What Arts People does

Arts People is a cloud-based ticketing and patron relationship management software platform purpose-built for performing arts organizations in the United States and Canada. The platform serves theaters, symphonies, dance companies, and opera houses with vertical-specific functionality including subscription and season ticket management, reserved seating with a self-service map builder, branded portable payment terminals (Neon Pay), fundraising tools, and integrated patron communications. Architecturally it is delivered as a single web-accessible product with mobile-responsive online sales and real-time inventory, and it integrates natively with Neon CRM (single sign-on, automatic patron data synchronization) so that customers can unify ticket, donor, member, and volunteer data without duplicate entry.

The company was founded in 2003 in Portland, Oregon and was acquired by Neon One in 2019, after which it has operated as a subsidiary within the Neon One nonprofit relationship management platform. Since the acquisition, Arts People has retained its original ticketing feature set while gaining Neon One's broader nonprofit infrastructure, including CRM, payment processing, content marketing, and an annual conference (Generosity Xchange). Documented customer relationships include Mountain Playhouse (a theater using Arts People since 2014) and Pacific Opera Project (an opera company that reported a 30% increase in fundraising revenue after pairing Arts People with Neon CRM).

Arts People generates revenue on a usage-based, per-ticket transaction fee model — $0.99 per ticket plus transaction fees — with no monthly subscription dues. Distribution is hybrid: a product-led growth layer of self-guided interactive product tours combined with a sales-assisted enterprise motion driven by 'Request a Demo' / 'Book a Demo' CTAs and U.S.-based live support. Marketing is largely executed through Neon One's content engine (Neon One Blog, Neon One Academy, webinars, customer stories) with named testimonial customers documented across the acquisition.

Name

Arts People

Legal name

Arts People

Website

https://arts-people.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Arts People is a cloud-based ticketing and patron management software platform built exclusively for U.S. and Canadian performing arts organizations (theaters, symphonies, dance companies, opera houses), offering subscription management, reserved seating, fundraising tools, and native integration with Neon CRM and Neon Pay on a per-ticket fee model.

Ownership category

akta.pro rank

Product category

Performing Arts Ticketing Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Box Office & Access Control (MPAGAAAD)

Keywords

• Performing arts ticketing
• Patron management software
• Nonprofit ticketing platform
• Subscription management tools
• Arts CRM integration

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Per-Ticket Transaction Fees: Arts People charges a flat rate of $0.99 per ticket sold plus transaction fees. This usage-based model provides predictable and fair pricing without monthly subscription dues or complicated fee structures. The model scales with customer volume, aligning company revenue directly with customer success.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Arts People sells cloud-based ticketing and patron relationship management software designed exclusively for performing arts organizations such as theaters, symphonies, dance companies, and opera houses. The platform handles online and in-person box office sales, subscription and season-ticket management with flexible exchange policies, customizable reserved-seating venue maps, fundraising tools, integrated marketing communications, and performing-arts-specific reporting. Pricing is a flat $0.99 per ticket plus transaction fees with no monthly subscription, and the product integrates natively with Neon CRM and Neon Pay.

Product overview

Arts People is a ticketing and patron management platform designed exclusively for performing arts organizations. The core Arts People product handles box office ticketing (online and in-person), subscription and season ticket management, reserved seating with customizable venue maps, fundraising tools, and integrated communications. Arts People integrates natively with Neon CRM (Neon One's nonprofit relationship management platform) for organizations needing expanded donor database, campaign management, peer-to-peer fundraising, and broader nonprofit operations tools. Neon Pay provides built-in payment processing with a portable terminal. The platform operates on a simple per-ticket pricing model ($0.99 per ticket plus transaction fees) without monthly subscription dues.

Differentiator

Problem solved

Functional benefit

Products and services

• Arts People Ticketing and Patron Management Platform Cloud-based ticketing and patron management software for performing arts organizations including theaters, symphonies, dance companies, and opera houses. Provides box office management, online ticketing, subscription and season ticket management, customizable reserved seating via the Map Builder, fundraising tools, integrated communications, and arts-specific reporting. Pricing is $0.99 per ticket plus transaction fees with no monthly subscription; live support is included.
• Neon CRM Nonprofit relationship management platform from parent company Neon One that integrates natively with Arts People. Provides donor database, fundraising campaigns, memberships, events, automation, email marketing, text-to-communicate, reporting/analytics, and peer-to-peer fundraising tools. Patron data synchronizes automatically between Arts People and Neon CRM with single sign-on for staff.
• Neon Pay Payment processing solution built into the Arts People workflow. Provides a branded, portable payment terminal accepting tap-to-pay and credit cards at the box office or anywhere in the venue without wifi dependency. Transaction data flows into a single unified database alongside Arts People ticketing.

Quantifiable outcome

• 30% increase in fundraising revenue for Pacific Opera Project by pairing Arts People with Neon CRM

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Neon OneflagshipStrategic or Co-development Partner · 1 January 2019Arts People is part of the Neon One nonprofit relationship management platform. Originally founded in 2003 in Portland, OR, Arts People joined Neon One in 2019. The original Arts People ticketing functionality remains fully intact while Neon One's deep nonprofit expertise enhances it. Arts People seamlessly integrates with Neon CRM, giving organizations a complete view of every donor, member, and volunteer.
• Neon CRMcoreTechnology or IntegrationArts People offers a native integration with Neon CRM enabling automatic patron data synchronization. The integration includes single sign-on for staff, eliminating duplicate data entry. Organizations gain a complete view of every supporter's history across every touchpoint, with more tools to turn data into personal connections.
• Neon PaycoreTechnology or IntegrationBuilt-in payment processing via Neon Pay keeps transaction data flowing into one unified database. Arts People's branded, portable payment terminal accepts tap-to-pay and credit cards at the box office or anywhere in the venue without wifi dependency.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Mass-market self-service ticketing platform that Arts People competes against when performing arts organizations evaluate generic ticketing solutions. Much larger scale but lacks performing-arts-specific subscription, seating, and patron management depth.
• Cvent: Enterprise event management and ticketing platform with deep event-marketing features. Adjacent competitor when arts organizations evaluate broader event management suites rather than vertical-specialist solutions.
• Ticketmaster: Dominant global ticketing platform used by many large performing arts venues. Serves as the broad incumbent Arts People displaces in accounts requiring deeper patron CRM and subscription management.

Direct peers

• Spektrix: UK-based ticketing, CRM, and marketing platform built specifically for arts and entertainment organizations, with growing presence in North America. Directly competes with Arts People for the same performing arts vertical with comparable feature scope.
• PatronManager: Salesforce-native CRM and ticketing solution purpose-built for performing arts organizations. Competes head-to-head with Arts People on integrated CRM + ticketing for nonprofits, differentiated by its Salesforce platform foundation.
• ThunderTix: Cloud-based ticketing and box office management software serving performing arts venues, theaters, and entertainment organizations. Comparable SMB-focused positioning to Arts People with similar per-order pricing models.
• AudienceView: Ticketing, CRM, and marketing platform serving performing arts, sports, and live entertainment organizations in North America. Overlaps with Arts People on ticketing and patron management features for the same target verticals.
• Vendini: Ticketing, marketing, and venue management software with a strong presence in performing arts and live entertainment. Targets similar mid-market and enterprise arts organizations with comparable patron management functionality.
• Tessitura Network: The dominant CRM and ticketing platform purpose-built for performing arts and cultural organizations globally. It is the most direct and largest competitor to Arts People in the vertical-specialist ticketing/patron management space.

Emerging players

• Choice Ticketing: Box office and ticketing provider focused on performing arts venues, schools, and theaters. Smaller competitor targeting similar SMB and community arts organizations with comparable per-ticket pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arts_people
• YouTubeinstagram.com/neononetech
• Facebookfacebook.com/artstothepeople
• LinkedInlinkedin.com/company/neonone
• Instagraminstagram.com/neononetech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arts People