AstroReality
AstroReality is a Cupertino-based company founded in 2016 that builds augmented reality products combining art, science, and technology to deliver interactive space and STEM experiences for consumer and education audiences.
- Company typePrivate
- Founded2016
- HeadquartersCupertino, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What AstroReality does
AstroReality is a Cupertino-based, privately-held company founded in 2016 that operates at the intersection of art, science, and technology to deliver augmented reality experiences centered on space and STEM content for consumer audiences. The company develops AR-enabled products that overlay digital content on physical objects, targeting consumers, educators, and space enthusiasts who want an interactive way to engage with planetary and scientific subject matter. Its technology stack appears to rely on established AR delivery frameworks (consistent with the absence of disclosed proprietary APIs, SDKs, or AI modalities in the available data), positioning the business as a content-plus-product brand rather than a platform vendor.
The business model is consumer-product oriented with implied distribution through direct-to-consumer e-commerce (astroreality.com) and likely retail/education channels, though pricing, segmentation, and unit-economics details are not disclosed in the supplied data. AstroReality has raised approximately $8 million across two funding rounds in 2017 ($3M) and 2019 ($5M) and operates with a small team of 11-50 employees. Leadership comprises CEO and co-founder Joanne Dai and Chief Scientific Officer John Roma Skok, suggesting a structure that pairs commercial/creative direction with scientific credibility relevant to the space-education narrative. The company's scale (sub-50 employees, no disclosed post-2019 funding) indicates an early-stage operating posture with limited but specific evidence of commercial traction.
AstroReality firmographics
Firmographics- Name
- AstroReality
- Website
- https://astroreality.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- AstroReality is a Cupertino-based company founded in 2016 that builds augmented reality products combining art, science, and technology to deliver interactive space and STEM experiences for consumer and education audiences.
- Ownership category
- akta.pro rank
AstroReality industry classification
Industry- Product category
- AR-Enabled Space Models
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- Tabletop RPG Miniatures & Terrain (CRALAKAD), VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where AstroReality is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Markets served
AstroReality business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
AstroReality product offering
Product offeringCore offering
AstroReality designs, manufactures, and sells 3D-printed physical models of planets, moons, and space objects that pair with an augmented reality mobile application to deliver interactive, data-driven educational experiences. The company blends art, science, and AR technology to bring space content to consumers, educators, and enthusiasts through tactile replicas enhanced with digital overlays.
Differentiator
Problem solved
Functional benefit
Products and services
- AstroReality 3D Printed Space Models
Companies that use AstroReality
Customer profileIdeal customer profiles2 records
AstroReality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AstroReality partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
AstroReality competitors and assessment
Company assessmentDirect peers
- Merge VR: Merge makes AR/VR educational toys and soft-haptic cubes that pair physical objects with mobile AR/VR experiences. Highly comparable to AstroReality's physical-plus-AR model targeting education and consumer learning.
- PlayShifu: PlayShifu produces AR-enabled physical toys (Orboot globe, Plugo kits) that pair tangible objects with mobile AR content for children. Direct peer on the physical-AR-educational-toy axis where AstroReality competes.
- Sphero: Sphero makes app-connected physical toys and educational robots (BOLT, Mini). Comparable in combining consumer-friendly hardware with smartphone software and targeting education channels, though robotics-focused rather than space-themed.
Emerging players
- Looking Glass Factory: Looking Glass Factory builds holographic display hardware and tools for 3D content. Comparable as a small company selling premium-priced 3D/spatial-visualization hardware to consumers and education, overlapping with AstroReality's space-content niche.
- littleBits: littleBits (acquired by Sphero) created electronic building blocks that pair physical modules with digital experiences and STEAM curricula. Comparable as a premium-priced physical-plus-digital STEM learning brand.
- Kano Computing: Kano builds DIY computer/tech kits that ship as physical products paired with a guided digital experience. Comparable model of premium physical kit + app content, in adjacent STEM category.
- Leka: Leka makes a multi-sensory educational robot with paired mobile app content for special-needs and early-childhood education. Comparable as a small-team premium-priced physical-plus-software edutainment brand.
Broad incumbents
- Magic Leap: Magic Leap produces AR headsets and an enterprise-focused spatial computing platform. Comparable only loosely as an AR-native company; not a direct consumer-product peer but represents platform risk and competitive context for AstroReality.
- Niantic: Niantic builds consumer AR platforms and games (Pokémon GO, Ingress, 8th Wall) and represents the platform-level AR incumbent. Comparable only as a competitive force shaping the mobile AR landscape AstroReality depends on.
- National Geographic (Toys & Games): National Geographic licenses a wide range of premium space/science toys, models, and AR-enhanced kits through partners. Comparable in space-themed premium physical collectibles, but operates as a broad media/brand licensor at far larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks1 record
Key highlights5 records
Customer concentration
AstroReality social profiles
Digital presenceAstroReality financial estimates
Financial estimateRevenue estimate
Valuation estimate
AstroReality leadership team
Management profileNumber of profiles
Profiles2 records
AstroReality funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AstroReality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AstroReality
What does AstroReality do?
AstroReality designs, manufactures, and sells 3D-printed physical models of planets, moons, and space objects that pair with an augmented reality mobile application to deliver interactive, data-driven educational experiences. The company blends art, science, and AR technology to bring space content to consumers, educators, and enthusiasts through tactile replicas enhanced with digital overlays.
When was AstroReality founded?
AstroReality was founded in 2016. It employs 11 to 50 people.
Where is AstroReality based?
AstroReality is headquartered in Cupertino, United States, in the North America region.
Who are AstroReality's main competitors?
Direct peers on record are Merge VR, PlayShifu and Sphero. Emerging players are Looking Glass Factory, littleBits, Kano Computing and Leka. Broad incumbents are Magic Leap, Niantic and National Geographic (Toys & Games).
Does AstroReality have an API?
No public API is recorded for AstroReality.
What industry is AstroReality in?
AstroReality's product category is AR-Enabled Space Models. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of CRALAKAD, Tabletop RPG Miniatures & Terrain. Its NAICS code is 45912 and its SIC code is 3944.