Ludus

What Ludus does

Ludus Technologies, Inc. operates a cloud-based SaaS platform serving performing arts organizations across ticketing, fundraising, marketing, patron management, volunteer coordination, and retail point-of-sale. The product is purpose-built for the operational workflows of K-12 schools, colleges and universities, community and professional theatres, dance studios, music ensembles (symphonies, choral groups, chamber and jazz), performance venues, and camps/conferences/festivals. Core modules include reserved-seating and general-admission ticketing with box-office tools, patron CRM with household management, built-in email marketing, class registration, collections for dues and trips, membership management, volunteer scheduling, and concession/merchandise POS. The platform is delivered as multi-tenant SaaS with per-organization subdomains (e.g., GothamCity.ludus.com/admin), embeddable widgets, custom branding, and data-import tools for migration from prior systems.

The company monetizes via a transparent per-ticket transaction fee of 5% + $0.75 when a patron pays by card, with no fees on cash/comp/free tickets, no setup fees, no annual fees, and no contracts; organizations may absorb or pass fees to patrons. Distribution is dual-motion: product-led self-serve signup (under 5 minutes, no credit card required) for SMBs and individual organizations, supplemented by sales-assisted demos for mid-market and enterprise accounts. Customer acquisition is reinforced by a $25-gift-card referral program (via GrowSurf) and channel partnerships with industry associations including AACT, EdTA, TCDA, TODA, TTA, CTAM, MIFA, Indiana Thespians, and MSVMA. Support is a stated differentiator, with sub-3-minute average response times via chat, email, and phone.

Ludus is privately held and founder-led, headquartered in Holland, United States, with legal entity Ludus Technologies, Inc. (and a separate Ludus, LLC). The company has raised approximately $12.23M in aggregate across a $226,866 Republic equity-crowdfunding round (2023-01-22, 186 retail investors) and a $12,000,000 round (2025-07-15). Co-founders Zachary Collins (CEO) and Kevin Schneider (Head of Marketing & Outreach) lead a team that also includes a CFO, CTO, Head of Sales, and Head of Customer Success & Product. The company claims 5,000+ performing arts organization customers concentrated in the United States, with no disclosed revenue, ARR, or GMV.

Name

Ludus

Legal name

Ludus Technologies, Inc.

Website

https://ludus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ludus Technologies is a US-based SaaS provider of an all-in-one ticketing, fundraising, marketing, CRM, and event-management platform purpose-built for performing arts organizations, serving 5,000+ K-12 schools, theatres, dance studios, and music ensembles via a per-ticket transaction-fee model.

Ownership category

akta.pro rank

Product category

Performing Arts Ticketing & Event Management Software

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

akta.pro secondary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Performing arts ticketing
• Event management software
• Patron CRM platform
• Donation fundraising tools
• Volunteer scheduling software

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees: 5% + $0.75 per ticket when patron pays using a card. Fee includes credit card processing costs with no additional hidden charges. No fees on cash, comp, or free tickets. Organizations can optionally absorb fees instead of passing to patron.
2. Crowdfunding Investment: Raised $226,866 from 186 investors on Republic crowdfunding platform on January 22, 2023

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ludus provides an all-in-one web-based software platform that lets performing arts organizations sell tickets, raise funds, manage patron relationships, schedule volunteers, run email marketing, and process retail/collection payments from a single account with a unique subdomain. Its billing model is transaction-based at 5% plus $0.75 per card-paid ticket with no contracts, no setup fees, and no hidden charges, and it serves K-12 schools, colleges, community and professional theatres, dance studios, and music ensembles.

Product overview

Ludus is an all-in-one web-based platform for the performing arts sector offering integrated ticketing, fundraising, marketing, retail, and customer management tools. The core product portfolio includes Ticketing (reserved seating and general admission), Fundraising (donations and donor management), Marketing (email campaigns and audience targeting), Collections (payment forms), Classes (registration), Patron CRM (customer management), Memberships, Volunteer Management, and Retail (POS and inventory). Additional add-on modules include Ludus Protect (ticket protection), Ticketing Verification/Scanning, Ad Manager, Flex & Season Passes, Branding Tools, Embed Widgets, and Data Import. The platform is designed specifically for performing arts organizations including K-12 schools, colleges, theatres, dance studios, music ensembles, and performance venues, with no contracts, no setup fees, and customer support included.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing Event ticketing platform enabling reserved seating, general admission, and box office tools for fast walk-up sales with online and in-person capabilities, plus ticket scanning/verification and Ludus Protect ticket protection; designed for performing arts organizations selling tickets to patrons.
• Fundraising Fundraiser management tool with custom goals, one-time or recurring donations, donor activity tracking, and personalized donor levels, used by performing arts organizations to raise money alongside ticket sales.
• Marketing Built-in email marketing platform with audience targeting, message scheduling, list management, and result tracking, enabling performing arts organizations to run campaigns to patrons without separate email tools or spreadsheets.
• Collections Payment collection system for registrations, dues, trips, merchandise, and more with built-in forms, file uploads, and real-time reporting, used by performing arts organizations to accept payments beyond ticket sales.
• Classes Class registration and payment collection module for camps, workshops, and ongoing classes, used by performing arts schools, studios, and academies to enroll students and collect tuition.
• Patron CRM Customer relationship management system providing attendance history, household organization, tags, custom properties, and contact information management, used by performing arts organizations to manage patron relationships.
• Memberships Membership management offering exclusive perks including early access, discounts, and members-only pricing, used by performing arts organizations to run subscription-style membership programs for patrons.
• Volunteer Management Volunteer coordination system for scheduling, hour tracking, and role assignment for ushers, concessions, backstage, and other positions, used by performing arts organizations to staff front-of-house.
• Retail Point-of-sale and inventory management for concessions and merchandise sales with tip collection, inventory tracking, and group sales logging, used by performing arts organizations to handle in-venue purchases.

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arts People: Arts management and ticketing software purpose-built for performing arts organizations including schools, theatres, and dance studios. Ludus explicitly compares against Arts People on its website, making it the closest direct competitor in the same niche vertical.
• On The Stage: Performing arts ticketing, streaming, and patron engagement platform targeted at schools, community theatres, and arts organizations. Named as a direct competitor on Ludus's comparison pages with overlapping feature sets in ticketing and patron management.
• ThunderTix: Ticketing and box office SaaS for theatres, festivals, schools, and live event organizers. Directly compared by Ludus and serves the same SMB performing-arts customer base with reserved seating and general admission ticketing.
• ShowTix4U / CUR8: Affordable ticketing platform widely used by school drama departments, community theatres, and youth performing arts programs. Listed by Ludus as a direct competitor serving nearly identical K-12 and community theatre segments.
• AudienceView: Ticketing, CRM, and marketing platform for arts, sports, and live entertainment organizations, with a notable presence in performing arts venues. Listed as a comparison target on Ludus's website and operates one tier up in scale and sophistication.
• Vendini: Cloud-based ticketing, marketing, and fundraising software for live entertainment venues, arts organizations, and sports teams. Comparable all-in-one GTM and overlapping module set including ticketing, CRM, and donor management.
• Brown Paper Tickets: Independent ticketing service that has historically targeted small performing arts groups, community theatres, and fringe events. Comparable in low-friction SMB onboarding and transparent per-ticket pricing philosophy.

Broad incumbents

• Eventbrite: Large horizontal self-service ticketing and event management platform. While not specialized in performing arts workflows, Eventbrite sits above Ludus as a broader incumbent that could add vertical features and compete for the same community theatre and school accounts.
• Ticketmaster: Dominant professional live entertainment ticketing platform. Operates one or two tiers above Ludus's mid-market performing arts customers but is a structural competitor for any professional theatre or large venue that Ludus targets upmarket.
• Tessitura Network: Enterprise CRM, ticketing, and fundraising platform for major arts and cultural organizations including symphony orchestras, opera companies, and large theatres. Represents the high-end incumbent that Ludus would compete against when moving upmarket into larger performing arts customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FollowLudus
• LinkedInlinkedin.com/company/ludus-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludus