs — Entry-level data integration and analytics |
| Subscription | Annual | 50-75K PODs — Mid-tier with expanded sources and dedicated support |
| Subscription | Annual | 75-100K PODs — Upper mid-market tier |
| Subscription | Multi-year contract | 200K+ PODs — Enterprise tier with custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Crisp product offering
Product offeringCore offering
Crisp is a vertical AI platform for retail that ingests, normalizes, and harmonizes daily retail data from 40+ retailers and distributors into clean, analysis-ready datasets accessible through 13 data destinations (Snowflake, Databricks, Power BI, BigQuery, Azure, etc.). Built on the proprietary Crisp Retail Graph and Google Gemini models, it offers AI Agents that autonomously execute retail missions such as out-of-stock prevention, promotional optimization, demand forecasting, and assortment planning, plus EDI compliance services and space planning tools for CPG brands, retailers, distributors, and brokers.
Product overview
Crisp is a vertical AI platform for retail data, offering a platform-plus-modules architecture. The core is the Crisp Data Platform, which ingests, models, and activates daily retail data from 40+ retailers and distributors. This platform is complemented by specialized AI-powered modules including Crisp AI Agents (autonomous agents for retail execution), Crisp AI Master Data (product classification), Smart Replenishment/Shelf Engine (demand forecasting), and Crisp EDI (electronic data interchange). Space planning capabilities are provided through the acquired Cantactix brand. Data can be exported to 13 destinations including Snowflake, Databricks, Power BI, and major cloud providers. The platform serves over 7,000 CPG brands, retailers, and distributors including 90 of the top 100 CPGs.
Differentiator
Problem solved
Functional benefit
Brands
- Crisp AI Agents: AI-driven automation platform for retail execution combining Google's Gemini models with retail-specific intelligence
- Crisp AI Master Data
- Smart Replenishment
- Cantactix
- Crisp EDI
Products and services
- Crisp Data Platform Core platform that ingests, models, analyzes, and activates daily retail data from 40+ retailers and distributors. Creates a single source of truth with clean, standardized, modeled retail data flowing into 13 destinations, serving CPG brands, retailers, distributors, and brokers.
- Crisp AI Agents Specialized AI agents built on Google Gemini models and the Crisp Retail Graph that autonomously execute retail missions such as preventing out-of-stocks, detecting phantom inventory, overseeing new item launches, optimizing promotional execution, and SKU rationalization. Delivers answers and actions in seconds for retail teams.
- Crisp AI Master Data AI-driven data enrichment solution for product classification and attribution. Combines AI mapping with human guidance to unify fragmented datasets across retailers and third-party sources, powered by the Crisp Retail Graph.
- Crisp Retail Analytics Cloud-based analytics application with pre-built dashboards for sales, supply chain, and category management. Enables drill-down analysis to banner, store, and item-level detail for CPG sales, supply chain, and category management teams.
- Crisp Cantactix (Space Planning) End-to-end space planning and category management solution including MissionControl for planogram automation, RVS 3D store visualization, and Blue Yonder Category Management Suite integration for CPG manufacturers and retailers.
- Smart Replenishment (Shelf Engine) AI-powered demand forecasting and automated ordering solution. Uses probabilistic and time-series models to generate optimal orders for every SKU at every store daily, reducing out-of-stocks, eliminating shrink, and growing margins for retailers.
- Crisp EDI Services End-to-end EDI integration platform connecting 1,000+ trading partners, supporting X12, EDIFACT, XML and other formats via AS2, SFTP, VAN, and API. Includes the Crisp EDI Portal for cloud-based transaction monitoring and backend ERP/WMS integration, serving CPG suppliers, retailers, and 3PLs.
Quantifiable outcome
- 31% gross margin growth in Deli (regional grocer, 8 stores, saved $23K in labor costs)
- +8 more outcomes
Companies that use Crisp
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
Crisp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature9 records
Crisp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Blue YondercoreBlue Yonder is a world-leading provider of end-to-end supply chain and retail planning solutions. Crisp was named Blue Yonder's Category Management Partner of the Year at ICON 2026. Crisp Cantactix offers the Blue Yonder Category Management Suite as part of its space planning services, combining real-time retail data with Blue Yonder's planning tools. The partnership involves joint consulting, application support, and integration for mutual CPG and retail customers.
- Advantage SolutionsmajorAdvantage Solutions, a leading sales and marketing services company for CPG brands, partnered with Crisp as its preferred retail data technology platform following Crisp's acquisition of Atlas Technology Group. Crisp serves as the preferred platform for Advantage's 4,000+ CPG clients, providing enhanced retail sales data, supply chain monitoring, and product availability insights.
- UNFIcoreUNFI is the largest food distribution company in the US. Through UNFI Insights powered by Crisp, UNFI provides supplier brands like Kraft Heinz and Clorox with real-time retail analytics dashboards showing sales, supply chain performance, and spoilage risk across distribution centers. This is a reseller-like channel where UNFI white-labels Crisp's platform to its supplier customer base.
- DOT FoodsmajorDOT Foods, the food industry's largest supply chain consolidator, partnered with Crisp to deliver a next-generation supplier analytics platform, empowering supplier brands with actionable data insights from Crisp's platform.
- DatabrickscoreCrisp partnered with Databricks to develop AI Blueprints — open-source, AI-ready templates for sales, assortment planning, supply chain optimization, and demand forecasting. Crisp data integrates natively with Databricks via the Databricks Partner Connect marketplace. The partnership enables Crisp to deliver data science-ready templates and joint solutions for CPG analytics.
- SnowflakecoreSnowflake is a core data destination for Crisp's platform. Crisp maintains a certified Snowflake integration, enabling customers to load Crisp retail data directly into their Snowflake data warehouses. The partnership is featured on Snowflake Marketplace for customer discovery.
- Google CloudcoreGoogle Cloud hosts Crisp's AI platform, with Crisp's AI Agents built on Google's Gemini models. Crisp leverages Google Cloud's infrastructure for its vertical AI capabilities. The partnership enables Crisp to offer Gemini-powered retail AI at scale.
- MicrosoftmajorCrisp AI Agents can be embedded into Microsoft Copilot and Microsoft Teams, enabling customers to access retail intelligence within their existing Microsoft productivity tools. Crisp also integrates with Microsoft Azure data services including Azure Data Lake Storage and Azure Synapse Analytics.
- ArkademinorArkade is a commercial growth platform for retail and supply-chain technology companies based in Bentonville, Arkansas. Crisp is represented on Arkade's inaugural advisory board alongside leaders from Firstmark Capital, Koch Disruptive Technologies, Tyson Foods, and Spring Capital. Arkade provides ecosystem connectivity and strategic guidance for Crisp's growth.
- Schwan's CompanyminorSchwan's Company is a beta tester for Crisp AI Agents, having reported significant time savings and the ability to identify high-performing items with low distribution as growth levers. Category Manager Ben Martel provided a testimonial for the platform.
Scale indicators21 records
Recent moves7 records
Expansion highlights6 records
Crisp competitors and assessment
Company assessmentDirect peers
- Circana: Formed from the merger of IRI and NPD; the largest syndicated retail-data and consumer insights provider serving CPG brands and retailers. Most direct competitor to Crisp's data integration and analytics layer.
- SymphonyAI: Vertical-AI vendor with retail/CPG-focused products for demand forecasting, assortment, and supply chain. Direct competitor to Crisp AI Agents and Smart Replenishment.
- Afresh Technologies: AI-native fresh-food ordering and forecasting platform for grocers, overlapping with Crisp's Smart Replenishment (Shelf Engine) capability and competing for the same retailer demand-forecasting budget.
- RELEX Solutions: Unified supply chain and retail planning platform for forecasting, replenishment, and space optimization. Competes with Crisp's Smart Replenishment and Cantactix space planning offerings.
- Blue Yonder: End-to-end supply chain, category management, and retail planning suite. Already a Crisp Cantactix partner for Category Management, but competes for the same enterprise CPG planning budget.
- Stibo Systems: Master Data Management (MDM) platform used by retailers and CPGs for product data, hierarchies, and syndication. Directly overlaps with Crisp AI Master Data capabilities.
- o9 Solutions: AI-driven integrated business planning platform for supply chain, demand, and retail planning. Competes with Crisp in forecasting and scenario planning for CPG manufacturers.
Broad incumbents
- NielsenIQ: Global leader in syndicated retail measurement and consumer panel data for CPG and retail. Competes with Crisp on data coverage and is a foundational partner where Crisp ingests NIQ data into its platform.
- Palantir Technologies: General-purpose data and AI platform increasingly winning retail/CPG enterprise deals (e.g., with Heineken, Walmart). Competes at the platform layer with Snowflake/Databricks for the same AI-in-retail workloads Crisp serves.
Emerging players
- Impact Analytics: AI-native merchandising, planning, and pricing platform for retail and CPG. Targets overlapping use cases (assortment, promotion, demand forecasting) with smaller scale than Crisp but similar buyer profile.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crisp social profiles
Digital presenceCrisp compliance and trust
Trust signalCompliance3 records
Crisp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crisp leadership team
Management profileNumber of profiles
Profiles7 records
Crisp subsidiaries and ownership
Company hierarchySubsidiaries8 records
Crisp funding detail
Funding detailFunding overview
Funding rounds10 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crisp M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crisp
What does Crisp do?
Crisp is a vertical AI platform for retail that ingests, normalizes, and harmonizes daily retail data from 40+ retailers and distributors into clean, analysis-ready datasets accessible through 13 data destinations (Snowflake, Databricks, Power BI, BigQuery, Azure, etc.). Built on the proprietary Crisp Retail Graph and Google Gemini models, it offers AI Agents that autonomously execute retail missions such as out-of-stock prevention, promotional optimization, demand forecasting, and assortment planning, plus EDI compliance services and space planning tools for CPG brands, retailers, distributors, and brokers.
Is Crisp a public or private company?
Crisp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crisp founded?
Crisp was founded in 2017. It employs 251 to 500 people.
Where is Crisp based?
Crisp is headquartered in Springdale, United States, in the North America region.
How does Crisp make money?
Four revenue lines are on record. Retail Data Integration and Analytics Platform is the primary driver. The others are EDI Services, space Planning and Category Management (Cantactix) and professional Services.
Who are Crisp's main competitors?
Direct peers on record are Circana, SymphonyAI, Afresh Technologies, RELEX Solutions, Blue Yonder, Stibo Systems and o9 Solutions. Broad incumbents are NielsenIQ and Palantir Technologies. Impact Analytics is listed as an emerging player.
Does Crisp have an API?
Yes. Crisp offers API integration for EDI communications supporting multiple data formats including API, XML, CSV, TXT. Supports multiple data transport methods including AS2, SFTP, VAN. The platform connects to 400+ trading partners for omnichannel order management and integrates with back-office systems.
What industry is Crisp in?
Crisp's product category is Retail Data Analytics Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 5132 and its SIC code is 7372.